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In the late 1980s, women in large numbers grew more connected to sport and adopted a lifestyle of fitness. Nike began to address the everyday female athlete, creating a greater range of women’s footwear and apparel.  Nike released a print campaign dubbed the “List” series in 1990. The ads listed numerous pressures put upon modern women and made a statement. In 1991, Nike released an eight-page print magazine insert that started with the words, “You Were Born a Daughter,” and took the reader through the growth and development of a woman’s life.

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Nike has become available and accessible in every which way, you can access it from anywhere online and even without internet with the downloaded app, nike stores are every where, and nike apparel is everywhere

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Nike gives back to communities all around the US and nationally, they have grant programs, donation programs, funds and apparel given to low income communities. They give back everywhere and millions of dollars in equipment all around the world.

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Shaquem Griffin who became one of the blow up sensations of the year by playing football with 1 arm and earning a starting spot in the NFL has become a sensation for kids, adults, anyone to never stop pushing for your dreams and when there is a will, there is a way.

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The most famous goal scorer soccer will ever see, Zlatan Ibrahimovic remains one of the most fierce and best goalscorers in the game and has endless amounts of fans, with class, respect, and determination, Nike uses his attributes in advertising to promote you can always go bigger

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Cristiano Ronaldo is hands down one of the most renowned athletes in the entire world, everyone from every where knows him, from growing up with nothing to becoming the worlds best soccer player, Nike uses his story in inspiring and driving ways in his CR7 line

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This slogan has become the most popular slogan in the world, everybody knows the "Just Do It" slogan, it's all over the world, every country, the quote is always labelled over an inspiring quote, commercial, or t shirt which has made it become so popular

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5. Innovation and technology of their apparel and equipment

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5. Innovation and technology of their apparel and equipment

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Nike has created lots of technology in their apparel and equipment, creating an attractive look and lightweight apparel but still manages to keep you warm and fit right

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Nike shows through their commercials anyone can be an athlete with hard work, they do this by showing people lifting, running, playing sports, etc.

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Lebron James has become the most influential athlete to society and one of the most influential people of society by giving back to his community and the story of him growing up

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1. Offer apparel and equipment to all athletes...

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1. Offer apparel and equipment to all athletes...

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Running

Basketball

Cross-Training

Outdoor Activities

Tennis

Golf

Soccer

Baseball

Football

Bicycling

Volleyball

Wrestling

Cheerleading

Aquatic Activities

Auto Racing

Other athletic and recreational uses

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“to bring inspiration and innovation to every athlete in the world.” The company further states that everybody is an athlete, based on Nike founder Bill Bowerman’s statement, “If you have a body, you are an athlete.” This mission statement represents the company’s strategic goal of reaching out to the global leisure and sports footwear, apparel and equipment market.