# data[].attributes.body
reports to: LFC team lead

main KPIs:
- CRR of Core players segment
- extra revenue generated by CRM activities
- Sleep/Churn rate

! Generated after 0 day and within 72 hourse after interaction with CRM communication

# data[].attributes.body
- daily monitoring of the main KPIs
- daily monitoring of the Bonus rate (retention bonuses)

# data[].attributes.body
The main goal: constantly looking for the best CASINO bonus options (terms of receiving the bonus, bonus amount, wagering, etc.) to meet main KPIs

RETAIN PLAYERS, PREVENT CHURN

- monthly planning, test plans
- the creation of CASINO retention bonus campaigns - Eva
- the creation of promo pages - Strapi
- risk management = cooperation with the risk team

# data[].attributes.body
reports to: LFC team lead

main KPIs:
- CRR of Core players segment
- extra revenue generated by CRM activities
- Sleep/Churn rate

! Generated after 0 day and within 72 hourse after interaction with CRM communication

# data[].attributes.body
- daily monitoring of the main KPIs
- daily monitoring of the Bonus rate (retention bonuses)

# data[].attributes.body
The main goal: constantly looking for the best SPORT bonus options (terms of receiving the bonus, bonus amount, wagering, etc.) to meet main KPIs

RETAIN PLAYERS, PREVENT CHURN

- monthly planning, test plans
- the creation of sports retention bonus campaigns - Campaigner, REA
- the creation of promo pages - Strapi
- risk management = cooperation with the risk team

# data[].attributes.body
reports to: Communication team lead

main KPIs:
- Contactability of the data base
- Deliverability
- OR
- CR
- CTOR
- Bounce rate
- Unsubscribe rate

# data[].attributes.body
The main goal: to notice on time and alert Boris team ASAP in case of any issues with communications sent or delivery

- daily monitoring of operational KPIs in terms of activation campaigns - delivery rate, OR, CR, CTOR, Unsubscribe rate, Bounce rate
- daily/weekly monitoring on the activation operational budget
- ASAP reporting of any issues on operational metrics

# data[].attributes.body
reports to: LFC team lead

main KPIs:
- number of REACT clients (made deposit or bet)

! Generated after 0 day and within 72 hourse after interaction with CRM communication

# data[].attributes.body
- daily monitoring of the main KPIs
- daily monitoring of the Bonus rate (reactivation bonuses)

# data[].attributes.body
The main goal: constantly looking for the best bonus options (terms of receiving the bonus, bonus amount, wagering, etc.) to meet main KPIs

- monthly planning, test plans
- the creation of sports activation bonus campaigns - Campaigner, REA
- the creation of sports activation bonus campaigns - Eva
- the creation of promo pages - Strapi
- risk management = cooperation with the risk team

# data[].attributes.body
reports to: Communication team lead

main KPIs:
- Contactability of the data base
- Deliverability
- OR
- CR
- CTOR
- Bounce rate
- Unsubscribe rate

# data[].attributes.body
The main goal: to notice on time and alert Boris team ASAP in case of any issues with communications sent or delivery

- daily monitoring of operational KPIs in terms of activation campaigns - delivery rate, OR, CR, CTOR, Unsubscribe rate, Bounce rate
- daily/weekly monitoring on the activation operational budget
- ASAP reporting of any issues on operational metrics

# data[].attributes.body
The main goal: constantly looking for the best communication options (channels, time of communication, copies, designs, communications combinations, etc) to meet KPIs

- monthly planning, test plans
- activation communication templates creation - Dextra
- creation and launch of activation journeys - Boris
- close cooperation with Outbound team - total sync on Activation flow
- order of content - both copies and visuals, max cooperation with Content & Design team (mutual KPIs ?)

# data[].attributes.body
reports to: LFC team lead

main KPIs:
- FD total
- FD initial
- Try FD total
- Try FD initial
- 2nd dep, 3rd dep, 4th dep

! Generated after 0 day and within 72 hourse after interaction with CRM communication

# data[].attributes.body
- daily monitoring of the main KPIs
- daily monitoring of the Bonus rate (of the bonuses for activation)

# data[].attributes.body
The main goal: constantly looking for the best bonus options (terms of receiving the bonus, bonus amount, wagering, etc.) to meet main KPIs

- monthly planning, test plans
- the creation of sports activation bonus campaigns - Campaigner, REA
- the creation of sports activation bonus campaigns - Eva
- the creation of promo pages - Strapi
- risk management = cooperation with the risk team

# data[].attributes.body
reports to: Communication team lead

main KPIs:
- Contactability of the data base
- Deliverability
- OR
- CR
- CTOR
- Bounce rate
- Unsubscribe rate

# data[].attributes.body
The main goal: to notice on time and alert Boris team ASAP in case of any issues with communications sent or delivery

- daily monitoring of operational KPIs in terms of activation campaigns - delivery rate, OR, CR, CTOR, Unsubscribe rate, Bounce rate
- daily/weekly monitoring on the activation operational budget
- ASAP reporting of any issues on operational metrics

# data[].attributes.body
The main goal: constantly looking for the best communication options (channels, time of communication, copies, designs, communications combinations, etc) to meet KPIs

- monthly planning, test plans
- activation communication templates creation - Dextra
- creation and launch of activation journeys - Boris
- close cooperation with Outbound team - total sync on Activation flow
- order of content - both copies and visuals, max cooperation with Content & Design team (mutual KPIs ?)

# data[].attributes.body
- daily/weekly/monthly reporting to the direct manager
- quaterly competitors research

# data[].attributes.body
The main goal: constantly looking for the best communication options (channels, time of communication, copies, designs, communications combinations, etc) to meet KPIs

- monthly planning, test plans
- activation communication templates creation - Dextra
- creation and launch of activation journeys - Boris
- close cooperation with Outbound team - total sync on Activation flow
- order of content - both copies and visuals, max cooperation with Content & Design team (mutual KPIs ?)

# data[].attributes.body
- daily/weekly/monthly reporting to the direct manager
- quaterly competitors research

# data[].attributes.body
- daily/weekly/monthly reporting to the direct manager
- quaterly competitors research

# data[].attributes.body
The main goal:

- WB creation - work closely with marketing team
- new regtels creation

# data[].attributes.body
- daily/weekly/monthly reporting to the direct manager
- quaterly competitors research

# data[].attributes.body
- daily/weekly/monthly reporting to the direct manager
- quaterly competitors research

# data[].attributes.body
- daily/weekly/monthly reporting to the direct manager
- quaterly competitors research

# data[].attributes.body
- daily/weekly/monthly reporting to the direct manager
- quaterly competitors research