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Estée Lauder is utilizing a formally-dressed woman in an extravagant setting to promote the Private Collection.

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This ad is all about attention, as the woman is conspicuous in the crowd of movie-goers, ultimately promoting the company's new makeup production.

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The barren, blue background is associated with the blue product and leads the viewer to immediately look at the model.

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This ad embraces a creamy, vintage look, grabs the attention of the viewer, and effectively promotes the Madmen Cream Collection.

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Estée Lauder uses Kendall Jenner, a popular model, to appeal to the attention of the viewer and sell the Liquid Lip Potion product line.

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The model is the center of attention in this ad, and its simplicity promotes the Advanced Night Repair products.

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This commercial is effective because it utilizes two famous figures: a singer and a model, to promote the new Pure Color Love lipstick.

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Wild Love: Watch Kendall Jenner & Elle King Mix It Up with New Pure Color Love Lipstick

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Mix, remix...it's a #LoveLipRemix. Kendall Jenner gets her color on with New Pure Color Love Lipstick. Watch her mix it up with Elle King in the Wild Love video. Shop the full lipstick collection and virtually try-on the shades, plus be sure to share your #LoveLipRemix on social.