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The creating of this vogue cover about the ‘shape issue’, promotes nothing but sexism, body stereotypes, and some forms of racial aspects. In the origional advert, it shows a big, male athlete, holding a thin, lean, blonde model, which i feel is very stereotypical, hinting that men are meant to be athletic and women are meant to look attractive. On top of that, the text is promoting specific body types and dieting in order to fit the constantly changing, unrealistic beauty standards that society expects from an individual. For example, for women, society expects them to be skinny and pretty, whereas people expect men to be buff and fit, although neither of those are always the case, which make people feel nothing but bad about themselves when they feel like they dont meet the standards.

I changed the ad by exchanging the roles, featuring a muscular female athlete and a male model. The intent behind this was to challenge gender stereotypes and demonstrate that women are capable of pursuing athletic activities and developing their physical strength. Additionally, by portraying the male character as a model, I aimed to broaden the conventional notion of masculinity, highlighting the potential for men to engage in professions traditionally associated with women. Overall, this change aims to support inclusivity and promote a more progressive and open-minded perspective on gender roles. On top of that, i altered the text to display the true meaning behind this advert, which is talking about how your body defines you and your abilities, as well as promoting dirting to fit the beauty standard in order to be accepted by society.

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My claim of this advertisement is that people who are black are told to be scary and is targeted by this advertisement for a dentist, due to some people being afraid of going to the dentist and showing that the fear of dentists can be equivalent to the fear of black people. Also on the bottom part of the “Scared?” says “You should be. Me’s a Dentist” meaning people can get scared to a black dentist, this is very racist and stereotypical.

I changed the ad so I can also show the photographer using a black background so it looks more scary and this is using the advantage to make the black people look more scary.

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This ad is meant to make people think the women are weak. Making them “need” to make a ketchup bottle that a woman can open. This may also be made to make men feel stronger and more empowered than women are. Saying “you mean a woman can open it” they are being stereotypical making the viewers think that they are incapable, weak and even a bit reliant on men to do the “jobs a man does” which the creators may think that means opening a bottle. Saying “you mean a woman can open it?” makes me think they are saying women are the weaker gender, however I think that they aren’t recognising that men and women aren’t that different and really anybody can open it male or female. Changing it to “Even a housewife like me can open it?” makes me think that it's easier to see that they think women are weaker and possibly even dumber than men.

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In this advertisement from Neutrogena, a well known cosmetic company is promoting a ‘fine fairness’ cosmetic cream which suggest that people need to be fairer in order to look beautiful. Darker skin coloured people may not be seen and may feel that they need to be a certain shade in order to be seen as attractive. This advert is also being promoted in India and there is a famous actress as the face for this ad. I can relate to this because I always get called as fair, in terms of beauty standards in India, and it’s an uncomfortable feeling because they seem to associate indians with darker skin.

I exposed the bias by changing the name of the product to ‘Pure fairness’ and added some small descriptions, such as ‘ the best beauty’ or, ‘lift off you colour.’ I also changed the promoting slogan at the top, to point out that lighter skin is more attractive. Finally I changed the picture of the actress to show a more pale and lighter skinned version. The aim of this is to show that fair skinned people are equally beautiful as darker skinned people.

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The poster suggests that males are supposed to be strong and that masculinity is characterized by physical strength,The tagline "milk for real men" also further emphasises this. The poster uses damaging gender stereotypes as well as the idea that males are naturally superior to women. It is essential to understand that gender roles and expectations are complicated and varied, and that people shouldn't be constrained by certain gender stereotypes. Men should be allowed to develop their own identities and express themselves in ways that feel real to them, regardless of society expectations, just like women do. I changed the poster to represent a more open-minded and progressive viewpoint in order to contest the false message it was trying to communicate. I wanted to draw attention to the misconception that strength is only associated with males by swapping out the man for a woman one that was marked with a "x." I also changed the tagline to "milk for strong men," highlighting the fact that strength is not exclusive to one gender and advancing the notion that everybody, regardless of gender, may be strong in their own particular ways. In order to develop a more equal and tolerant society where people are not restricted by damaging gender stereotypes, it is crucial to promote inclusive and varied depictions of gender in all kinds of media, including posters and ads. Regardless of cultural conventions or gender expectations, everyone should be allowed to express their gender identification and be valued for their unique skills and talents.

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This advertisement is saying that being paler or white is the new pretty. It's promoting this cream for women to change their appearance. The comment it is trying to make is that if you're fair-skinned, it makes you more lovely. This would prove a stereotype that's been going on for ages saying that being white is the dream to the point where they are turning their skin color white. In many cultures, being paler makes you seem richer or you do not have to work as much in the sun as you are more light-skinned. This advertisement is also directed to women as a woman is on the packaging. It pushes more on the stereotype that in order to be pretty there is a certain standard you have to meet and in this example, it is to be paler/whiter.

Because of this, i changed the text on the bottle to white supremacy and the text under HD GLOW into “paler skin, paler women, white is superior” to show the point the advertisement is trying to make. This photo is very stereotypical as it proves the stereotype that white is pure and white is the dream.

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The first poster shows an Asian man who is looking pretty nerdy and does not look muscular is promoting a website where people can study. People define Asian men as feminine, incapable and nerdy. From personal experience, I am an Asian and although I am really smart and do well in my academics, but I am pretty bad in physical education and some people mock me for it. Sometimes they do not want to team up with me as they think I will make mistakes and jeopardise the game.  What the edited poster (second poster) shows that there is a guy who looks sad as he is not muscular and then in his after form, he is muscular. What I am trying to say that not all Asian people are weak and nerdy. There are some who are muscular and might be nerdy at the same time. And the bias where people define Asians as weak and nerdy is wrong as everyone can get to be their own person. A western person can also be nerdy and he might not be muscular but he wants to be nerdy as he wants to become a doctor or something. The mean message is just to let people what they want to be.

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This ad depicts Maybelline as the sponsor of New York Fashion Week. To me, it supports the stereotype that to be successful, women have to be pretty, especially since this is an ad for New York Fashion Week, an event that is typically invite only for bigger brands and attended by people of a high socioeconomic status, and where everyone on the runway has makeup done by professionals and selected specifically for fitting the beauty standards of today. It pushes the unrealistic beauty standards that society now has thanks to practically everything on social media, TV and ads being photoshopped, filtered and unrealistic. It makes people think that some people just look like this naturally and effortlessly, especially with so many content creators and influencers posting themselves with makeup and hair that actually took hours to achieve.

I changed the ad to say Photoshop: Official Editor of New York Fashion Week instead of Maybelline: Official Makeup Sponsor of New York Fashion Week. Because if you think about it, in order for this poster to appear perfect, the model had to sit in a chair for an indefinite amount of time, and when it came time for the photo, lighting had to be adjusted to perfection and even then the image was still photoshopped. The purpose of this culture jam was to highlight the fact that this poster and many other things that you will see is photoshopped and made to look better than it actually is.

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In this advertisement, it is suggested that white is purity. The advertisement could be considered racist, implying that white is “purer” and thus possibly superior to darker-coloured skin; traditionally, those with darker skin have been discriminated against in society. The stereotype is that traditionally in Western culture, those with darker skin are considered to be foreign and of low class, stemming from the slavery of African-Americans in the 1960s. In Eastern culture, those with dark skin are also seen as those with low social status and low economic class. This thinking comes from the fact that in the early days, those of lower socioeconomic status would spend most of their time working outside the home, typically on farming plantations, thus giving them darker skin; the richer and those of higher status would typically do their job indoors, giving them fairer skin, making the colour of one’s skin a marker of their economic status.

I have replaced the original actress with one with white hair but dark skin, trying to draw attention to the difference between the actress’ skin, making viewers think and consider more about the advertisement and in turn its association product whilst the silver-white hair may draw attention to the effects of the product promoted by the advertisement and brand.

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This advertisement is a brown woman using a whitening product, showing how where they applied the product visibly lightens the skin. It implies that woman who are brown should be using these products to purposely change the colour of their skin. It is biassed on how white skin is better and that women who have different skin colours would want to buy the product to lighten their skin.

I changed the text on the advertisement to “make your skin white to fit beauty standards” , beauty standards on having flawless clear skin,  it also promotes the idea that lighter skin is more desirable.

The use of whitening creams leads harmful stereotypes about beauty, which can lead to discrimination and self-esteem issues among people with darker skin tones.

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I think this poster only caters to people of higher socioeconomic status, and it promotes unhealthy beauty standards, and are not inclusive to people with disabilities.

I sometimes find that moves/posters like these often don’t show the other side of things and the people that work so hard to make things like retreats and resorts happen. This movie displays people with a higher socioeconomic status who can have the freedom to relax and pay for things such as retreats, while people who are in the working class need to work hard behind the scenes just to make these resorts comfortable for these people.

Another thing that I changed about the poster is that most people in movies like these are often conventionally attractive and very fit. The women in this movies often have very small waists, clear skin, and portray unrealistic beauty standards so I changed their body to be more realistic and look more like people you see in everyday life. A lot of teenagers struggle with their body image and are insecure about their acne so I felt that if they see more people who look like them on tv/posters, they will feel more comfortable in their own skin.

Lastly, I think that people who struggle with disabilities are often not portrayed in tv, and if they are, they are usually used as comedic relief. I feel like making sure that people with disabilities feel included in movies is important, as they often do not see much accurate representation of themselves and doing so can make then feel seen as well as educate others about people with disabilities.

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My claim is that this ad from the 60s is very sexually biassed. So basicallyI turned down the saturation to -100  for the woman and turned it higher for the man so it can be easier to clarify that the man has a way higher status compared to the woman.

I also made the sink dirty so its more like the woman do the dirty chores and the man just hangs out with the kid.

And I also put the bold “ men rule” because it can make it seems like that the man is the woman’s whole world (and the chores)

It was clear to me that in this ad the men are being biassed and I want to show more clearly of how the men then have full authority.

At that time most people may think that women being in the kitchen all day is duty and they have no authority to do what men does. But that's not the case now it's just a traditional thought that should not be encouraged.

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This advertisement for ketchup is sexist and depicts women as weak and incapable. The advertisement describes women as weak through the use of stereotypical biases “you mean a woman can open it”. I believe that it's supposed to mean that it's so simple even a woman can open it, this essentially depicts women as weak and incapable. I also believe that this advertisement is targeted towards men so that they feel like the more “superior” gender, however in doing so the advertisement neglects everything a woman can do.

Originally it said “you mean a woman can open it”, as I felt it was undermining the women and her capabilities. I thought the advertisement was trying to convey women as the weaker and incapable gender, I also felt it was undermining the women and her capabilities. I chose to change it to “you mean after caring for a family I can still open a bottle?” to highlight the fact that women are just as capable as men.

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This advertisement for a fairness cream is biassed as it sets false beauty standards of women and how they should look. The target audience for the advertisement is women, specifically women of colour, and it encourages them to lighten their skin. The woman in the image depicts that women should alter their skin colour, in order to be accepted in society, essentially claiming that having fair skin makes you prettier, or makes you more superior. This ideology is common in many cultures and this advertisement simply reinforces the idea that people should conform to society’s beauty standards and must look a certain way and that if they don’t, they are unattractive and should feel bad or insecure about themselves.

Initially, I chose to change just one part of the advertisement, from “Get radiant fairness that lasts, even in the sun.” to “Change your colour to be accepted”, as I felt that that was the main message shared through the advertisement. I later chose to also change the wording at the bottom right of the ad where it says “Fine Fairness” and made it “Become something you’re not”. I felt that this was a relatively accurate representation in terms of being the message that they were trying to send to the audience through the ad and that it addressed the issues of both race, which can be seen within the advertisement, but also the issue of unrealistic beauty standards set by society.

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The poster for the film ‘couples retreat’ shows bias, because it only represents straight couples, forgetting about the LGBTQ+ community, as well as having bias about race, and how the white couples are at the front, when the one asian/african couple is at the back. This shows that they see having straight couples that are white as the norm, and as the “successful” relationship.

Because of this, I changed the title of the film, and the quote. Because I exposed how these actors are probably very rich, and they are mostly white. Which again, shows the ‘superiority’ of one race. The quote I manipulated was about gender, and about the stereotypical norm that men were supposed to take care of all the finance, while women were just supposed to stay at home.

I didn’t add this into the picture with much detail BUT I did notice how this was only representing the rich people, and how it never showed how the working class still have to work for you, and your comfort in this “paradise”.

The purpose of this culture jam was supposed to expose all the biases about race, gender, and marriage, and to make sure the consumer knows about these biases, and are aware that something that looks unbiased, actually has many problems.

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This advert from the brand Nike, is sexist because it perpetuates the idea that men are so much better than women and that they stand no chance in a physical competition. This idea is shown through the use of the sentence “One more thing for men to rule.” So I decided to highlight this idea and change it in the culture jammed version of my ad, by adding many things. First of all, I added a sentence that said “Made by Mike '' to highlight the notion that a man probably made this ad and I chose to use the name mike because it was a man's name that rhymes with nike.  Then I wrote “One more thing for men to gloat about.” because in this modern world men have a lot more privilege than women so this competition and if they win it would be one more thing to gloat about, and I changed it to highlight the sexism in the ad. I also changed it to watch men win, because a lot of the time people can’t compete because of maybe being in a lower socio-economic status, also maybe not being the same age and maybe also not being as fit as the guy, so I changed it to highlight how this ad was mainly for people who were young, fit, able-bodied people, and how it excluded a lot of groups.

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The advertisement for the whitening cream shows bias and toxic beauty standards. Even though the advertisement is about beauty standards and being white, the lady on the left side, being a controversy of the advertisement is also traditionally “beautiful”------she has big eyes and she’s thin and smiling. This shows the stereotype of being “beautiful” and that women’s contributions and achievements are not always valued in society. People always believe that women just need to be beautiful and “smart” is man’s stuff to do.

In the advertisement, I change the lady on the left to a not “traditionally” beautiful woman as she’s a little chubby to show that bias towards white skin is not the only problem in the ad,  but also the toxic beauty standards of being “perfect”. Also, I changed the text “radiant fairness” to “standard beauty” and add another line saying “SMART? BEAUTY is the right way.” which is expressing that in society, sometimes women's values are just seen as beauty but people are not seeing their contribution.

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This poster for mens products talks about the common stereotype that when a man does something related to the baby everyone is very excited and happy but when a woman does something for a baby everyone thinks it's normal. This ad is also not good because it shows a level of socioeconomic status that is pleasing to the world and might not be the reality for everyone. It also has a racial stereotype by showing that caucasian males are the ones who can care for a baby and african american males are often associated with leaving.

This should not be a stereotype associated with anyone, as it is negative and demoralising, that is what I tried to highlight in my variation of the poster when I said ‘don't be the guy who leaves, be the guy who stays and cares for his child.’ I also added a african american woman in the background to show how 2 people from separate races can have a child and how this should not affect the relationship between the couple.