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I'm Jeddh Andrew Jayme, currently taking a program in Computer Science at Mapúa Malayan Colleges. I'm deeply interested in technology and its applications, particularly in areas like image processing and software development. As a fan of Philippine pop culture, I enjoy the vibrant music scene, particularly P-pop groups like SB19 and BINI. I love watching local movies that highlight Filipino stories and follow sports, especially PBA basketball. Fashion trends, especially streetwear from local artists, excite me, along with food trends like "silog" breakfasts and trendy desserts. Platforms like TikTok help me discover more about these interests and connect with my generation.

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 I chose to feature BINI because they exemplify the unique blend of local talent and modern pop influences, showcasing Filipino culture through catchy music, energetic performances, and striking visuals. BINI stands out in today’s society by not only appealing to the youth but also promoting messages of empowerment and unity, which resonate deeply in a rapidly evolving cultural landscape. Their ability to captivate audiences both locally and internationally highlights the rising prominence of P-pop and its role in redefining Filipino identity on the global stage.

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BINI, a leading P-pop group, significantly shapes contemporary Philippine pop culture through the Uses and Gratifications Theory. Their catchy songs and engaging performances fulfill audiences' needs for entertainment and identity formation, particularly among the youth. BINI’s messages of empowerment and unity encourage fans to embrace their cultural roots, fostering a sense of belonging and community.

Additionally, BINI influences fashion and social behaviors, blending streetwear with traditional Filipino elements, which sets trends among young fans. Their presence on platforms like TikTok promotes discussions on social issues, shaping public discourse and encouraging positive change. By combining entertainment with cultural pride, BINI exemplifies the transformative impact of contemporary pop culture on society.