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As a group, watch all the videos.

Then, choose only one video/appeal to analyze.

What details from the commercial make it persuasive based on the appeal.?

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May The Best Car Win "Chevy Fuel Economy"

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In the Logos video the commercial uses the statistics that the company has and they compare themselves to the other companies to show that they are better in gas mileage per hour and they take the other company's stats to compare it with theirs.

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In the Katy Perry commercial presented by Proactiv not only did they use a well known celebrity to advertise the product, they also used persuasive vocabulary. They also give a specific day guarantee on when your face should clear up. Talks about only the good and never the bad and compares the prices to other acne clearing product. The price alone plays a big influence on people.

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In Katy Perry talks about Proactive the commercial shows credibility and trust by using a well known celebrity to promote their products.This helps give viewers the push they need to buy.

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In the Logos video that represents the commercial of the Chevy Car it shows that this car does not waste as much fuel and can get you any where without wasting a lot of fuel and is the best car in America. They want to persuade people to get this car.

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In the logos commercial it uses statistics of two apposing brand to show how are there brand of cars is more efficient in car mileage then there competing brand.

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The Katy Perry one is very persuasive because they are using her, shes known all around the world to sell her product.

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In the Katy Perry with Proactiv commercial shows Ethos because it has a celebrity to promote the product because of their popularity and have people buy Proactiv. Katy Perry is a very popular artist and people look up to her and also want to follow her so if people see that Katy is using the project and it helps her it may help themselves too.

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the logos video on the chevy car is persuasive because how confident they are in their car . with the ending of the commercial saying " may the best car win" shows they are confident in their brand which makes me believe nothing can go wrong with choosing that as a car .