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http://www.ikea.com/ms/en_SG/good-cause-campaign/soft-toys-for-education/kids-design-for-good-cause/index.html

About 11 million children helped since 2003, the campaign aims to create opportunities for children living in poverty, allowing more children to have a better future for themselves and their families. IKEA invited/encourage kids from around the world to design toys. Winners of this drawing Competition get to launched their fantasy characters in IKEA stores, every toys bought the IKEA Foundation donates €1 to Save the Children and UNICEF.

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Why it is a good campaign:
Unique, witty, attention grabbing.
Something different as compared to other "save the animals"/"save the earth" advertisements that is out there.

Gets the point across efficiently, even bringing in the animals themselves into the campaign. It grabs people's attention since there is not much text and the image in straightforward.

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2. Global Action in the Interest of Animals (GAIA): Plastic Bags Kill:

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2. Global Action in the Interest of Animals (GAIA): Plastic Bags Kill:

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It is visually impactful. Message is very clear and simple: Shouldn't use plastic bags as they kill the animals. It 'attacks' you personally since when you carry the plastic bag it looks like you are killing the animals. Hence, people will be more likely to stop using plastic bags.

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The Wonderfilled campaign from Oreo launched in late 2012 as the company’s ambitious goal to move from the world’s favourite cookie to one of the world’s most iconic brands. In order to create a bigger story, the advertising company went simple by delving into the basics of human nature — curiosity. The aim of this campaign is to imagine how an Oreo can transform the mundane.

The most iconic feature from the campaign is their animation spot set to a catchy tune, showing how historically “evil” figures such as the Big Bad Wolf and a vampire take a turn for the better with the help of Oreo. The campaign is aimed more towards adults to remind them of how they used to see wonders in the world, thus igniting their inner child. The campaign promotes positivity and harmony, and encourages the audience to view the world with fresh eyes and a curious heart.

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Why it is a good campaign:
This drinkable advertisement creates the illusion that you actually taste the campaign. It is memorable and impactful as it is a new use of technology and they have taken Coke's advertising campaigns to a new level. This campaign is not just visual but auditory as well.

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Coca cola Creates First Ever  Drinkable  Advertising Campaign

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https://youtu.be/V2tP-FAn6u8

360° advertisement that sprays the smell of their coffee when their jingle comes on and will tell that they can alight there for the coffee = people can just alight to buy and wont crave for it since they will spray when they are near the outlets, compared to just spraying normally= might forget abt it or find it too troublesome to go buy itits also more effective since coffee looks the same normally so this advertising is special compared to just printing coffee on magazines and newspaper

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1. Dos Equis: Most Interesting Man in the World

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1. Dos Equis: Most Interesting Man in the World

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Video: https://www.youtube.com/watch?v=L-4zfsy6rsM

This classic campaign broke the mold for beer ads. Rather than featuring 20-somethings, Dos Equis aged up, making a star out of gray-haired journeyman actor Jonathan Goldsmith. In the campaign, he plays the debonair “Most Interesting Man in the World,” who has become one of the most revered ad characters of the century. Or as one ad suggests, “If he were to pat you on your back, you would list it on your résumé.” According to the company, U.S. sales increased each year between 2006–2010, and tripled in Canada in 2008, although exact figures were not provided. Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.

This work shows the value of breaking out of category cliché and convention. It also shows us the power of hyperbole when it is expressed masterfully.

The print ads use dark colours with hues of brown and red mixed with hints of gold to emphasize the elegance and luxury of the beer.

Print ad:

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In the video, it depicted a woman who is a victim of domestic violemce. Instead of confronting the abuser, she decided to "seek solution" by changing herself. This shows that she is afraid of standing up against the abuser. It caught people'attention because of the strong and powerful message that it wanted to convey. And even though the language is something which not many will relate to, the message has been sent out loud and clear- women must speak up against domestice violence.

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Video has advertisement related to domestic violence, gets viral

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Video in which a girls goes to saloon to cut her hair, the video has been seen for 53 lakhs times by people, see you will be emotional

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A very simple approach of introducing mouth watering foods that goes great with Heinz ketchup without the need to show the product. With the use of simple tagline such as "Pass the Heinz" can effectively allow audience to recall Heinz and what the ad is communicating. I like how this ad was primarily targetted towards Heinz fans, to let them know not to settle for the food they love without the great taste of Heinz.

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This campaign was created for Old Spice, a body wash brand for men. This campaign is unique as it was targeted at ladies — the partners of men, although it's meant to be used by guys. This is because ladies were buying female body wash for their partners, and Old Spice was losing business. They went with the tagline 'the man your man could smell like'. The man in their famous video ad addresses ladies and tries to 'seduce' them into wanting their significant other to smell good with Old Spice. The message was able to be delivered to men and women at the same time in a creative and humorous way. The memorable video went viral when it was released.

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Old Spice | The Man Your Man Could Smell Like

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The Body-O-Matic is a good campaign as it shows a very twisted ambient advertisement of a vending machine that usually sells canned drinks and snacks replaced with dummy body parts. It immediately captures attention for being such an oddity and calls on the user to find out what this Advertisement is about.

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Worksafe Ambient Advert By Lifelounge: Body-O-Matic | Ads of the World™

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Ambient advertisment created by Lifelounge, Australia for Worksafe, within the category: Public Interest, NGO.

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Spotify - 'Thanks 2016, It's been weird campaign

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Spotify - 'Thanks 2016, It's been weird campaign

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Spotify makes use of emotional connection to attract the public to their outdoor billboards. They do this by playfully highlighting peculiar user habits it notices throughout 2016. Not only does their outdoor ads stand out from its bright colour choice, it uses clever engaging way to use their data to humanise technology and make it feel more down to earth.

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Burger King started a print ad campaign, showing real photos of actual Burger King stores on fire.

Why it is a good campaign:
The campaign was smart. Turning a possible negative factor for their company, into a witty and impactful advertisement that in a way emphasises one of Burger King's strong points, "Flame-grilled Since 1954". (Turning a threat into an opportunity). It was a simple yet memorable campaign, that took a lot of guts and balls to publish.

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The campaign highlights the implicit bias of cultural stereotypes, instantly exposing and shattering them in a simple and powerful outdoor activation. People has the prejudice against certain race, age, gender, religion, sexuality, or disability and this a campaign to show that we are all the same.

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This advertisement campaign is good as it plays with a common fear that almost everyone shares - being swarmed by insects. It has a twisted imagery and a direct and straightforward title. The imagery and video produced for the campaign shocks the viewers and reminds them of what will happen if they do not do anything about frog extinction. It alerts the viewer as the images and videos are itch-inducing and they provide discomfort for the viewers. This successfully causes viewers to be aware of the problem with the endangered frog species as it would put them at a disadvantage. The ad turns the outcome against people and forces them to participate.

http://osocio.org/message/if-frogs-go-extinct-youll-notice/

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Frogs Forever? http://www.vanaqua.org/frogs/ Video Credits: Agency - Taxi Canada Inc. Production - Spin West Editing - Slim Gin & Tonic Audio - GGRP Frog Footage - Vancouver Aquarium

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This video made waves on the internet due to it's effectiveness and how hard it hits home.
https://www.youtube.com/watch?v=lqbLe4EnmEM

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3. Dove Real Beauty Sketches: You're more beautiful than you think

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3. Dove Real Beauty Sketches: You're more beautiful than you think

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Video: https://www.youtube.com/watch?v=XpaOjMXyJGk

Real Beauty Sketches explores the gap between how others perceive us and how we perceive ourselves.

Why it is a good campaign:
Dove Real Beauty Sketches is bold, groundbreaking, brave, insightful, transparent and authentic. The ad campaign aims to change societal notions about beauty and sell their brand at the same time. The topic of beauty and the distorted way that social media has portrayed it has been a huge topic, but only few have touched on this topic in advertising. Through this ad campaign, Dove brought across a strong message–that women should not be overly critical of their appearances and appreciate as well as acknowledge their real beauty, hence boosting the self-esteem of many. The ad campaign was extremely successful and elicited a strong emotional response such as warmth, happiness and knowledge from viewers.

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"It's not an idea; it's the start to 100 of ideas."

-To improve an existing situation
-Simple & easy to understand
-Don't wander off-course

Consists of 3 Ws :
What is the customer doing,
Why are they doing it,
Wow - nobody has ever noticed or talked at such detail about that problem before

Powerful Insight:
1. Targeted - someone needs to feel involved; narrow to a specific target
2. True (Problem) - needs a true dilemma to have a solution
3. Fresh - make sure its a new problem or an existing problem described in a new way

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“A deep ‘truth’ about the customer based on their behaviour, experiences, beliefs, needs or desires, that is relevant to the task or issue and ‘rings bells’ with target people. ”

- Targeted
- True (Problem)
-  Fresh
- Insight ≠ idea
- simple and easy to understand

Consumer insight:
(Dos Equis)

More people are drawn towards premiumisation/premium products. People want to feel luxurious while drinking beer, rather than the active bright lifestyle promoted using people in their 20s by other competitors. (yay approved)

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1. Observing consumers' behaviour
2. Dig deeper into the demographics
3. Who are we really targeting to
4. Understanding the underlying behaviours; their beliefs, their needs, their emotions
5.

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Understand what consumers want
Observe behaviour/lifestyle
(job, income group, age...)

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GOOD CONSUMER INSIGHT = personalised marketing. Highly specific.

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- studying of customers behaviour, trends; what they do, why they do.

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- Avoiding marketing speaking
- trying to relate to the consumers   - develop an understanding consumers lifestyle and interest
- taking the consumers out of their comfort zone
- strive to be succinct, concrete and descriptive
- must be able to tell about consumer's behaviour, experiences , beliefs and need or desires
- create the need to change something to an existing situation
-  having insights that are not based on human truth
- not developing insights from a single piece of market research

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observation: Woman are facing domestic violence. Hair is important to woman.

Stats: every 80 out of 100 women face violence in some form or another in their lives.

Insight: Woman does not speak up for the violence they receive because they fear the consequences. This campaign wants woman to seek help and not compromise the situation.

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Observation: Kids like to draw; A lot of kids have no proper education

Stats:

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Fortunate kids get to know what's happening in other countries with poverty. The event creates opportunities for kids to help kids with disadvantages like living in poverty, through their drawings. This allows kids to feel powerful that they have the ability to help others in need.

Kids can also better relate to other kids from different countries and religion as compared to adults.

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Smokers are tired of having their addiction seen as a generic social problem. The current messages against smoking are not impacting them because they fail to make a personal connection with smokers - smokers are also people with a heart, and hence an emotionally stimulating advertising will be more effective.

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Stats: 5.6 billion pounds of pesticide/insecticide is used worldwide, each year.

Insight: People have prejudiced fear of insects, especially flies due to the fact that they link it to rotting meat or garbage.

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Observation: adult life is dull and demanding.

Stats:
-40% of office workers reported that their job are extremely stressful. – Stress.org
- Since 2007, APA survey has found that money and work are the top two sources of very significant stress.

Insight: The adult life is stressful and hectic because there is a lot of things to worry about. So there is a need for more positivity and joy, to overcome to these stressors even in the tiniest way, so that they will be encouraged to have a change of perspective in life.

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The main barrier preventing smokers from listening to the warnings or taking action were the smokers themselves. They were already well aware of the hazards, but they were often arrogant and considered themselves all-knowing. They believed they were in control of the situation - especially of their health. Therefore, warnings from friends and family or the THPF were seen as irrelevant messages from 'outsiders' who did not really understand their real situation. The previous anti-smoking campaigns were meaningless because they talked about smokers in general and not about ‘them’ specifically. To create a real behavior change, we had to select the right speaker, one who smokers will trust wholeheartedly. And there was no more powerful envoy of the anti-smoking message than the smokers themselves. The insight for this campaign was “the most powerful speaker is ‘me’, the smoker”. To successfully convince smokers to called Quitline and eventually drop their bad habit, the new campaign needed to make them admit to themselves that smoking was a problem that needed to be solved and help them remember a fact they had chosen to ignore.