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offers different advice services on complex matters ie. insurance, taxes, authoratives. Companies can buy this service and offer it to their employees as benefit . One product is virtual helper ALEX, who helps employees understand their benefit options and feel good about their choises ie. health insurance options

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Provide business conference aiming at building leaders who change the world and create networking for businesses.

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WHAT: Save money, easier access to information from complex setups "peace of mind" 

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WHAT: Save money, easier access to information from complex setups "peace of mind" 

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HOW: Virtual services, chat etc with different proffessionals ie. teachers, brokers 

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HOW: Virtual services, chat etc with different proffessionals ie. teachers, brokers 

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- it is a specialized shop: customer can unique clothing
- for those volunteering for army, they can buy related products
- for hobby or hunters

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- needing more energy
- wanting to be cool
2. How it is solved?
- Red Bull Energy Drink's special formula contains "high quality ingredients".
- taking part in cool events that are associated with energetic sports for example, people see me drinking it just like others
3. Why buy?
- because they have build such a strong brand (all cool brands), not so much what is actually in it
4. You can sell ice to eskimos if you have build good enough brand

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WHY: as employee benefit it increases motivation ie. by reducing financial stress, it offers easy access private advice, reduces workload on HR, helps onboarding new employees

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WHY: as employee benefit it increases motivation ie. by reducing financial stress, it offers easy access private advice, reduces workload on HR, helps onboarding new employees

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To gather business leaders around the world to share ideas and build business connections.

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People don't get service in online stores or don't find what they are looking for. They don't dare to buy because they are afraid thsoe aren't suitable.

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Managing social media and online reputation, visibility increase through social media, traffic increase to needed channels, social advertising, software tools to manage and analyse and track  social media.

2. How is the problem solved? DIY software tools, creating custom content, building brand trust.  Managing targeted campaigns on Facebook, Twitter, Instagram, Pinterest, YouTube and more to drive increased traffic to your website and generate more leads.  Increasing visibility by increasing traffic.

3. Why would the customer buy?
Friendemic focuses only on social media, they claim to do only one thing and do it very well.

4.  How could I apply this?
social media is important and companies need a strategy for it. often companies have marketing departments, but they are not focusing or experts in social media. this expertise is provided by Friendemic.

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Strategy of the compnay: To be the company that provides the absolute best service and selection online -- not just in shoes, but in any category. 365 days free return.

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From online because they don't have time and from Zappos because they get service, big selection and 365 days free return for the products

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* Nordic People lacking information about business from the rest of the world.
* Nordic business people lack international business connections

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Not really easy because products are too specified.

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- online shopping
-physical locations

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- not so much competition
- easy to find
- the webpage is clear and easy to follow

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Reason why customer buy from the company

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Reason why customer buy from the company

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1. To learn about contemporary business topics.
2. Make new business connection.
3. Find you new jobs.
4. Get inspired by the business topics.

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1. Customers problem.
- Beauty care products
- Odorless home
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- Nutrition

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Could work in Finland for different setups.. maybe.. ie. saving for retirement

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Could work in Finland for different setups.. maybe.. ie. saving for retirement

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How could you apply this in business or work

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How could you apply this in business or work

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- paying attention to SEO marketing
- keep the business segment clear

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-Offering quality products

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How can we apply it to our own company / work?

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How can we apply it to our own company / work?

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1. Creating new potential projects for the university through the connection made in the forum.
2. Meeting with company leaders to discuss partnership possibilities.

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3. Why should customer buy from the company

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3. Why should customer buy from the company

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- High quality products
- Solution for the problem
- Variety of all lifestyle, wellness, beauty products from one stop shop

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How would you apply finding in your own company? 

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How would you apply finding in your own company? 

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- Implement direct selling experience through distributors