# data[].attributes.body
What they are ?

Social medias are mostly networks on the Internet.

They were invented and also used a lot but since 2008, the emergence of the smartphone, everyone has access to the Internet, everywhere, the use of social media has increased so much.

People share their lifes, what they like, what they are doing, and that is really bankable for organism or businesses who needs datas.

How they could be used in field of marketing ?

As I said, social medias users share datas that are really bankable for business, especially for the marketing.

When business want to fin customers or to increase customers loyalty, they have to know how to speak to them, when, and what to say to attract them.

Specific business examples?

Innocent, the smoothie business.

The began to make a campaign to give money to association (Age UK). They had to find a way to collect money, for that, they asked to the people to knit little woolly hats, which were added at the top of the bottles. With this idea, they could raise the price of 0,25 pound for each bottle.

They raised £2 millions

Since this first campaign, they continue and they diversify their recipients every year.

This year, their goal is to provide the possibility to do activities for the old people that need it, by raising money to organize it.

Social medias are very important for Innocent, people say a lot of good about this business, which is more human, this business know how to communicate and how to “truly” speak.

# data[].attributes.body
What is it?
-All Apps and Websites that enable users to write and share their own content und to network with other users
-there are different types of Social Media, for example forums, microblogging, social networks ...

How to use it for marketing:
-posting text and image updates, videos, and and other content that drives audience engagement --> Social Media Content Planning  is important to show the USP and the consistent brand image
-paid social media advertising
-keyword research --> you can use your posts and pictures to get a better range at google
-also tracking competitors
-Social Media Crisis Management
-You also can see the success of your social media marketing strategies with tracking data.
-you can also use social marketing to recruite employees
-companies are able to communicate directly with their costumers

Best-Practice Examples:
Sixt
- combines interesting facts with humor and delivers entertaining content that focuses their product

-Sixt is quick to respond to current trends and events --> generates high attention at low cost and address a wide range of social media users

True Fruits
-Targeted provocation is the motto for the product design and its social media content
- the content attracts attention and achieves a positive response
-most active on Instagram and Facebook, responding to public and individual questions as well as comments from users
-the high number of followers, comments and likes shows the authenticity

Benefits and limitations

# data[].attributes.body
What is VR?
-  artificial environment that is created with software
- user suspends belief and accepts it as a real environment
-  experienced through sight and sound

How can it be used in the field of marketing?
- live videos
--> brands can stream events (eg. conventions), do product demos, host Q&As
-

Specific business examples
- Audi
--> customers can use VR- headset Oculus Rift to view and customise their dream car
- IKEA
--> VR showroom, where customers can explore and configure furniture items

Benefits and limitations
- benefits:
http://www.media-marketing.com/en/news/extensive-marketing-benefits-of-vr-and-ar-for-brands/

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limitations:
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# data[].attributes.body
WHAT IT IS?

A CRM system provides a central place where companies can store customer and prospect contact information.

Once this is in place they can track the history of all interactions with those customers: phone calls made, emails sent, meetings held, presentations delivered, enquiries received.

HOW COULD THEY BE USED IN MARKETING
supportive tool for marketing actions
--> Segmentation:
amount of information & data quality, selections
--> customer relationsship

EXAMPLE
Most popular systems currently are: Salesforce, Zoho, SAP, Odoo and Microsoft Dynamics.

BENEFITS & LIMITATIONS
+

One big database with all informations.

Easy to share inside company. (department, different branches etc.)

Improve customer data retention Cloud-based CRM also offers instant access from anywhere on any device.
-
Limitations include the functionality of a product, the cost to implement it, or whether it fits a particular business model.
Also setup must consider how long it will take to configure and setup the CRM, and how complex it is for end users.