# data[].attributes.headline
Product Mix- The total number of product lines and individual products or services offered by a company.

# data[].attributes.subject
Product Mix- The total number of product lines and individual products or services offered by a company.

# data[].attributes.headline
Product Line- A group of related products under the same brand name manufactured by a company.

# data[].attributes.subject
Product Line- A group of related products under the same brand name manufactured by a company.

# data[].attributes.headline
Product Width- The number of different product lines a company offers.

# data[].attributes.subject
Product Width- The number of different product lines a company offers.

# data[].attributes.headline
Product Depth- The variation in products that a company offers within one product line.

# data[].attributes.subject
Product Depth- The variation in products that a company offers within one product line.

# data[].attributes.headline
Product Length-  The total number of products in a firm's product mix.

# data[].attributes.subject
Product Length-  The total number of products in a firm's product mix.

# data[].attributes.headline
Product Management- A process that focuses on bringing a new product to market or enhancing an existing one.

# data[].attributes.subject
Product Management- A process that focuses on bringing a new product to market or enhancing an existing one.

# data[].attributes.headline
Product Life Cycle- The length of time from a product first being introduced to consumers until it is removed from the market.

# data[].attributes.subject
Product Life Cycle- The length of time from a product first being introduced to consumers until it is removed from the market.

# data[].attributes.headline
Brand Strategy- The holistic approach behind how a brand shows up to its customers (and potential customers).

# data[].attributes.subject
Brand Strategy- The holistic approach behind how a brand shows up to its customers (and potential customers).

# data[].attributes.headline
Brand Name-  A name (usually a proper noun) applied by a manufacturer or organization to a particular product or service.

# data[].attributes.subject
Brand Name-  A name (usually a proper noun) applied by a manufacturer or organization to a particular product or service.

# data[].attributes.headline
Trade Name- The name your business is commonly known as or the name you use when advertising or doing business.

# data[].attributes.subject
Trade Name- The name your business is commonly known as or the name you use when advertising or doing business.

# data[].attributes.headline
Brand Identity- The visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds.

# data[].attributes.subject
Brand Identity- The visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds.

# data[].attributes.headline
Brand Promise-  A commitment made by a company to its customers that outlines the value and brand experience they can expect when using its products or services.

# data[].attributes.subject
Brand Promise-  A commitment made by a company to its customers that outlines the value and brand experience they can expect when using its products or services.

# data[].attributes.headline
Brand Mark-  The distinctive combination of letters, symbols, design, image, picture, or a visual depiction of the brand.

# data[].attributes.subject
Brand Mark-  The distinctive combination of letters, symbols, design, image, picture, or a visual depiction of the brand.

# data[].attributes.headline
Trade Character- A representation of a person, animal, or other being that is personified and used to identify a company, brand, or product.

# data[].attributes.subject
Trade Character- A representation of a person, animal, or other being that is personified and used to identify a company, brand, or product.

# data[].attributes.headline
Trademark-  A unique symbol or word(s) used to represent a business or its products.

# data[].attributes.subject
Trademark-  A unique symbol or word(s) used to represent a business or its products.

# data[].attributes.headline
Logo- A visual mark that represents a company or brand.

# data[].attributes.subject
Logo- A visual mark that represents a company or brand.

# data[].attributes.headline
Slogan- An attention-grabbing statement used to advertise or promote a brand's products and services.

# data[].attributes.subject
Slogan- An attention-grabbing statement used to advertise or promote a brand's products and services.

# data[].attributes.headline
Brand Extension- A marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. 

# data[].attributes.subject
Brand Extension- A marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. 