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The module offers you a rigorous understanding of the entrepreneurial values and skills involved in creating a new
business and the tools (both thinking and business tools) with which innovation and creative problem solving can be applied
successfully in this environment.

The module objective is to combine business analysis with innovative thinking and demonstrate the need for balance between the two.

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Problem solving and critical analysis

analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.

Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence

Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.

Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes

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Analysis

Analysis - Analyse research materials leading to the generation of some new concepts with existing key themes which inform and underpin project development.

2.1 Demonstrates a systematic understanding of the fundamental role that entrepreneurship plays in the fashion retail industry as well as the importance of investors and securing financing
2.2 Demonstrates high levels of insight through the sophisticated analysis of data and information in developing a business plan for potential investors.

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Presentation

Presentation - Communicate projects and business solutions effectively, creatively and professionally (visual, oral or written form) to a wide range of situations appropriate to the audience and the purpose of the work.

5.1 Recommends improvements or alternative communication methods, which could be used to seek support for their opportunity from a wider audience

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Evaluation and critical engagement

Evaluation and Critical Engagement - The ability to critically evaluate the subject of study as well as your own performance at all stages of the project; to synthesise and evaluate a range of information and develop a course of action; to reflect on performance and independently set personal learning goals.

8.1 Responds in an effective and reflective manner to feedback. Formulates independent decisions and reasoned responses to the critical judgement of others
8.2 Arguments and ideas are unambiguous and logical.25

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1. Executive Summary – An overview of the offer put succinctly.

2. Management team – brief overview of the people involved perhaps names, job titles and a photo, micro bio.

3. Fund raise –The amount you are seeking in working capital to start your business and briefly describe, how you intend to
utilise the funds.

4. Vision and Strategy – What is the gap you have identified in the market. What makes the business special and implementation about how this will be achieved.

5. Market and demographics study and analysis –
proving you understand the marketplace being - targeted. Who are your key competitors and why.

6. USP/ CVP. What is your USP/CVP. What problem are you fixing, or solution are you providing.

7.Client profile – who is the niche audience, target demographic and psychographic.

8 .The business – detailed look at the business proposition, with emphasis on the problems the offer solves. This include setting out the key pillars/foundation of the proposition.

9 .The Market - a close look at the size, location and characteristics of the chosen market, including current trends, consumer spends and other habits, so as to precisely make products and services relevant

10. Marketing & Advertising – Spell out plans for advertising including relevant platforms. How the business will attract
customers using various promotional channels, digital, physical, below and above the line marketing material, setting out examples of strategies and associated costs.

11. Business timelines/objectives – short 6-
12 months, Medium 13 to 36 months and long term, 37months plus. Communicate realistic targets achievable reference each
time frame.

12. Financial Section – Anticipated revenue
– and overview setting out key revenue streams. Pricing – how much will you charge versus market price for the same or
similar offer. Financial projections – 3–5-year projections

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https://www.linkedin.com/learning/creating-a-business-plan-2/why-you-need-a-business-plan?u=78717114

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https://www.linkedin.com/learning/how-to-think-big/give-yourself-permission-to-dream?u=78717114

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https://www.linkedin.com/learning/start-a-business-online/first-steps?u=78717114

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https://www.linkedin.com/learning/business-financials-explained/run-a-small-business-successfully?u=78717114

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https://www.linkedin.com/learning/finance-essentials-for-small-business/five-characteristics-of-businesses-that-fail?u=78717114

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Brands are being able to adapt to creating new collections with items that are in trend especially with hoodies and tracksuits for the season.

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Being sustainable and showing this to customers can definitely make people interested into the product, sustainable beauty items, hair items, clothing items.

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If business creativity depends on nature, then only a few of us can
operate in that sphere - Result – business grinds to a halt!
• Luckily, we know, from experience and from research that we can
learn techniques which support creativity.
• We may not all be creative business gurus who come up with
fabulous ideas while sitting in our armchairs BUT we can apply
creative techniques and thinking processes which help us develop
new ideas and keep our businesses flexible and successful.

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Getting New & Valuable Ideas
• A Rare Talent
• Creating Great Works of Art or
Scientific Discoveries
• Unable to be Taught
• Not Relevant in My Job/ Organisation
•A Lonely Individual Process

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Available to Everyone
• Evident in Personal & Modest Insights
• Released Through Training & Development of
Personal Potential
• Within the Scope of All Jobs
• Encouraged or Discouraged Within Groups According
to their Climate
• Escape from ‘Personal Stuckness’ & Reveals Itself in
Results Which are Original & Potentially Valuable

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Creativity Is Not Exclusively for ‘Elite’ People
• It Can be Developed in All Persons
• Creativity is a Personal Problem-solving Process
of a Non-routine Kind
• It Can be Learned, Practiced & Successfully
Applied by all – in Every Walk of L

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Someone who sets up a business or businesses.
Takes on financial risk in order to drive profit.

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An intrapreneur is simply an entrepreneur that works for
someone else. They can posses all the same competencies, skills
and behaviours as an entrepreneur but they are an employee of a company

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Disruptive Innovation describes a process by
which a product or service initially takes root in
simple applications at the bottom of a market—
typically by being less expensive and more
accessible—and then relentlessly moves
upmarket, eventually displacing established
competitors.
Disruptive Innovations are NOT breakthrough
technologies that make good products better;
rather they are innovations that make products
and services more accessible and affordable,
thereby making them available to a larger
population.
DISRUPTIVE
INNOVATIONS

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• Sustaining innovations are best thought of
as improvements to existing products,
processes or markets.
• Sustaining technology is essentially
companies improving their products, and
competing with other organisation.
providing similar services, in a race about
who has the best tech.
• Some sustaining innovation can be slow,
year-on-year improvement.
• Some can be huge.
• Sustaining innovation all takes place within
pre-existing markets that customers,
consumers and users have demonstrated
they value already.

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Online Marketplace: This is an internet-based company that aggregates different suppliers who compete with each other, usually by price or the products that are sold. The source of revenue is the commissions on each product which is advertised on their platform.

Aggregator: when the company sells several services aimed at the same niche, under the same brand and the revenue comes from commissions, such as Uber and Airbnb, for example.

Dropshipping: it is a kind of e-commerce without stock, something like a virtual showcase. The products are displayed in its online store but are delivered and invoiced to the customer by the suppliers. The source of revenue commissions.

Subscription: the objective is a long- term contract in which the customer regularly pays for services, usually a monthly fee.

Freemium: typical of Internet products, it is the business model in which the company offers something for free and charges for any extra product/service. In general, there are different plans for different benefits.

Social enterprise: Businesses whose primary purpose is addressing a social
or environmental challenge rather than creating profit for owners or shareholders. They bring together the
entrepreneurial skills of the private sector and the values of public service.

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Rental is an affordable way for customers to be able to shop what they like and be able to return it by the time they are finished with it and pay a fraction of the price.

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The 4 Ps of Marketing Event Rental Inventory

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Learn top marketing tips for marketing event rental inventory! Event pros grow their business and expand market reach with these best insights.

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Prom is one occasion where you definitely want to avoid the horror of turning up in the same dress as someone else. Girl Meets Dress have

for girls no matter what their personal taste, and with stylists on hand to offer advice you know you'll find the perfect dress.

are a great way of observing teen fashion trends too and recently

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. Prom is one of the last chances you get to see your school friends so you want to impress. Make the sensible choice to hire a designer dress and you'll have luxury without breaking the bank. If you'd like some personalised styling advice ask our stylist team before you hire and you'll get full assistance as well as the option to order 3 dresses to try on. Renting a designer dress has never been easier!

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Hundreds of Prom Dresses to Hire - browse the Girl Meets Dress selection of short and long Prom Dress styles to rent for your special day. Risk free: O...

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DEFINITION of 'PEST Analysis'

PEST Analysis (Political, Economic, Social, and Technological) is a method whereby an organization can assess major external factors that influence its operation in order to become more competitive in the market. As described by the acronym, those four areas are central to this model.

A popular variation on the PEST Analysis format, especially in the UK, is the PESTLE strategic planning approach, which includes the additional aspects of Legal and Environmental.

BREAKING DOWN 'PEST Analysis'

It is believed that PEST Analysis was first introduced under the name ETPS by Harvard professor Francis J. Aguilar. In the 1967 publication, "Scanning the Business Environment," Aguilar presented the Economic, Technical, Political, and Social factors as being major influences on the business environment. Subsequently, the letters were rearranged to create the convenient and quirky acronym used today.

The Areas Assessed by PEST Analysis

A comprehensive assessment of the major areas of influence that affect the sector in which an organization is positioned, as well as the organization itself, can facilitate more effective strategic planning. This planning can be undertaken to maximize the organization's ability to capitalize on conditions as they exist, and to be forewarned of and better prepared for imminent changes, allowing the organization to stay ahead of competitors.

P - The Political aspect of PEST Analysis focuses on the areas in which government policy and/or changes in legislation affect the economy, the specific industry, and the organization in question. Areas of policy which may particularly impact an organization include tax laws and employment laws. The general political climate of a nation or region, as well as international relations, can also greatly influence the organization.

E - The Economic portion of the analysis targets the key factors of interest and exchange rates, economic growth, supply and demand, inflation, and recession.

S - The Social factors which may be included in a PEST Analysis are demographics and age distribution, cultural attitudes, and workplace and lifestyle trends.

T - The Technological component considers the specific role and development of technologies within the sector and organization, as well as the wider uses, trends, and changes in technology. Government spending on technological research may also be a point of interest in this area.

Applications of PEST Analysis

PEST Analysis can assist an organization in recognizing and thereby capitalizing on opportunities offered by existing conditions in the business environment. It can also be used for identifying current or possible future challenges, allowing for effective planning of how to best manage these challenges.

PEST Analysis can also be applied in assessing the in-house structure of an organization in order to identify strengths and weakness in the internal politics, economic outlook, social climate, and technology base within the organization. The results of this analysis can facilitate changes or improvements in areas identified as sub-par.

PEST Analysis can be used in conjunction with other forms of strategic business analysis, such as the SWOT (Strengths, Weaknesses, Opportunities and Threats) model, for an even more comprehensive result. Conducting a comparison between these completed analyses can provide a very solid basis for informed decision making.

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PEST Analysis (Political, Economic, Social, and Technological) is a method whereby an organization can assess major external factors that influence its operation in order to become more competitive in the market. As described by the acronym, those four areas are central to this model.

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https://smallbusiness.chron.com/marketing-techniques-rental-properties-40755.html

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Property owners who want to maximize rentals need to use a combination of marketing techniques, including paid advertising, word of mouth and formal referral programs. In addition, getting professionals to market your property for you puts you at an advantage over landlords trying to go it alone. Incorporate a mix of print, broadcast, Internet and word-of-mouth promotions to keep your properties rented and generating cash.

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Marketing Techniques for Rental Properties

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Property owners who want to maximize rentals need to use a combination of marketing techniques, including paid advertising, word of mouth and formal referral programs. In addition, getting professionals to market your property for you puts you at an advantage over landlords trying to go it alone. Incorporate a mix of ...

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Rental marketplace Hurr raises $5.4m to scale up its disruptive approach to fashion - InternetRetailing

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Hurr will use the investment from Octopus Ventures to expand its operations, invest in its technology and grow both its community and the number of partners that it works with in its white-label business

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When leasing season rolls around, your already long to-do list may not include your marketing strategy. But you know how important these next few months are to your bottom line, and marketing plays a big role in that.

Product Spotlight

Lease Management

Find and sign renters faster-from lead to lease-with Buildium.

Learn More

Rental property marketing is a powerful tool for attracting high-quality potential renters and getting them into your units when competition for their attention is at an all-time high.

Whether you've hired a marketing agency or you're doing it yourself, these are the rental property marketing ideas that every property manager needs this leasing season-and throughout the year.

Audit Your Rental Properties

Before you dive into your property management marketing strategy, there are a few housekeeping items you should take care of. Let's look at what you'll need to do before you start posting those listings.

Focus on Your Target Audience

First things first. Review your target tenant profile. Research the rental property features and amenities-as well as the price point-they're looking for.

Then, look at your own properties to determine if you need to make some changes. There may be amenities you should add or even drop. There may even be the opportunity to make simple upgrades to your properties.

If you have the features renters are looking for, make sure to highlight them in your rental listings to attract potential renters.

Do Some Market Research

Next, look at the rental market in your area. When are most units up for rent? What is the average rent rate for properties like yours?

You should also look at demographic shifts to make sure your properties are still targeting the right kinds of potential tenants.

Build Awareness for Your Properties

Now that you've got your properties aligned with your target tenants, how do you get your rental listings in front of them? It's all about understanding what motivates potential renters to stop scrolling and click on your listing. If you're looking to stand out from the crowd this leasing season, here's how to get started.

Cross-Post Rental Listings on Major Sites

Most property management companies have a few go-to sites for posting vacant units, but cross-posting your listings on multiple major sites helps you reach a larger pool of prospective tenants. Take advantage of the many rental listing sites such as Trulia and Zillow, to improve your chances of finding eligible renters.

If you use property management software, see if it offers listing syndication to share vacancies on your behalf. For example, Buildium has one-touch syndication to share your property listings on dozens of our partners' pages.

Read more rental property marketing ideas for listings.

Harness the Power of Social Media for Property Management

What role does social media play in your marketing strategy? Social media marketing is more than blasting your followers with links to your rental listings. Social media is a powerful tool for building your brand, finding new business, and cultivating relationships with current tenants and owners.

Each social media platform presents different opportunities for your business. On Instagram, focus on visuals and sharing the unique features of your different properties. Share videos that show the type of community your tenants enjoy. On Twitter, focus on cultivating conversations with potential tenants, property owners, local businesses, and stakeholders. On Facebook, use tools such as Marketplace to advertise your listings and attract new applicants. Your brand should be visible across all social media channels, with a consistent, coherent message.

Read more tips on social media for property managers.

Market Offline, Too

Social and digital marketing are key, but don't lose touch with the human side of your marketing efforts, either. With your social strategy in place, come out from behind the screen and get into the community. Your property management marketing strategy should include building relationships through local business associations or real estate groups that can help you reach new potential tenants and owners.

More importantly, generate word-of-mouth referrals by reaching out to current tenants, leveraging affiliate relationships, and doing something positive for your community, such as sponsoring a charity event or even an education session with local business owners covering real estate investing basics.

No matter your target market, there's no replacing quality face time with local stakeholders who can help you generate quality leads for your business. And by getting out there, you'll create the opportunity for even more content for your website that resonates and shows what your brand is all about.

Keep reading about marketing tips for property managers.

Make It Easy for Renters to Find You Online

We've covered where to find prospective renters and how to get their attention. But what if they're looking for you, or your listings.

Leasing season calls for a refresh on how you're using your website to market to owners and renters. Let's say a prospective tenant is searching for homes in one of your target neighborhoods. How likely is it that your property management website will show up in the relevant search results?

It's hard work to get new customers and retain the ones you have, but a strong acquisition strategy will get you started in the right direction. From cleaning up your website to crafting click-worthy listings that include relevant search terms and highlight rental trends, here are a couple of steps to refresh your approach.

Align Your Website with Your Marketing Goals

Is your website helping you achieve your marketing goals? Now's a great time to revisit it and make improvements to the user experience. Start by evaluating your website through the lens of your ideal visitor (both owners and tenants).

Let's say a prospective renter finds your website. How easy is it for them to navigate your site and find what they need? Do you have the right calls-to-action in place to collect their contact information to get in touch?

You might think that social media has rendered a good, old-fashioned website obsolete, but in fact, our research in the 2023 Renters' Report from Buildium and Propertyware, we found that, along with Zillow and social media, renters are still turning to local property management business websites to browse listings.

A strong website increases brand awareness, helps prospects find you, and converts them into leads.

And don't forget to keep your website updated with new vacancies. You've worked hard to create an optimized, easy-to-use website, and more visitors means a higher ranking in search results.

Read more about aligning your website with your marketing goals.

Craft Rental Listings that Sell Themselves

Take a quick inventory of your rental listings for units that tend to turn over every year. When was the last time you reviewed and updated them? Even if your units haven't changed much, the world around them has. For example, prospective tenants expect mobile-friendly listings. (In fact, Google rewards mobile-friendly sites by moving them up in search rankings.)

And then there are photos. If you're using the same images from 2010, it's likely they look grainy and outdated on today's devices. Take the time to polish up your listings, update your photos, and add any new amenities.

Write listings with a descriptive headline, detailed property information, and a few highlights about what sets your property apart. Is parking included? Is it steps from the beach? Is there a washer and dryer? Don't be shy about sharing the features that potential tenants will pay more for.

Learn more about writing high-quality listings.

Develop a Content Strategy

Do you know which keywords (or search terms) to use on your website to boost organic traffic? You can leverage keywords to increase how often your website shows up on Google and in local search results. Before your eyes glaze over, hear us out: search engine optimization (SEO) isn't as complicated as you think. It all starts with understanding what kinds of keywords your target audience is typing into search engines.

It takes a lot of time and resources to rank on Google, but taking a hyper-local approach can help you focus your efforts for the most impact. Look to similar-sized competitors in your market and what they're ranking for on their sites. You might find that people are using search terms like student housing in Detroit or month-to-month apartments near Wayne State. From there, use a tool like Google Adwords, Hubspot, or Moz to help you identify and finalize the keywords that are most relevant to your business.

Use your keyword research to spark creative marketing ideas for leasing apartments. Once you know the keywords you want to rank for, it's time to develop your content marketing strategy. Consider creating blog posts, landing pages, guides, and even podcasts. And don't forget about online review sites, such as your Google My Business page and Yelp, that show up in search results, too. Positive reviews have the potential to significantly impact your bottom line. Keep up with managing your online presence and stay in control of your online reputation.
How are you adapting your approach to attracting and retaining renters? Check out Buildium's 2023 Industry Report to learn the best strategies for your portfolio.
Leverage the Latest Technology

Around this time of year, you're likely making upgrades to freshen up your properties. But this is also a great time to investigate business upgrades to make the rental process more seamless for you and your tenants. Technology is changing the landscape of the rental market, and it's important to understand how it impacts your business. Here are three ways to get ahead of the curve and embrace new technology.

Rental Self-Showings and Virtual Tours

According to a 2020 survey by Zumper and Matterport, 72 percent of renters said they would rent a place without ever setting foot inside if there was a 3D tour available.

And self-showings make it more convenient for prospective renters to view properties on their own time. You can use smart lock boxes and keyless smart locks to give prospects easy access to properties without sacrificing safety. Some services even offer security screening to confirm the prospect is who they say they are. A straightforward showing process makes for a seamless experience for your prospects and could help you shorten the leasing cycle.

Learn more about self-showings for rental properties.

Optimize for Voice Search and AI

If Alexa, Siri, and Google aren't part of your marketing strategy just yet, you're not alone. We're only beginning to understand the implications voice search and AI will have on our businesses, but it's important to take the time to understand how renters might be using voice search to find listings, especially for property managers that market multifamily buildings.

Voice search technology isn't too different from traditional search engines. Keep in mind that digital assistants respond to questions with only the top result, so you'll want to make sure you're using your website to answer key questions for your target market. Luckily, your SEO strategy overlaps with voice search, especially if you've chosen keywords that are conversational, like "the best condos in Austin."

Learn more about how property managers can use AI assistants.

Track the Right Property Management Marketing Analytics

You've captured renters' attention, made it easy to find your listings, and improved the showing experience. The last step is to analyze your marketing activities and see what you can learn. Tracking and measuring metrics with tools such as Google Analytics, helps you understand how your website and content are doing and how you can improve.

The back end of your website tells you where your traffic is coming from and what your visitors are doing once they're on your site. You can also track metrics like pageviews, pages per visit, and bounce rate (how often people leave your site in less than 30 seconds) to understand how people are interacting with your website.

Keep learning about the most important marketing analytics for property managers.

Putting time into your rental property marketing can actually make your day-to-day activities easier and more impactful. These tips also present new opportunities to attract quality potential tenants and owners to help you achieve more meaningful growth for your business. With leasing season in full swing, trying out new rental property marketing ideas can help you not only survive the season, but thrive.
Read more on Marketing

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Rental property marketing ideas to thrive this leasing season - Buildium

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Get the rental property marketing ideas you need this leasing season to reach renters for your property management portfolio.

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We use hashtags all the time, especially on Twitter and Instagram. You may have even used them someplace else, such as Google+, Pinterest, or Facebook.
But do you know how to use hashtags properly, for better-targeted marketing campaigns?
When used strategically, hashtags can provide you with a ton of benefits. They can be used to get your content in front of a bigger audience, raise awareness about your brand, target a very specific group of people, boost your SEO, and use hot trends and topics to your advantage, among other things.
To get more out of them, use the following 7 hashtag tips for better marketing campaigns.

1. Boost organic reach of your posts

Ever since Instagram implemented a new algorithm, it's made it a lot harder for users to expand the organic reach of their posts. If you add to this the growing number of users on Instagram, it's almost impossible to cut through the noise.
The best weapon in your arsenal, aside from influencer marketing, are hashtags. Basically, they help Instagram categorize your content, and get it in front of its intended audience.
Keep in mind that overusing Instagram hashtags can lead to a shadow ban, which is a practice the plaform has yet to admit. In essence, your posts won't show up in searches, even though they have the right hashtag. Here is how you can avoid it and boost the organic reach of your posts:

Use precise hashtags. "#NBAFinals" is much better than just "#finals"

Use relevant hashtags. Your tags should connect you to your target audience, not just someone who is willing to trade likes and follows.

Observe what everyone else is doing. Check out which hashtags your competition, as well as your followers are using, and borrow the ones which appear to be most effective.

2. Create branded hashtags

This is probably the most important thing you can do for your campaign. Branded hashtags, like their name indicates, contain the name of your brand. But they might also contain your company's slogan, name of a specific product, or one of your campaigns.
There are two key benefits of using hashtags. The first one is the possibility of monitoring the performance of your campaign, simply by focusing on just your branded hashtags.
The second one is user-generated content. Every time a user puts one of your branded hashtags inside one of their posts, they are increasing your presence on social media.

3. Join trending topics

Trending topics can benefit your marketing efforts to a significant extent, since they engage an insane number of readers. The right hashtags for a trending topic can get your product, service, brand, or content in front of a massive audience. They even be seen by people which aren't necessarily a part of the audience you are trying to target, resulting in better brand awareness.
You can use hashtags to join trending topics in one of two ways. You can simply wait until a topic related to your niche becomes popular, then use the right tags. However, while this will get you in front of the right audience, sometimes your niche will not be the source of many trends.
You can also use hashtags which aren't closely related to your industry. One way to do this would be to use them during the holidays, because it will be easier for your business to latch on to holiday trends and topics, regardless of your niche.
If you really cannot find a connection between your industry and a trending topic, you can tailor your content so that it fits the topic. But again, this has to be something that is at least remotely related to your niche.

4. Join a conversation on social media

This one is pretty similar to joining a trend. You can join a conversation that is taking place on social media by using the right hashtags. For instance, you can use hashtags featuring your local football team or the playoffs, voice support for a good cause, or simply jump on the bandwagon when it comes to formal or informal national holidays.
But, as we have explained in the case of trending topics, your industry needs to be connected to the conversation in a relevant way.

5. Promote contests and giveaways

Contests and giveaway boost user engagement like nothing else. People like to compete, but even more than that, they love discounts and free stuff. When it comes to giveaways, it's better to do several smaller ones than one massive giveaway, because it will help you build a momentum on social media.
Contests, on the other hand, result in a ton of user-generated content with your hashtags in it, which means better awareness about your brand.
For instance, Lay's created a new chip flavor by asking their customers first. With the help of the hashtag#DoUsAFlavor, this led to their "Do Us A Flavor" contest. As a result, their contest spread like wildfire, due to all the user-generated content using the aforementioned hashtag.
You can also create similar tags to promote your own offers, giveaways, and competitions, and drive more new customers your way while spreading awareness about your company.

6. Raise awareness about a particular topic

Hashtags which spread awareness about an important topic not only have the ability to go viral, but they also result in a lot of user-generated content. At the same time, you, as well as the community, will be spreading awareness about your own company. Even more important, you will actually do some good, and your company will be viewed as socially responsible.
A great example of this is the#PubLooShocker, launched back in 2013 by the Department of Transport in the UK in order to raise awareness about the dangers of drunk driving. As pub visitors went to wash their hands, the mirror in front of them (which was actually a screen) showed a dummy head smashing through the glass in front of them. It was a brutal, yet impactful way of raising awareness about an important topic, and as a result, millions of people have reacted to the hashtag. This campaign would have been even more effective in 2017.

7. Build a community around a hashtag

Hashtags can help you build your brand, which is just one short step from building a community. If you're successful in coining the right hashtag for a particular campaign, your followers will not only be able to communicate via chat or messages, but also connect with each other by using your hashtag.
These communities can help you connect to some amazing people, both in your niche, which can help your business, as well as outside of it. They might share the same values, goals, and missions as yourself, and that is something that is priceless. Ultimately, all of you together can use this community and create a movement that is able to do some good.
Just make sure that the hashtag you choose is original and not already taken by some other brand, group, or community.

Conclusion

As you can see, hashtags can help you boost your business in several different ways. As the team at Aussiewritings can attest, you just need to invest a little time and effort, and you'll be able to reach your target audience easier than ever, and grow your company in the process.
Learn how to use social listening to track hashtags, identify the ones that work, and make your social media marketing more effective than ever:

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Hashtag Marketing: How Social Tags Improve Campaign Performance

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We use hashtags all the time, especially on Twitter and Instagram. You may have even used them someplace else, such as Google+, Pinterest, or Facebook. But do you know how to use hashtags properly, for better-targeted marketing campaigns? When used strategically, hashtags can provide you with a ton of benefits.

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New peer-to-peer wardrobe rental platform Hurr Collective said over 8,000 people have requested to join the concept since its launch in March 2019.

The exclusive, invite-only platform allows fashion lovers to rent their clothing and accessories to other users in a secure environment and in seconds.

Billed as 'the Airbnb of Fashion', the platform has attracted the likes of actress Laura Whitmore, TV personality Louise Thompson and slow fashion activist Venetia Falconer.

It said lenders are making over £500 per month by renting their wardrobes.

Victoria Prew, co-founder and CEO commented: "Hurr was founded in response to the shift from ownership to access, particularly among consumers of the millennial generation.

"Yet for our members Hurr represents much more than a way to rent and lend your wardrobe. We're striving to bring sustainability to fashion , which is one of the world's most polluting industries. Our members are part of a collective of forward-thinking women that believe renting makes both economic and environmental sense."

Hurr Collective said it helps build trust with a secure messaging system allowing lenders and renters to get to know each other and ask questions ahead of time. Meanwhile, mandatory peer reviews help members build their trust score.

The company has partnered with bicycle courier service Pedals for same-day and next-day delivery across central London.

Rental fashion is enjoying a boom this year as environmentally conscious and cash savvy shoppers move away from high street fashion.

According to Hurr Collective, the sharing economy is growing rapidly and is expected to be worth $335 billion by 2025.

In June, the platform won the London Luxury Think Tank Sustainable Start-up Award, chosen by a jury including Caroline Rush, chief executive of the British Fashion Council, beating 17 other applicants.

Caroline Rush, chief executive of the British Fashion Council and co-president of the award's jury, said: "'We were particularly pleased to see [HURR] creating an opportunity for storytelling as a new start-up and a way to encourage consumers to move away from fast fashion."

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Rental platform Hurr Collective signs 8,000 people in first six months

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News innovations : New peer-to-peer wardrobe rental platform Hurr Collective said over 8,000 people have requested to join the concept since its launch in March 2019. (#1144102)

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The Benefits Of Instagram Ads | Aura Ads

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Are you thinking about investing in Instagram ads for your business? Here’s an insight into the benefits of using Instagram ads for business.

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Being in the digital age, marketing leaflets are often overlooked, they have been branded as old fashioned and ineffective, however there are many advantages of using leaflets to market your business or product. When done correctly, leaflets are visually appealing and contain useful information about the business or product. As long as paper is still being used, leaflets will never become obsolete and are still an effective marketing tool.

Marketing your business is very important and finding what works well for your business is key; however, a lot of people will overlook the use of leaflets as an effective way to promote their business. Here are some advantages and disadvantages of leaflet advertising in 2019.

ADVANTAGES

Leaflets Are Cost Effective

Posting leaflets through people's doors is a very popular way for small and local businesses to promote their brand whether that being a local restaurant or marketing company. There is little cost when it comes to posting leaflets (i.e. paying hourly costs of the manpower it takes to post them) through people's post boxes whereas trying to get noticed digitally can cost you as you may have to use paid ads (that can cost thousands per month) and there is always the worry of investing in other marketing techniques that you may not know too much about, therefore wasting resources, money, and time.

Leaflets are significantly cheaper to produce than investing in a digital marketing strategy and, as mentioned above, don't cost much to distribute to potential customers. Leaflets can easily be designed for free on a computer and then, for high quality products, using digital or offset printing to print the leaflets can be cost effective. These printing methods aren't expensive, especially if you want to print off high quantities. When it comes to digital and offset printing, the outcome of your leaflets will be of high quality - presenting sharp, crisp images, and content.

Leaflets Include A Lot Of Information

Unlike digital marketing there are fewer word count or character limit restrictions with leaflets. When it comes to leaflets, you can fill them with as much information as you need within an organised layout that is also visually pleasing. A leaflet can include information about the product or business you are advertising, company logo, contact information, images, and more.

When it comes to designing a leaflet, even though they can be text heavy and there are fewer restrictions, it's important to consider only including the information necessary, finding the right balance between adding all of the information needed, but not making the leaflet purely text.

The ideal leaflet should be visually pleasing which includes images and text that is in an easy to read layout. The text included should be to the point, possibly bullet pointed with headers, as this breaks up the text making it easier to read but also looks better within the leaflet. Get more leaflet design tips here and choose the right print technique to go with your design here.

Visually Pleasing

A leaflet needs to grab the attention of possible customers, therefore, needs to stand out; this attention-grabbing layout can be achieved by being colourful, including images, and eye catching headers. A leaflet, unlike paid ads, are visually pleasing and can come in a range of styles that can grab the potential customers' attention.

Leaflets can come in a range of shapes and sizes. This flexibility can influence the layout of your content and create a leaflet that is easy to read and to the point.

Image courtesy of https://www.pinterest.co.uk/

Easy To Read

During the leaflet design process many marketers will only add important information that is needed to be known by potential customers about the business or product. The text also has to attract the attention of potential customers therefore should be clear, in a easy to read font. We recommend a font such as Arial as it's rounded and clear to read.

A flyer is made to attract consumers and to make them interested in the business, therefore are designed to be visual and straight to the point so making them easy to read is critical.

Targets Specific Demographics

When it comes to distributing leaflets, the most common way is posting them through people's letterboxes, or passing them out in busy areas. This strategy is a great and cost effective way to target your local demographics, as you can't reach more of your local consumers than by posting a leaflet to their house. Even digital marketing may not be able to target everyone locally.

You can distribute leaflets in areas which have a higher percentage of your target market. For example, if you are opening a new shop, visiting a shopping centre and distributing leaflets will hit your ideal demographic of shoppers, all within a short space of time. Or, for example, you could only post leaflets about your luxury product to high income postcodes.

DISADVANTAGES

They Are Discarded Once Read If They're Poor Quality

Leaflets lack long term impact as many consumers may read the leaflet but they will not keep them. Once read leaflets often aren't needed any more (and will most likely be discarded).

This quick-turnaround means that they may become a customer but they won't have anything to remind them of your product or service; so you have to keep them coming back through great service and other marketing methods.

As many people distribute leaflets, potential customers will look once at the leaflet and if they aren't interested at that time will throw the leaflet away as they aren't worth keeping hold of. If people aren't interested from the off, they will not want to hold onto it for long as they create clutter.

To get around this, you should make sure your leaflets pique a person's interest and are worth giving a second glance. You need to make sure you grab the reader's attention.
Read another post about how to design effective marketing leaflets here.
Do Not Have A Long Term Impact

As mentioned above leaflets can easily be discarded sometimes once read, or before that if the leaflet hasn't grabbed the consumers attention. Some people can see leaflets as a waste of time as they will usually be advertising something that is not of interest to them.

However this only tends to happen to leaflets of low value or poor targeting. I know from experience that restaurant and takeaway menus are revisited a lot!

Sometimes Aren't Considered As Important

Leaflets are often distributed to people's homes, some of which are promoting something you aren't interested in, others are trying to sell you things you wouldn't normally buy etc; therefore, when many people receive a leaflet, unless it really captures their attention they will tend to discard it. Therefore creating an eye catching and worthwhile leaflet is key to ensure this doesn't happen to you.

To Round Up...

Looking at the advantages and disadvantages of using leaflets as a marketing tool in 2018 shows us that they are still effective and will be used for many years to come.

When it comes to the disadvantages, design and thorough planning will allow you to create an effective leaflet that will be an effective form of marketing.

Leaflets have been used as a marketing tool for many years and if you design a great leaflet then you will reap the benefits.

As leaflets aren't expensive to produce and are easy to distribute amongst local businesses and homes they are a great way to promote your business or product.
The quality of the print will help you stand out against other companies using leaflets as their marketing tool. If you are wondering which is the best print type to use for your leaflets then our free eBook will help...

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Advantages And Disadvantages Of Leaflets For Advertising In 2019

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Being in the digital age, marketing leaflets are often overlooked, they have been branded as old fashioned and ineffective, however there are many advantages of using leaflets to market your business or product. When done correctly, leaflets are visually appealing and contain useful information about the business or product.

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Over 300 million people use Instagram stories every day. Isn't it about time your business made the most of Instagram's Snapchat-inspired feature?

What is Instagram Stories?

Instagram Stories allows you to post temporary photos and videos that disappear 24 hours after you've posted them. Much like Snapchat, photos and videos on Instagram Stories can be edited with doodles, stickers and text. Available to both personal and business accounts, this feature was launched in 2016 after Instagram's unsuccessful purchase of its competitor, Snapchat.

10 reasons to use Stories on your Instagram business account

Instagram Stories are not just for individual users; they have huge advantages from a marketing perspective for businesses. Not convinced? You will be after reading our list of benefits!

1. Build and strengthen relationships

Instagram Stories are the perfect way to get people engaged with your brand. Any content you put on Stories is quick and easily consumable, making it more appealing for consumers to click on. By maintaining a steady presence with visual content throughout the day or week, you will build a stronger bond with your followers.

The more regular your content, the more people grow to anticipate and look forward to seeing it. Exclusive, behind-the-scenes footage that shows the people behind your brand, as well as sneak-peaks of new products and services, are a great way of rewarding your followers and strengthening brand loyalty.

Other popular options are recipes and tutorials related to your products, shoutouts to individual customers, Q&As and exclusive announcements.

2. Brand awareness

Stories are presented at the top of Instagram, meaning they're the first thing users see when they go on the app. Remain at the front of your customer's minds with engaging Instagram Stories that help them feel a part of your brand's journey. Stories has increased the amount of time people spend on Instagram by 28 minutes, while over one-third of users are using Stories every day!

Remain relatable to your customers with relevant content that showcases your passion for the industry and brand. People buy from people, so remember to get your team involved! Some Stories, particularly Live footage, will give some of your followers a push notification too, therefore increasing views and brand awareness.

3. Increase followers

Instagram Stories are discoverable, which means they're available to accounts who don't currently follow you, making this feature an excellent avenue of finding new fans. What do we mean by "discoverable", you ask? Select the magnifying glass icon on Instagram and you'll notice it suggests content based on various topics you may be interested in, most of which comes from accounts you don't currently follow. This is Instagram Discover.

Instagram also chooses Stories that users are finding particularly engaging and presents them to others in its Featured section. If your Story is entertaining enough, it will make its way on there, giving you an opportunity to tremendously boost your followership. Other useful techniques to increase your chance of discovery are including a hashtag and geotag on your Instagram Stories. To add your location to your Story, tap the Stickers button followed by 'Location'. Select from the local suggestions or search manually for your desired location.

4. Multi-channel content. How to download your Instagram Story

Posted a fantastic Instagram Story and want to promote it across other channels? No problem. Each Instagram Story is downloadable. To save your photos and videos from your Story, tap on your Story and select "Save" after clicking "More". You can then cross-post it to your other channels.

Instagram also lets you Highlight your Stories. Highlighting your Instagram Story will display it on your Instagram profile until you choose to remove it. You could add a Highlight that promotes a particular category of product or one that documents a recent trip you went on, for instance. ASOS, split their Highlights up via categories such as "Style Advice", "Shopping Hacks", "Insiders" (which consists of behind-the-scenes footage), "Activewear" and so on.

Employee engagement

Your employees are your biggest brand advocates. A team of engaged, enthusiastic people that love your brand will always do the best work. Help them feel even more involved with your brand by letting them take control of your Instagram Stories. They'll enjoy being at the forefront of the brand, while your customers will enjoy getting to know the people behind the business. It's all about continuing that sense of exclusivity and loyalty with your profile.

Learn more about your online community

To see who's watched your Story, click on it and swipe up to access the basic analytics. This is the perfect way to explore what type of people are engaging with your brand and gain an insight into the lives of those consuming your content. Check out the accounts of these people to get a better impression of your demographics. You never know, you may discover a new demographic looking for your content that you can cater your products, services and content towards.

This is also a great way to gain followers. Find people watching your Instagram Stories that don't currently follow you, and follow them first. Doing so will remind them of the great bit of content they watched on your channel recently and there's a high chance they'll follow you back.

Immediacy - post on the move

Many people say they "don't have the time" for social media marketing, and we can often sympathise with them. There's so much fantastic content on the likes of Facebook, Twitter and Instagram that it's understandable why MDs, owners and the like struggle to find the time to create carefully crafted content. Enter, Instagram Stories, a place that does not require masterful editing or overly clever captions.

This feature is made for immediacy - get your content up there with no hassle at all! Don't be afraid to post on the move, this often creates some of the most engaging Stories. Got a busy day? Why not show how hard you're working for your customers on Stories. You don't even need to worry about "the best time to post", because this content is visible for 24 hours!

Drive traffic - how to add a link to your Instagram Story

Viewing figures and engagement are all well and good, but we hear some of you asking: How does it make me money? Well, while brand awareness and social media engagement do contribute significantly to leads and sales, you can also direct people to your website directly from Stories, which is a HUGE benefit, given the only other place you can include a URL on Instagram is your bio.

That's right, any Instagram account that a) Is verified, or b) Has 10,000+ followers can add a 'swipe-up' link to their Stories. Click the following link to discover how to post a link to your Instagram Story. Not verified and don't have 10,000 followers? Don't worry, you can still use your Stories to promote your products and services and direct people to click the link in your bio. Another alternative is to simply post your website on the Story; while it won't be clickable, it will tell people where they can find you.

Anyone can request to be verified on Instagram. If you fall into one of the following categories, go into your Instagram's settings and select "Request Verification":
- News/Media
- Sports
- Government/Politics
- Music
- Fashion
- Entertainment
- Blogger/Influencer
- Business/Brand/Organisation

Test new ideas

As touched upon earlier, there is less pressure to come up with something extremely clever or extravagantly 'professional' on Instagram Stories. No, this feature is more about immediacy and exclusivity, making it the perfect place to try out new ideas for content and campaigns.

Put your ambitious new suggestion to the test by posting it on Instagram Stories. You can then get an impression of how popular this feature would be by examining how many people view and engage with the Story.

Have fun!

Instagram Stories provide a range of creative options for producers. Don't be afraid to have some fun with it; test out the variety of filters and stickers, enjoy the doodle option. If you're having fun creating the content, it's likely that users will have fun viewing it!

Did you know... 60% of Instagram Stories are viewed with sound on? So make sure you incorporate audio into your content!

How do I post an Instagram Story?

Instagram Stories is a feature designed for maximum convenience and little effort and time. To post to your Story:

1. Log into the Instagram app.

2. Either swipe right on the home screen or select the camera at the top left.

3. Select the type of content you'd like to post from - options include live broadcasts, boomerangs, superzooms, rewinds and much more. Our best advice would be to try out all of these - it's great fun!

4. To post a picture, tap the circle. To post a video, hold the circle down for a maximum of ten seconds.

5. To post content that's already saved on your phone, select the gallery option (right-hand-side, below the emoji button).

6. Clicking on the emoji on the right allows you to pick from a variety of special effects, much like Snapchat.

7. Other options on the right are switching camera (if you're posting with a dual-camera device) and the flash.

8. Once you're happy with your content, select "Your Story" in the bottom left and voila! Your Story is published!

Instagram Story Size

Instagram Stories are displayed at 1080 x 1920 pixels. This is something worth bearing in mind when posting photos and videos to ensure your content does not appear blurred, stretched or cropped.

Instagram Stories Ads

Those of you looking to further increase your audience and brand awareness should try out Instagram Story Ads, the paid-for part of Stories. These can be created using Ads Manager in a matter of minutes.

For further guidance, explore Instagram's Story Ads Guide.

Need further guidance with your digital marketing? Subscribe to our fortnightly newsletter, packed full of tips, tools and guides!
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Oliver Wilkinson
Content Manager

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10 Reasons Your Business Should Use Instagram Stories & How To Do So | Knapton Wright

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Over 300 million people use Instagram stories every day. Isn't it about time your business made the most of Instagram's Snapchat-inspired feature?

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One person's trash is another's treasure - and the saying also reflects our current shopping habits. While traditional retail went into freefall last year, the secondhand market experienced fast growth. Now it's forecast to hit $64 billion in the next five years, and will overtake fast fashion, according to data from online thrift store thredUP.

The turnover of London-based peer-to-peer social shopping app Depop - the Gen Z go-to for 90s chunky boots and iets frans hoodies - doubled between April and June 2020. The app, which has 27 million users in 147 countries and was acquired by Etsy for £1.6bn in June, reported that it had 20 new sign-ups every minute in July 2020. Meanwhile, peer-to-peer fashion rental app By Rotation's user numbers have grown by 425 per cent in the year since March 2020.

Gen Z used to shop for low-cost fashion on the high street, now its purchases are made online. Eighty per cent of Depop's active users in the UK are 26 or younger. Paris-based Vestiaire Collective, which raised $216 million in March, has 11 million members and a core customer base between 20 and 40, while the majority of Vinted's users are between 18 and 35.

The rise of circular platforms is a reflection of the unique nature of some of the merchandise as well as a reaction to fast-fashion. Users also see it as a way to make money by selling off their own preloved wares. During lockdown, these apps offered a community, too. Companies set up a space for people to connect with one another, support each other's online shops and rotate clothes with one another.

And there's money to be made outside of Gen Z. Rental sites don't only cater to working professionals, bargain hunters and fashion obsessives - there are startups targeting parents too. Bundlee and thelittleloop are rental services for baby and toddler clothes, while Whirli enables its customers to share children's toys. Kids O'Clock is a platform renting second hand designer clothing for kids. Launched in early 2021, it was founded by former Net-A-Porter and Moda Operandi buyer, Laura Roso Vidrequin, who plans to roll out a rental offering for baby gear, children's clothing and specialist items such as ski-wear from retailers.Such services minimise waste and clutter in the home, as well as saving users money.

"There is no shame in wanting to be smart about our spending. Secondhand is here to stay," says Vidrequin, who also predicts that when Depop customers start having children, they will fuel even more demand for rental retail.

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Rental clothing is the next big retail boom

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One person's trash is another's treasure - and the saying also reflects our current shopping habits. While traditional retail went into freefall last year, the secondhand market experienced fast growth. Now it's forecast to hit $64 billion in the next five years, and will overtake fast fashion, according to data from online thrift store thredUP.

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Social Media Marketing & Management Dashboard

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After a year of great shifts in the social media landscape, Facebook may not be quite as dominant as in years past. But it's still the most-used social platform worldwide - by far.

In this post, we reveal 42 need-to-know Facebook statistics, updated for 2023, to help your brand understand what's happening with Facebook right now, as well as how you can take advantage of changing demographics and advertising moves.

General Facebook stats

That's a 1.3% year-over-year jump, or an increase of 39 million users.

Despite going through a tough year in 2022, Facebook remains the most used social platform worldwide. For marketers trying to reach almost every demographic, Facebook is a required component of a social marketing strategy.

Yep, 2.93 billion users equals 36.7% of Earth's 8 billion people, as of November 2022. And it's 47% of the world's population aged 13+.

3. 70% of Internet users are active on at least one Meta platform

Out of 5.3 billion global Internet users, 3.71 billion people use at least one Meta app every month: Facebook, Instagram, Messenger, or WhatsApp. Many use more than one.

In this post , we focus specifically on Facebook itself, but since there's so much cross-pollination in Meta platforms, it's good to understand the bigger picture, too.

4. Facebook is the 7th most valuable brand in the world

Meta's stock price had a bumpy ride in 2022, but Facebook's brand value remains strong. (Brand value is a marketing term that represents the value of the brand itself - it is not the same as stock value.)

Facebook lands behind huge brands like Amazon, Google, and Walmart to land in 7th place for 2022 with a brand value of $101.2 billion. Apple holds the top spot with an estimated brand value of $355.08 billion USD.

Only Google and YouTube get more visits. This is just the web version of Facebook, so this doesn't even include app use. On that note...

Only YouTube tops it. Facebook Messenger comes in at number 9.

Facebook is also the third-most downloaded app, after Instagram and TikTok.

7. Over 1 billion Stories are posted every day across Facebook apps

The Stories format continues to grow in popularity across Facebook, Instagram, and WhatsApp. 62% of users say they will use Instagram and Facebook Stories even more in the future.

8. About 15% of Facebook Feed content is recommended by AI from non-followed accounts

Mark Zuckerberg has said that he expects that percentage to more than double by the end of 2023. That's loads of potential for brands to get in front of new audiences organically. All the more reason to stay on top of the latest changes in the Facebook algorithm.

Facebook user stats

That's 1.98 billion daily active users, a.k.a. people using Facebook every single day.

The trick for marketers is knowing when best to share content to reach their daily Facebook audience. We've got a blog post and tools to help you figure that out.

10. More than 72% of Facebook users also use YouTube, WhatsApp, and Instagram

The figures come in at 72.6% of Facebook users also frequenting YouTube, 72.3% using WhatsApp, and 77.4% using Instagram.

There are considerable overlaps in other popular social networks, such as 50.2% of Facebook users also being on TikTok, 49.9% on Twitter, and 33.7% on Pinterest.

Having a strong cross-platform campaign strategy will ensure you deliver the right message on each platform.

Only YouTube ranks higher at 83%. Instagram comes in third at 47%.

But, as you'll see in the next few Facebook stats, the platform's reach is not universal across all adult age groups.

It also comes in tops for male Internet users aged 25-34, although women in that age group prefer Instagram. (Facebook currently limits its gender reporting to male and female.)

If your target market includes these demographics, Facebook is an even more important place for you to connect.

And 25% plan to spend less time on the platform.

Since generational age ranges can vary, let's specify here that Gen Z in this case is defined as users aged 18 to 25. Seven percent is hardly a mass exodus, but it does indicate changing user patterns that marketers should keep an eye on.

It's always a good idea to learn about your specific audience's behaviors through research and testing.

That's the lowest of all the social platforms, and a sharp decrease from 30% in 2020. That matters, because users are more likely to click on ads - and especially to use social commerce features - on platforms they trust.

Facebook usage stats

15. Users spend an average of 19.7 hours a month on Facebook

That comes in third behind YouTube's 23.4 hours a month and TikTok's 22.9 hours. It's substantially more than Instagram's 11.7 hours per month. This Facebook statistic is for Android users only but it's still indicative of industry patterns.

While the global monthly usage Facebook stat above has the platform in third place, it actually comes in fifth for daily use time by American adults. For this stat, TikTok rules the roost with nearly 46 minutes of daily time spent.

Of course, statistics on Facebook use vary by country. For example, UK users spend 42 minutes per day on the platform, compared to 49 minutes a day on TikTok.

That's a decrease from 35.3% in 2019. eMarketer predicts it will decrease a little further to 22.4% in 2024. Almost all of the lost time is going to TikTok.

But don't let shifting usage patterns drive you to make major changes in your strategy without planning and testing. Yes, Facebook is losing time to TikTok, but it still represents more time spent than any other social platform, and will continue to do so through at least 2024.

18. 31% of Americans regularly get their news from Facebook

While that's declined from 36% in 2020, it's still much higher than any other social network. YouTube comes in second with 25% of Americans regularly getting their news there.

People expect to hear about important events on Facebook, including the latest news from their favorite brands.

Facebook stats for business

More than half of of those posts (52.5%) are link posts.That's followed by:

20. The average engagement rate for a Facebook Page post is 0.07%

However, the rate varies substantially among post types, which may be a good reason to reconsider your content mix. Photo posts get the highest engagement at 0.12%, followed by:

Engagement rates also vary significantly based on the number of page followers, with small pages getting the highest engagement.

21. 1 billion users message a business on the Facebook family of apps each week

Ignoring your DMs is no longer an option (check out the next stat for proof). If you need help keeping track of incoming messages, try a tool like Hootsuite Inbox or Sparkcentral.

22. People are 53% more likely to buy from a business they can message

Fortunately, Facebook allows businesses to add Facebook Messenger live chat to their websites to improve customer service and conversions.

This is a powerful feature, although it's limited to only Facebook Messenger. A multi-platform live chat solution like Heyday can bring all customer communication from Facebook, Google Maps, email, WhatsApp, and more into one unified inbox for your team.

23. 54.9% of Facebook users follow or research brands and products on the platform

Only Instagram ranks higher for brand research, at 62.3%. Without a solid Facebook presence, you'll miss out on these potential customers who are actively researching what to buy.

24. Facebook accounts for 71.64% of all web traffic referral from social media

The vast majority of clicks through to websites are coming from Facebook. For comparison, Twitter comes in second place at only 9.02%. If you want to use social to drive traffic to your blog or online store, Facebook is your best bet.

25. Facebook removed 5,057,300 pieces of content in the first half of 2022 due to copyright, trademark, or counterfeit reports

Reports of intellectual property violations have risen steadily since 2019, though Facebook continues to develop detection and enforcement tools to keep it at bay.

A social media audit combined with a good social listening program gives your brand the best chase of spotting potential violations of your own intellectual property.
Source: Facebook Transparency Center
Facebook ad stats

Facebook ad prices have been falling based on data challenges related to iOS updates and third-party cookies. While you may not always be able to target as precisely as in the past, there is ample opportunity to reach specific audiences with an interest in your brand, at lower rates.

27. For the five days between Thanksgiving and Cyber Monday, Facebook's CPM dropped 37% y-o-y

Did your brand take advantage of this reduced cost? If not, it's time to start planning your Facebook advertising strategy while costs are still low, because...

28. Facebook ad revenue is expected to grow to $75.11 billion in 2024

After reading those last two Facebook advertising statistics, you won't be shocked to learn that the platform's ad revenue dropped in 2022. But eMarketer predicts ad revenue will soon be on the upswing, rising to $71.32 billion in 2023 and then topping $75 billion the next year.

29. Facebook's potential advertising reach is 2.08 billion people

Since Facebook is the most populous social platform, it's also the one with the highest potential ad reach. Again, for marketers serious about growth, Facebook isn't optional.

Put into perspective, that 2.08 billion person ad reach is over a third of Earth's entire teen-and-up population.

31. Facebook's ad audience is 56.4% male

To save you the math, that means the audience is 43.6% female (since Facebook only offers male and female gender options). It's easy to think of those as both being "around half," but a nearly 13-point difference is significant. Here's how it breaks down for each age group:

All the more reason to make sure you research your own target audience to understand where they spend their time online.

32. 18.7% of Facebook's ad audience is in Southeast Asia

That's the largest portion of Facebook's ad audience. The next-largest group is Southern America at 12.1%.

33. Facebook's ad revenue grew 6% in Asia-Pacific from Q3 2021 to Q3 2022

That's not surprising given the stat above, even in the face of declining overall ad revenue in 2022. For more geographic context, note that Facebook's ad revenue decreased by 4% in North America during this period, and decreased 12% in Europe.

Speaking of geographic context...

Facebook also reports these potential local advertising audiences as a percentage of total population over age 13:

(The latest full list is in our Digital 2022 Q4 update.)

35. The potential ad audience for Facebook Reels is 697.1 million people

To put that in perspective with other Facebook surfaces, here's the potential advertising audience for other placement types:

Stories: 1.25 billion users

Search results: 733.1 million users

Facebook Marketplace: 495.7 million users

Instant articles: 313.6 million users

For now, the Reels ad audience is smaller than the Stories ad audience, but Facebook is leaning hard into Reels. And when you consider the next Facebook stat, this gets really interesting...

36. Facebook Reels accounted for 3.3% of ad impressions on the platform in 2022

Only 3.3%. But Reels ads have half the potential audience of Stories ads. Advertisers with a solid Reels advertising strategy can gain an advantage by getting in on this ad placement while it's still a relative novelty.

37. 40% of Facebook advertisers use the Click-to-Messaging format

Facebook is focused on growing this format in response to iOS changes that make it harder to retarget users who click through to a brand's website. By keeping customer interactions within the platform, brands can see who's engaged with their ads and can follow up directly.

Facebook shopping stats

38. 37% of Facebook users will make a purchase on the platform in 2023

That percentage is tied with TikTok, but because of its much larger user base, Facebook wins in sheer numbers. Here are eMarketer's estimated U.S. buyers on each platform in 2022:

Facebook: 63.5 million

Instagram: 41.0 million

TikTok: 23.7 million

But TikTok social commerce is skyrocketing (look at the growth trajectory on that chart!) and eMarketer predicts TikTok and Facebook will have equal numbers of purchasers in the United States in 2023.

39. 19% of U.S. consumers start their online shopping search on Facebook

It's the top social network used for this purpose. The top overall source is Amazon, followed by search engines, Walmart.com, and YouTube.

40. The average Facebook Page in the retail industry sees 974,000 impressions per month

Retail pages see an average audience growth rate of 0.52% per month and post engagement rate of 1.37%. Want more benchmarks by industry? We've got a blog post for that.

Facebook video stats

41. Over 140 billion Reels get played every day across Facebook apps

That number, shared in October 2022, is an increase of more than 50% from May 2022. Reels are growing fast, and the time for a F acebook Reels strategy is now.

42. A new AI recommendations model led to a 15% increase in Reels watch time
Manage your Facebook presence alongside your other social media channels using Hootsuite. From a single dashboard, you can schedule posts, share video, engage your audience and measure the impact of your efforts. Try it free today. Get Started
That number is for Facebook alone, not including Instagram. Facebook is leaning hard into AI modeling, and this number makes it easy to see why.

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42 Facebook Statistics Marketers Need to Know in 2023

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After a year of great shifts in the social media landscape, Facebook may not be quite as dominant as in years past. But it's still the most-used social platform worldwide - by far.

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The benefits of a Facebook marketing presence for businesses are numerous. Facebook allows businesses to connect with current and potential customers regularly. This way, they can effectively advertise the products and services to their target audience. Through this, customers can receive business information directly from the business.

Some people say Facebook is no longer worth advertising due to the advent of other social media platforms. It continues to drive traffic to your website and convert it into customers.

List of 10 Benefits of Advertising Your Business on Facebook in 2024

1. Accessibility to a Wider Audience

Facebook is undoubtedly a great advertising platform for businesses. A large audience of all demographics can be reached, as Facebook has more than 2.6 billion users worldwide, according to Statista, 2020. You can find your desired audience profile no matter whom you cater your business to, as Facebook attracts users of all generations.

2. Associate with both B2B and B2C businesses

You might think that through Facebook marketing, you can only advertise to B2C businesses. Surprisingly, B2B businesses also run Facebook campaigns and spend about 74% more of their time than others. The B2B market is competitive, so be advanced in leveraging Facebook.

You can succeed with the proper targeting, ad format, messaging, and off-Facebook user experience on your site. B2B targets often forget that they are still targets even after they leave the office or are online to grab a snack between work engagements. Neither of them is different. By remarketing to them on Facebook, you can remain in their minds. For targeting new users, Facebook offers the following segments that are well suited for B2B: Employer name, Job title, Employment industry, Interest industry, Employer company size, and Business travelers.

3. Multimodal targeting with full-funnel engagement

Facebook is the only platform that caters to users at any stage of their engagement journey. Its ad formats, targeting options, and measurement capabilities align nicely with any marketing strategy. It is helpful whether a customer is at the upper stage of the funnel or the lower stage. For the awareness stage, Facebook's sponsored stories, video ads, and carousel ads effectively draw someone's attention without being too direct.

If the user doesn't want to consider your message, he will move forward, but it is the chance for you to engage them with delightful visuals and unique content that adds value. The goal is not to portray benefits. Showing something exciting will motivate users to conduct further research when the time is right. You can reach mid-funnel users through six different benefits of Facebook marketing solutions (i.e., those in the consideration phase). In addition, they allow you to engage users on Facebook and drive off-Facebook actions that involve users interacting with content on your website.

If driving traffic to your website is the main objective, then Facebook is your right platform. Transaction-oriented marketers can be benefitted. Use the custom buttons provided by Facebook to improve your ads.

4. Audience transparency

Several programmatic networks provide similar audience targeting capabilities, but Facebook's reach is highly transparent. Because you self-select your target audience, your business has high levels of control and transparency. Target fans, friends of fans, behaviors or interests, remarketing. You can derive insights while other platforms auto-optimize by segmenting your campaign on Facebook based on these known audience clusters. In both cases, a campaign can perform great.

5. Targeting based on psychographics

Demographics alone can't contribute to predicting one's lifestyle or buying needs. Interests, life events, behaviors, or hobbies can target Facebook. By doing so, you can target your marketing channels more specifically and align your digital strategy with your offline tactics to ensure the same behavioral criteria are being used across all of your marketing channels.

6. Targeting Competitor's Audience

You cannot target your competitors' audience directly; however, you can locate an audience who shares their interests based on self-reported information. The last update settings can determine this. One can easily reach thousands of users without paying fees for audience profiles that may be necessary on other channels by building a custom audience of users interested in 20+ well-known brands. It's an effective strategy to chase targeted audiences.

7. AdFormat varieties

Facebook provides ten ad formats, making it stand out from other social media platforms. There are several options for each stage of the target marketing funnel, with images and videos being the most common. Several ad formats include text and visual elements, giving you a great chance to describe and showcase your business. A sponsored post is a notable ad format if your business allows others to post their feeds. Boosting a user-generated post on your feed will fuel further engagement with other users. It outperforms purpose-developed ads, as they are identified quickly. It is organic as people see it as non-defensive.

8. Drive traffic directly to the website

Many of Facebook's ad options allow your business to drive referral traffic to its website. The majority of users open Facebook to browse its content. The ad will be sufficiently compelling for the user to leave Facebook and click through to your site if it is compelling and highly relevant.

9. Measure the performance

Even though it may seem obvious, Facebook allows you to report on various metrics. Different metrics apply to different ad formats. These metrics include the actions taken by users before and after leaving Facebook. i.e., reach ad engagements, conversions, and revenue. By installing " Facebook pixel " on your site, you can track conversion metrics and auto-optimize campaigns. In its absence, Facebook will be unable to pinpoint the user profiles that convert best and may continue to serve ads to the same users throughout the campaign.

10. Engage with the existing audience

The vital benefits of Facebook marketing is that it helps you grow fans. Driving referral site traffic, site engagement, and conversion is essential. Additionally, it is also important to regularly engage with Facebook audiences and maintain them. Consider your Facebook profile as another website or a digital extension of your business. Over time people only show interest in interacting if you are offline on your site. They always need to be reminded of and provide new reasons to keep you under consideration. No matter what, facebook's motive is to grow a follower base and keep your existing customers engaged with attractive updates.

A sponsored campaign targeting existing customers only guarantees to reach some followers. But will allow users to engage voluntarily by creating a spur. Facebook's ads platform offers user-friendly budget management tools. Real-time results are monitored, are accessible to any size of a business, and drive organic results. Keeping your Facebook presence can also help your organic search presence. You can indirectly influence your SEO ranking by using Facebook advertising to increase social signals (shares, likes, and comments).

Facebook and media usage have ascended after the COVID-19 hit. Now is the right time to get hold of this channel to recover your business. Digital Catalyst is the right platform if you are looking for help executing Facebook marketing campaigns. For further information, visit our website Digital Catalyst.

Benefits of Advertising Your Business on Facebook FAQs

Are Facebook ads still effective in 2024?

What content works best on Facebook 2024?

Why is Facebook advertising important for your business?

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10 Benefits of Facebook Marketing for Business in 2024

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The benefits of a Facebook marketing presence for businesses are numerous. Facebook allows businesses to connect with current and potential customers regularly. This way, they can effectively advertise the products and services to their target audience. Through this, customers can receive business information directly from the business.

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Your Instagram analytics provides account-specific performance insights, which then inform your strategy. But looking at your brand's performance alone isn't enough to get ahead of the competition. You need to keep a close eye on Instagram stats to stay on top of trends shaping the platform's marketing landscape. This will then give you the insights you need to anticipate changes and fine-tune your strategy.

According to the Sprout Social Index, Instagram is among the "big three" social media platforms. With 49% of consumers and 59% of marketers planning to use it in the next 12 months, you can't afford to not pay attention to the platform's key statistics.

So let's find out some of the vital Instagram statistics that will shape your strategy in 2023.
Table of contents
Instagram stats to pay attention in 2023

Instagram currently boasts 2 billion monthly active users. This makes it the fourth most used social media platform. And if you make use of the latest Instagram trends, you have the potential to exponentially grow your reach.

It's now the fifth most visited website worldwide. Although this puts it behind other platforms like Facebook and Twitter, it's still one of the most popular social media sites.

According to Insider Intelligence, Instagram generated $43.2 billion in ad revenue in 2022. This is a slight increase from 2021 when the platform's ad revenue amounted to $42.1 billion.

Instagram user statistics

Understanding how people perceive and use the platform will help you devise best practices for Instagram to connect with them. These Instagram user statistics can give you a better look:

1. Almost every Instagram user uses it alongside other platforms

According to data from We Are Social, only 0.1% of Instagram users are unique to the platform. A large number of users use it alongside other social media platforms such as Facebook (82.9%), YouTube (75.5%) and TikTok (52.2%). That means having a solid cross-platform marketing strategy is crucial for your brand to succeed.

2. Only 25% of American users feel that Instagram protects their data and privacy

A study by Insider Intelligence found that trust in social media platforms dropped significantly in 2022. When it comes to Instagram, only 25% of American users feel that the platform protects their data and privacy. This makes it one of the lesser trusted social media platforms. But it's still ahead of Facebook, Twitter and TikTok.

3. Posting/sharing photos and videos is the top activity

According to DataReportal, 69.7% of users use Instagram to post or share photos and videos. This makes it the top activity on the platform, indicating the desire for users to be creative and express themselves.

4. It's the second most preferred platform for customer service

As more and more people turn to social media for customer support, Instagram is a popular channel choice. The 2022 Sprout Social Index reports that 35% of U.S. consumers use Instagram for customer service. This makes it the second most popular platform for customer service after Facebook.

Reviewing your brand's customer service strategy on the platform could help you get ahead of the race and enhance the user experience.

Instagram usage statistics

How popular is Instagram in terms of usage? Let's take a look at these Instagram usage statistics to find out:

5. There are 2 billion monthly active users on Instagram

Latest reports show that Instagram has 2 billion monthly active users. While not at the Facebook level, this is still huge for brands. It means there are billions of people you could potentially reach. With the right strategies to get more Instagram followers, these users could turn into loyal fans of your brand.

6. U.S adults spend 30 minutes per day on the platform

Over the past couple of years, video-based platforms like YouTube and TikTok have become a huge hit among social media users. At the same time, people are still spending a significant amount of time on Instagram. American adults spend about 30.1 minutes a day using the platform.

Instagram audience and demographics statistics

Looking at social media demographics helps you gauge which platforms your target audience is using. Let's look at these Instagram demographic statistics to get a better idea:

7. Instagram is most popular among younger audiences

The platform sees the highest usage among people aged between 18 and 34. People within these age groups make up over 60% of Instagram's user base. As such, the platform is ideal if your target audience consists of young adults and Millennials.

8. There are more male than female users

Instagram limits its gender-based reporting to male and female. And based on this data, there are more male users (51.8%) than female users (48.2%). However, the difference isn't too drastic, meaning the platform isn't inherently better for reaching a male audience.

9. India and the United States have the greatest number of users

Much like other platforms, India leads the way even when it comes to Instagram. The country has 229.5 million Instagram users. The United States comes next with 149.35 million users.

Instagram advertising and marketing statistics

Are you getting the most out of your Instagram advertising efforts? Is it even worth it to market your brand on Instagram? Here are a few Instagram stats to give you the answers you need.

10. Seeing an ad on Instagram gets people interested in a brand

According to internal Instagram data, 50% of users become more interested in a brand after they see an ad for it on Instagram. This speaks volumes about the power that advertising on Instagram has for your brand.

11. Feed ads have a higher click-through rate (CTR) than Stories ads

Brafton reports that the CTR for feed ads on Instagram range between 0.22% and 0.88%. Meanwhile, Stories ads have a CTR between 0.33% and 0.54%. These numbers suggest that in-feed ads have a higher potential to drive clicks than Stories ads. However, consider experimenting with different ad placements to see which one works best with your audience.

12. Instagram has the highest cost per click (CPC)

Instagram may have a competitive advantage over other social platforms when it comes to engagement. But that comes with a higher cost, especially when it comes to advertising. The average CPC for Instagram ads is a whopping $3.56 while platforms like Facebook, Twitter and Pinterest manage to keep it under $2.

13. Conversion rates range between 0.30% and 2.6% depending on reach

Brands with a higher reach on Instagram tend to see a higher conversion rate. Interestingly, the study found that reach rate is higher for brands with a smaller following size.

In fact, brands with fewer than 10,000 followers saw the highest conversion rate (2.6%). Meanwhile, some of the top-performing brands had an average conversion rate of 1%.

Instagram Stories and Reels statistics

Instagram offers a wide range of content types to choose from, with Stories and Reels being popular options. Check out these Stories and Reels statistics to see how these formats are performing:

14. Story reach rate is on the decline

According to a Rival IQ study, Instagram story reach rate declined between 2021 and 2022. This decline is consistent across all following sizes. However, smaller brands with fewer than 10,000 followers saw the least decline. Their Story reach rate dropped from 5.4% in 2021 to 4.8% in 2022.

Meanwhile, mid-size brands having 50,000-200,000 followers felt the biggest impact as their reach rate dropped to 1.6% from 2.4%.

15. Story retention rate declines as the number of frames increases

The same Rival IQ study found that the number of frames you post to your Instagram Stories determines how well you retain your audience. Story retention rate starts to dip below 75% after the sixth frame.

16. Short narrative-type Stories are the most popular format

When it comes to the types of Stories that people want to see, short narratives were the most popular. Thirty-five percent of consumers prefer these types of Stories with a mix of photos, videos and text. Stories with quizzes and polls were another popular option.

So if you're running out of Instagram Story ideas, use these stats to brainstorm new ideas that engage your audience.

17. Reels have the highest reach rate

Unsurprisingly, Reels see the highest reach rate among all media types on Instagram. The Rival IQ study revealed that Reels boast a 14% reach rate while other media types see a reach rate between 9% and 10%.

In another study from Socialinsider, the average reach rate for Instagram Reels stood at 20.59%. This puts it far above other media types such as carousels, images and videos. In line with the Bazaarvoice report from earlier, accounts with the smallest following size saw the highest reach rates.

18. Instagram Reels boast an average engagement rate of 1.95%

In addition to an exceptional reach rate, Reels also see significant engagement. Based on the Socialinsider study, Instagram Reels have an average engagement rate of 1.95%. This puts it well ahead of other media types. So your brand could benefit from creating more Reels to attract and engage your target audience.

Instagram for business stats

So far, the benefits of Instagram for marketing your business are clear. Let's further dive into these Instagram for business stats to really understand its value:

19. 70% of shoppers look to Instagram for their next purchase

Internal Instagram data reveals that 70% of shoppers look to the platform for their next purchase. Meaning this is where people go to find purchase inspiration and discover new products.

20. Following and researching brands is the second most popular activity

The DataReportal study from earlier found that many users follow and research brands and products on Instagram. It's the second most popular activity on the platform with 62.3% of users engaging in it. So there's a good opportunity to attract followers who want to hear what your brand has to say.

21. 90% of users follow a business

To further drive home the above point, 90% of users on the platform follow a business. This indicates that people aren't hesitating to keep up with brands on Instagram.

Want to know more?

Discover the latest social media marketing statistics for 2023.

Making the most of these Instagram stats

Based on these vital Instagram statistics, you can see where the platform currently stands and how people are using it. It's clear that there's no dearth of users who use the platform to follow and engage with brands. Plus, many consumers are also using Instagram to inspire their purchases and inform their buying decisions.

In short, there's huge potential to tap into with the right strategy. Need help with this? Check out our guide on developing a powerful Instagram marketing strategy.

Instagram stats FAQs

How do you see post stats on Instagram?

You can see your Instagram post stats by tapping on the "View Insights" button under the post. Keep in mind that post stats are only available to users with a business or creator account.

How effective are Instagram Reels for marketing?

Instagram Reels see the highest reach and engagement among all other media types. This makes it a highly effective way to market your brand.

How has Instagram influenced social media?

Instagram has brought on a social media evolution when it comes to media usage. Instagram's focus on visual content has influenced other social media platforms to also adopt more visual formats.

Jacqueline Zote

Jacqueline Zote is a professional content writer and editor. Her interests range from pop culture and mythology to content development and social activism. In her free time, she goes on food adventures and writes unrhymed poetry. Her short fiction has appeared in anthologies published by HarperCollins Publishers and Zubaan Books.

Read all articles by Jacqueline Zote

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Instagram statistics you need to know for 2023

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Looking to make the most of Instagram stats in 2023? These up-to-date Instagram statistics can clue you in on the trends you need to know.

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Age: 19+

Occupation: Employed/ Retired

Location: Greater London

Religion: Open to all

Family Structure: Nuclear

Income Level: 20,000+

Age: 16-18 years old

Occupation: Student

Location: Greater London

Religion: Open to all

Family Structure: Nuclear

Income Level: Part time/ temporary

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Likely to connect with people on social media

Likes to leave reviews and advertise small businesses

Wishes to always find the lowest price possible due to tight incomes

Being less mature might develop further stubbornness

Has a consistent routine each day and likes to be set in time and organised

Likes to be able to be more sociable in person than online

Open minded and friendly

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Likes to be able to leave positive online reviews

Wishes to be included in many services that require feedback

Self motivated and strived to become the best version of themselves

Thrives on being provided with the best customer service to re visit the business

Likes looking into the future and hoping for things to develop

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May search around for the most affordable price

Spends a large amount of time on online websites considering the purchase

Requires retailers and buisnesses to provide deals and discounts

Values many quality buisness that go above and beyond to make the customers feel worthy

Likes to have fast paced decisions with making purchases

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Constantly visits Instagram, Facebook and Tiktok

Video advertisements and model images will influence young audiences

Information and opinions provided by adult influences

Facebook is the biggest platform that the consumer visits

Magazine advertisements and leaflets will provide the customer with time to sit down to find out further information

Friends and family will recommend services and items

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Oh Polly targets fashion-conscious female customers aged between 16 and 34. These customers are sensitive to the ever changing fashion trends, and they want to be noticed and are influenced by social media influencers. Oh Polly are also aware that many of their target customers are students and offer a 15% student discount promotional code when you sign up to their newsletter and this is  on many of their items to encourage purchases by those with a lower income. The secondhand market is expected to out-grow and double the fast fashion market by 2030, with 3 in 10 women having purchased secondhand garments in the last 12 months. Oh Pollys traffic on their website has decreased by 2.18% compared to February 2023, and this will be from the consumers not currently active on their website looking for products to purchase due to the cost of living crisis. The main market that their customers shop from has been United States in the most recent months, followed by the United  Kingdom. (Similar Web 2024).

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Hurr community currently targets mostly a more mature generation of millennials aged 25 - 35, although a number of their customers are women in the 35 - 45 age bracket. Hurr had raised £4.1million in their original funding and this was used to scale up the disruption of their business, and the current turnover is £1.9million per year (Rigby 2021). The rental and resale buisness is growing 10 to 20 times faster than the retail market and the plan is for the market to account for 1/4 of the consumers wardrobes across the next decade (Lei 2021).

Hurr have seen a huge increase in registered users from 2021 to this current time and a 200% year over year website traffic growth and a 150% year over year increase in rentals that are being purchased on their platform, online and in store which is exceptional for their rental service. Lenders are purchasing into Hurr and are happy to be paying nearly £500 per month to rent clothing out for their events and wardrobes, which is a wide growth that the buisness is now seeing (Santamaria 2019).