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I am excited to start this course as I think it will push me creatively.  I am looking forward to getting started thinking of an idea for the promotional video as I have struggled in the past to think of many different ideas for projects. Regarding the assignments, I'm optimistic that I can create a good-quality promotional video and website, and I'm excited to have the opportunity to work on one project for an extended period of time. I'm a bit worried about creating a website as I've had some coding experience in the past and it's not one of my strong suits, but hopefully, I can learn more about creating a good-looking and functional website to contain my video and creative journal.

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1. importance of going outside
2. importance of drinking water
3. mental health benefits of having dogs
4. physical benefits of having dogs
5. turning dreams into movies
6. spray on full face of makeup
7. famous at 50
8. pelican productions
9. 1 step hangover cure
10. fictional dance studio
11. fictional dance wear store
12. fictional makeup store
13. makeup artist small business
14. new energy drink
15. new period pain solution
16. a bands debut show
17. a new note taking app that formats your notes for you
18. an authors debut novel
19. discreet earphones
20. planet-safe alternative to gum
21. mental health benefits to gardening
22. physical planner that converts your schedule to a digital format as you write
23. new hair care brand
24. new cosmeceutical skin care brand
25. new botanical skin care brand
26. queer dating app
27. new app that encourages safe drug/alcohol use for teenagers
28. a fictional artists gallery show
29. a fictional singers australian tour
30. a water bottle that counts calories, water, and steps
31. a new smart watch designed to help those with anxiety
32. lash extensions in the style of strip lashes
33. at home lash lift
34. new backpack design for students
35. breakfast in a drink/tablet
36. safe and healthy alternative to allergic reaction lip plumpers
37. new moisturising matte lipstick
38. music theatre camp/legally blonde
39. adelaide youth theatre
40. AAM adelaide artist management
41. AMM adelaide model management
42. boutique paws
43. spf that doesn't block pores/leave residue
44. a new skincare routine for very oily skin
45. hair accessories designed for thick, curly hair
46. hair accessories for damaged hair
47. LGBTQ+ advocacy
48. thrift store
49. new cloud storage for uni students
50. environmentally safe deoderant
51. record player that projects music videos
52. muesli bar that tastes like whatever you want
53. phone case that allows you to speed dial
54. vitamin c serum for oily skin
55. online marketplace for local artisans
56. reusable menstrual products
57. plant-based protein snacks
58. mindfulness meditation app
59. virtual interior design service
60. eco-friendly cleaning products
61. a new podcast exploring mental health and wellness
62. custom-designed shoes
63. healthy meal delivery service
64. personalized workout program
65. an online language learning platform
66. eco-friendly toothbrushes
67. natural and organic baby products
68. virtual event planning and coordination service
69. eco-friendly travel gear
70. a new sustainable fashion brand
71. a subscription box service for eco-friendly and sustainable household products
72. a virtual reality workout experience
73. a mobile app that helps users reduce food waste by suggesting recipes based on ingredients they have on hand
74. a line of all-natural and organic skincare products for men
75. a platform that connects freelancers with short-term projects in their area of expertise
76. a wellness retreat center that focuses on holistic health practices and outdoor activities
77. a social media platform that prioritises user privacy and data security
78. a customisable, modular furniture system that adapts to different living spaces

79. an online marketplace for ethical and sustainable fashion brands from around the world
80. a healthy snack vending machine for office and school environments

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Identify and profile your target audience

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Identify and profile your target audience

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- 15-25
- chews gum
- cares about their impact on their own bodies and the planet
- lives in Australia
- in high school - university
- most likely uses Tiktok and Instagram primarily, keeping this in mind, I must keep my message short and concise to capture their attention immediately.
- short videos/images that capture their attention.
- if members of my target audience choose to buy my product, they will be benefiting both their personal health, but also the health of the planet.
- the product I am promoting is different from other products on the market as it is biodegradable so customers will be at ease knowing that their gum-chewing habit is not negatively affecting the environment around them.

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Summarise the product that you wish to promote

# data[].attributes.subject
Summarise the product that you wish to promote

# data[].attributes.body
I want to advertise a healthier, planet-safe alternative to chewing gum.

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https://www.youtube.com/watch?v=jWWVsIQYI4Y

This advertisement is for a similar product, and it attempts to highlight some of the benefits of chewing gum in a 20 second video. I liked how concise it was and how it effectively got its message across in just 20 seconds, this is something that I am hoping to achieve with my video also.

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Don't hold yourself back... Do What Makes You Ding! Extra Gum advert

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- Reduces Anxiety
- Increases Serotonin in the Brain
- Increases Cognitive Performance
- Activates the Vagus Nerve
- Improves Dental Health (sugar-free gum)

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- Contains Questionable Ingredients:
- Gum base, a mix of chemicals including natural plant resins, beeswax, and petroleum-based chemicals.
- Artificial antioxidants such as butylated hydroxytoluene (BHT).  BHT is linked to cancer risks, asthma, and behavioural issues in children.
- Fillers such as talc and cornstarch (which could be genetically modified).
- Titanium dioxide to maintain the vibrant white colour.
- Artificial food colours including FD&C colour and caramel colour.
- Artificial sweeteners like aspartame.
- Ruins Metabolism
- Leads to Swallowing Excess Air
- Disrupts Sleep
- Causes Jaw Problems
- Not Biodegradable
- May Erode Enamel

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- Mastic gum (healthy, natural)
- Glee Gum (natural)
- Honest Gum (biodegradable)
- True Gum (plastic free)

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Paper, biodegradable packaging, pastel, neutral colours, natural flavours.

Honest Gum 2023, Honest Gum, Honest Gum, viewed 21 March 2023, <https://www.honestgum.com.au/>.

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Cardboard packaging, sap based.

True Gum 2023, About True Gum, True Gum, viewed 21 March 2023, <https://truegum.com/pages/about-true-gum>.

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Attention - I want to attempt to capture the attention of the audience using colour and dynamic framing.
Action - My call to action will be asking the audience to buy the product I am promoting, in order to reduce their impact on our environment.

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This promotional video will highlight the benefits of choosing a more environmentally friendly product.

A person disposes of their chewed gum by sticking it onto the bottom of a table, another person disposes of theirs by dropping it onto the floor.  Someone steps on this gum and has it stuck on their shoe. A more colourful person is chewing gum and puts it in the bin, a graphic appears that reads 'try newer gum, save your planet'.

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Wells, K 2018, Reasons to Quit Chewing Gum (+ Better Options), Wellness Mama, viewed 20 March 2023, <https://wellnessmama.com/health/chewing-gum/>.

This site gave me a list of reasons why chewing gum is beneficial and why it is not so good. This then gave me a list
of things to exclude and include in the hypothetical gum I am creating, and also some extra points to research.

Allan, AP, Smith, AP 2015, Chewing Gum: Cognitive Performance, Mood, Well-Being, and Associated Physiology, <https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4449949/#:~:text=Chewing%20gum%20has%20enhanced%20sustained,performance%20%5B6%2C%207%5D>.

This journal looked at the cognitive benefits of chewing gum, which gave me selling points when advertising and looking at my target audience.