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Ebook 4:  Consumer Behaviour Perspective

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Ebook 4:  Consumer Behaviour Perspective

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Team members:

German students: Loretta, Rosa, Lucy, Marieke, , Nihal, Christian, Holly

Italian students: Vittoria, Chiara, Stefano, Livio

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Ebook 1: Environmental Impact Perspective

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Ebook 1: Environmental Impact Perspective

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Team members:

German students: Marie Sophie, Erik, Anastasiia, Leonie, Valeria, Viktoria

Italian students: Aurora, Elisabetta,  Sara

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Team members:

German students: Lilliana, Eric, Dorothea, Joeleen, Jordi, Anastasia

Italian students: Serena, Beatrice, Samuele, Damiano

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Team members:

German students: Sara, Kayra, Mandy, Michelle, Lina, Ksenia

Italian students: Eugenia, Lucia, Viola, Ludovico

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Ebook 5: Innovation and Technology Perspective

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Ebook 5: Innovation and Technology Perspective

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Team members:

German students: Daniel C., Daniel H., Hafsa, Leadora, Paula, Finja, Lisa Marie

Italian students: Martina, Melissa, Elena, Caterina

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1.      Understand the environmental impact of textiles from raw material extraction to production, use, and disposal.

Compare the life cycle impacts of different textile materials (e.g., cotton, polyester, wool) and their production processes.

2.      Circular economy principles:

Investigate circular business models such as recycling, upcycling, and extended producer responsibility.

3.      Policy and regulation:

Analyze existing policies and regulations related to textile waste management at national and EU levels.

4.      Environmental impacts of textile landfills:

Explore the consequences of textiles ending up in landfills, including issues related to soil and water contamination.

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1. labor conditions in textile recycling:

- investigate the working conditions within the textile recycling industry.

2. impacts on local communities:

- examine how textile waste management practices affect local communities, particularly in areas where recycling facilities are located.

3. global supply chain ethics:

- analyze the ethical considerations in the global supply chain of textiles, from production to disposal.

- explore how circular practices can address ethical issues, such as exploitation and unfair labor practices.

4. inclusivity and diversity:

- examine the representation and inclusion of diverse groups in the textile industry, including gender equality and opportunities for underrepresented communities.

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1. circular economy and economic growth:

- Investigate how adopting circular economy principles in textiles can contribute to sustainable economic growth.

- Analyze potential job creation and economic benefits associated with circular practices.

2. market opportunities in circular textiles:

- Explore emerging market opportunities in the circular textiles sector.

3. investment in innovation:

- Analyze the role of research and innovation in driving economic advancements in the textile industry.

4. waste as a resource:

- Explore the concept of treating textile waste as a valuable resource.

- Discuss how converting waste into raw materials can create economic opportunities and reduce environmental impact.

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1. perceptions of sustainable fashion:

- examine how consumers perceive and define sustainable fashion.

3. barriers to sustainable consumption:

- identify barriers that hinder consumers from adopting sustainable textile consumption patterns.

4. influence of fashion trends:

- investigate how fashion trends impact consumer behavior in terms of disposability and fast fashion.

5. second-hand and vintage markets:

- analyze consumer motivations for purchasing second-hand items.

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1. material innovation:

- explore innovative materials for textiles, including bio-based materials, sustainable fibers, and materials designed for easy recycling.

2. 3D printing in manufacturing:

- examine the use of 3d printing technology in textile manufacturing

3. Life Cycle Assessment (LCA) software:

- explore software tools for conducting life cycle assessments (lcas) of textile products.

4. Sustainable fashion and AI

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We would like to write something about dyeing. That sounds like a fascinating research topic (Aurora)

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We want to get to know more about the textile recycling industry in Italy. We are going to do some research about  ASTRI  https://astrirecycling.it/en/recycling/

Eugenia

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Treating textile waste as a valuable resource

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Treating textile waste as a valuable resource

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We are going to study the concept of treating textile waste as a valuable resource (Serena s group)

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This might be our topic.

chiara

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Is there any connections between AI and sustainable fashion? This is what we would like to find out (by elena)

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19.2.24 Ideas for our article on "dyeing" for e-book 1

point 1> image

point 2> explain the image, explain why it is better to use products found in nature (such as the negative aspects if water is used) without using water or aggressive chemicals

point 3> what are the solutions (relink to the image or other images with the same meaning)

point 4> explain better how to start the color production process and see the positive aspects (Elisabetta)

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These are some of the data we have put together. We are going to work on them.

Textile waste is an envitonmental and economic  problem that needs  urgent attention.
Recycling old textiles and reprocessing the new products or raw materials.We have several methods for reusing and recycling textile waste including fiber regeneration and anaerobic digestion.

1)Fiber regeneration is a process that turns textile waste into new fibers that can be used to make new textiles or other products. Fiber regeneration can be done either mechanically or chemically. Mechanical fiber regeneration involves shredding fabrics or garment waste into small pieces and then spinning them into new yarns or fibers. Chemical fiber regeneration involves dissolving textile waste in a solvent or melt and then extruding it through a spinneret to form new fibers.

2)Anaerobic digestion is a process that converts organic matter such as textile waste into biogas (a mixture of methane and carbon dioxide) and digestate (a nutrient-rich residue) in the absence of oxygen. Anaerobic digestion can be used for both natural and synthetic textiles, but the biogas yield depends on the type and composition of the textile waste.
Anaerobic digestion has several advantages, such as:
-Producing renewable energy that can be used for heating, electricity generation or transportation.
-Reduce greenhouse gas emissions by capturing methane that would otherwise be released into the atmosphere.
-Produce digestate that can be used as a fertilizer or soil conditioner.

Samuele, Beatrice, Serena, Damiano

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It is called "greenwashing," and it is that dislike and deceptive marketing practice that makes what is not sustainable into what is, creating consumer confusion. In Italy, the Antitrust Authority has also spoken out. In January, the Antitrust Authority in Italy took a tough stance against a campaign by Eni, which was ordered to pay an exemplary fine.

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19.2.24 ideas on AI and sustainable fashion by Elena, Caterina, Martina, Melissa

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19.2.24 ideas on AI and sustainable fashion by Elena, Caterina, Martina, Melissa

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Hello, in this text I work on answering some bullet points for the topic of Consumer Behaviour Perspective.

Consumer Behaviour Perspective

1: Examine how consumers perceive and define sustainability fashion

In an American survey consumers got asked about their attitudes towards sustainable fashion.

The consumers often said that they find that the fashion industry both needs to be more environmentally friendly and that it currently isn’t doing enough to become more sustainable.

However when they were asked about if their consumer behaviour aligned with their sustainable shopping intentions, 42% said that they had not done any changes even though they wanted to. This shows that consumers’ behavior does not always align with their sustainable shopping intentions.

Reasons for wanting to buy sustainable fashion are the environmental benefits, quality, health benefits and supporting projects for a good cause.

But despite the benefits of sustainable clothing there are also some obstacles for consumers wanting to buy them, for example the desire for a more extended wardrobe or wanting to buy more cheap clothes than just a few expensive ones. 56 percent of fashion consumers in the U.S. said that they somewhat or strongly agreed that environmentally friendly clothes are often too expensive.

2: Examine how consumer choices contribute to fashion-related waste.

Consumer choices play a significant role in contributing to fashion-related waste. When consumers constantly buy and discard clothing items, it leads to a cycle of fast fashion, where clothes are produced quickly and cheaply, often resulting in poor quality. This disposable fashion culture leads to a massive amount of waste being generated. There are a lot of different ways on how consumer choices can lead to fashion-related waste, some of them are overconsumption, impulsive buying, lack of awareness and poor garment care. By making mindful choices, consumers can contribute to reducing fashion-related waste and promoting a more sustainable fashion industry.

-Holly Mossop

For the first part of my text:

https://www.statista.com/topics/11277/sustainable-fashion-shopping-behavior-in-the-united-states/#topicOverview

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Hello everyone:) Here is a text answering some bullet points for the topic Consumer Behavior Perspective

•Investigate the role of marketing and consumer culture in promoting sustainable fashion

•Investigate how fashion trends impact consumer behavior in terms of disposability and fast fashion

First of all, promoting sustainable fashion involves using marketing strategies to change how people think about clothes and how they shop. Campaigns like the clean clothes campaign focus on showing the importance of fair treatment for workers and reducing harm to the environment in clothing production. They use stories and information to encourage people to buy from brands that care about these issues.

Another part of this effort is the fashion crisis narrative, which highlights the problems caused by fast fashion, like pollution and waste.

It is an open secret that fast fashion brands destroy their unsold clothes. Burning and shredding are the two most popular for fashion brands to destroy their unused clothes, followed by landfilling.

Moreover, marketers want to make people feel like they need to change the way they shop for clothes and make them see it as a pressing problem.
Fashion revolution initiatives, like flash mobs and social media campaigns, get people involved in demanding transparency and fairness in the fashion industry. These movements use the power of social networks to spread their message and push for positive changes.
Websites like fem.net provide a space for people to learn about and support sustainable fashion. They let users share information and recommendations, making it easier for people to find eco-friendly clothing options.
Overall, marketing and consumer culture work together to encourage people to think differently about fashion and make more sustainable choices when they shop. Through storytelling, social influence, and online platforms, they aim to create a community of conscious consumers who care about the impact of their clothing purchases.

Sources:

https://femnet.de/suche.html?q=Sustainable+clothes

https://cleanclothes.org/news/2023/brands-commit-to-new-six-year-safety-programme-to-keep-garment-workers-safe

~Nihal Yasemin Atalay

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Social and Ethical Perspectives:
I work on the challenges and bad conditions faced by workers and I used informations from the clean clothes campaign and sustainable review.

~ Lina

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23.2.24 Ideas by Serena, Damiano, Samuele, Beatrice

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23.2.24 Ideas by Serena, Damiano, Samuele, Beatrice

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We have thought of an article like that:

Imagine you have some old clothes that you don't wear anymore. Instead of throwing them away, we can use a special process to turn them into brand new fibers for making clothes again! This process is called chemical fiber regeneration.

We can do this in two ways. First, we can dissolve the old clothes in a special liquid called a solvent. Or, we can melt them down and push the melted material through a tiny hole to make new fibers. This works for both natural materials like cotton and synthetic materials like polyester.

When we regenerate these fibers, they become just as strong, durable, and nice-looking as brand new ones.

For example:

- Lyocell is made from things like wood or old cotton clothes using a special liquid called N-methylmorpholine N-oxide (NMMO). It's soft, strong, and can soak up water well.

- Viscose is another kind of fiber made from wood or cotton, but it uses a different liquid called carbon disulfide (CS2). It's not as good for the environment as Lyocell because the liquid it uses can be harmful.

- Recycled polyester is made from old plastic bottles or other polyester clothes using special chemical processes. It's almost the same as new polyester, but it's much better for the environment because it uses less energy and water, and it helps reduce pollution.

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23.2.24 ideas by Chiara, Stefano, Livio, Vittoria

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23.2.24 ideas by Chiara, Stefano, Livio, Vittoria

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It's not just a matter of marketing; sometimes the use of language when talking about sustainability is so exaggerated that it confuses the consumer, creating distortions in competition. As we said, the Antitrust authority in Italy took a tough stance against a campaign by Eni, which was fined heavily. Eni will appeal, and who knows how it will end.

What is certain is that the Antitrust wanted to send a message: we are keeping our eyes open, and we must be very careful about what is said in advertising campaigns.

We are going to work on this

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23.2.24 ideas By Melissa, Elena, Martina, Caterina

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23.2.24 ideas By Melissa, Elena, Martina, Caterina

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Sustainable fashion and artificial intelligence: is a relationship between them possible?

Rachele Didero, fashion designer and founder of Capable (https://www.capable.design/) , has created a collection of knitwear with artificial intelligence, designed to confuse it.

How? By preventing the biometric recognition of the wearer.

This is the best practice we want to analyze

Martina, Melissa, Elena, Caterina

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23.2.2024 Ideas by Lucia, Viola, Ludovico, Eugenia

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23.2.2024 Ideas by Lucia, Viola, Ludovico, Eugenia

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There are firms in Italy which are trying to work in ethically correct way.

One cool company that's doing a lot of good stuff is D. S.p.A. It's an Italian fashion company based in Veneto that makes all sorts of clothes, like jeans and other cool stuff you wear.

They've been working on some really neat projects to help the environment and make the world a better place. For example, in June 2023, they teamed up with a group called the United Nations Industrial Development Organization (UNIDO) to do something awesome: they made a plan to recycle old fabric in a special way. They started by using fabric scraps from their factories in Tunisia to make new jeans. They made 28,000 pairs of jeans using at least 20 percent of these recycled scraps.

They take the old fabric scraps, turn them into new fabric fibers, and use them to make brand new jeans. And guess what? They didn't stop there. They worked with people in Tunisia to make sure this recycling process was done right, creating jobs and helping the local community.

This project is part of a bigger program called the SwitchMed Program, which is supported by the European Union. It's all about working together with local people to recycle old fabric and make cool new stuff.

"This is a big deal for us," said D.'s sustainability ambassador. "It's all about making clothes in a way that's good for the planet and for people. We want to make sure everyone can enjoy nice clothes without hurting the Earth."

And you know what's even cooler? The first jeans made from this special recycling project were part of D.'s Fall Winter 2023 collection

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23.2.24 ideas by Sara, Elisabetta, Aurora

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23.2.24 ideas by Sara, Elisabetta, Aurora

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Title: Going Green: Cool Colors from Nature!

Hey everyone! Did you know that the clothes we wear can sometimes harm the environment? But don't worry, because there's a super cool solution that's making a big splash in the fashion world: biodegradable and sustainable dyes!

These special dyes come from natural things like plants, insects, and tiny organisms. They're  eco-friendly and come in all sorts of awesome colors. Plus, they help make our clothes without using harsh chemicals that can be bad for the Earth.

You see, before these natural dyes, making clothes used to be pretty tough on the planet. People would use dyes made from chemicals that come from oil, which can be really bad for the environment. These chemicals can pollute our water and hurt plants and animals.

But now, thanks to nature's own colorful creations, we can make clothes in a much kinder way. Plant-based dyes come from things like roots, leaves, flowers, and even bark. Isn't that cool? And each plant gives us its own special color, like blue from indigo or yellow from turmeric.

Insects are also nature's little artists! Cochineal and lac bugs have been helping make reds, purples, and oranges for centuries. They have secretions that can be turned into dyes, and they're much better for the environment than those chemical dyes.

But wait, there's more! Scientists have even figured out how to use tiny organisms like bacteria and fungi to make dyes. These microorganisms can be grown using stuff like leftover food from farms, which is super sustainable.

Switching to these natural dyes is a big step towards making the fashion world more Earth-friendly. They help us use fewer chemicals, save water, and reduce pollution. Plus, they give local communities a chance to do things in a more sustainable way and protect our planet's biodiversity.

Of course, there are still some challenges to overcome, like making sure the colors stay bright and figuring out how to make them on a really big scale. But we're getting there!

So, next time you pick out a colorful shirt or dress, remember that it might be made with the help of some amazing stuff from nature. By choosing clothes with natural dyes, we can all help make the world a greener, cleaner, and more colorful place to live. Let's keep on embracing nature and making our fashion choices as cool and eco-friendly as possible! 🌿🌈

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Hello, Dear Team.

I would like to take the 1st topic : “ understand the environmental impact of textiles from raw materials…… “ because I find it interesting and important to write about. I would like our readers to know the lifecycle of some materials and fabrics, which are used to make our clothes.

Kind regards, Assia. :)

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I would like to write about the topic „material innovation“ , this topic includes inventing bio-based materials,teaching people about sustainable fibers like hemp or lyocell and materials designed for easy recycling. The Idea behind this development is to treat our clothes in a right way and ban textiles that were produced with harmful chemicals. We want to support the recycling of old materials.

By Finja

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7.3.24 ideas by Sara, Elisabetta, Aurora

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7.3.24 ideas by Sara, Elisabetta, Aurora

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7.3.24 ideas by Sara, Elisabetta, Aurora

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7.3.24 ideas by Sara, Elisabetta, Aurora

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7.3.24 ideas Eugenia, Lucia, Viola, Ludovico

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7.3.24 ideas Eugenia, Lucia, Viola, Ludovico

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Sustainable fashion and waste management

One of the firms which are trying to be sustainable is D. , an Italian multinational brand which produces a lot of clothing items. It is really famous for it’s jeans and accessories. This brand took part in many environmental projects, for example in June 2023 partnered with the UNIDO (United Nations Industrial Development Organization). After the success of this project, D. launched 28,000 pairs of jeans, made using at least 20% recycled fibers from cutting scraps from the brand’s Tunisian supply chain. UNIDO and D. worked on creating a local ecosystem of businesses to valorize pre-consumer textile waste, starting with separating the cutting scraps at clothing factories that are converted into regenerated cotton fibers.

This project founded by European Union focuses on close collaboration with local stakeholders to demonstrate the infrastructure and processes required for the selection , collection and closed-loop recycling of pre-consumer textile waste. With this project D. had reached the goal number 12 of the agenda 2030 proclamating D.’s sustainability ambassador.

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7.3.24 Serena, Beatrice, Samuele, Damiano

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7.3.24 Serena, Beatrice, Samuele, Damiano

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7.3.24 Ideas_Vittoria, Chiara, Stefano, Livio

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7.3.24 Ideas_Vittoria, Chiara, Stefano, Livio

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7.3.24 ideas:Martina, Melissa, Elena, Caterina

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7.3.24 ideas:Martina, Melissa, Elena, Caterina

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Hello my name is Lisa and I would like to do something about sustainable fashion and AI. I would like to find out if there are connections and how to create more sustainable fashion.

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My idea for a topic for 'Enviromental Impact Perspective' would be 'Waste Management' I think this is really important because we need to keep out planet healthy and stop comsuming so many clothes. In the document I got a few ideas for preventing and managing waste.

~ Erik

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Barriers, which hinder consumers to by sustainable textile 

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Barriers, which hinder consumers to by sustainable textile 

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Strategies to raise awareness and encourage to consumers 

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Strategies to raise awareness and encourage to consumers 

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Hello there,regarding our topic of waste management I wrote a little text about circular economy:

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Hello there,regarding our topic of waste management I wrote a little text about circular economy:

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The years 2015 and 2016 showed us that our relationship with clothes has changed in a pretty good way.In this period of time,the consumption of recycled polyester has increased by 58%.But there’s still much space left.If we take a look at the whole consumption chain of clothes then we can see that 73% still end up in landfill dumps or incineration.Only 12% are being recycled.And this kind of behaviour is said to hurt our environment.Incineration of clothes for example pollutes our air with different chemicals and toxins used to burn old clothes.And landfills also pollute our surrounding world but they also cause further problems.Landfills need much space which causes natural living spaces of animals to disappear.But also people’s homes are getting dirtier since many clothes are even thrown in landfills which are located in rather poor countries directly near by some villages or even in them.But this is not only causing environmental problems but it also costs a massive amount of money.According to the UNEP Circularity Platform,throughout the whole production and consumption stages more than 500 billion dollars are getting lost every year.And one of the main reasons for it to happen is the lack of proper recycling systems or at least there are not enough of them.So in conclusion our current type of waste management definitely has to be changed and one of the main solutions for this would be the introduction of a working circular production system where no materials would get lost but they would be used all over again and overall the materials would be less harmful for our environment.

https://sustainfashion.info/circularity/textile-waste/

I hope you like it and it’s will help us to continue our project,

Bye bye, Anastasia

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Textile Waste Management – Sustainable Fashion

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Over the one year period from 2015 to 2016, there was a dramatic increase in global consumption of recycled polyester by 58%. Despite this finding, 73% of all clothing being used ends up in end-of-life pathways such as landfill dumps or incineration, with only 12% of all textile products being responsibly recycled. The UNEP Circularity Platform states that due to the current linear system governing the textile and garment industry, from production and distribution to the use of clothing, more than $500 billion in value continues to be lost annually due to the under-utilization of clothing and the lack of recycling.

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Hello Guys, Hafsa here,

I wanted to ask about what to put in the table of content for our joint e-book. The plan was

to make a preface,

Why the topic is not widely known,

What is the relationship between sustainable fashion and AI,

Multiple examples explained thoroughly,

Critics and downsides

And my article as an ending for the book.

If you want to add anything do tell.

Bye,

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Hello, Dear Team!

It’s Assia and I have finally finished writing the text about the lifecycle of different fibers! You can find it in the photo above.

Kind regards :)

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19.3.24 ideas Eugenia, Lucia, Viola, Ludovico

Sustainable fashion and waste management

One of the firms which are trying to be sustainable is D. , an Italian multinational brand which produces a lot of clothing items. It is really famous for it’s jeans and accessories. This brand took part in many environmental projects, for example in June 2023 partnered with the UNIDO (United Nations Industrial Development Organization). After the success of this project, D. launched 28,000 pairs of jeans, made using at least 20% recycled fibers from cutting scraps from the brand’s Tunisian supply chain. UNIDO and D. worked on creating a local ecosystem of businesses to valorize pre-consumer textile waste, starting with separating the cutting scraps at clothing factories that are converted into regenerated cotton fibers.

This project founded by European Union focuses on close collaboration with local stakeholders to demonstrate the infrastructure and processes required for the selection , collection and closed-loop recycling of pre-consumer textile waste. With this project D. had reached the goal number 12 of the agenda 2030 proclamating D.’s sustainability ambassador.

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Everybody knows that the environment is getting worse every year. The companies are trying to find something in their production that can be improved to help the environment. However some companies try to exagerate the information that are known to the public just to be seen as the best companies. This is called “Greenwashing”, and it is that dislike and deceptive marketing practice that makes what is not suitable into what is, creating consumer confusion. So the products are presented to us as more sustainable than they actually are. Finally, the European Union is putting in place rules and controls to protect us.

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Ecoalf is a fashion brand that focusses on sustainability and recycling. Their goal is to reduce the environmental impact of the fashion industry by using recycled materials such as plastic bottles and fishing nets. They are committed to sustainable suppliers and fair working conditions. They give a good style but also good quality, which they aspire to even more in the future. They are also researching environmentally friendly solutions. Ecoalf gives people modern clothes and sustainability in one.

By Dorothea

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Waste as a resource:

The specific objective of this review paper is to gloss a bright on the up-to-date textile treatment knowledge.

✓

To study the different forms of pollution in world textile wet processing

✓

To study the different effluence inhibition phases in different divisions

✓

To study the guidelines of textile dyeing & printing manufacturing of the world in contradiction to Pollution deterrence

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To evaluate the harmful elements that substantially poison water and air, their causes, and the stages to evaluate and regulator the hazard in the textile manufacturing is realized

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To deliberate the several dispensation phases in textile manufacturing and the practices implemented for treating

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To show some of the waste ingredients produced at each neck and neck of any textile release

122 w.

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Innovation and technology perspective

07/03/2024

“Sustainable fashion and artificial intelligenge are ready to work together!”

There are a lot of connections between these two worlds, so the only thing we can do is to explore. Artificial intelligence is talked about a lot, but always as something we need to protect ourselves from, something that wants to steal from us. But what if it were instead a tool to amplify our possibilities and explore new functionalities?

Privacy and AI

Rachele Didero, a fashion designer specializing in knitwear and a researcher at the Polytechnic University of Milan, is conducting innovative research on Textile for Privacy at MIT in Boston. Rachele has indeed created a collection of 8 knitwear pieces, produced in Italy, by composing the design on the garments using artificial intelligence, but to confuse it. In other words, Rachele's garments, produced by the startup Capable, are built to prevent the biometric recognition of the wearer. Nowadays, many public places have technologies that allow facial recognition: defending one’s privacy is a need that will be increasingly felt.

The incredible thing about the collection is that it is very colorful, precisely to create these designs.  In fashion, AI can provide creative support by automatically generating pattern suggestions, it can help fashion designers to create new designs and styles in a more efficient and innovative way, while also reducing time, costs and waste related to prototyping.

Fashion artificial intelligence

Recording to our previous statement, we have clarified how important fashion is in this sector. The garment development process is a special problem-solving activity that comprises a series of small steps in which a designer explores a problem. Many studies have found that the garment development process of human designers; the purpose of this study is to develop an AI-aided design tool optimized for fashion brands owned by a producer or distributor. Recently, AI in fashion garment design has evolved from image recognition and synthesis to image generation. GAN has recently attracted attention in the research on AI-based garment design. The GAN model is an unsupervised deep learning method that generates or edits new fake images. A GAN is composed of two neural networks, namely, a generator and a discriminator, which compete against each other to improve the generation quality.

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What are natural dyes? Natural pigments are derived from plants, invertebrates or minerals, therefore all elements present in nature. Most natural colouring are plants like: roots, berries, bark, fruit, leaves, and wood, and other organic sources such as masherooms and lichens. We can give some examples: Orange: carrots, lichens, onion peels.

Brown: dandelion roots, oak bark, walnut shells, tea, coffee, acorns.

Rose: berries, cherries, red and pink roses, avocado peels and seeds.

Nowadays it is preferable to use everything in a natural way in order to protect nature and not pollute the water.

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What is chemical fiber regeneration?

Imagine you have some old clothes that you don't wear anymore. Instead of throwing them away, we can use a special process to turn them into brand new fibers for making clothes again! This process is called chemical fiber regeneration.

We can do this in two ways. First, we can dissolve the old clothes in a special liquid called a solvent. Or, we can melt them down and push the melted material through a tiny hole to make new fibers. This works for both natural materials like cotton and synthetic materials

like polyester. When we regenerate these fibers, they become just as strong,

durable, and nice-looking as brand new ones.

Mucchio di rifiuti tessili colorati pressati imballati in balle in magazzini - Foto stock royalty-free di Abbigliamento

For example:

- Lyocell is made from things like wood or old cotton clothes using a special liquid called N- methylmorpholine N-oxide (NMMO). It's soft, strong, and can soak up water well.

- Viscose is another kind of fiber made from wood or cotton, but it uses a different liquid called carbon disulfide (CS2). It's not as good for the environment as Lyocell because the liquid it uses can be harmful.

- Recycled polyester is made from old plastic bottles or other polyester clothes using special chemical processes. It's almost the same as new polyester, but it's much better for the environment because it uses less energy and water, and it helps reduce pollution.

-

Una donna sta mettendo i suoi vestiti per essere donati. - Foto stock royalty-free di Guardaroba - Mobilio

To deal with the/to speak to the (worries about the health of the Earth) and prolong the practical service life of fashion fabrics, the idea of (able to last/helping the planet) fashion and circular (process of people making, selling, and buying things) was put forward, driven by replacing traditional cycle (lie/construction, use and dispose) with reuse and recycling. [18-20]

Fabric reuse and recycling routes, including both closed-loop and open-loop routes, can be divided probably (but not definitely) into more than two, but not a lot of steps.

Waste as a resource:

The specific objective of this review paper is to gloss a bright on the up-to-date textile treatment knowledge. Bottom line, what do we have to do?

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To study the different forms of pollution in world textile wet processing

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To study the different effluence inhibition phases in different divisions

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To study the guidelines of textile dyeing & printing manufacturing of the world in contradiction to Pollution deterrence

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To evaluate the harmful elements that substantially poison water and air, their causes, and the stages to evaluate and regulator the hazard in the textile manufacturing is realized

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To deliberate the several dispensation phases in textile manufacturing and the practices implemented for treating

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To show some of the waste ingredients produced at each neck and neck of any textile release

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Everybody knows that the environment is getting worse every year. The companies are trying to find something in their production that can be improved to help the environment. However some companies try to exagerate the information that are known to the public just to be seen as the best companies. This is called “Greenwashing”, and it is that dislike and deceptive marketing practice that makes what is not suitable into what is, creating consumer confusion. So the products are presented to us as more sustainable than they actually are. Finally, the European Union is putting in place rules and controls to protect us.

A good example in Italy is the company Eni, that works with light and gas. This company has been fined five million euros because they spread misleading advertising messages in the promotional campaign for the Eni Diesel+ fuel. The dishonesty of the messages resulted mostly from the confusion between the product and its part HVO (called “Green Diesel”). This confusion ended up attributing Earth-Healt protection qualities to the product as a whole which were not founded in the real product.

In addition ENI to clean up his image decided to change the logo, the colour from black and yellow to green and yellow as well as the name from ENI to ENI Plenitude. Plenitude is a name linked to the world of energy that means abundance and represents the fullness of a global vision.

Finally It is time to remove toxic propaganda from the world’s advertisements and sponsorships.