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Why Subway Expanded its franchise in Australia

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Why Subway Expanded its franchise in Australia

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Subway looks for fast growing areas with lots of tourism and a good eceonomy. Australia was ranked no.1 in Subway's original top 10 list of the potential territories with high growth which is why Subway chose to expand its franchise in Australia.

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Ever since opening new stores in Australia, Subway soon realized that marketing and visibility were the key factors to the success of their business and hence have plans of further expanding Subway Restaurants in Australia as well as the rest of the world.

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The Beginning of the Expansion of Subway into Australia

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The Beginning of the Expansion of Subway into Australia

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The first subway store that opened up in Australia was set up in Perth in 1988.

In March 2011, there were 1254 open Subway restaurants. With a high popularity rate, there are plans to continually open restaurants in Australia in the future.

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The B.M.T. (Biggest, Meatiest, Tastiest) 

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The B.M.T. (Biggest, Meatiest, Tastiest) 

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Geographical spread of Subway (in green)

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Geographical spread of Subway (in green)

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The first subway on the west coast  was opened in Fresno, California in 1978

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Subway's main product is the submarine sandwich (or "Sub").

Subway also sells wraps, salad, baked doughnuts, muffins, breakfast sandwiches and flatbreads

Subway's best selling sandwich is the B.M.T. which pepperoni, salami and ham.

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Subway is one of the fastest growing franchises in the world wit 40, 229 restaurants in 102 countries and territories.

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Subway is a fast food restaurant which primarily sells subs and salad.

It is owned and operated by Doctor's Associates, Inc.

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Franchise