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Alex, Raffael, Clayton, Laras, Jana, George

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Alex, Raffael, Clayton, Laras, Jana, George

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Example: EA

EA is a popular but infamous video game company, reputed for overpricing it's products and ripping it's customers of with microtransactions.

That being said, EA tends to lure new and returning customers in using discount and allowing price adjustment strategies to lure their less company-savvy main target audience into thinking they're being forgiving their pricing. Mostly in the form of seasonal sales and pre-order bonuses.

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H&M often uses psychological pricing strategy by pricing their products just below round numbers. For instance, instead of pricing an item at $20, they might price it at $19.99 or $19.95. Additionally, H&M frequently offers promotions like "Buy One, Get One 50% Off" or "3 for $30" to make their prices seem more appealing to customers.

These strategies are aimed at influencing consumer behavior and increasing sales by using psychological perceptions of pricing.

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Forever 21 - Promotional Pricing (Georgius, Bhima, Nicho, Keysar, Rafha)

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Forever 21 - Promotional Pricing (Georgius, Bhima, Nicho, Keysar, Rafha)

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During flash sales, Forever 21 reduced their prices for a few hours. There is usually a countdown timer on the homepage or certain words such as Hurry! The offer ends at midnight, only for a limited time!

This leads to impulsive buying, creating a sense of urgency, and fear of losing opportunities. It is an effective tactic to unload excess inventory or get new customers.

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Segmented Pricing

Coke uses the segmented pricing strategy. Based on different packages, Coca Cola is available at different price. By their product in different sizes and at different costs, they get to increase their revenue, because there is not much difference in the costs required to produce the products. Following are the different packages available for different target audience

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Shannon, Sephine, Kelly, Aurelia, Vanessa

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Shannon, Sephine, Kelly, Aurelia, Vanessa

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Miniso uses psychological and geographical pricing strategy. Miniso prices their products for psychological affects for example pricing their products in Rp29.999 or Rp79.999 etc, and this encourages customers to buy as it is deemed "cheaper" and worth to buy.

In addition, Miniso also uses geographical pricing strategy as the products in different countries have different pricing. For example, in China, the products are sold with higher price and in comparison to Indonesia with lower pricing.

Additionally, Miniso uses product line pricing strategy as it has many product lines. By analyzing Miniso's product pricing across various categories, it can observed how they position different product lines in terms of pricing. Premium products will likely have higher price points compared to everyday essentials.