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The present continuous (also called the present progressive) is a verb tense used to refer to a temporary action that is currently taking place. It can also describe plans (for example: “I am throwing a party next week”).

The present continuous is formed by combining a form of the auxiliary verb “be” with the present participle (“-ing” form) of another verb (for example: “I am swimming”). As a negative example, we can use: "I am not swimming" and when it comes to interrogative: "Is she swimming?". And while using the "wh" we would say "Where is she going?"

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Structure of the Present Continuous

To form an affirmative sentence in Present Continuous, we must follow the following structure: Subject + verb "to be" + verb ending in - ING.

Example

She is learning Spanish.

On the other hand, to form a negative sentence, we will only have to put the verb to be in negative. Thus, the structure would be: Subject + verb "to be" in negative + verb ending in - ING.

Examples:

I'm not feeling well.

Regarding interrogative sentences, their structure would correspond to: Verb "to be" + subject + verb ending ING?

Examples:

Am I doing the right thing?

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Rules of the Present Continuous

To know everything about the Present Continuous we must review some of its most important rules.

1. In this sense, we should mention that if the main verb ends in e, this vowel will be eliminated to add -ing. In case it ends in -ee this rule will not apply.

Examples:

Drive - Driving.

Come - Coming.

Guarantee - Guaranteeing

2. On the other hand, if the main verb contains only one syllable or its stress falls on the last syllable and ends in a consonant, you must double its previous letter and add -ING.

Examples:

Run - Running.

Cut - Cutting.

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Visual Aids: The use of the Present Continuous

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Visual Aids: The use of the Present Continuous

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Learn English - Present Continuous Tense (English Grammar)

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Teaching Tips: Practical tips for teaching the present continuous tense effectively.

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Teaching Tips: Practical tips for teaching the present continuous tense effectively.

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Interactive Elements:

may include audio, video, static visual elements, text, etc. Designers focus their attention on implementing these elements in a way that helps users achieve their goal and experience an effortless user flow. Good interaction design is a critical input for positive user experiences. Interactive elements are website features that allow users to engage with your content in a more active and dynamic way. These elements can include things like quizzes, surveys, games, animations, and more.

Example:

Animations make a page more unique and interactive: Simple and easy way to create visual interest and draw attention towards content is by adding animations. They make landing pages much more unique and interactive. Also, the whole purpose of animation is to enhance the design and fill in the gaps, so you should use this opportunity.

Don’t ignore buttons: Buttons are interactive elements that every landing page has and they are an essential part of every web page. But even with simple elements, you can create very unique and creative follow-ups.

Forms - fewer fields, more conversions: Forms are seen as the most popular method of conversion and standard part of landing pages. But it appears that their median conversion rate is somewhere between 3-5.5%, which means that forms are not as high-converting as they could be.