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1. AB testing

2. Concierge testing

3. Social media testing

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1. Roles

2. Logistics

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Lemon Teriyaki Marinated Fish Fillet (Net weight: 100g)

Marketed as a chilled convenience product, targeted at working adults

This product can also be marketed as all natural as it contains no preservatives

Packaging Info can include:

Stored at 0-4°C with a shelf life of 1 week

To consume, microwave it for 2 minutes

Once opened, recommended to be consumed within 2 hours

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1. Scale 120g of fish fillet and soak in salt water.

2. Prepare marinade (lemon juice and weigh ingredients)

3. Fish is drained off salt water and marinated for 30 mins.

4. Bake in the oven for 20 minutes at 200 degrees celsius.

5. After cooking, fish is blast chilled for 15 minutes.

6. Fish is vacuum-packed and store in the chiller.

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TikTok

Instagram

Facebook

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compares 2 versions of the product to find out customer preference.

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(A) Plastic film pouch for vacuum seal + 1 plastic pack for sauce:

Helps lock in moisture for fish fillet; prevents unwanted toughness from drying via prolonged open-air exposure

Removes most O₂, preventing food-spoiling oxidation reactions

Prevents bacteria buildup that can cause food spoilage

(B) Bagasse (sugarcane pulp):

Sturdy and microwavable

made from sugarcane pulp, reduces the obligation to cut down trees and slows deforestation

Design of the packaging will be overseen by SBM students.

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is a product concept where the customers are to validate the product's concept.

to find out the price that they are willing to pay.

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1. Blast chilled

2. Vacuum-packed

3. Store chilled for max. 1 week

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online website

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1. Introduce concept

2. Product channel test

3. Taste test

4. Early adoptors (preorder)

5. Packaging test

6. Data collector (google forms)

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1. 1 Poster

2. 2 google forms via QR code (taste & packaging, brand)

3. Warm Fish samples

4. Plastic sampling cups

5. Pictures of the fish