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Here we go

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Provide more opportunities for weak supporters to air their support in a safe setting not dominated by vocal opponents, making them feel empowered, in order to transform them into a coalition of allies for the reform. This can be done by moving away from the town-hall-only format, where adversaries tend to dominate the Q&A and supporters are wary of speaking up for fear of being labelled "teacher's pets". For example by providing a online platform for discussion, with anonymous contribution options. Or, by ensuring that workshops related to the reform are pitched as practical advice sessions, rather than angry shoutfests. And, by creating a network of support "ambassadors" to speak with staff and identify weak supporters with potential to be stronger.

For opponents, the above is also relevant. The key is to reduce opportunities for them to dominate the conversation. At the same time, it is important to use the online platform to get a better sense of the nature of their opposition, in order to tailor counter-messages accordingly.

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For opponents
I think a big part of it is that they misunderstand the issue which is menstrual hygiene, it could be interpreted as sex education and this is a big taboo in Sudan.
-I would sensitive them on menstrual hygiene.
-I would make them confident that the goal is to keep the girls healthy and aware of their health needs.
-I would be sensitive when approaching sex education, but I would use the opportunity to take about issues such as family planning because child marriage is a big issue.

for supporters:
-Empower them with training workshops and information.
-Empower them with material that they could use such as flyers and books and audio-visual materials.
-Ensure that you are accessible to them if they have any information.
-Discuss how to make the program sustainable.

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weak supporters
- encourage them to speak up, build alliances with them, connect them with the network the might need
disempower opposing actors
- provide facts and figures to other groups
- empower other groups and give them a voice
- speak up on your topics only, do not mention the opposers as this would give them power
- know their messages and develop narrative, frame your positions, train your allies on your position, messages, data

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Empower supporting actors
- I would find ways for them to adapt their specialized language into a more open and non-technical way of communicating their actions and global impact.

Disempower opposing actors
- I would establish partnerships with them to provide them with the adequate information for them to progressively incorporate into their existing comms departments.

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To empower supportive actors I would give them the tools and platforms to take action, give them more visibility. Let them be part of the brainstorming session and strategy of the second phase of the campaign.

To disempower the oposite ones, I'll try to engage them doing some lobying, show them the power of the movement and how the positive results we can acheive with their participation.

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To empower supporters:

- Give them more voice, visibility and coverage on your platforms

To weaken opponents:
- Reframe their negative messaging giving emphasis to your position.

- Engage them and share information about your position

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Empower supportive actors
Create a platform and give them a voice (visibility) in order to influence

Disempower or weaken opposite ones
In my case it's the government. We can only entice them to be supportive by also providing visibility therefore weakening their opposition

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To empower supporters:
- Engage with them to encourage them to speak up and out
- Support them to leverage your own platforms and advocacy to ensure their voices are heard more widely

To Weaken opponents:
- Opponents for my campaign were really misinformed media, so I would engage with those who are reporting negatively, and inform them about the reality on the ground, to encourage more balanced reporting.

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To Empower Supporters:

- Find more opportunities to work with them

- Continue supports for their works and stregthen the partnership

- Update organization key messages and information reguarly

- Give opportunities for them to participate in meeting, workshops and awareness sessions

To Disempower Opposite Ones:

- Keep communicating with opposite ones even if they are weak or powerful.

- Find the opportunities where the opposite ones can participate and support

- Use the voice of public to influence them

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Sanjeewa Warusawitharana, UNICEF Sri Lanka

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Sanjeewa Warusawitharana, UNICEF Sri Lanka

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+ Engage with small focus groups to disempower those who oppose us;
+ Increase media engagement

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Work on building support through face-to-face meetings, armed with evidence and data. Voices from the field for advocacy. Building consortium of like-minded organizations and development partners. Gathering public support through active association. Lobbying, lobbying, lobbying.

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Use the "the week supporters" to start the conversation and force to move the ombudsman and the GOP.
Publicly explain the reform need and ask for meetings to address the situation. It is important that the Gov. made a statement on the issue to address and define our talking points.

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Our most powerful stakeholders are our strongest allies and working in hand and hand to them we need to develop a uninform strategy for 1 - Strengthen our work allies by including them in a 2- strong alliance and do targeted advocacy for opponents.
In my case study, my strongest ally, the government can  play key role in turning opponents into supporters or neutrals

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In order to gain the support of strong and opposed stakeholders, it is important to raise their awareness and to show them the interest they would have in accompanying the desired change. It is also important to do the same exercise with those who are weak but opposed but also those who are in favor of the change to equip them with elements that can enable them to advocate on your behalf.

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To disempower opponents, we must amplify stories of survivors of violence and harmful practices, partner with media institutions to control the narrative by putting out consistent content on the realities of survivors. We can also target and engage some influential religious leaders bilaterally and seek their support in order to empower them to use their platforms to counter any misconceptions being spread by other religious leaders.
To empower supportive actors, we must contribute towards data and evidence generation that they can leverage in their engagements and decision making processes.

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Empower the supporters:
- Give them a platform to speak out
- Provide relevant data
- Give context and narratives
- Connect them with one another

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1-To empower those weak and supportive: engage them as much as possible, develop capacity by building needing skills and knowledge, raise them in front of the government/stakeholders.
2-To disempower those opposed and strong: try to engage them more than ever, bring the evidence and show case that related to the context, draw up or propose the intervention, show the importance of their presence and roles, positively address the challenges they face.

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Due the nature of the campaign in question, our main objective was to raise the alarm on the drought and seek intervention by the international community through the Humanitarian Fund, this is still ongoing. The next step was to scale the response through our local partners. A further campaign by the larger UN family focusing on malnutrition and vaccination of measles and cholera is being run with joint messaging. The President of Somalia recently appointed a Special Envoy for Drought, a move which will help in scaling the response. All these have been a success of the joint team effort the UN family in Somalia.

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To empower supportive actors :
- Further consult with them and coordinate actions
- valorise their initiatives to counter misinformation
- with decision maker consider supporting development of juridical /normative tools
- For victims : give voice to them to tell their stories to uncover the harm of disinformation

Disempower /weaken opposite ones:
- Show the harm they've alreday done thfough misiformation (victims stories)
- Name and shame as they are usually people with no status of capacity to talk about issues they don't master

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UNDRR inactive national focal points might hinder the relationship with the stockholders and partners in some countries. We need to highlight and promote their work, engage them better and showcase their added value.

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The UNDRR stakeholders are active and powerful, yet there i a need to showcase added value for their engagement, highlighting their activities and promoting their support and engagement.
On the other hand inactive focal points in few countries may hinder our progress with the stakeholders and therefore, we need to build strong relationship with them and ensure their positive support.

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As it´s a digital campaign, I would publicize the participation of my supporters, marking them on social media and maybe producing a special feature telling their participation. Ideally, this feature could be sent to a media mailing list, in order to improve the visibility of their support.
To weaken the opponents, would prepare special cards remembering that racism is a crime in Brazil and, in that way, try to prevent them of spreading racist contents.

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Supporters
- Provide them with facts and figures to help support the cause of migrants.
- Provide safe platforms where they can lend support online.
- Provide strong counter-narratives to the toxic media coverage.

Opponents
- Remove the basis of their arguments (that migrants are a problem, etc)

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For supporters, provide them with information and resources to help them in spreading the message, changing behaviours or policies. For those in opposition try and frame the communication in a way that they can see the benefits for themselves, or at least that it will not have a negative impact on them; use facts and reason to support the case; perhaps try and find people who they respect who are not opposed to put your case forward.

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To empower supporters, I would provide them with more verfified key messages to use in their one-on-one meetings with the community, involve them in the community dialogues, utilise their influence as advocates and also train them to share the messages in the media.

For the opponents, this would involve reaching out to them formally to ask for an oppportunity of dialogue, using peers to share the key messages and leaving an open door policy for them to freely consuly on any conflicting areas.

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To empower supporters and keep them engaged: maintain an active presence online, update them with regular information-sharing, acknowledge publicly their good offices, build a circle of allies to create an interactive community where we can exchange and build new relationships and reinforce the current ones.

To weaken opposite ones: strengthen sensitization, try to win over the ambivalent partners so that they become partners and then we use their influence to win the non-converted, offer our technical expertise so that they start working on addressing the issue and demonstrate their political will.

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Fortunately, I only seem strong supporters in this campaign. It was a time when everyone wanted to help and contribute with a positive view, while been aware of the difficult and unprecedented situation we were going through. The complete lockdown of the Tourism sector highlighted its importance for many countries, for exchanges with other cultures and its contribution for sustainable development of many communities. Therefore, it was a campaign that got a great support.

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We would provide all the necessary data and information on immunization to the supporters who would use it promote immunization. We would provide them media and public forums to speak in support of immunization where those opposing vaccination are engaged on regular basis in conversation on important aspect of immunization.

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+ Need to continue providing strong, refine evidence to support the cause
+ Engage with small focus groups to disempower those who oppose us;
+ Increase media engagement

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In Iraq, everyone wants power, and everyone wants to take it from others. So it's important to know when you can play different actors against each other.

The government of Iraq is on our side for the COVID campaign, but parts of the government are also against us, because they are worried about being blamed if things go wrong. So we have to build up the influence of the government at large.

It's important, too, to ensure that we are talking to everyone within the humanitarian community and let them know that this will be a group effort, and OCHA is not trying to steal their glory.

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It would empower supporting actors by including them in project activities with important roles; take their views and opinions into account in decision-making processes.

With the opponents, I would lobby and develop dialogue sessions to share the facts about how the project will benefit the community, based on the data.

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To empower supporters, we provided them with information and knowledge about different ways to improve learning. The key was to provide contextualized information to show the relevance and feasibility of the changes.
To disempower the naysayers, primarily decision makers in the Ministry of Finance, we provided information on the cost of implementing new policies. We also tried to reach out to parent-teacher associations to convince them to talk to local policymakers about the need to improve the quality of learning. (elected official's concern about disappointing his/her constituency)

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Agnes Kante, UNAIDS Liaison Office, Addis Ababa

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Agnes Kante, UNAIDS Liaison Office, Addis Ababa

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For supporters:
- High-level officials/member states: leverage their influence and partner to formulate call to actions, organize advocacy activities, awareness and communication campaigns, facilitate reach-out to other high-level officials who are not supportive with official letters, visits, bilateral or multilateral meetings.
- CSOs/networks: support provision of technical assistance, funding, capacity-building activities, contribute to amplify their voices (invitation to speak at high-level events, organize consultations for a position paper or call to action etc.)

For opponents:
- Outreach, sensitization, evidence-based and targeted messaging, high-level advocacy by UN officials with other supporters in countries, peer-to-peer pressure and learning.

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To diminish the powers of the perpetrators, I would continue to work towards the development of appropriate policies and engagements towards addressing GBV, including the development of safe spaces for survivors, creation of appropriate funding mechanisms to address needs emerging from survivors, including physical and psychosocial support mechanisms.

For the weak and supportive survivors, I would work towards empowering them through creation of avenues to speak up and seek redress when a situation arises.

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For opponents:

-  Use data and research findings to battle their nonsensical arguments;
- continue sensitization of those opposing groups;
- open dialogue and readiness for answering their questions;
- show them human-interest stories

For supporters:

- Enable them with media support;
- Ensure technical and resourse support from our side to allow them to continue their work;
- Amplify their messages and efforts;
- Get them in touch with policy-makers, engage them in policy dialogue;
- Ensure constant flow of data and research findings, which they can use in their work
- Engage them more in our campaigns, events, trainings
- Build their capacity

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The key factor in initiatives related to youth population is empower the participants and spread the achievements from the beginning, letting them appreciate the impact of any single action they are doing (for this reason, it is necessary to have other allies to amplified the message, such as governmental/NGO and also review the diffusion, to show this initial achievements in social media platforms).
Opposites; In this particular case, demonstrate that initiatives with youth members of political parties do not generate weaken their structures (political parties in an electoral campaign)

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What would you do to empower supportive actors

Amplify their voice

Form powerful alliances

Encourage the minority groups to be consistence  with their messaging

To disempower or weaken opposite ones?

Expose how they have been misleading the public

Provide supportive scientific evidence that you are right and they are wrong. e.g small grains are nutritious and healthy.

Build bridges and reach out to them to change their mind

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In my case study I can categorise:
Supporters: allied legislators and public personalities supportive of the cause
Opponents: legislators and executive officials who either are not well informed, are not interested, or deliberately oppose for politics' sake

For both supporters and opponents, I would continue:
- Engaging them in conversations and presenting them with data, to keep the conversation going

For opponents:
- Continuous dialogue directly with them, and remain open to listening to their concerns -- with the end-goal to address these concerns and convert them into allies
- Providing them hard evidence and humanised stories to illustrate to them the urgency of the issue
- Engage their legislative and research teams, and invite them to smaller policy forums or events so they can listen in for themselves; without the shadow of their principals
- Without resorting to the name-and-shame tactic (although this is always a tempting idea), I'd work with the media to continuously provide them with stories, case studies, research, and human examples of why we need to achieve our goals
- At a local level, engage their constituents and provide them the evidence supporting our cause; and urge them to call on their representative/legislators to act on our side

For supporters:
- Ensure they have the most up-to-date information and evidence; as well as policy briefs and research outputs, so they can continue their own engagement with their peers and colleagues (including the opponents)
- Acknowledge them in all public events/thank them for their support, which is vital, in our work
- Give them the space to also trumpet their support -- ie, invite them to our events, media caravans, policy forums, etc -- and allow them to share their stories as to why they are on our side
- Assure them of support/follow-through engagement whenever they need it, so they can sustain the alliance with us

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To Empower Supporters:
- Conduct regular contact with officials
- Find opportunities to utilize
- Provide support with funding and lobbying
- Raise their profile and our partnership

To Disempower Opposite Ones:
- Lobbying at higher levels
- Seeking opportunities to work together instead
- Redirect funds to supporters

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Supporters
- Open dialogues
- Public events
- Building collaboration
- Making join campaigns
- Utilizing SM platforms together
- Establishing partnerships (signed)

Opponents
in our case only off record checks, monitoring and possibly meeting but not as a priority

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To empower supporters: keep an active presence online so they know the project is alive and constant. Provide them with regular information so they are up-to-date. Show there are powerful supporters by tagging them and engaging with them online. Create an interactive community online where they can exchange privately and build relationships between themselves for an even stronger base, where project representatives are also present and engage in conversations.

To disempower opponents: continually empower the vulnerable groups so their voice is increasingly loud and hard to ignore, and that if the opponents do ignore, it could be damaging to their reputation as these are vulnerable groups. Work on winning them over by demonstrating the benefits of supporting the project in financial terms. Demonstrate that the vulnerable groups are large and therefore building products to include them represents a big market opportunity that is yet to be seized upon.

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Supporters- I would have open communication policy, cultivate relationships, build collaboration, invite them to events, campaigns and be more engaging with them. Create partnerships with them along the way.

The Opposition- I would provide evidence or data and build strong arguments on their viewpoints, while at the same building relationships with them.

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To empower supportive actors, I would provide them with a suite of communications and action guidance and knowledge. This would include key messages, social media messaging and visuals, ideas for events to generate press coverage and other public-facing activities to draw attention to the campaign.

To disempower political opponents, I would seek to lobby them and share the benefits of increased funding for zero-emission transport. It is a relatively easy case to make and the popularity of events with empowered supporters would be key in convincing them.

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Given that this campaign was for vaccine advocacy, a strength of this campaign is that the supporters are and remain major players in the duty station, the government, the donor community and the joint support of UN agencies. The opposition would be those who are closer to the community with higher influence, who would oppose or are skeptical of vaccines, and would promote misinformation about it.

Although it seems that having the gov. and UN agencies on our side would overshadow any opposition, a disadvantage of this is that when people are dealing with such a large and faceless entity, it can be of more comfort and trust to look back to your local community for guidance. Therefore, I believe what the advocacy app & campaign was doing was bringing the messages closer to home, in order to reach out more directly to the community on the importance of getting the vaccine, localizing the messages to tackle their worries, and to be able to partner with the local community leaders of influencers is key.

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As there was no real opposition to our campaign, but often lack of knowledge or interest, the main objective was to inform all stakeholders (local educational authorities, school principals, professors, student groups, students) about the UN's availability and readiness to come to their schools, do workshops and lectures, bring students to visit UN Geneva, and build relations overall. Once the information spread, the rest was relatively smooth.