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Appealing to middle and lower income consumer bases; Rise in second-hand fashion

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Untapped potential - increasing % of population who would buy these secondhand clothes

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Untapped potential - increasing % of population who would buy these secondhand clothes

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People not wanting to wear the same clothes too many times

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People not wanting to wear the same clothes too many times

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Fast fashion - number of pieces of fast fashion bought/year

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Fast fashion - number of pieces of fast fashion bought/year

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Increasing desire for sustainable fashion in light of climate change

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Increasing desire for sustainable fashion in light of climate change

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climate change is a big issue for many companies and governments alike

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climate change is a big issue for many companies and governments alike

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multi-disciplinary team (if any)? professionals from different industries that can tackle new problems

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multi-disciplinary team (if any)? professionals from different industries that can tackle new problems

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Startup's D existing tech savvy connection to the youth 

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Startup's D existing tech savvy connection to the youth 

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community features - take a pic and share the clothes you bought with friends!

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community features - take a pic and share the clothes you bought with friends!

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High potential volume of clothes moving back and forth

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High potential volume of clothes moving back and forth

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pre loved clothing can continue to be loved in someone else's hands

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pre loved clothing can continue to be loved in someone else's hands

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Large variety of products, from all over the world

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Large variety of products, from all over the world

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Possibility of expanding worldwide reach due to the tech savvy nature of the platform

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Possibility of expanding worldwide reach due to the tech savvy nature of the platform

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Savviness in engaging consumer base on social media platforms -- as a way to build brand loyalty

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Savviness in engaging consumer base on social media platforms -- as a way to build brand loyalty

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Established logistics / delivery systems

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Established logistics / delivery systems

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Existing online clothes retailers who can just add this feature

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Existing online clothes retailers who can just add this feature

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thrift stores! who already sell pre-loved items. thrifting is also a cool thing to do amongst youths now 

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thrift stores! who already sell pre-loved items. thrifting is also a cool thing to do amongst youths now 

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Larger online retailers, who also provide other services -- e.g. Meituan, Didi, Amazon, Alibaba

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Larger online retailers, who also provide other services -- e.g. Meituan, Didi, Amazon, Alibaba

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The preconception that preloved clothes are "not new" 

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The preconception that preloved clothes are "not new" 

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retail markets that sell same priced items but "new" clothing

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retail markets that sell same priced items but "new" clothing

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branded items are cheaper and easier to collect especially limited edition items

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branded items are cheaper and easier to collect especially limited edition items

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Can have clothes across many different brands whereas existing clothing companies wouldnt want to move a competitor company's product for them

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Can have clothes across many different brands whereas existing clothing companies wouldnt want to move a competitor company's product for them

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maybe the sellers are more global? so buyers have more choices + can connect with more likeminded individuals?

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maybe the sellers are more global? so buyers have more choices + can connect with more likeminded individuals?

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If Start-up D is fully online, it may be easier to scale

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If Start-up D is fully online, it may be easier to scale

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Accessibility to a wider variety of products, from more locations

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Accessibility to a wider variety of products, from more locations