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Groups 2 & 4 - read this section and answer the questions below. Prepare a short presentation of your answers.

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Groups 2 & 4 - read this section and answer the questions below. Prepare a short presentation of your answers.

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Groups 1 & 3 - read this section and answer the questions below.  Prepare a short presentation of your answers.

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Groups 1 & 3 - read this section and answer the questions below.  Prepare a short presentation of your answers.

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In content analysis, secondary data are often used.

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On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.

4. What is the definition of content analysis?

5. What are some advantages and disadvantages of content analysis?

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Discourse analysis can use secondary or primary data.

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Look at example research questions A and B.

Discuss in your group how the researcher could collect their data.

Might one of the data collection techniques we have already learnt about be appropriate? Or might there be another way?

Remember: There is usually more than one option!

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On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.

4. What is the definition of discourse analysis?

5. What are some advantages and disadvantages of discourse analysis?

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Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. 

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Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. 

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1. How do children's toys affect different ideas of genders?

2. How does news on the television discuss what is happening to the environment?

3. How does social media present new fashion trends?

4. How do universities make their courses attractive to students?