# data[].attributes.headline
By allowing her to have her husband's credit card with new personalized pin for her spending.

# data[].attributes.subject
By allowing her to have her husband's credit card with new personalized pin for her spending.

# data[].attributes.headline
By allowing her to carry on her financial responsibilities in cryptocurrency space that accepted by all merchants with one App in phone/wearable device without any hassle and financial interruption.

# data[].attributes.subject
By allowing her to carry on her financial responsibilities in cryptocurrency space that accepted by all merchants with one App in phone/wearable device without any hassle and financial interruption.

# data[].attributes.headline
I can ask EM to settle all the financial commitments.

# data[].attributes.subject
I can ask EM to settle all the financial commitments.

# data[].attributes.headline
By having an apps that allow to record the financial transactions AND pay it later.

# data[].attributes.subject
By having an apps that allow to record the financial transactions AND pay it later.

# data[].attributes.headline
By allowing her to have sub-card from her husband AND let her husband to pay the bill.  

# data[].attributes.subject
By allowing her to have sub-card from her husband AND let her husband to pay the bill.  

# data[].attributes.body
I can ask the father to pay the bills.

# data[].attributes.headline
by providing one stop solution : integrated financial services hotline/careline to suspend all her access to financial accounts. 

# data[].attributes.subject
by providing one stop solution : integrated financial services hotline/careline to suspend all her access to financial accounts. 

# data[].attributes.headline
By allowing her an emergency credit line while her card is not available AND the emergency credit line, a new card number, is secured to be used by her only

# data[].attributes.subject
By allowing her an emergency credit line while her card is not available AND the emergency credit line, a new card number, is secured to be used by her only

# data[].attributes.headline
By allowing her to stop her card within the shortest timeframe by making a call to special "fraud" careline AND allowing her to get the help of  agent to block her card and issue a new physical card / e-Credit card for her to continue her transactions.

# data[].attributes.subject
By allowing her to stop her card within the shortest timeframe by making a call to special "fraud" careline AND allowing her to get the help of  agent to block her card and issue a new physical card / e-Credit card for her to continue her transactions.

# data[].attributes.headline
By allowing her to have option to suspend all banking transactions (incl. all cards, deposit, etc.) temporarily AND compensate her with free shopping voucher

# data[].attributes.subject
By allowing her to have option to suspend all banking transactions (incl. all cards, deposit, etc.) temporarily AND compensate her with free shopping voucher

# data[].attributes.headline
by allowing her to speak to someone from the bank immediately / conveniently AND without going through the long verification process to identify herself

# data[].attributes.subject
by allowing her to speak to someone from the bank immediately / conveniently AND without going through the long verification process to identify herself

# data[].attributes.headline
By allowing her to speak to someone from the bank immediately / conveniently AND archive all her objectives in the call itself with hassle-free.

# data[].attributes.subject
By allowing her to speak to someone from the bank immediately / conveniently AND archive all her objectives in the call itself with hassle-free.

# data[].attributes.headline
By allowing her to send notification to her auto debit merchant to inform that there could be delay in payment AND allow her to update her new card details via an email or with an assigned agent. 

# data[].attributes.subject
By allowing her to send notification to her auto debit merchant to inform that there could be delay in payment AND allow her to update her new card details via an email or with an assigned agent. 

# data[].attributes.headline
By allowing her to have option to suspend all banking transactions (incl. all cards, deposit, etc.) temporarily AND using self service via banking app  to do it fast.

# data[].attributes.subject
By allowing her to have option to suspend all banking transactions (incl. all cards, deposit, etc.) temporarily AND using self service via banking app  to do it fast.

# data[].attributes.headline
by allowing her to continue to be able to spend while waiting for the physical card replacement AND able to purchase online AND offline

# data[].attributes.subject
by allowing her to continue to be able to spend while waiting for the physical card replacement AND able to purchase online AND offline

# data[].attributes.headline
By allowing her to have the replacement card within 1 hour at her current location AND allowing her to continue her financial transactions with new card. 

# data[].attributes.subject
By allowing her to have the replacement card within 1 hour at her current location AND allowing her to continue her financial transactions with new card. 

# data[].attributes.headline
By allowing her to have replacement card in 1 hour AND deliver to her doorstep with FOC and 

# data[].attributes.subject
By allowing her to have replacement card in 1 hour AND deliver to her doorstep with FOC and 

# data[].attributes.body
helping her to ensure all her access to other financial services suspended and not being jeopardized.

# data[].attributes.body
By allowing her to send notification to her auto debit merchant to inform that there could be delay in payment.

# data[].attributes.body
by allowing her to continue to be able to spend while waiting for the card replacement

# data[].attributes.headline
By allowing her to postpone the D-month bills to following months after getting new cards. 

# data[].attributes.subject
By allowing her to postpone the D-month bills to following months after getting new cards. 

# data[].attributes.headline
By allowing her to have replacement card in 1 hour.

# data[].attributes.subject
By allowing her to have replacement card in 1 hour.

# data[].attributes.headline
By allowing her to have option to suspend all banking transactions (incl. all cards, deposit, etc.) temporarily 

# data[].attributes.subject
By allowing her to have option to suspend all banking transactions (incl. all cards, deposit, etc.) temporarily 

# data[].attributes.body
1. by allowing her to speak to someone from the bank immediately / conviniently

# data[].attributes.headline
By allowing her to stop her card within the shortest timeframe by making a call to special "fraud" careline.

# data[].attributes.subject
By allowing her to stop her card within the shortest timeframe by making a call to special "fraud" careline.

# data[].attributes.headline
By allowing her to have her auto-debit transfer to new card automatically.

# data[].attributes.subject
By allowing her to have her auto-debit transfer to new card automatically.

# data[].attributes.body
HWM let Lei Yein to feel cared and comfortable in every single engagement with the Bank?

# data[].attributes.body
HMW help Lei Yen practice confident banking even after moments of duress/loss? HWM help Ley Yein recover her confidence with banking after being a victim of theft?

# data[].attributes.body
HMW allow Lei Yein to continue her financial responsibility with  safety and seamless transition when she lost her card.

# data[].attributes.body
How might we improve the turnaround time of credit card replacement process, allowing Lei Yein to collect her replacement credit card as soon as possible.

# data[].attributes.body
How might we equip and improve the customer service mindset and professionalism of front-liner during their engagement with customer.

# data[].attributes.body
How might we allow Lei Yein to stop her credit card and request for a replacement immediately during an emergency

# data[].attributes.body
1. Stop the card for security reason
2. To get a replacement card upon request

# data[].attributes.body
Ikzal: You just terminated the card like that?
LY: Yes, not because of the RM10 charge, but the lack of empathy of the banking service.

The 2 banks' services very different.
Front-end customer service plays significant part can make a different.

Ikzal: I was with SC, very loyal, as it was my rice bowl. After stepped out, I realized that the customer service is the one made me stick to the Bank.

# data[].attributes.headline
REMEMBER to use HMW! and TRY TO USE VERBS :)

# data[].attributes.subject
REMEMBER to use HMW! and TRY TO USE VERBS :)

# data[].attributes.body
How might we allow customer to access banking service 24/7 seamlessly ?

# data[].attributes.body
How might we facilitate customer meet up appointment with banking officer effortlessly ?

# data[].attributes.body
How Might we enable customer to open account conveniently and securely , without going to the branch ?

# data[].attributes.headline
By allowing her an emergency credit line while her card is not available.

# data[].attributes.subject
By allowing her an emergency credit line while her card is not available.