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I never took notes but I promised I read the text :C Time to do it retroactively :D

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It's interesting seeing these different ways to create texture. Playing with scale and overlap seems to abstract text to be more about imagery than about content.

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I love these explorations of spacing. There is so much expression in a couple nudges in the kerning.

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First fonts mimicked calligraphy because we were moving from handmade lettering to printing presses

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The oldest printed book was the Diamond Sutra in Chinese

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Italics were meant to mimick a more casual writing style. They add a lot of movement and can be used to add emphasis.

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Mimick calligraphic writing of the Renaissance.

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Bodoni and Didot broke text away from representations of calligraphy to being able to push letter forms to abstraction

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Every character is the same width with the same space between them. Typically used for mechanical/basic interfaces.

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Every character has its own width but different fonts retain these character sizes throughout the typeface.

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Every character has its own width.

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Sharp and higher contrast.

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Thick bars as terminals / Good for display

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"Classification is a tool,  not a science."

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"Classification is a tool,  not a science."

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Designers have more freedom to play with punctuation than any other character. They are the last layer of personality that a typeface shows off and will change the vibe of the font despite the base alphabet.

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"a continuous sequence of words"

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"The main text of a document"

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Improves readability by controlling the movement of the eye through the text. Too long, won't read. Too short and I'm jumping around too much.

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Longer text is more digestible when the leading is increased.

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Identifying what you are reading

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Comprehending what you are reading

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Differences in size/styles/weight to visually represent the relative importance of each piece of information.

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Type sizes picked through history or mathematics

ie.

Golden Ratio (1.68)

Major Thirds (4:5 or 1.25)

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Typography has roots in writing

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Using prime marks is a crime against typography

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"The margin's primary function is to define the boundaries of text as a complete and comprehensible entity."

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The grid can inform alignment, hierarchy, almost everything when it comes to text.