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Product Placement: Because it is a Formula One Team it is heavily sponsored, key brand endorsements include: Aston Martin, Hugo Boss, Amarco, Perroni, and Cognizant.

Ethos in this 8-second video doesn't rely on an 'issue' as such but endorses the fact that even the most serious motorsports in the world can have fun and relax at work.

Ethos influences the mood of the audience if it comes from a 'creditable' source like a verified TikTok Account like Aston Martin Formula One Team the audience is likely to interact with it than if the account was not verified.

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This video appeals to the audience as it feeds off of 'good vibes'. The engineer and pit crew are appering to have the time of their life filming this video.

They are full of high energy and working together as a team to create a joyful setting.

For the veiwer this creates feelings such as:

Joyful

energetic

lighthearted

happy

This also generates feelings and a new found connection to the team to see them from a more humanistic perspective.

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This particular video does not tend to rely on logos to produce or change the point of veiw of the audience. But it does push back against the notion that these teams don't have down time and/or don't interact with popular trends in the media.

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Trends that appeal to a younger age group (New and old F1 Fans)

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Trends that appeal to a younger age group (New and old F1 Fans)

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Veiws: 1.3 M

Likes: 85.9 K

Comments: 112

Shares: 326

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Madeleine does not use music within this video at all, but she does use audio in the form of live dialogue.

Tone: Calm, mischievous, happy.

Language: Appealing, Relatable, Gaslighting (To her partner in a funny way), lighthearted, feminist language.

Key Lines:

" I feel like every woman knows what I am doing"

"Don't rat on me dogs"

"Not that he tells me what to do, I have my own money I can buy my own bags. However, it was more of uhhh con-To prove a point"

"But then I could not just say no to this one"

"No I've had this, this is old" "Since when" "Ages, you don't pay attention" "What do you mean?" "You think you know all of the bags in here?" "Yeah"

"No, No this is old, this is old" "No that's brand-new for sure" "No it's not"

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Madeleine has set this in her house, this infers relatability to the audience as it is somewhat authentic. Her then moving the filming into her room allows for a sense of personalisation.

The audience is more likely to stay intuned to the content if the content is filmed with personal touches.

Personal Rooms such as bedrooms convey a sense of invitation, the audience feels like they are in the room with her.

The conversation with her partner: This was included with the setting as it is set up to relate to those who are in a relationship and one may buy on impulse than the other.

It conveys relatability well as most couples have been through this and know the feeling of denying you've bought something.

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Madeleine is a fashion influencer, so it is expected that she wear somthing that is fashion forward.

in this video she is wearing a cow neck pink floral mini dress, a gold vintage belt, and pink with black toe chanel flats. But i wouldnt say she is completly dolled up.

She has left her hair in natural waves - these would have been styled with a heat brush as she has naturally curly hair, and her makeup is kep quite simple.

Her styliastion is pretty but gives of the 'girl next door' vibe instead of LA influencer vibes, which allows for audiences to relate to her more than if she went with a heavy full glam moment.

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For this video, Madeleine has not chosen to display any.

This is partially because it needs to make sure it is conveying that it is as authenthentic as possible.

As she is uses objects such as the 'handbag' to uses as a focus object to keep the audience engaged.

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Little burb as to what trend it is.

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What made me choose it?

What do I like about it?

How did it make me feel?

How did it influence me?

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What Stylistic features do I plan on using?

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What Stylistic features do I plan on using?

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Background Music or Focus Audio?

Filters?

Environment?

Setting?

Stylisation of Influencer?

Imagery?

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Are you going to create an authentic piece of work or considerd to be fake?

Is it going to be considered real?

Is it going to relate to audiences?

Is it going to be 'influenced' by Paid Partnerships?

Is it going to be AI Generated?

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Consider:

Would audiences interact heavy with this video?

Would this video be easy to share?

Will audiences want more content from you after this video?

Will this cater to the idea around an Instant Fix?

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Include Several Varients of the chosen trend done by different creators.

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Include Several Varients of the chosen trend done by different creators.

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Chocolate Covered Strawberry Video (TikTok Trend) Gabs | #shorts

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Why #strawberrychocolate trend on tiktok? #strawberry #chocolate #fypシ #fypshorts #viral #trending

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What technique are you planning on using? (Jump Cuts, Transitions, Colour Grading, Motion Graphics)

Why do you plan on using this?

What effect do you think it would have on the viewer? (Think about yourself as the audience, how would it affect you?)

How am I going to go about successfully completing this technique?

Will this go with the trend I am following?

Will this match with the audio chosen for my set trend in terms of pace and rhythm?

What other viral trends have this type of editing? (Include Examples)