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Carved messages on stone tablets along the main roads.

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- Outdoor displays;
- eye-catching signs painted on walls of buildings.

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Merchants used to shout the praises of their wares in the streets

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-invention of PRINTING PRESS (1445)
-first known AD in English on church doors (sale of a book) 1476
-Little flyers containing symbol of the guilds' members
Alessandra

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17th century
-Advertisement appeared in weekly newspaper in England.
-USA: the first known ad in the General Magazine, founded by Benjamin Franklin
Iolanda

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-1842 Volney B. Palmer first uttered the words "advertising agent".
-He created the first advertising agency in philadelphia

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"El agente debidamente autorizado de la mayoría de los mejores periódicos de todas las grandes ciudades y localidades de provincias de Estados Unidos y Canadá, razón por la que cada día recibe encargos para hacer anuncios y suscripciones."

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"El agente debidamente autorizado de la mayoría de los mejores periódicos de todas las grandes ciudades y localidades de provincias de Estados Unidos y Canadá, razón por la que cada día recibe encargos para hacer anuncios y suscripciones."

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A move away from ornamentation and a commitment to society.

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-Mobile advertising
-Sandwich Boards
-Brochures
-Posters

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Albert D. Lasker turned copywriting into a big business.(Advertaising Campaign)
He find out what people wanted by researching market areas.

Camilla

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The first world war lasted from 1914 to 1918; A new vision culture emerged from the ashes of the First World War, it combined the aesthetics of speed, a move away from ornamentation and a commitment to the society.

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In 1914 Clarence White opened a school of photography in New York encouraging his students to apple their talent to commercial photography.
Jacopo

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Advertisers began to use radios for advertising because of :

Its immediacy ;

It conveys the message directly to the consumer;

Illiterate people could understand.

Iolanda

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-A series of drama or comedies.
-Especially created by agencies to promote the brands they managed.
-Ancestors/forefather today's of the tv series
Alessandra

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In 1922
- one of Outerbridge’s most iconic photographs
- His first advertising assignment
-Published in Vanity Fair.
All the elements of the photo demonstrate his stylistic commitment to the art of the time.

Giulia Peluso

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In 1924 the North-American painter Stuart Davis became fascinated by Odol, a mouthwash launched in Dresden in 1892. Inspired by its packaging, Davis painted a whole series of pictures showing Odol bottle.
Jacopo

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Advertising helped mobilize enthusiasm and energy

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Advertising helped mobilize enthusiasm and energy

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In the 1929, the Great Depression shook all western economis to their foundations. Then came the time of totalitarianism and the Second World War.

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Its role in stimulating patriotic fervour was especially strong in the United States. After the bombing of Pearl Harbour on 7 December 1941, advertisers came together as the War advertising Council, of which Leo Burnett was one of the very first members.
Jacopo

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Men: Had gone to fight at the front.
Women: Made their contributions to the war effort by keeping the economy running.
These women were iconized by “Rosie the Riveter”.

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Radio convey the message of advertisement
Radio convey the message of advertisement 
In 1920, advertisers had begun  realize the possibilities of radio. The radio convey the message directly to consumer who did not have to buy a pubblication or even need to be able to read. Soap opera were created by agencies in order to promote the brands they promote.

Soap opera
Soap opera
-There are a series of drama or comedies. 
-They were especially created by agencies in order to promote the brands they managed.
-Today they are the ancestors/forefather of the tv series

Advertising helped mobilize enthusiasm and energy
Advertising helped mobilize enthusiasm and energy
In the 1929, the Great Depression shook all western economis to their foundations. Then came the time of totalitarianism and the Second World War.

War advertising Council
War advertising Council
Its role in stimulating patriotic fervour was especially strong in the United States. After the bombing of Pearl Harbour on 7 December 1941, advertisers came together as the War advertising Council, of which Leo Burnett was one of the very first members.

Rodie the Riveter
Rodie the Riveter
Men had gone to fight at the front and women made their contributions to the war effort by keeping the economy running. These women were iconized by “Rosie the Riveter”, a symbol of American womanhood who worked in armaments factories.

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-New forms of entertainment.
-Hollywood film.
-Nouvelle vague.
-Italian cinema.
Advertising in the cinema started to to use techniques increasingly.
Alessandra, Camilla, Genny.

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-birth of television in the 50s.
- sponsorship of products through television   advertisements.
- famous people have favored the promotion of products.
- 1960s evolution of television advertising
-many channels were dedicated to advertising.
AMELIA, GIULIA

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-Roland Barthes was influenced by the writings of Ferdinand De Saussure.
-He introduce the idea of Anchorage, which provides the link beetwen the image and its context
Jacopo

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Jacopo

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