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1. Existentialism and Body Consciousness

- Existentialism emphasizes the idea that "existence precedes essence," meaning we are not born with a fixed essence but create ourselves through life experiences. Sartre, in Being and Nothingness, talks about the distance between consciousness and the body. People have a "reflective distance" from their own bodies; we are not merely owners of our bodies but can also observe and experience them. This perspective can explore the tension between the body and the self, questioning whether a person can fully control their body or how the body shapes our identity and experience.

2. Posthumanism and the Body's Expansion

- Posthumanism challenges human-centered thinking, suggesting that humanity is not at the center of the universe. Thinkers like N. Katherine Hayles argue that the body is not just a "container" of human identity but is interconnected with the environment, technology, and other life forms. Cells, genes, and microscopic structures are not only formative of us but continuously exchange information with the world around us.

3. Phenomenology: The Body and Perception

- Phenomenology, founded by Edmund Husserl, focuses on how we perceive the world through our bodies. Maurice Merleau-Ponty, a later phenomenologist, argued that "the body is in the world," meaning that our body is not separate from our perception of the world but is the lens through which we experience reality. The body is both "self" and "other." We experience pain, joy, and sensation, all of which make us aware of the body's existence.

4. Deconstruction and the Breakdown of the Body

- Deconstruction, championed by Jacques Derrida, suggests that concepts and entities (including the body) can be broken down into smaller, more fragmented structures. There is no core or fixed essence. The body can be seen as a multi-layered construct of culture, society, and biology, and what we consider the "body" is not a stable or permanent entity.

5. Daoist Philosophy: The Connection Between the Microcosm and the Macrocosm

- Daoism emphasizes harmony with the natural world, suggesting that everything in the universe is interconnected. The Daoist view of "Heaven and Humanity as One" proposes that the microcosmic (individual cells) and macrocosmic (the universe) realms are in sync. Each cell, in this view, mirrors a larger cosmic order.

6. Spinoza's Monism

- Baruch Spinoza's philosophy of Monism suggests that all things in the universe are part of one unified substance, whether they are physical or mental. According to Spinoza, there is no fundamental separation between the body and the mind. The body and consciousness are two aspects of the same underlying substance.

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1. The Sprout of Life: Origin and Genesis

- Philosophical Perspective: Based on Heidegger's "Poetically, man dwells," this section represents the miracle of life emerging from nothingness, emphasizing life's suddenness and breakthrough.

- Material and Artistic Expression:

- Materials: Lightweight, semi-transparent silk fabric, with watercolor fluidity symbolizing the generation and growth of cells. Gold or silver paint represents the initial spark of life.

- Installation Idea:

- Layout: The fabric is suspended from above, with gradient lighting simulating the transition of life from darkness to light. The fabric moves gently in the wind, embodying the pulse of life.

- Interactive Design:

- Interaction: Audiences can touch or breathe on the fabric to make it sway, creating a sensation of the pulse of cellular life, allowing the audience to participate in the genesis of life.

2. The Growth of the Individual: Perception and Experience

- Concept Deepening:

- Philosophical Perspective: Based on phenomenology's concept of "being-in-the-world," this section explores how individuals interact with and perceive the world around them.

- Material and Artistic Expression:

- Materials: Fabrics with different textures (e.g., a blend of silk and cotton) to represent the senses of touch, sight, and hearing. Watercolor and acrylic paints express the awakening and development of the senses.

- Installation Idea:

- Layout: Layers of fabric are stacked to create a tactile experience, where viewers must pass through different textures to feel the sensory differences. Low-frequency sounds enhance the sensory experience.

- Interactive Design:

- Interaction: Audiences can touch the different fabrics, experiencing the tactile differences and stimulating their sensory memories.

3. Dialogue Between Self and Body: The Tension of Existence

- Concept Deepening:

- Philosophical Perspective: Based on Sartre’s notion of "hell is other people," this section highlights the alienation, conflict, and identification of the self with the body.

- Material and Artistic Expression:

- Materials: Rough, cracked fabrics symbolize the tearing and pain of the body. A contrast of red and black colors reflects the conflict between the self and existence.

- Installation Idea:

- Layout: The fabric is suspended in a maze-like formation. Mirrors reflect the viewers’ own images, reinforcing the theme of self-reflection.

- Interactive Design:

- Interaction: Viewers push through the fabric to find themselves, with the fabric's movement and the viewers' reactions intertwining, representing the discovery and loss of the "self."

4. The Fragility and Demise of Life: The Process of Dissolution

- Concept Deepening:

- Philosophical Perspective: Drawing on Spinoza’s thoughts on "nature and decay," this section delves into the impermanence and fragility of life, illustrating the process of decline.

- Material and Artistic Expression:

- Materials: Use of sheer gauze and linen fabric, with faded watercolor representing the decay and demise of life. Fabric damage symbolizes the fragility and passage of life.

- Installation Idea:

- Layout: The fabric hangs loosely, gently swaying, while a mist system symbolizes the dissolution and blurring of life. The fabric's patterns fade with the movement of the mist.

- Interactive Design:

- Interaction: Viewers touch the fabric, causing it to tear, experiencing the fragility of life. As the mist falls, the fabric patterns slowly disappear, symbolizing dissolution.

5. Return to Nature: The Cycle of Life

- Concept Deepening:

- Philosophical Perspective: Based on Daoist philosophy of "all things return to one," this section views death as a new beginning, emphasizing the harmonious coexistence with nature.

- Material and Artistic Expression:

- Materials: Natural fibers such as burlap and cotton, with plant dyes and natural elements like ash and seeds, symbolize life’s return to nature.

- Installation Idea:

- Layout: The fabric intertwines with natural plants (e.g., vines and branches) to represent the cyclical nature of life and its harmony with nature. The changing light creates earthy tones and natural textures in the fabric.

- Interactive Design:

- Interaction: Viewers can scatter seeds or touch the fabric and plants, participating in the rebirth and cycle of life, experiencing the fusion of life and nature.

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Flexible and versatile

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I really like the design concept of the brand and the illustration of the cat on it, the cat looks cute and flexible and I think it will instantly catch the eye of the young customers

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I will be continuing their design and concept to create several cat jellies with more flavours based on the Liqcat brand.

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I actually considered whether to add some squares of colour behind the illustration, and I compared them for this purpose. I think the image looks richer with the addition and it brings out the texture of the Risograph printing more

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Each coating

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The font I used is the one that comes with procreate, it looks very simple because in my work I wanted to highlight the content and story of the image
The font size is 32

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I first paid for some templates from the internet

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In my design, I have added a seal to the packaging so that not only does it prevent leakage, but if the cat can't finish it, it can be sealed and eaten again without wasting the food. It also keeps the air out to prevent spoilage.

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Research on the price of cat jelly on the market

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Research on the price of cat jelly on the market

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After some more research, I decided to set the price of my cat jelly at £8.99 per pack of 10 because it is packaged in a sustainable, eco-friendly material, using eco-friendly pulp on the outside and a moisture-resistant film on the inside which is a biodegradable material, so it is a little more expensive than commercially available cat jelly.

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I really like the grain and texture of Risograph printing, so when I work with procreate I use the Risograph texture brush, it mimics the real texture and it can be overlaid to create new colours, which is a pleasant surprise to me to discover.

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The colours I used were highly saturated, I wanted my products to be visible on the shelves.

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The colours I used were highly saturated, I wanted my products to be visible on the shelves.

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After some more thought and advice from my tutor I decided to redo the design of a cat food. I want to make a brand of portable cat jelly and I will also think carefully about the drawing and typography

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Liqcat
Liqcat is a portable cat jelly designed specifically for young people who like to take their cats on the go

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The tutor said that my cat looked unhappy and I felt that the final product after the mock-up was too monotonous and dull. Although the colours I used were very vivid, they didn't have enough character and I wanted to make the cat's body more flexible to give the picture more of a story.

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I really like the color and illustrations of these packages

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CATS Report 2022 | CATS Report | Cats Protection

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CATS Report 2022 | CATS Report | Cats Protection

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Read our CATS (Cats and Their Stats) report 2022 to see the cat statistics across the UK. Find out more.