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Group 7_Château Saintem (By_ Anna Lundberg, Augustas Radzius, Niklas Han, Nina Kornfehl) komp

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Chateau OMEDOC

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Chateau OMEDOC

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Chateau SAINTEM

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Château Saintem

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Château Saintem

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Chateau OMEDOC

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Chateau SAINTEM

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Château Saintem

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Chateau OMEDOC

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Château Cotte

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Château Cotte

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1. Make your proposal for: « Purpose, Mission, Vision, Strategy, Values ».

2. WINETOURISM: You want develop wine tourism offer.

3. SOCIAL MEDIA / VIRTUAL REALITY: You consider that the use of social media does not suffice the winery needs and what to explore innovative solutions existing in the area.

4. EXTEND THE RANGE OF YOUR PRODUCTS: You consider extending the range of products.

5. EXPORTS: You decide to explore a solution to cover the forecasted export losses due to coronavirus difficultés in Chinese market

6. CHR CHANNEL:  You decide to reinforce your distribution via the development of this new channel.                                          Prepare an explanation of the reasons for each proposal, i.e.: the link with the values you want to apply; the scale of the offer; the target clientele; the expected gain in terms of image; the economic advantages; the risks and control of the risk.