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Major record labels are owned by media conglomerates. Their music videos are usually big budget investments and have high production values. For example Sony music. Deadmau5.

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deadmau5 feat. Rob Swire - Ghosts N Stuff

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Warner Music in another major record label with artists such as Coldplay and Ed Sheeran.

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Coldplay - Adventure Of A Lifetime (Official Video)

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Unsigned Artists can use music videos to promote themselves.

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Music video by PV Moyo performing The blaze. (C) http://vevo.ly/4UftJa

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Independent record labels have smaller budgets and their music videos are produced at a very cheap rate.

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Taken from the forthcoming album 'Night Trains - Lovesick 1987 - 2012' available to pre-order here - http://smarturl.it/NT_LS

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A music video might be made to promote the artist and let the audience see him this helps them see the music video and what the artist is like. Sometimes they will use a music video to promote current affairs such as maybe suicide or politics.

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Lil Skies - Red Roses ft. Landon Cube (Directed by Cole Bennett)

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Music Videos help the artist convert a message to the audience visually and helps the audience understand what the lyrics really mean and help to emphasis the song.

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An Artistic music video can be used to create a hidden message usually the videos helps to emphasis the hidden message as when the artist says something the hidden message is revealed with the visuals.

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An Entertainment music video would be made to entertain the audience and make them enjoy the music video this would normally have a comedic style to it.

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KYLE - iSpy feat. Lil Yachty [Official Music Video]

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Why is YouTube important to music videos? 

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Why is YouTube important to music videos? 

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YouTube is important because it helps the audience access the music video easily also YouTube has algorithms where if you have watched a lot of music videos from a certain artist it will suggest them to you.

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A music channel is a television channel that only plays music such as MTV. The music channel helps artists because they always play music 24/7 and they have big audiences.

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iTunes are a platform that provide the audience o the artists to buy the artists music videos iTunes also have Apple Music which is a monthly subscription and it provides music videos for the artists. Artist allow you to download for iTunes so that they can make money through it.

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Synergy is where two medias come together to promote one another

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The Power of Love (Back to the Future Music Video) [Huey Lewis and the News]

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Genre is a categorisation of a music video this helps the audience understand what kind of music they like. Record Labels and Artist will target audiences by using certain types of music videos

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As Live music videos show the song being played in a venue or concert. The video below is As Live because it shows the artists playing on stage and shows the audience too reacting to the artists.  It also shows the equipment that helps the live performance such as the lighting (strobe lights) and back drop.

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Jay-Z & Kanye West - Ni**as In Paris (Explicit)

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Homage is an acknowledgement to something from the past. Homage is used in this video because the video is based around the rave scene in the 90's. They give it a homage look by using a VHS styled video to give it that retro look. In the video it shows a group of friends preparing for a night out by having a few drinks and socialising. Then it shows the group of friends going out to town or the rave in their cars playing loud music.

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Chase & Status - Blind Faith ft. Liam Bailey

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Vote for Chase & Status to win Best British Group at the BRITS 2012: http://bit.ly/y8ZejK Music video by Chase & Status performing Blind Faith. (C) 2011 Mercury Records Limited Best of ChaseAndStatus: https://goo.gl/hzz3yF Subscribe here: https://goo.gl/CxTmZW

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A narrative music video is a music video where there is a story to help develop the characters or plot. It also helps the track be emphasised because the visuals generally connect to the lyrics or hidden message. We know this because the story of the music video is that his girlfriend gets kidnapped and he realises his friend betrayed him so when they go to where she was kidnapped they kill his friend and then go and save his girlfriend. We know that the music video connects to the lyrics because the title is "Hold On We're Going Home' which is what happens in the music video she has to hold on to life and then she can go home. Also "Hold On" can also mean hold onto his love and trust for her.

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Drake - Hold On, We’re Going Home ft. Majid Jordan

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Music videos that use animation to illustrate lyrics and meaning. We know that the video below is animated because they have drawn the artist to look like a Pokemon character who collects the Pokemon's this is a reference to the song because the song is about Pokemon as it uses the theme tune from the television program. It also uses animations of the Pokemon's when the artist is talking about them.

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Uploaded by ManBetterKnow on 2015-09-03.

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This music video shows the artist take or impression of a style or genre in order for the audience to feel a certain way. This video is an impressionist video because the video shows people being happy which makes the audience happy too.

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Pharrell Williams - Happy (Official Video)

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In this video the visuals are an interpretation of the lyrics, this means that whatever the artist is saying this is shown in the music video too. We see this in the video below because the song tells the story about Stan who is obsessed with Eminem and constantly sends him letters it shows in the video him writing letters to Eminem and then him getting angry about it and this is talked about in the sopng at the same time.

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A parody music video is created to mock, its soul aim is to make fun of an original piece of work through either the subject matter, the author or the style. We know this video is a parody video because it has taken the song "Beat It" and changed it so that it is in a comedic manner they changed the topic of the song to eating.

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Pastiche is an imitation, the message promoted is usually tongue in cheek. We know this is a pastiche music video because the music video is imitating the first opening scene in the film falling down we know this because the artist is sat in his car feeling very nev

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A Surreal music video uses effects to create a dream like meaning. In the video below it uses effects to create the story of how this kid has nightmares about these monsters they would use effects to create the monsters in the music videos

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MGMT's official music video for 'Kids'. Click to listen to MGMT on Spotify: http://smarturl.it/MGMTSpot?IQid=MGMTK As Featured on Oracular Spectacular. Click to buy the track or album via iTunes: http://smarturl.it/MGMTOSiTunes?IQid=MGMTK Google Play: http://smarturl.it/MGMTKPlay?IQid=MGMTK Amazon: http://smarturl.it/MGMTOSAm?IQid=MGMTK More From MGMT Your Life Is A Lie: https://youtu.be/Cye-1RP5jso Cool Song No.

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The music video uses a media subject for inspiration. This is known in the media as intertextuality. The video below makes is a Referencing music video because references to horror movies. This is shown when the music video uses codes and conventions such as Zombies and werewolf's.

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Michael Jackson - Thriller (Official 4K Video)

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This is where the music videos includes advertisement strategies to carry the narrative. We know the video below is made in this style because it shows JAY Z wearing Adidas socks so they are advertising Adidas as a company. We also see JAY Z getting a bottle a Heineken out of the fridge. This style is similar to the advertising style 'Celebrity Endorsement' because it shows a famous person wearing the products so that the audience will buy the products.

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Product Placement in Jay Z and Nicki Minaj Music Video

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Beastie Boys - Sabotage (Official Music Video)

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The genre of this music included in the video is Hip-Hop/Rap we know this because of the lyrics used when it talks about destruction as the name of the song is sabotage so it gives a violent character. We also know that it is rap music video because it is fast paced and a lot of action.

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The purpose of this music video is to entertain because its fast paced and is filmed so it is is like an old cop show from the 90's which whole purpose is to entertain the viewer.

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The video will first feature on YouTube because that has a wide audience, YouTube doesn't charge you to upload the video. Then the video might get onto apple music if it does well because this allows apple users to download the video and also lets apple music members watch the video for a monthly subscription. Another platform it might be shown on is TV so shows like MTV.

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The style for this music video is reference because it references to an old 70's cop show such as Starsky and Hutch. We know this because it uses the same editing techniques because the editing is fast paced it also uses the same shots with the wide fish eye looking close ups of the car as it goes past. It also uses long high angle shots in the show showing the car chases as if you were living in a building on the street this is also used in the video for Sabotage at 50 seconds in. We also know it refers to Starsky and Hutch because there are a lot of random zooms and distorted camera shots.

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The location is the outskirts of a city in America, it is in suburb area with shops and big wide streets and medium sized buildings. They use this area because it is very similar to the area Starksy and Hutch use.

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The lighting they use is generally quite dark but at the start there is a red light flashing which is the light on top of the cop car this shows instantly people know it is supposed to be an action packed music video so this will make the audience excited and it also gives people who like cop films or programs excited. They also use natural lighting because most of it is filmed outside this is to give it a realistic look and make it authentic and also it follows the story of Starsky and HUtch and other Cop shows. There’s also a shot as the cop runs down an alleyway and they use back lighting for this shot this makes the hall look as if it is getting darker towards where he is running this makes the audience think that there might be some kind of danger he is running towards which also connects to fighting crime. Another scene shows top lighting because they are interrogating someone so it focuses on the people who are important to the scene it also gives the back a dark look to imply that they are alone. There is also another scene where the cop and bad guy are chasing each other and fighting they use this to create silhouettes this is so the audience focus on the relationship between the two without seeing their faces. It also gives it a mysterious look to say that they are hidden from everyone else because one is a criminal and one is a police officer.

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The white shirt shows how the cop is pure because this is what white represents. It makes us instantly think he is the good guy in the music video and he is when you watch. Also the title is orange and yellow this means they're trying to show happiness and joy. This is a reference to the music video being a sort of parody because there's not really any happiness in a video apart from when they catch the bad guys.

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One of the cops in the music video wears a fake moustache this is because police offers use to have these in the 70's so this fits the stereotype. Also a moustache shows masculinity but because it is a fake moustache it is a parody of what the cops use to be like in the 70's.

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where is the conventions of music videos 

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where is the conventions of music videos 

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The genre of this music video is Indie/Rock we know this because it talks about love and also the artist uses a guitar which is a common instrument used in Indie.

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The purpose of this music video is to entertain and inform this is because it uses animation to tell the story of what the song is talking about this gives context to the lyrics and the message the song is trying to get across

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This video would be shown on youtube first because it has a wide audience and then might feature on apple music. Sometimes the song would appear on MTV or some other kind of music channel.

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The style of this music video is Animation I know this because it is animated and looks familiar to the animation on Netflix called 'Archer.' The style is also narrative because it tells the story of two people who meet in a a park and go back to the mans house and shows them playing in a band together and playing together at a party.

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In the music the locations you see are a park this is because they are young people and this is where young people spend time together. Then it shows them on a bus, the bus is a good location because a bus is a social place when you re friends and it shows that they don't sit next to each other this could because they're socially awkward it also shows the seperation between Male and Female. Then it shows the room where they play in a band together this is used to show how when they play music together they closer socially.

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The girl in the video wears a pink top this shows how she is feminine. which is a stereotype for young women. And the boy wheres a blue shirt this also stereotypical.

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They use low key lighting in this music video to set a mysterious look as the low key lighting works well with the smoke, it also fits the genre of the music which is rock.

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They use the high key lighting here to show the artist clearly and what he is doing. They use this lighting because he raps the lyrics to help the audience understand them more this is because grime is a very fast paced type of rapping and the song has lots of meaning and the artists wants the audience to know exactly what he is saying.

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Miming is where the track has been recorded before the music video and the artist would memorise or play the beat while shooting the music video and mime the lyrics and in editing they would have to time it.

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Cutting to the beat is where every time the audience hears the beat the editing cuts to another scene.

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Six Paths EP on iTunes & Apple Music: http://smarturl.it/SixPaths Six Paths EP on Spotify: http://smarturl.it/SixPathsSpotify Produced by Dave & Fraser T Smith Video by Dir. Lx Follow Dave: http://twitter.com/santandave1 http://instagram.com/santandave http://facebook.com/santandave1 Snapchat - davem1st Follow Johnny: https://www.instagram.com/jonny_ma98/ © Dave, 2016

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They use multi-image in this music video to show the contrast between the two images this is because the artist wants to show how the two things are different.

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Cassius ft. Cat Power Pharrell Williams | Go Up

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Directed by Alex Courtès * Produced by DIVISION™ for Ed Banger Records * Post by Home Digital Pictures

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An establishing shot is normally used to open a music video it sets the scene for the music video and shows the location of the music video and where it is set

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At 21 seconds in the video it starts dollying towards the artist, this is used to bring you closer to the artist so you feel as if you're travelling towards the artist. This would be used to make the artist feel comfortable towards the artist. They would use dollying instead of tracking for this to make it look as if the artist is singing it towards the audience

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Liam Gallagher - Wall Of Glass (Official Video)

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Liam Gallagher's solo album 'As You Were' is out now https://l-gx.com/lg_asyouwere Subscribe to Liam Gallagher's Youtube channel: https://l-gx.com/yt_subscribe Watch Liam Gallagher's videos: https://l-gx.com/asyouwere_ytplaylist Follow Liam Gallagher on Twitter: https://l-gx.com/twitter Facebook: https://l-gx.com/facebook Instagram: https://l-gx.com/instagram Spotify: https://wbr.ec/lgx_spotify Directed by Francois Rousselet Produced by Riff Raff Films www.riffrafffilms.tv Executive Producer: Natalie Arnett Producer:

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Tracking is where the camera follows what the actor or artist from their side so it follows them either left to right or right to left. The music video uses tracking because there are a lot of people running so they use tracking to make it feel like as if you are running with them. They also use it to show the distance between each of them this is because they are chasing after someone

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The green screen is background in front of which moving subjects are filmed and which allows a separately filmed background to be added to the final image. The green screen is used in this video to portray the band living on a planet with loads of odd weird creatures. The producer could have used actual costumes but the green screen makes it look more cartoon like and cool.

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Cage The Elephant - Come A Little Closer (Official Video)