# data[].attributes.headline
Where do your unwanted clothes end up? Not probably where you think

# data[].attributes.subject
Where do your unwanted clothes end up? Not probably where you think

# data[].attributes.body
Pinterest 2019, image of clothing in a landfill, Pinterest,
<https://www.stylebydani.com/blog/where-do-your-unwanted-clothes-end-up-probably-not-where-you-think>

# data[].attributes.body
The topic I have chosen to focus my assignment on is fast fashion, which is no.76 on the list. It will be about the negative impact fast fashion has on our community and our environment.

# data[].attributes.body
The fonts I have chosen are titled Charter Bold and Charter. These will be applied to my video as it offers a mature tone. It's also aesthetically pleasing.
As for the colour I lead towards a creative mindset but also want to promote growth. Which are represented by the colours purple and green.

# data[].attributes.headline
WHAT REALLY HAPPENS WHEN YOU DONATE YOUR CLOTHES—AND WHY IT’S BAD

# data[].attributes.subject
WHAT REALLY HAPPENS WHEN YOU DONATE YOUR CLOTHES—AND WHY IT’S BAD

# data[].attributes.body
Nylon N/A, Image of a pile of clothing in a corner, Pinterest.
<https://www.pinterest.com.au/pin/1900024832321121/>

# data[].attributes.body
This promotional video will show the life of a piece of clothing through a time-lapse.
It will begin in a person's bedroom as they perform an unboxing haul with the garment as they sit on their bed. The video will continue as this person lives through life and cuts to them wanting to wear the shirt they have recently bought out to an event. It will again show the person living through life again as a time-lapse. Then the person will then come to the realisation that they don't want to own this shirt anymore so they add it to a discard pile. It pans to the pile of clothes and then transitions to the clothing in a landfill. It will end with facts about when clothes end up in landfills.

# data[].attributes.body
Blue Hat (process) - For this task, I need to configure what should be in the video will require an actor or a specific location. I will also need to prepare props and include clothing. The process would be the layout of the video, filming the video, and then editing the video.
White Hat (facts) - The facts that will be in this video relate to landfill. If clothing isn't disposed of properly it will be a part of already existing landfills.
Red Hat (Feelings) - I want viewers to feel shocked.  I want to show the result of their actions.
Green Hat (Creativity) - An idea I have is to show the life of a singular piece of clothing and showcase this in a time-lapse. It would start when someone first buys the clothing and films an unboxing haul, then them choosing the shirt to wear. Then realise they are over the shirt and therefore puts it into a discard pile, then the discard pile turns into a landfill pile of clothes. It will finish with fun facts about landfill and fashion.
Yellow Hat (Benefits) - The actions I want viewers to take action to think about their fashion purchases. Donate the clothing and don't have an abundance of cheap clothing.
Black Hat (Cautions) - The cautions involve, the ideas falling flat, the message being unclear and unable to get filming locations.

# data[].attributes.body
This course appears exciting as I love producing things, the beginning process will definitely be long but once something has been configured .
From experience in art subjects in high school where the process of the artwork was crucial where brainstorming and concepts was a big component I feel that the beginning steps will come at ease.
No ideas have currently been made but I imagine something that is colourful whatever that means.

# data[].attributes.body
1. Leeve, Lauve, Lauf
2. Advertisement company advertising
3. Lgbtq+ rights
4. Koala rescue
5. Eliminate hunger
6. Drugs are bad
7. Anti vape campaign
8. Digital footprint awareness
9. Remember to drink water
10. Remember to eat
11. It's okay to be unserious
12. Let creativity blossom
13. Acknowledging asian culture
14. Toy waste
15. Be bold
16. Be daring
17. It's more than just a ________ (?)
18. DON'T JAYWALK
19. Anti speeding campaign
20. Vegetables are good
21. Take one step at a time
22. Burnout reassurance (idk)
23. Don't forget about charities
24. Basic grammar advertisement
25. Don't be a dummy be good
26. Versatile jacket
27. Live in the moment
28. Take a break and paint
29. Take a breather
30. How to prepare for University
31. Showcase of diversity
32. Go ahead and do it
33. Look cool and swag
34. Yummy
35. Would you have a pet sheep?
36. Bathroom are not vape spaces
37. Care for your lungs
38. You're beautiful
39. Learn about bin types
40. How to organise your waste
41. Nature
42. Take a break from the screen!
43. Express yourself
44. Have a smear test!
45. Be cool, put on a hat
46. Put on sunscreen
47. Headphones advertisement
48. Spoon but the edges are of a knife
49. Barbecue milk
50. Problems in the country
51. Tips on parenting
52. Teachers have it rough too
53. The decreasing respect Generation Z is giving
54. Ice-cream that is pickle flavour
55. Meat lollipops
56. The manipulations of photos isn't real
57. Blockbuster movie promotional trailer
58. Don't be tone deaf
59. Stop unrealistic beauty standards
60. Everyone has their own personal story
61. A massage chair that has a set of vibrations that feel like a very realistic dream
62. Lipstick that makes you a smooth talker
63. Human etiquette
64. Strong women
65. Slay the day
66. The health benefits of eating an apple
67. Water levels rising, or they going down?
68. Respect old people
69. Consent campaign
70. Drawing tutorials
71. Mockumentaries
72. Bad female stereotypes grrrrr
73. Donate for clean water for children
74. Veganism
75. Art commissions
76. Fast fashion danger
77. Donate hair
78. Interesting facts about endangered animals for charity
79. Reminder to stay positive ❤️
80. Cancer awareness

# data[].attributes.body
Attention - The attention will be grabbed by using an aesthetically pleasing video that is typically seen on social media. Using colour schemes and formats that are familiar to viewers interested in this culture.
Interest - As for interest, I will state from the get-go that this is a fashion video and question how this video will end.
Desire - I want the viewer to find this video cool showing the lifestyle of a clothing garment and how it would end up in.
Action - To finish off I want the viewers to become aware of how where clothes end up and think of better options of where they buy their clothes and where to dispose of it.

# data[].attributes.body
The message I want to promote is to spread awareness surrounding fast fashion. Specifically on how much clothing gets thrown away and the waste involved.

# data[].attributes.body
Does a majority of people shop for fast fashion?

Are there better options as opposed to fast fashion?

Can everyday people able to afford these other options?

What would be the result of poorly executed clothing?

What do people do with unwanted clothing?

What do manufacturers do with unwanted clothing?

Where should an everyday person purchase their clothing?

How do manufacturers feel when performing unlawful practices?

What do consumers feel knowing that many fashion companies use child labour/cheap labour?

Why do people buy fast fashion knowing companies unmoral practices?

# data[].attributes.headline
A picture illustrating the child labour done when producing fast fashion apparel 

# data[].attributes.subject
A picture illustrating the child labour done when producing fast fashion apparel 

# data[].attributes.body
Pinterest N/A, N/A, Pinterest
<https://www.pinterest.com.au/pin/633387432873448/>

# data[].attributes.body
This mind map doesn't focus on an explicit amount of ideas. It targets practices done by manufacturers and consumers. I used this mind map to decide which aspect of the fast fashion industry I should focus on. For example, I could discuss the production of clothing, how it's sold to consumers and what the consumer does with the clothing afterwards. For this assignment, I focused on how consumers do with their unwanted clothing.

# data[].attributes.body
The target audience is most likely unaware of how fast fashion works and how they should get rid of unwanted clothing.

I want them to be surprised at the thought of where their clothes end up or for them to take action.

I will need to apply a fun tone that slowly progresses into a depressing result of the journey of their clothes.

A colour scheme that would work best for this idea is neutral or earth tones that illicit sadness.

# data[].attributes.body
The target audience of my message will target young adolescence. As the topic is focused on clothing and it is expected that everyone will wear clothing, will be targeted to a larger range of people. It will also have a specific focus on people who are interested in fashion and having them become aware of their behaviour regarding their usage of clothing.

# data[].attributes.body
Anguelov, N. (2015). The Dirty Side of the Garment Industry. Boca Raton: CRC Press.

The book titled, The Dirty Side of the Garment Industry is written by Nikolay Anguelov and focuses on the negative impacts of the fashion industry. The information told in this book centres on the business aspect of the fashion industry and how companies encourage consumers to purchase their products. The major tactic companies use is relying upon consumers to impulse buy, each type of retailer and their target demographic have their methods for achieving this. Retailers like Costco, lure consumers in due to their low-price business model. As for retailers that specifically focus on fast fashion, instead of a low-price model they create an overstimulated environment. These companies also use fabricated lies to present themselves as eco-friendly and produce clothing of high quality despite being poorly made.

Kwon, T. A. (2019). Why do we feel bored with our clothes and where do they end up? International Journal of Consumer Studies, 1-13.

This article explains the causes of boredom from our clothing which leads to wanting to dispose of it. Also wanting to stop the wasteful culture of clothing consumption. It also discusses that people don't immediately throw away their clothing due to an emotional attachment towards them. A concept they introduce is buying fewer clothes, buying second hand or engaging in an environmentally friendly way of disposing of clothing.

Ozdamar-Ertekin, Z. (2016). Conflicting Perspectives on Speed: Dynamics and Consequences of the Fast Fashion System. Izmir: Izmir University of Economics.

The negative impacts of the increasing speed of manufacturing clothing. A competitive cycle of pushing out clothing and the negative implications of it.

# data[].attributes.body
What are the negative impacts of fast fashion?
In order to understand the answer to this question, I will be required to research the implications of fast fashion. I will also learn about how to distribute unwanted clothing better.l

Who does this topic target?
This topic is targeted towards teens and young adults as this is the price range that they can typically afford. It also can target a much larger demographic as everyone is required to wear clothing as it is an expected social norm.

How does this impact my target demographic?
I feel this is a well known topic for them but still choose to ignore it as it doesn't really impact them. I want to highlight to true implications of their actions.

How will this research be conducted?
To research this topic a series of sources will be used. Such as articles, books, and websites based on academic research.