# data[].attributes.body
1. Company name: General Mills

2. Product advertised: Cereal

3. Elements used: Celebrities -TXT

4. No as the advertisement does not talk about the taste or health benefits, and cannot persuade the audience enough.

# data[].attributes.body
1. Company name: Nutella

2. Product advertised: Nutella

3. Elements used: Language

4. Message: 'Mornings Taste Better with Nutella' -That people will have a better morning if they eat Nutella

5. I would be interested in purchasing the product as it seems tasty based on the message.

# data[].attributes.body
1. Company name: Pizza Hut

2. Product advertised: Pizza

3. Elements used: Bright colours, humour

4. Message: 'See the Leaning Tower of Pizza!' -To get people interested in their pizza

5. The ad only contains humour and is not very persuasive. I would not be interested in their product based on this ad.

# data[].attributes.body
Company name : Innisfree

Product Advertised: Green tea seed serum

Elements of TV ad used:

1. Star power: Wonyoung from ive

2. Jingles: Does your skin feel dry everyday?

3. Facts and figures: Moisture increased instantly by 710%

4. Excitement : Boost up! Boost your hydration power now! Wow! Super Moist!

Message: Power up your hydration health.

Yes, audiences want to have healthy skin like wonyoung; convinces audiences to buy the product as it boost hydration health

# data[].attributes.attachment_link.title
Get That Instant Healthy Skin Glow with innisfree & Wonyoung

# data[].attributes.body
Company Name : McDonalds

Product advertised: Spicy Crispy Chicken Burger or Wrap

Elements of ad used:

1. Gimmicks: Premiums= free gift with purchase

2. Star Power (New jeans)

Message: Purchase a chicken burger or wrap to win a McD x Newjeans Special Gift.

Yes, because audiences trust an accept the product.

# data[].attributes.body
Company name: KFC

Product advertised: Its food

Elements of TV advertisement used: Call to action, facts and figures, family fun

Slogan (if applicable): That’s “finger lickin’ good”

Message: Asking others to order their product

Did the ad make you want to buy the product? Why or why not?

Maybe, did provide some information about their quality of food.

# data[].attributes.attachment_link.title
KFC | Coach Prime + The Sanders Family Try KFC’s NEW Nuggets

# data[].attributes.body
Company name: Coca Cola

Product advertised: Its drink

Elements of TV advertisement used: Animation, story, humour, excitement,

Slogan (if applicable): Real magic

Message: Asking others to buy and drink their drinks

Did the ad make you want to buy the product? Why or why not?

Yes, because its ad is good.

# data[].attributes.headline
Food advertisements (newspaper / magazine / social media / TV advertisement log

# data[].attributes.subject
Food advertisements (newspaper / magazine / social media / TV advertisement log

# data[].attributes.body
Company name: Dallas Farmers Market

Product advertised: Carrots/ Fries

Elements of TV advertisement used: Bright colours, weasel words

Slogan (if applicable):

Message: Ask others to buy their product

Did the ad make you want to buy the product? Why or why not?

No, because I don’t like it

# data[].attributes.headline
Food advertisements (newspaper / magazine / social media / TV advertisement log

# data[].attributes.subject
Food advertisements (newspaper / magazine / social media / TV advertisement log

# data[].attributes.body
Company name: Burger King

Product advertised: Duetto Deluxe

Elements of TV advertisement used: Bright colours, language

Slogan (if applicable): Your way

Message: Asking others to buy their product

Did the ad make you want to buy the product? Why or why not?

No, because I don’t like it.

# data[].attributes.body
Parallelism -- "Have a break, Have a kit kat"

Imperative / Call to action -- "Have a break"

Representation -- The red color of the background

Jingles -- The slogan "Have a break, Have a Kit Kat"

# data[].attributes.body
Weasel Words -- "The World's No. 1 Biscuit"

Cartoon characters -- The penguin on top of the tin might be appealing to young children

# data[].attributes.body
Family Fun -- "Wholesome goodness your whole family can enjoy!"

Weasel Words -- "Wholesome goodness"

Ideal kids -- The child in the advertisement seems to be able to enjoy the best food --> "ideal"

# data[].attributes.body
Company name: Coca-Cola

Product advertised: Coca-Cola

Elements of TV advertisement used:

color: red --> catch attention

alliteration: Coca-Cola

water droplet: fresh

Slogan: "open a Coke, open happiness"

Message: Buy and drink coca cola to win happiness.

Did the ad make you want to buy the product? Why or why not? Yes because it looks delicious and refreshing, and it can bring me happiness.

# data[].attributes.body
Company name: Haribo

Product advertised: Haribo gummies

Elements used:

1. Cartoon Characters: the haribo bear

2. Vibrant colours to catch people's attention

Slogan: 'Kids and grown-ups love it so, the happy world of Haribo' - tells people that it is very popular

Message: to buy the Haribo gummies

Yes, the advertisement made me want to buy the product because I want to try this gummy.

# data[].attributes.body
Company name: McDonalds

Product advertised: the agnus third pounder burger

Elements: 1. imperatives: 'Get Yours Today!'

2. red background to catch people's attention

Slogan: 'i'm lovin' it'

- happy and optimistic language connotes happiness and enjoyment of eating the burger

Message: To buy the agnus third pounder burger

Yes, the advertisement made me want to buy the burger because of the use of imperatives and its slogan.

# data[].attributes.body
Company name = Pepsico

Product advertised: Pepsi

Elements of magazine advertisements used:

1. Star power (Blackpink)

2. Adjectives (Bold Taste)

3. Facts and Figures

Slogan: "Bold Taste, No Calories"

Yes, I want to buy the product because Persi is being advertised by Blackpink.

# data[].attributes.body
Company: Haagen-Dazs

Product advertised: Salted Caramel Ice Cream

Slogan: 'The Ice Cream of Ice Creams'

It is memorable and it says that this ice cream is the best ice cream so people will want to buy it.

Message: To buy the salted caramel ice cream

The advertisement made me want to buy the product because it looks delicious.

# data[].attributes.body
Alliteration

# data[].attributes.body
Company name : Kitkat

Product advertised : Chocolate

Element used : Parallelism to increase memorability

Slogan : "Have a break, have a Kit Kat"

Message : "Eat Kit Kat in your free time"

I would like to buy it because I like Kit Kat.

# data[].attributes.body
Use of adjectives, makes people think

# data[].attributes.body
Facts and Figures

# data[].attributes.body
Company name: 茶一刻

used a lemon to make it look fresher, also used a grass field and the background to make it look fresher

# data[].attributes.body
Star Power

Mcdonald advertisement cross New jeans a really popular girl korean group telling us that their product is the best .

# data[].attributes.body
They compare themselves to cigiratte and tells us to eat food that is good for our health. This use of slogans makes it memorable.

# data[].attributes.body
Mcdonalds . Uses a slogan and also uses red to catch attention and makes it memorable.

# data[].attributes.headline
Magazine / Newspaper / Social Media Food Advertisement

# data[].attributes.subject
Magazine / Newspaper / Social Media Food Advertisement

# data[].attributes.body
Company name: McDonalds

Product advertised: Sweet n’ Spicy crispy thighs

Elements of TV advertisement used: Star Power

Slogan: NA

Message: Visit McDonalds to try the new product

# data[].attributes.body
colour of red to make excitement

Weasel word:awesome

# data[].attributes.headline
Magazine / Newspaper / Social Media Food Advertisements

# data[].attributes.subject
Magazine / Newspaper / Social Media Food Advertisements

# data[].attributes.body
Company name: Subway

Product advertised: Submarine Sandwiches

Elements of TV advertisement used

-bright colors

-Adjectives

Slogan: Eat Fresh, Feel Good

Message

Did the ad make you want to buy the product? Why or why not?

Yes, because it is suggested that the burgers taste fresh and worth trying.

# data[].attributes.body
Company name: Frito-Lay

Product advertised: Doritos

Target Audience: Gen Z

Elements of TV advertisement used:

-music

-call to action

-Gimmicks

Slogan: "Devour Doritos your way" It pokes fun at individual eating styles and urges consumers to ‘unleash the wild within’ as they share a pack with friends.

Message: To promote Doritos to Gen Z audiences looking for the perfect ‘night in-in’.

Did the ad make you want to buy the product? Why or why not?

Yes, because the Doritos seem appealing and I might get a chance to win £100 and a night in.

# data[].attributes.body
1. Company name: McDonalds

2. Product advertised: Double Quarter Pounder with Cheese, Big Mac, Angus Deluxe Third Pounder

3. Elements of TV advertisement used:

color: red --> to catch attention

adjectives: "big "--> showing that the burgers McDonalds sells have a large portion of ingredients used, meaning that they are not stingy. "Beefy" --> showing that the burgers it sells are full of delicious beef. "Bliss" --> shows that after eating the burgers it sells, the customers will be full of happiness.

Alliteration: "big, beefy, bliss" repeated sound of letter "b".

4. Slogan: big, beefy, bliss

5. Message: Tells the audience that the burgers McDonalds sells are delicious and large. After eating their burger, customers will be in great joy.

6. My stance: I would like to buy the burgers. It is because the photos of the burgers look attractive and the adjectives in the slogan makes me have an urge to purchase them.

# data[].attributes.body
1. Company name: Haribo

2. Product advertised: gummy bear candy

3. Elements of TV advertisement used:

color: bright red and yellow --> to catch attention

mascot: a bear --> to make the advertisement more abounding

font of the company name: round and smooth --> shows that the company is reachable and friendly

adverb: "unbearably" conveys the deliciousness of the candy is profoundly high and people who eat them will be addicted.

connotation: "delicious" --> adjective --> shows that the candy Haribo sells are yummy

shape: emphasis on "bear" in "unbearably" shows the shape of the candy is like a bear

4. Slogan: Unbearably delicious

5. Message: Tells the audience that the candy Haribo sells is immensely delicious and cannot be rejected.

6. My stance: I wouldn't like to buy the candy because the elements of TV advertisement are a bit dull. Despite the deliciousness of the candy, addicted to candy is detrimental to our physical health that may lead to diabetes.

# data[].attributes.body
1. Company name: Pizza Hut

2. Product advertised: Italian taste pizza

3. Elements of TV advertisement used:

color: bright red --> to catch attention

animation: a car strolling down the street --> shows the speed of the delivering service

symbol: a car --> conveys the swiftness of the delivering service

shape of the logo: round --> easy to get in touch with/accessible

verb used: "call" --> imperative--> to make the audience act

connotation: "to your doorstep"

--> shows the convenience of the delivering service

4. Slogan: Delivering the Italian taste to your doorstep

5. Message: Tells the audience that Pizza Hut is now selling the Italian taste pizza and will be delivered to your home in a quick speed.

6. My stance: I would like to buy it because the pizza looks attractive and the elements of the TV advertisements successfully attracted me to buy it.

# data[].attributes.body
name campus connect

values: improve

slogan: learn together, improve together

# data[].attributes.body
Group Name: Lucunda (Enjoyable in Latin)

Core values: Enjoyable

# data[].attributes.body
Group name: Aether

Core values: To guide students

Group Slogan: The light to guide

# data[].attributes.body
Group name: Exceedingly Excellent Era

Core values represented: Academic excellence and integrity

Group Slogan: 14* or grade 7 in your hands.

# data[].attributes.body
Group name: Harmony

Core values represented: Unity, Engagement, Advocacy

Group Slogan: Synchronizing Strength, Inspiring Unity

# data[].attributes.body
Slogan 1: Time is precious. Your car saves it.

Slogan 2: Come and book a five star hotel. You deserve this.

Slogan 3: Enlighten your pictures with a camera.

Slogan 4: Smell better makes u better

Slogan 5: COME AND GET UR COMPUTERS CHECKED

# data[].attributes.body
1. Group Name: Everest

2. Core Values: Excellence

3. Group Slogan: Hike the highest you can go!

# data[].attributes.body
Slogan 1: Looking for a lifetime friend, travelling in a blink of an eye? This sport car is made for you.

Slogan 2: Looking for a temporary home? Come here.

Slogan 3: Realistic, precise, exquisite photos from our camera. You can take a photo of a beautiful moment.

Slogan 4: As smooth as silk, as beautiful as natural wonders. Use our shampoo and get shiny hair.

Slogan 5: Come here and get 14* in DSE, come here and get grade 7 in IB, come here and be successful.

# data[].attributes.headline
Magazine / Newspaper / Social Media Food Advertisement

# data[].attributes.subject
Magazine / Newspaper / Social Media Food Advertisement

# data[].attributes.body
Company name: Via Tokyo

Product advertised: Matcha ice cream

Elements of TV advertisement used: NA

However, a metaphor was used to compare the restaurant to a "heaven".

Slogan: NA

Message: To visit Via Tokyo for desserts

Did the ad make you want to buy the product? Why or why not? Yes! I love the flavour of matcha.

# data[].attributes.body
River Amazon + Portugese

# data[].attributes.body
A pizza shop

Used colours and symbols

# data[].attributes.body
1. Symbols: The croissant represents bread, which means it is a bakery

2. Alliteration: makes the company's name more memorable

3. Descriptive names: The name tells you exactly what the company does

# data[].attributes.body
A delivery service

The bird symbolizes delivery

Associative name (suggests the way 'birds' will deliver goods)

# data[].attributes.body
Acronymic Names

Uses symbols and colours

# data[].attributes.body
Logo: I used symbol (coin, cards, poker) and colour (yellow-fun, black-power)

Brand Name: Describing the adventure of gambling and it's also a name of a person who loves to gamble. Aventurine is also a kind of stone/jewel that brings luck to gambling.

This is a brand for a gambling site/centre.

# data[].attributes.body
Used symbolism and colours of the pizza

# data[].attributes.body
colours:pink show lovely and kind to make kids happy

typography: the word fonts show welcome to the children

# data[].attributes.body
TokyoTastes

My company sells Japanese Cuisine

I used colours and synbols.

# data[].attributes.body
I used the symbol of a camera

I used blue, yellow and red, vibrant colours

I used alliteration to make it easy to memorize

# data[].attributes.body
1. It conveys a sense of balance and elegance in clothing choices.

2. It suggests that the brand focuses on creating harmonious outfits that bring together different elements seamlessly.

3. It implies that wearing their clothes will result in a visually pleasing and stylish appearance.

4. Use of shaped and colours and descriptive names

# data[].attributes.body
alliteration, make chess countable to make it more memorable

,original,

# data[].attributes.body
1. Company Name : Suggestive Word names- composite names (pizza + delicious to show my pizza is delicious )

2. Colors-red and green show vibrancy and happiness

3. Symbols- pizzas

# data[].attributes.body
I used symbol of the harp to represent musical instruments. and btw the meaning of the word is "very fast" in italy so it means the ppl is fast at making the instruments lo and making a light mood

# data[].attributes.body
It uses composite names and shapes and colours

It sells game engines

# data[].attributes.body
Logo:

Shape: Round and approachable

Symbol: An orange(the symbol) tells what your company sells

Company name:

Alliteration: make the company name more memorable

Organic means the oranges we sell are 100% organic without chemical added. It connotates freshness and organity

# data[].attributes.body
colour and symbol

# data[].attributes.body
I used shape and colour

-Green, red and white to represent Italy

-Use a big fat man to get your attention too( mr. Wrong )

-I also used a round shape for your attention

-it also sells a pizza ( triangle bread)

-It also have a very memorable name as it used metaphor.

-You can eat it with your mouth

# data[].attributes.body
You are the owner of a business.

Choose one of the following items to create a company for.

Think of a suitable and creative company name that reflects your business: Helping hands

Makes use of alliteration for memorability

Next, design a company logo which must feature common elements of logos and your company name. Use https://www.graphicsprings.com/

Post your design on Padlet.

# data[].attributes.body
tone (enjoyment)

Adjectives (new) connotes the new bars are worth giving a try.

Targeted audience: the public

# data[].attributes.body
Language feature: Encouraging tone

Connation: Connotes that the drink is the most refreshing thing

Target audience: Families

What should they feel: Want to buy the product

Same text in honest straightforward English: Buy the drink

# data[].attributes.body
2. Compound Adjectives (Simple/Simply)

3. Simple, basic but detailed.

4. Everyone (who needs stationary). They should feel interested towards the product.

5. buy this pen

# data[].attributes.body
2. adjective: extra, bright

language: Latin and English

3. bright, whitening: fresh, clean, healthy

Latin: prestige, classism

English: Internationality, modernism

4. everyone; feel fresh, clean, effective

5. This toothpaste is effective for whitening your teeth. After using this toothpaste for 14days, you can feel your teeth become whiter and cleaner.

# data[].attributes.body
Verbs

Never Before connotes the new experience

Gamers

Play new experience

# data[].attributes.body
Slogan: 'i'm lovin' it'

- happy and optimistic language connotes happiness and enjoyment of eating the burger

Imperative: 'Get Yours Today!'

# data[].attributes.body
1. Coca-Cola Advertisement ( taste the feeling)

2. Imperatives, verbs

3. Feeling: the freshness and happiness of drinking coke

4. The general public

# data[].attributes.body
2.crisp, refreshing, better than ever,

3.natural, fresh

4.Everyone, they may feel curious and try the new 7up

5.It was already good before, but it is even better now.

# data[].attributes.body
2. Imperatives: 'Make the switch'

3. Connotes people's ability to make the change

4. 1 People who enjoy gaming

2 They would want to purchase it

5. Buy our gaming console and make the change from low level gaming consoles to high level ones

# data[].attributes.attachment_caption
connotes success . targets are people who like doing sports .

# data[].attributes.body
"embark on your adventure" - imperative

It encourages players to download the game and explore it idk

People who play games, excited and encouraged

"Download the game and explore."

# data[].attributes.body
1. language feature: verb: "open"

tone: light-hearted

literary device: parallelism

"open" : imperative

2. Connotation: happiness, relaxation, freshness

3. Target audience: All people. People will be relaxed and energetic when they see this ad.

4. Open a Coke, open happiness.

# data[].attributes.body
BLANC = WHITE

PLUS = VERY

# data[].attributes.body
2.English

3.Stimulates the appetite of people.

4.All kinds of people. It wants to make the people who see it want to drink cola as they use the color-- red, which can make people want to eat.

5.Original Coca 'Cola is delicious.

# data[].attributes.body
2. the macbook is described with the adjectibe "the most interesting"

3. it is useful

4. ppl who wants a macbook they should feel interested and amazed

5. It has much stuff init

# data[].attributes.body
CHEAP

# data[].attributes.body
tone(happiness and enjoyment), compound adjective ( the adjective ' free‘ ’premium' connotes everything is worth a bite.

# data[].attributes.body
literary device: personification

connotation: comfortable

target audience: adults, they should think this ad as a joke

5. The sunglasses should be on ur face

# data[].attributes.headline
Introduction to Language in Advertisements

# data[].attributes.subject
Introduction to Language in Advertisements

# data[].attributes.body
1. Find an effective poster advertisement. Paste it on this post.

2. What is/are some language feature(s) (adjectives, verbs, emotive diction, literary devices, tone) used?

1. Imperatives and Parallelism: "Dream It, Do It."

2. Encouraging Tone: "You can be anything"

3. Explain the connotation(s) behind your language feature(s).

1. Connotes women's success

2. Connotes women's ability to rise up against challenges and obstacles

4. Who are the target audience of the ad? What should they think or feel when they see the ad?

1. Young to middle-aged females

2. They would want to purchase Barbie collection t-shirts and other workwear created by Love Bonito

5. Write the same text from the ad but use honest, straight-forward English.

1. Buy our Barbie collection t-shirts and workwear and know more about the role of education in changing girls' lives around the world.

Source: https://www.marketing-interactive.com/asiaecommerceawards-2021-highlight-how-love-bonito-s-tie-up-with-barbie-became-a-hit

# data[].attributes.headline
Introduction to Language in Advertisements

# data[].attributes.subject
Introduction to Language in Advertisements

# data[].attributes.body
1. Find an effective poster advertisement. Paste it on this post.

2. What is/are some language feature(s) (adjectives, verbs, emotive diction, literary devices, tone) used?

3. Explain the connotation(s) behind your language feature(s).

4. Who are the target audience of the ad? What should they think or feel when they see the ad?

5. Write the same text from the ad but use honest, straight-forward English.

# data[].attributes.headline
Introduction to Language in Advertisements

# data[].attributes.subject
Introduction to Language in Advertisements

# data[].attributes.body
1. Find an effective poster advertisement. Paste it on this post.

2. What is/are some language feature(s) (adjectives, verbs, emotive diction, literary devices, tone) used?

3. Explain the connotation(s) behind your language feature(s).

4. Who are the target audience of the ad? What should they think or feel when they see the ad?

5. Write the same text from the ad but use honest, straight-forward English.

# data[].attributes.headline
Introduction to Language in Advertisements

# data[].attributes.subject
Introduction to Language in Advertisements

# data[].attributes.body
1. Find an effective poster advertisement. Paste it on this post.

2. What is/are some language feature(s) (adjectives, verbs, emotive diction, literary devices, tone) used?

3. Explain the connotation(s) behind your language feature(s).

4. Who are the target audience of the ad? What should they think or feel when they see the ad?

5. Write the same text from the ad but use honest, straight-forward English.

# data[].attributes.headline
Introduction to Language in Advertisements

# data[].attributes.subject
Introduction to Language in Advertisements

# data[].attributes.body
1. Find an effective poster advertisement. Paste it on this post.

2. What is/are some language feature(s) (adjectives, verbs, emotive diction, literary devices, tone) used?

3. Explain the connotation(s) behind your language feature(s).

4. Who are the target audience of the ad? What should they think or feel when they see the ad?

5. Write the same text from the ad but use honest, straight-forward English.

# data[].attributes.headline
Introduction to Language in Advertisements

# data[].attributes.subject
Introduction to Language in Advertisements

# data[].attributes.body
1. Find an effective poster advertisement. Paste it on this post.

2. What is/are some language feature(s) (adjectives, verbs, emotive diction, literary devices, tone) used?

3. Explain the connotation(s) behind your language feature(s).

4. Who are the target audience of the ad? What should they think or feel when they see the ad?

5. Write the same text from the ad but use honest, straight-forward English.

# data[].attributes.headline
Introduction to Language in Advertisements

# data[].attributes.subject
Introduction to Language in Advertisements

# data[].attributes.body
1. Find an effective poster advertisement. Paste it on this post.

2. What is/are some language feature(s) (adjectives, verbs, emotive diction, literary devices, tone) used?

3. Explain the connotation(s) behind your language feature(s).

4. Who are the target audience of the ad? What should they think or feel when they see the ad?

5. Write the same text from the ad but use honest, straight-forward English.

# data[].attributes.body
1. Find an effective poster advertisement. Paste it on this post.

2. What is/are some language feature(s) (adjectives, verbs, emotive diction, literary devices, tone) used?

3. Explain the connotation(s) behind your language feature(s).

4. Who are the target audience of the ad? What should they think or feel when they see the ad?

5. Write the same text from the ad but use honest, straight-forward English.

# data[].attributes.headline
Introduction to Language in Advertisements

# data[].attributes.subject
Introduction to Language in Advertisements

# data[].attributes.body
1. Find an effective poster advertisement. Paste it on this post.

2. What is/are some language feature(s) (adjectives, verbs, emotive diction, literary devices, tone) used?

3. Explain the connotation(s) behind your language feature(s).

4. Who are the target audience of the ad? What should they think or feel when they see the ad?

5. Write the same text from the ad but use honest, straight-forward English.