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Both powerful and agile. Both striking and modern. Embracing it all, to unveil something new. Find out how the BMW Vision Neue Klasse X unites seeming opposites to create something new.

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Explore the BMW Vision Neue Klasse X: Pioneering the new era of X-ness, merging premium luxury with advanced innovation and a bold future vision.

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Vodafone’s "VeryMe Rewards" (Telecom Industry)

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Vodafone’s "VeryMe Rewards" (Telecom Industry)

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Vodafone launched the "VeryMe Rewards" program, offering personalised deals and discounts to its customers through the Vodafone app. The program was promoted heavily through digital channels.

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The campaign targeted existing Vodafone customers, particularly millennials and Gen Z, who are attracted to loyalty programs and personalised offers.

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Segmentation: Vodafone segmented its audience based on customer behavior and preferences.

Targeting: They focused on customers who frequently engage with digital content and apps.

Positioning: The rewards program was positioned as a unique, personalized experience, differentiating Vodafone from competitors.

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Access your VeryMe Rewards | My Vodafone app | Vodafone UK

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Vodafone used push notifications, email marketing, and social media ads to drive app downloads and engagement.

They optimised the campaign for mobile, which created a more seamless user experience.

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Since the release of the “Very me rewards program in November of 2018 the app interaction rates had increased 15% in the first year and steadily increased every year since .. it was such a hit Vodafone will be replacing the Very me Rewards Plan with a new plan called “Small Circle”released this month

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We have updated our Privacy Policy. Please check the changes here.

Welcome to Smart Circle, our new loyalty programme that's tailor-made for businesses.

Now you can enjoy a range of business-focused rewards, to help you get a little something extra from your working day, on us. It's our way of saying thanks for choosing Vodafone. Available to all Vodafone RED Business customers.

Big Red Cloud

Secure and reliable online accounting software, ideal for small businesses. Get a 2 month trial and 50% off the first year.

Sanctifly

Exclusive access, treatments and wellness rewards at over 100 airports - perfect for business trips. Get 12 months free membership now.

Exclusive discounts

Enjoy a great range of special discounts on devices and accessories.

Get the whole story - talk to an expert

1800 855 696

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Smart Circle, Our New Loyalty Programme | Vodafone Ireland

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With Smart Circle you can enjoy business-focused rewards, to get a little something extra from your working day, on us. It's our way of saying thank you.

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Nike's "You Can’t Stop Us" campaign was launched during the COVID-19 pandemic

It focused on resilience and unity through sports.

The campaign featured a powerful video montage and was shared across multiple digital platforms.

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The campaign targeted a broad audience, including athletes, sports enthusiasts, and the general public, appealing to shared values of determination and community all over the world such a powerful message which resonated within everyone

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Segmentation: Nike segmented its audience by interests and engagement with sports-related content.

Targeting: The campaign was aimed at those who resonate with Nike’s brand message of empowerment.

Positioning: Nike positioned itself as a brand that supports and unites people during challenging times.

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The campaign used a mix of social media marketing, influencer partnerships, and email campaigns.

The video was optimized for virality, leading to millions of shares and significant online buzz.

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The video garnered over 100 million views on YouTube and social media combined, reinforcing Nike’s brand image and boosting online sales by 30% during the campaign period -(beloved brands)

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The power of Nike's You Can't Stop Us campaign

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Nike's You can't stop us campaign celebrates the power of success with storytelling and split-screen technique.

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1. Environmentally Conscious Consumers

2. Technology Enthusiasts and Early Adopters

3. Affluent, Luxury Car Buyers

4. Urban Professionals

5. Millennials and Gen Z Consumers

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Campaign Overview: BMW launched this campaign to introduce its Neue Klasse electric vehicles, focusing on the brand’s vision for sustainable luxury and the future of mobility.

Channels: Social media, digital ads, television, and experiential marketing.

Impact: The campaign positioned BMW at the forefront of the transition to electric mobility, appealing to environmentally conscious luxury consumers and solidifying its commitment to sustainability.

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BMW employs a range of SEO (Search Engine Optimization) tactics to enhance its online visibility, drive organic traffic to its website, and improve its search engine rankings.

1. Keyword Optimization

Targeting Relevant Keywords:

Long-Tail Keywords

2. High-Quality Content Creation

Informative Blog Posts and Articles:

Product Descriptions:

Multimedia Content:

3. On-Page SEO

Meta Tags Optimization:

Internal Linking:

4. Technical SEO

Mobile Optimization:

Site Speed Optimization:

5. Local SEO

Google My Business Listings

Localized Content

6. Backlink Strategy

Earning High-Quality Backlinks

Content Partnerships:

7. User Experience Optimization

Clear Navigation:

Rich Snippets and Structured Data

9. Social Media Integration

Social Signals:

10. Continuous Monitoring and Analysis

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BMW has utilized a variety of digital tools and platforms in its marketing strategy to enhance its online presence, engage with customers, and drive sales.

1. Social Media Platforms

Facebook, Instagram, Twitter, YouTube, LinkedIn:

Instagram Stories & Reels:

2. Website and E-commerce

BMW’s Official Website:

Personalized User Experience:

3. Digital Advertising and Remarketing

Google Ads & Display Network:

Retargeting Campaigns

4. Customer Relationship Management (CRM) Tools

Salesforce:

5. Data Analytics

Google Analytics:

6. Email Marketing

7. Video Marketing

YouTube & Vimeo:

8. Augmented Reality (AR) & Virtual Reality (VR)

AR/VR Experiences:

9. Influencer Marketing Tools

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Segmentation

BMW divides its market into specific groups based on demographics, psychographics, and behavior:

Demographic

Psychographic

Behavioral

Targeting

BMW uses a differentiated strategy, focusing on:

Luxury Segment

Performance Enthusiasts

Environmentally Conscious

Urban Professionals

Positioning

BMW positions itself as a luxury brand with a strong focus on:

Premium Quality

Performance

Innovation

Heritage

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https://iide.co/case-studies/marketing-strategy-of-bmw/

https://ivypanda.com/essays/bmw-case-study/

https://d1wqtxts1xzle7.cloudfront.net/35712718/bmwemarketing-130816050047-phpapp01-libre.pdf?1416870721=&response-content-disposition=inline%3B+filename%3DAnalysis_of_BMW_E_Marketing_Strategies.pdf&Expires=1724791985&Signature=WhiISC72d~-~l~0yRW-C-pu~B54kaBeBLr0KpvMxkQZGno699I3OE6MdF5jcG2b1rqprKppD0paMipApwIRkDQqI3XS86dMtsQNkzS0ta4BxZ6yC-konEbmwul9So5BgzkpnFA-ebCFheK4WLuO5pUMy3jy7TdZeB-CIDV9JOX3GxHydAq~f9X-ACv95a5FwwY1mIJsmuzG2fQc9PDkp66Kb-yZi7zZkCHGDue2G2V54bAs--bD0bfmBGUFq3yFoiBkHU07OE-BYi8kxTpZkN-QZVHlkTz0KRQ0u~ATKcwNuQK4SmYFP~9HAn3dctteN96bULVewNSMBgt8aI2Im1Q__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA

https://thebigmarketing.com/bmw-marketing-strategy/

https://panmore.com/bmw-marketing-mix-4p-4ps-strategy-analysis-case-study

https://www.scribd.com/document/497984117/Bmw-Case-Study-Solution

https://www.press.bmwgroup.com/global/article/detail/T0307164EN/bmw-group-uses-blockchain-to-drive-supply-chain-transparency?language=en

https://stats.beepbeep.ie/

https://www.instagram.com/bmw

https://www.facebook.com/BMW

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Since 2011, Apple has been the world's largest company by market capitalization

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"Think Different" (1997)

"Get a Mac" (2006-2009)

"Shot on iPhone" (2015-present)

"There's an app for that" (2009)

"The Whole Working From Home Thing" (2020)

1984 Super Bowl Commercial: The “1984” Super Bowl ad, directed by Ridley Scott, is one of the most famous advertisements in history

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4K Restoration: 1984 Super Bowl APPLE MACINTOSH Ad by Ridley Scott

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The much acclaimed and waited upon release of Apples new AI system as well as their new product line ups will be announced on 9/9/24

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Product: Apple offers a wide range of products, including iPhones, iPads, MacBooks, Apple Watches, and services like iCloud, Apple Music, and the App Store. Each product is designed with a focus on innovation, quality, and user experience.

Price: Apple uses a premium pricing strategy, reflecting its brand positioning as a luxury, high-quality provider. Products are often priced higher than competitors, emphasizing their superior design, technology, and brand value.

Place: Apple products are available worldwide through Apple’s own retail stores, online store, authorized resellers, and third-party retailers. Apple Stores provide a unique retail experience, enhancing brand perception and customer service.

Promotion: Apple’s promotional strategy includes high-profile product launch events, targeted advertising campaigns (both online and offline), and a strong social media presence. Apple also uses public relations, influencer partnerships, and limited-time offers to boost sales.

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Apple Inc., a trailblazing technology company founded in 1976, has grown to become a global powerhouse in the consumer electronics industry. With its innovative products like the iPhone, iPad, Apple Watch, Mac, and Apple TV, Apple has captivated audiences worldwide.

1. Apple.com: A Gateway to the Apple Ecosystem

2. Driving Traffic and Understanding the Audience

3. Expanding Audience Reach and Interests

4. Identifying Competitors and Marketing Channels

5. Keywords and Referral Traffic

6. Harnessing Social Media and Display Advertising

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Apple employs a sophisticated STP (Segmentation, Targeting, Positioning) strategy to align its products with the needs of its diverse customer base:

Segmentation:

Demographic: Apple segments its market based on age, income, and education level.

Psychographic: Segmentation is based on lifestyle, personality, and values, particularly targeting creative and tech-savvy individuals.

Behavioral: Apple segments users based on their loyalty to the brand, frequency of product upgrades, and tech usage patterns.

Targeting:

Apple uses differentiated targeting, offering a range of products to meet the needs of different segments, from the budget-conscious (e.g., iPhone SE) to high-end users (e.g., MacBook Pro, iPhone Pro models).

Positioning:

Apple positions itself as a premium brand that offers high-quality, innovative products with a focus on user experience, design, and ecosystem integration. Their tagline "Think Different" and the consistent emphasis on design, simplicity, and innovation reinforce this positioning.

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Social Media Platforms

Email Marketing

Google Ads and Display Network

SEO Tools

Content Management Systems (CMS)

Marketing Automation

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https://www.linkedin.com/pulse/how-apple-leveraged-digital-marketing-dominate-tech-industry-wondimu/

https://marcom.com/apples-marketing-8-key-strategies-and-famous-campaigns/

https://www.nytimes.com/2024/02/09/arts/television/super-bowl-apple-1984-ad.html#:~:text=Conceived%20by%20the%20Chiat%2FDay,most%20acclaimed%20commercials%20ever%20made.

https://www.flyingvgroup.com/apple-marketing-campaign/

https://businessmodelanalyst.com/apple-marketing-strategy/#Marketing_Mix_of_Apple

https://www.gingermediagroup.com/blog/marketing-campaigns-of-apple/

https://www.simplilearn.com/tutorials/marketing-case-studies-tutorial/apple-marketing-strategy#:~:text=Apple's%20target%20audience%20consists%20of,high%2Dpriced%20products%20as%20Apple's.

https://www.linkedin.com/pulse/20-interesting-facts-apple-inc-you-didnt-know-priyanka-sharma/

https://en.wikipedia.org/wiki/Apple_Inc.#

https://www.apple.com/

https://www.linkedin.com/pulse/apples-seo-digital-marketing-success-unveiling-secrets-suraj-singh/

https://www.scribd.com/document/410430086/Apple-inc-marketing-pdf

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BYD Ireland | BYD Technology | Electric Car Battery Ireland | BYD Ireland

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BYD Auto has arrived in Ireland! With a long history in technology innovation, BYD are the only car brand to have started out as battery experts.

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BYD's target audience primarily consists of environmentally-conscious consumers, businesses seeking sustainable transportation, and government entities aiming to reduce carbon emissions. Key demographics include millennials and Gen Z, who are tech-savvy and prioritize eco-friendly solutions. BYD also targets urban residents, middle to high-income earners, and early adopters of technology. Their product offerings cater to diverse needs, from budget-friendly models in developing markets to premium vehicles in developed regions, emphasizing innovation and sustainability throughout their marketing strategy

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Customer Demographics and Target Market of BYD Company

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[cbm_blg_rlnkng]As a leading manufacturer in the electric vehicle industry, BYD Company has been able to revolutionize the way we think about transportation. Understanding the importance of customer demographics and target market is crucial for any business, and BYD excels in this area. With a diverse customer base ran

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Campaign Overview

BYD's recent campaign in Saudi Arabia, launched by Al-Futtaim Electric Mobility, aimed to introduce new energy vehicles (NEVs) during culturally significant periods like Founding Day and Ramadan.

Channels

The campaign utilized Snapchat's platform, featuring a first-story takeover and an augmented reality (AR) mall for immersive user engagement.

Impact

Results included a 22% increase in user reach and a 38% reduction in cost-per-lead compared to industry averages, demonstrating effective brand penetration and consumer interest.Additionally, BYD's broader marketing strategy emphasizes sustainability, innovation, and a diverse product range in the global EV market.

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Al-Futtaim Electric Mobility Company and BYD Success Story | Snapchat for Business

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Discover how BYD’s Snapchat campaign successfully launched new energy vehicles in Saudi Arabia, achieving high engagement and cost-effective lead generation.

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BYD employs a robust SEO strategy to enhance its digital presence and market reach. Key tactics include:

Technical SEO: Ensuring compliance with search engine requirements.

Keyword Optimisation: Conducting thorough keyword research to improve organic traffic.

Content Marketing: Creating valuable content to establish authority and engage users.

Digital Partnerships: Collaborating with agencies like UpShift for comprehensive SEO services across Europe, focusing on strategy, technical SEO, and digital PR.

These efforts aim to position BYD prominently in search rankings and attract potential customers globally.

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Conheça a Agência de Marketing Digital BYD e os seus serviços.

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Conheça a Agência de Marketing Digital BYD - Boost Your Digital e os seus serviços de Marketing Digital e performance marketing…

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BYD's STP Marketing Strategy

BYD's marketing strategy is centered around its Segmentation,Targeting, andPositioning(STP) approach. Here's how BYD applies the STP framework:

Segmentation

BYD segments its target market based on factors such as:

Geography: BYD focuses on the Chinese market as its primary base, but is also expanding globally.

Demographics: BYD targets a wide range of consumers, from individuals to businesses, by offering a diverse product portfolio.

Psychographics: BYD appeals to environmentally conscious consumers who value sustainable transportation solutions.

Targeting

BYD employs amulti-segment targeting strategy.They target:

Individual consumers with their passenger vehicle lineup

Commercial customers with their buses, trucks, and taxis

Industrial customers with products like forklifts

BYD aims to be a one-stop shop for all transportation needs.

Positioning

BYD positions itself as atechnology leaderin the new energy vehicle market. Their key positioning elements include:

Innovative battery technology: BYD's proprietary Blade Battery offers superior range, charging speed, and safety.

Vertical integration: BYD controls the entire production process, giving them cost advantages and quality control.

Affordability: BYD offers technologically advanced EVs at competitive prices, making them accessible to a wider range of consumers.

By applying a well-defined STP strategy, BYD has successfully carved out a strong position in the Chinese EV market and is now expanding globally.

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BYD Marketing Strategy Overview - Research-Methodology

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BYD marketing strategy is constantly evolving as the EV market landscape changes. They are adapting to new customer demands, emerging technologies…

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BYD employs various digital tools to enhance its operations and manufacturing processes. Key technologies include:

Huawei's Intelligent Network: BYD has partnered with Huawei to implement a high-capacity data center network and an intelligent operations and maintenance (O&M) system, improving network efficiency by 48% and reducing fault complaints by 60%.

Cloud Migration: BYD is transitioning its design, R&D, and production systems to the cloud to support its rapid growth and improve collaboration across departments.

AI Integration: The use of AI in network management allows for real-time monitoring and automated issue resolution, enhancing overall operational efficiency.

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August 2015: BYD was listed in Fortune Magazine's "Top 51 Companies Changing the World".

September 2015: BYD received a Special Energy Award from former UN Secretary-General Ban Ki-moon, the first of its kind for the new energy industry in the UN's 70-year history.

January 2016: BYD was recognised for its innovation by the Zayed Future Energy Prize and won the Large Corporation Award.

July 2019: BYD's key technology, namely its high-efficiency and high-power wheel-side drive system, made the list of "Top Global Innovative NEV Technologies" at the 2019 World New Energy Vehicles Congress (WNEVC).

August 2019: BYD ranked third in Fortune Magazine's "Change the World" List. BYD was chosen for "expanding the universe of electric cars", as well as for driving the development of the global EV market and having a profound impact on the industry.

September 2020: BYD's "highly integrated Blade Battery technology" won the "Global New Energy Vehicle Innovation Technology Award" at the 2020 World New Energy Vehicle Congress.

August 2022: BYD made the Fortune Global 500 list for 2022, demonstrating its outstanding achievements in the market.

Four Main Businesses

Automobile

With independent R&D, BYD has become the only enterprise in the world that has mastered the core technologies of NEVs, such as batteries, motors, electronic controls and chips. At present, BYD's NEVs have formed three major product lines for passenger cars, commercial vehicles, and forklifts, covering seven conventional transportation fields including passenger vehicle, taxi, bus, coach, urban logistics, sanitation, and construction; and four specialist off-road vehicles for specific uses including warehousing, harbours, airports, and mining.

For nine consecutive years, BYD has held first place for NEV sales in China, and its new energy vehicle footprint can be found in more than 400 cities, across over 70 countries and regions around the world. It is also operating in more than 20 countries and over 100 cities across Europe.

Electronics

BYD is a top electronic manufacturing service (EMS) provider of one-stop services and solutions. BYD Electronic (International) Co., Ltd. was listed on the Hong Kong Stock Exchange in 2007. After more than two decades of development, it covers four major fields, namely: smartphones and laptops, new smart products, auto intelligent systems, and new intelligent products. It is the only company to provide a full series of structural components (metal, glass, ceramics, plastics, etc.) along with complete product design and manufacturing.

New Energy

BYD is a pioneer in providing a zero-emission energy ecosystem from power generation to storage, and usage. Since 2008, BYD's solar power and energy storage products have been exported to six continents, more than 20 countries, and more than 90 cities.

Rail Transit

With 100% independent IP and a full mastery of the entire industrial chain, BYD provides overall rail transit solutions, from design, vehicle bodies and track beams, to communication systems and intelligent operation and maintenance.

R&D

As of the end of 2021, BYD employs more than 40,000 engineers and technicians. As of June 2022, BYD has submitted applications for over 37,000 patent rights and owns around 25,000 patents.

Milestones

- In February 1995, BYD was founded in Shenzhen, China, manufacturing Ni-Cd batteries.

1996
- BYD began producing the lithium-ion batteries.

1998
- BYD established its ﬁrst overseas branch in Europe.

1999
- BYD established its U.S. branch.

2003
- BYD entered the automobile industry with a determination to combine its battery technology with vehicle technology to develop electric cars, and hence achieve its green dream.

- MidAmerican Energy Holdings Company (currently named Berkshire Hathaway Energy), a ﬂagship investment company under Warren Buffet's Berkshire Hathaway Inc., acquired 10% of the BYD company for around 220 million dollars.
- BYD launched the F3DM, the world's first PHEV (plug-in hybrid electric vehicle).
- BYD entered the solar power and energy storage sector.

2009
- BYD entered the new energy bus and coach industry; BYD entered the electric forklift industry.

- BYD partnered with Daimler AG and they established the Shenzhen BYD Daimler New Technology Company, Ltd.
- The BYD e6, the world's ﬁrst pure-electric taxis, take to the streets.
- The BYD 12-metre pure-electric bus rolled off production, and the BYD Electriﬁed Public Transportation Solution was released.
- The BYD Charity Foundation was founded.

2011
- BYD was listed on the Shenzhen Stock Exchange - Stock Code 002594.

2015
- BYD launched its "7+4" Full Market EV Strategy.

- BYD launched the world's first commercial SkyShuttle line (a small-capacity rail transit product).
- BYD launched the All-New Global Design Center, unleashing the "Passion of Design".
- The FinDreams Battery Corporation was founded, leading to the production of the famous and ground-breaking "Blade Battery" in 2020.

- When the pandemic struck, BYD decided to produce masks and became the world's largest face mask supplier within one month.
- BYD officially announced the launch of the Blade Battery, a development set to mitigate concerns about battery safety in electric vehicles.
- BYD released its iconic HAN EV, the first model equipped with the Blade Battery.

- BYD unveiled the new generation e-Platform 3.0 while celebrating the world premieres of the EA1 and the X DREAM concept car (two models boasting completely new design specifications) and launched the TANG DM-i, the flagship super hybrid model.
- BYD's one-millionth new energy passenger vehicle rolled off the production line.
- BYD announced all its pure EVs will come with Blade Batteries.
- BYD launched the e-Platform 3.0 for pure-electric vehicles.
- In 2021, BYD sold 593,745 new energy passenger vehicles, with a YoY increase of 231.6%.

- BYD announces the end of production of full combustion engine vehicles to focus on the BEV and PHEV market, the first OEM in the world to make such a commitment.
- In the first half of 2022, BYD sold 638,157 new energy passenger vehicles, up 324.8% YoY.
- Official launch BYD passenger cars in Europe at Paris Motor Show.
- The total sales of BYD NEVs exceed 3 million as of December 2022.

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BYD has achieved significant success in the electric vehicle (EV) market, surpassing Tesla as the world's leading seller of electric cars. In 2023, BYD reported a record profit of 30 billion yuan ($4.16 billion), an 80.7% increase from the previous year, and sold over 5 million electric and hybrid vehicles cumulatively. The company's vertical integration strategy allows it to produce vehicles at lower costs, making them more affordable than competitors like Tesla. BYD is also expanding globally, with plans for factories in Europe and other regions

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China’s BYD overtakes Tesla as world’s most popular electric vehicle maker

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Latest news on Ireland’s companies and busines organisations and their impact locally, nationally and globally.

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ON Running, founded in the Swiss Alps, aims to revolutionise running with its innovative CloudTec cushioning technology, designed for soft landings and explosive take-offs, creating a sensation akin to running on clouds. Their shoes are crafted with lightweight materials for enhanced comfort and performance, catering to both men and women across various styles and terrains

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Good quality running shoes will help you run faster for longer. Browse our range of ON running shoes. Nationwide delivery is available.

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On Running effectively utilizes cloud-based marketing strategies, particularly through email automation and social media engagement, to enhance customer relationships and drive sales. Their email campaigns, powered by Campaign Monitor, personalize communication based on customer behavior, contributing to 20% of e-commerce sales. Additionally, On leverages influencer partnerships and community-building initiatives to foster a loyal customer base, while innovative product features like CloudTec® technology differentiate their offerings in a competitive market.Their marketing emphasizes sustainability and a direct-to-consumer approach, allowing for deeper customer insights and engagement

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Swiss performance running shoes and clothing retailer is revolutionizing the running shoe space, offering new technologies that keep runners coming back for more. Their patented CloudTec® technology is specifically designed to give runners the perfect combination of a soft landing with an explosive takeoff.

On stays ahead of the pack with email marketing, using automation to promote new products and engage with runners around the globe. Read more about their search for email marketing perfection and how they found Campaign Monitor in this post.

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On uses email marketing to sell more running shoes

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Read this customer spotlight that details how On uses Campaign Monitor's email marketing software to sell their shoes.

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On Running, founded in 2010 by triathlete Olivier Bernhard, offers innovative running shoes featuring CloudTec technology. This design incorporates hollow pods in the outsole that compress on impact for a cushioned landing and provide a stable push-off. Their shoes, like the Cloudmonster and Cloudstratus, are noted for their lightweight construction and unique cushioning, appealing to both casual and serious runners. While they provide excellent support and comfort, some users find them slightly firm for long distances.The brand has rapidly gained popularity, becoming one of the fastest-growing running shoe companies globally

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10 Best On Cloud Running Shoes: Ultimate Buyers Guide + Review

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Here’s an ultimate buyers’ guide to the best On Cloud Running Shoes to find out more about the fit, tech, and feel for the top 9 they have to offer.

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1. Improved Page Speed

Cloud hosting uses a content delivery network (CDN) to serve content from servers geographically closer to users, reducing latency and improving page load times.Faster pages lead to better user experience and higher search rankings.

2. Increased Scalability

Cloud hosting can automatically scale resources up or down based on traffic, ensuring your site can handle spikes without slowing down.This prevents performance issues that could hurt rankings.

3. Enhanced Security

Cloud hosts typically provide advanced security features like DDoS protection, malware scanning, and firewalls.This safeguards your site from threats that could get you penalized by search engines.

4. Optimized for Mobile

Many cloud hosts offer tools to analyze and improve your site's mobile-friendliness.With mobile-first indexing, having a fast, responsive mobile site is crucial for ranking well.

SEO Tactics to Implement

In addition to choosing a cloud host, there are several SEO tactics you can use:

1. Keyword Research

Identify the most relevant, high-volume keywords for your business and incorporate them naturally into your site's content, titles, and meta descriptions.

2. On-Page Optimization

Ensure your pages load fast, have clean code, and are structured with proper headings and alt text.Optimize images and enable browser caching.

3. Content Creation

Publish high-quality, relevant content consistently to attract links and shares.Longer, in-depth articles tend to rank better.

4. Link Building

Earn backlinks from authoritative, relevant websites through guest posts, partnerships, and outreach.High-quality links boost your site's authority.

5. Analytics Tracking

Use tools like Google Analytics to monitor your SEO performance, identify opportunities, and track the impact of your tactics.Continuously optimize based on the data.By combining the benefits of cloud hosting with proven SEO best practices, you can significantly improve your website's search rankings and drive more organic traffic. The key is to focus on improving user experience through fast, secure, mobile-friendly pages and engaging, informative content.

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Cloud Hosting SEO: Does Cloud Hosting Impact SEO?

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Your web hosting can play a big role in your SEO, particularly if you choose cloud hosting. But what is cloud hosting SEO? Read on to find out!

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Segmentation

On targets specific segments, primarily focusing on runners and fitness enthusiasts, leveraging insights from customer preferences.

Targeting

The brand emphasizes high-performance footwear, appealing to athletes seeking innovation and comfort, particularly through its CloudTec technology.

Positioning

On positions itself as a premium brand that combines advanced technology with stylish design, enhancing its appeal among discerning consumers.This strategy has contributed to its rapid growth and strong market presence

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STP Marketing Strategy: Comprehensive Guide

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Hyper-personalise marketing communications and boost audience engagement with the segmentation, targeting, and positioning (STP) model. Know all about in this STP guide.

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Social Media Management: Buffer, Hootsuite

Email Marketing: Mailchimp, ActiveCampaign

Content Creation: Canva, Adobe Creative Cloud

CRM: HubSpot, Zoho CRM

These tools enhance efficiency in attracting, engaging, and retaining customers, allowing businesses to tailor their marketing efforts effectively.The right combination depends on specific business needs and goals

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How Zapier's RevOps team automates lead management

Using AI & Zapier in Marketing, Sales, & RevOps

Create your first Zap with ease

You know you need software to help up your digital marketing game, but with thousands of apps out there promising to take your marketing strategy to the next level, how do you know which ones are right for you?

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Here's a comprehensive list of the 35 best digital marketing tools across various categories, along with their strengths and weaknesses, to help you build your digital marketing toolkit.

Keep scrolling to learn more about the top digital marketing tools, or click on a category to jump ahead.

The best digital marketing tools

How we evaluate and test apps

All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

What are digital marketing tools?

Digital marketing tools are apps that help you attract, engage, sell, and retain business online. You've likely heard the term thrown around a lot, and that's because it can include apps in any category related to marketing-from social media to advertising to content optimization. You get the idea. It's a broad-reaching term.

Whether you're starting your first business or you're looking to scale an existing one, you likely need a collection of digital marketing tools-a digital marketing tech stack-to help you succeed.

How to find the best tool for digital marketing

There's no "best" digital marketing tool. Nor is there a one-size-fits-all starter pack. The best tool for digital marketing depends on various factors like budget, team size, and experience level.

So instead of purporting to have the list to rule them all, my goal here is to help you find the best tools for your unique needs. I'll suggest apps across various categories you're likely considering-and maybe some you didn't even know you needed. And if the suggested apps don't check all the boxes for you, you'll also find useful links to the best apps for each of the categories, so you can explore other promising options.

How do we know these apps deserve to be on this list? The Zapier team and I have spent thousands of combined hours testing countless digital marketing platforms for our best apps lists, and these are the ones that came out on top.

The best digital marketing tools at a glance

The best digital marketing tools to create website and social media graphics

Eye-catching visuals can make or break your company's digital presence and branding. The good news is you don't have to hire a designer or break the bank to get these scroll-stopping graphics. Here are the best tools to help you create high-quality visuals that will capture your target audience.

Unsplash for free stock photos

With over three million photos to choose from, Unsplash offers the most robust library of high-quality images across a wide range of categories, including Business & Work, Travel, and People. Unlike other free stock photo sites, Unsplash also allows you to curate photos you come across into personal collections-like " Festive" and " Mental health"-to use in future campaigns or projects.

Unsplash also comes with an iOS app, so you can find and download images on the go. And its API is integrated into tools like Figma, WordPress, and Squarespace, which makes it easy to find stock photos without leaving your favorite platforms.

Unsplash pricing: Free

Canva for template-based designs

Let's say you need to add simple text overlays to stock photos. Or perhaps you want to edit your own photos to be shared across different social media platforms. With its intuitive drag-and-drop editor, Canva makes this easy to do-even if you have zero background in design.

Canva also offers pre-made design templates for every asset you could possibly need, including Instagram Reels, YouTube thumbnails, and presentations. This way, you don't have to reinvent the wheel with every design. And for an even faster workflow, take advantage of their AI-powered tools to do things like generate and edit images using only text prompts.

Canva pricing: Free for limited access to most of the features you need, including design templates, stock photos, and AI-powered design tools; $12.99/month (billed annually) for Canva Pro, which offers unlimited access to more design templates, stock photos, and AI tools.

DALL·E 2 for an easy-to-use AI image generator

DALL·E 2-one of the first AI image generators to reliably create interesting images-has a lot going for it. But what makes it stand out is that it's ridiculously simple to use. Enter your prompt (what you want DALL·E 2 to create), click Generate, and within a few seconds, you'll have four AI-generated variations to choose from.

But don't let DALL·E 2's simplicity fool you. It also comes fully loaded with powerful features like the image editor (beta), which enables you to expand any image and create larger works of AI art using inpainting and outpainting.

DALL·E 2 pricing: $15 for 115 image credits, which amounts to approximately $0.13 per prompt or $0.0325 per image variation; starts at $0.016/image for the more complex API pricing.

The best digital marketing tools for editing photos

While AI image generators are fun to play with, more often than not, what you really need is an app to make your photos shine. Here are the best digital marketing tools for manually editing photos or with an assist from AI.

Adobe Photoshop for a powerful photo editing and design app

When it comes to image-editing tools, Adobe Photoshop is the industry standard for a reason: it's the most powerful full-featured image-editing and design app around-and that extends to its AI features.

Photoshop includes the advanced tools professional designers need, like layers, masking, blending modes, and RAW support. In terms of what photo editing tasks Photoshop can't do...that's still to be seen. To take the app's capabilities even further, you can integrate it with a wealth of third-party plug-ins and extensions. The only downside? There's a steep learning curve.

Adobe Photoshop pricing: From $19.99/month for the Photography Plan, which includes Adobe Photoshop Lightroom. (Lightroom is another great image editor in its own right, but it doesn't have the same deep AI feature set as Photoshop.)

Pixlr E and X for an easy-to-use AI editor

To clarify, Pixlr E and Pixlr X are two different apps: Pixlr E is the "advanced editor," while Pixlr X is the beginner-friendly option. But, honestly, both apps are easy to use.

As shown in the picture above, Pixlr E is a convincing replica of the industry leader, Photoshop. From tool selection to layers and even features like blending modes and opacity settings, every Pixlr E feature works just like you'd expect it to in Photoshop. Pixlr X is the equivalent of Adobe Express (i.e., it's a great alternative for power users and graphic newbies alike to perform quick and easy edits).

Both Pixlr E and X are featured here because of how they save you time when used together. For example, since Pixlr saves projects in a combined library, you can pop a photo into Pixlr X for a quick retouch, then switch back to Pixlr E for more advanced editing.

Pixlr E and X pricing: Free to use both; the Premium plan, which includes both apps, is $4.90/month (billed annually) for one person, or $9.91/month for teams of five or more.

The best digital marketing tools for social media management

Social media is one of the most powerful tools you can use to increase brand awareness, drive traffic to your website, and engage with customers. But doing all of this is next to impossible using regular consumer apps. To do it effectively, you need a social media management app. Here are the best social media management tools that allow you to automate, analyze, and manage your social media presence all in one place.

Buffer for straightforward social media scheduling

If you need a dead simple content scheduling tool, look no further than Buffer. Without paying a penny, you can line up about a week's worth of posts across multiple platforms (up to three), including Facebook, Twitter, LinkedIn, Instagram, TikTok, and YouTube.

For a more comprehensive social media management solution-or if you need to manage more than three social media accounts-you can unlock more channels, get detailed analytics, and use audience engagement tools by upgrading to any of their paid plans.

Another feature that sets Buffer apart from apps is Start Page: it allows you to create a simple landing page of sorts where you can host links to your website, products you want to sell, and other important links. You can even track the link clicks for greater insights.

Buffer pricing: Free plan includes three channels, 30 scheduled posts, and 50 AI credits; $5/month/channel (billed annually) for the Enterprise plan, which includes 2,000 scheduled posts, engagement tools, detailed analytics, and 150 AI credits.

Hootsuite for an all-in-one social media management solution

If you need a robust social media management platform and you have the budget, Hootsuite is the robust social media management platform you need.

While Hootsuite offers the same features available on most other social media management apps, including AI-powered tools, Hootsuite does a better job of laying everything out. For example, Hootsuite Streams enables you to create a custom social media dashboard where you can manage activity across all your accounts, engage with your audience, and even monitor social topics, trends, and profiles (within the bounds offered by social media companies).

Since Hootsuite is one of the more expensive apps out there, it's better geared toward businesses that can convert social engagement into revenue.

Hootsuite pricing: No free option, but you can do a 30-day free trial of any Hootsuite plan; $99/month (billed annually) for the Professional plan, which includes one user, up to 10 social accounts, and unlimited scheduled posts.

The best digital marketing tools for making presentations

Creating polished presentations is a tedious and time-consuming task-and that's after you've outlined your slides. If you're delivering a basic presentation, the classics like Microsoft PowerPoint and Google Slides will do the trick. But if you want to quickly create professional-looking slideshows that actually keep your audiences engaged, here are the best apps for making presentations.

Gamma for generative AI features

With Gamma, you can leverage the power of AI to generate a fully fleshed-out deck in a matter of seconds. All you need to do is give the app a topic-or upload an outline, notes, or any other document-pick a presentation theme, and watch as your slides come to life.

The results will likely need some fine-tuning-Gamma's much more geared toward the iterative chatbot experience (à la ChatGPT)-but it still provides a useful jumping-off point. Gamma also offers a couple of practical features that help you keep your audience focused on the topic at hand:

Content blocks: group your content into collapsible blocks directly on your slide, expanding them only when you're ready to present.

Spotlight: highlight one talking point at a time, while Gamma automatically fades out the rest.

Gamma pricing: Free Starter plan includes unlimited users, 400 AI deck credits, and basic analytics; $16/user/month (billed annually) for the Pro plan ("coming soon" as of this writing) includes unlimited AI credits, no "Made with Gamma" badge, and advanced theme customization.

If you need help making your data and ideas look as good as they should, then Beautiful.ai is for you. As the name suggests, Beautiful.ai uses AI to automatically modify your presentations-from layouts to alignment to granular spacing issues. Need to edit your slides further? The platform is a little different from most presentation software, but it's still intuitive to use. For example, to resize an image, simply drag a handle to make it bigger or smaller.

And if you use Google Drive, you can connect it with Beautiful.ai to quickly save all your presentations in your go-to cloud storage app, making it more convenient for sharing and team collaboration.

Beautiful.ai pricing: $12/month for the Pro plan (billed annually) includes unlimited slides, AI content generation, and PowerPoint import/export; $40/user/month for the Team plan includes extra collaboration and workspace features like a shared asset library, and custom brand controls.

The best digital marketing tools for webinar hosting

Webinars are a great way to increase your brand awareness, move leads through the sales funnel, and amplify your brand's authority. But there's more to hosting a webinar than simply creating compelling content-you also need to invite and manage attendees, interact with your audience, and actually run the webinar. This is where webinar software comes in. Here are the best webinar hosting platforms to help you streamline and automate all the logistics related to running a successful webinar.

Zoom for a familiar user experience

Chances are you're already familiar with Zoom for video conferencing. But the same features that make it great for connecting with your teammates also make it ideal for hosting webinars, especially if you're presenting a lot of videos or featuring multiple panelists.

Since Zoom is such a popular tool, it's safe to assume that everyone already has it installed on their computer and configured to work. This means that joining your webinar is as simple as clicking a link.

Once your webinar's live, Zoom offers additional features to create a dynamic webinar, including side-by-side views and engagement-boosting tools like Q&A, polling, and reactions. You can even connect Zoom with Facebook and YouTube, so you can extend your reach, or connect Zoom to Zapier to automate your webinar workflows.

Zoom Webinars pricing: Starts at $79/month (or $690/year), which includes up to 500 attendees and limited event analytics and reporting.

Livestorm for managing multiple webinars

If you host webinars on a regular basis, you need an app that automatically tracks your event schedule, so you don't have to. Enter: Livestorm. In addition to webinar schedule management and an easy-to-use interface, Livestorm comes fully loaded with all the features you need to host a webinar and keep your audience coming back for more:

Customizable registration forms that you can send via email, share via link, or embed right on your website.

Pre-built, automated email flows for every event, which you can edit or send as is.

Custom call-to-actions that can be pushed live any time during the event.

Livestorm also offers in-depth event analytics, so you can fine-tune your webinar based on what's working for your audience-and what's not.

Livestorm pricing: Free plan includes up to 20-minute sessions and 30 live attendees per event; Pro plan starts at $79/month (billed annually), which includes up to four hours per session, 100 live attendees per event, and HubSpot integration.

The best digital marketing tools for video creation and hosting

As social media platforms increasingly favor videos over still images, successful businesses need to jump on the video train if they want to get in front of their customers. While adding another medium (and all its related efforts) sounds daunting, AI video generators and video hosting platforms can help you streamline the process. Here are the best tools for the job.

Peech for an intuitive workflow

When it comes to content, it's no longer enough to CO;TD (create once, tailor distribution). Peech speeds up the work of tweaking one asset to fit every channel's technical specs and target audience.

For example, you can highlight specific lines of a webinar transcript, and Peech's built-in AI tools will automatically transform them into videos with subtitles and sized to platform-specific ratios, ready to be published. Note: AI-powered features are limited to paid plans.

Peech pricing: Free plan includes two, five-minute videos per month with a Peech watermark; Basic plan for $54/seat/month (billed annually) gets you 10, 15-minute videos per month with no watermark and a limited set of AI features.

Wistia for marketing-rich features

If your primary objective for sharing videos is to generate leads and optimize your ROI, Wistia is the app for you. With Wistia, you can gate your content and use the app's Turnstile email collector to prompt viewers to enter their email address, so they can access your video. Once a viewer enters their information, they're automatically added to your email list using Wistia's email integrations, including email marketing software like Campaign Monitor and Mailchimp.

If you don't want to gate your content, Wistia offers other powerful video marketing features, including annotation links, end-of-video CTAs, and detailed video stats. And you can connect Wistia to Zapier to automate your video hosting workflows.

Wistia pricing: Free plan includes 10, five-minute videos with Wistia branding, standard video hosting features, and basic video analytics; $19/month (billed annually) for the Plus plan includes 20, 15-minute videos with no Wistia branding, lead generation tools, and email integrations.

YouTube for free video hosting and its existing viewership

If you want to increase your reach, YouTube is your best bet. Thanks to the platform's popularity and built-in audience of over 120 million active daily users already interested in video content, all you need to do is optimize your videos for search-or encourage fans to "smash that Like and Subscribe button"-and you may be able to build a native audience.

Of course, you still have the option to add the videos to your website with a simple embed code-but note that every YouTube video embedded on an external website looks like a YouTube video.

YouTube pricing: Free for uploading and hosting videos.

The best digital marketing tools for building websites

If you want to increase your brand's visibility, you need a website. While building a website these days isn't particularly difficult, it's still time-consuming. That's where website builders come in. Here's the best free website builder you can use to build your website.

Wix for an all-around site builder

If you need to build a website to do things like sell products, take bookings, or run a blog, Wix is a solid choice. And since you can access a lot of the necessary features on a free plan, it's a budget-friendly option.

You can create a website from scratch, choose from over 900 design templates, or use Wix's Artificial Design Intelligence (ADI) to create a site, complete with AI-generated writing and visuals. From there, customizing your site is intuitive with Wix's drag-and-drop editor. Wix also offers detailed SEO features to help you rank on search. While it won't replace hiring an SEO expert, it's a good leg up.

Wix pricing: Free plan includes .wixsite.com domain, and basic features; $14/month (billed annually) for the Lite plan includes no Wix branding, a custom domain, and a light marketing suite.

The best digital marketing tools for building eCommerce websites

Every business has its own ideal format-some operate best completely online, while others prefer a little in-person mingling. However you want to sell your products, the right website builder makes it easy to quickly start selling online. Here are the best eCommerce website builders to help you do everything from listing products to processing payments to shipping inventory.

Shopify for getting up and running quickly

If you primarily want to sell your products online, Shopify makes it easy to get an online store up and running quickly. Shopify's web app is intuitive to use: everything is clearly labeled and buttons do what you think they should. For example, if you want to add a product, all you have to do is click Products in the sidebar, and then the Add Product button. Fill in all the relevant details (e.g., product name, price, and quantity), and bam-it's ready to be sold in your online store.

If you're not convinced, here are some Shopify alternatives.

Shopify pricing: Free for 14 days; $39/month (billed annually) for the Basic plan includes basic reports, shipping discount, and credit card rates of 2.9% + $0.30 per online transaction.

Square for selling in person and online

If you run a small business that sells products online and in person (primarily in the U.S.), Square is the way to go. With Square's free plan, you can set up a fully functional eCommerce store in a matter of minutes. All you need to do is complete the questionnaire about your business and its needs. Then Square will guide you through the process of configuring your online store to meet them.

Square also offers basic email marketing features, so you can keep in touch with your customers, run ad campaigns, or get customer feedback. It also syncs your online and offline products under a single dashboard, making it easy to manage your inventory.

One notable downside to Square is that its storefront customization options (or lack thereof) offer little flexibility in terms of the look and feel of your site.

Square pricing: Free with a 2.9% + $0.30 fee per transaction includes an unlimited catalog, basic site layouts and controls, marketing tools, and a Square branded site; $29/month (billed annually) for the Plus plan with a 2.9% + $0.30 fee per transaction includes a custom domain and advanced design features with no Square branding.

The best digital marketing tools for building landing pages

Carrd for making free landing pages

If you need to make basic landing pages without breaking the bank (i.e., for free), Carrd is one of the best options out there-and most of its core features are available for free.

Select one of the landing page themes, and get to editing. While most of the editing tools are simple to use-e.g., drag content containers in a snap-and-fit motion-editing text isn't as intuitive: you have to click the text, and then edit it in the sidebar. But Carrd does support Markdown formatting for a faster way to customize your copy.

To add marketing features like forms and third-party widget embeds (e.g., Stripe and PayPal to process payments), you'll need to upgrade to the Pro Standard plan. But at $19/year, it's still a reasonable price.

Carrd pricing: Free plan includes access to core Carrd features and three sites with "Made with Carrd" branding; $19/year for Pro Standard includes up to 10 sites with no branding, custom domain URLs, and Google Analytics.

Unbounce for small businesses awith a budget

Unbounce does come at a fairly steep price, though-and an even steeper learning curve. But if you're prepared to invest the time, Unbounce will make it worth your while.

Unbounce pricing: $74/month (billed annually) for the Launch plan includes unlimited landing pages, one domain, up to 500 conversions, and 20,000 monthly visitors.

The best digital marketing tools for doing keyword research

In a highly-competitive market, anything you can do to boost your search presence is a plus. And with the right keyword research tool, it's easy to find the right keywords to target-without breaking the bank. Here's the best free keyword research tool to simplify and streamline your research process.

Ahrefs Free SEO Tools can handle just about anything a basic SEO operation needs: keyword research, yes, but also link building, ranking and traffic monitoring, and SEO audits. Among other tools, the full suite of free SEO tools includes a Free Keyword Generator (up to 150 keyword ideas), Keyword Difficulty Checker (difficulty score, backlink estimate, and basic SERP analysis), and Keyword Rank Checker.

While these free tools won't give you the same in-depth data you'd get on a paid plan, it's still a pretty robust set of tools for zero dollars. And if your budget changes, you can always upgrade.

Ahrefs price: Free; $83/month (billed annually) for the Lite plan includes 500 credits per month, additional data, and five keywords lists.

The best AI chatbots for marketing research

Whether you're in the beginning stages of starting a business or you're revamping your marketing strategy, there's a lot of research involved in developing buyer personas, identifying competitors, and getting tips for how to fill in existing market gaps. But you don't have to do all the heavy lifting yourself. Here are the best AI chatbots to use for early-stage marketing research.

ChatGPT for the industry standard

ChatGPT has dominated the chatbot conversation ever since it came on the scene in late 2022. The app is extremely simple to use: enter your prompt and watch as ChatGPT spits out a response within a matter of seconds.

One thing worth emphasizing is that ChatGPT shouldn't be used as a standalone research tool, especially since it's been known to generate factually inaccurate responses. Instead, once you've gathered the baseline research you need, dig into other resources, like customer reviews, social listening, and survey data.

ChatGPT pricing: Free for GPT-3.5; $20/month for ChatGPT Plus gives you access to the latest GPT model and general access to ChatGPT, even during peak times.

Google Bard for a better user experience

Google Bard offers a lot of what ChatGPT does, faster, and for free. But here are the features that really set it apart:

Real-time data: Google Bard is powered by Google's Pathways Language Model (PaLM 2) and can offer responses based on real-time, current events.

Prompt library: You can export your prompts to a Google Doc or a Gmail draft-fully formatted and ready to go.

For a detailed breakdown of how ChatGPT and Google Bard stack up, check out our AI chatbot showdown.

Google Bard pricing: Free to users who have access.

The best digital marketing tools for building your own chatbot

These days most websites have a built-in chatbot available to answer customer queries. Chatbots allow customers to find what they need faster and increase the likelihood that they'll continue to work with you-a true win-win. And bots are easier to build than ever, thanks to a variety of no-code tools. Here's the best chatbot builder for small businesses.

Manychat for the best price point

From its easy-to-use drag-and-drop editor to its extremely reasonable price point, Manychat is the best option for building your own chatbot. Even on a free plan, you get access to many features that most other chatbot builders charge for: audience segmentation, growth tools, and unlimited chatbot flows. But your chatbot does come with the Manychat branding.

Choose from over 25 templates, and customize them using a wide range of available triggers and actions. And with Manychat's no-code visual editor (think: flowchart), it's easy to understand how conversations will flow based on any given response or action.

Manychat also works on popular channels like Facebook Messenger, Instagram, WhatsApp, and SMS. The only downside is that the website widget redirects people to Messenger, rather than offering a built-in chat box, which can be frustrating.

Manychat pricing: Free for up to 1,000 contacts; $15/month for the Pro plan includes more channels, analytics, and no Manychat branding.

The best digital marketing tools for building forms and surveys

Online forms and surveys are some of the best ways to get the information you need from your audience. But your ability to create a good survey is only as good as the tools in your arsenal. Whether you're creating a simple registration form or a detailed market research survey, here are the best tools for building forms and surveys, so you can collect important information-and then do something with it.

Note: If you're looking to build a lead generation form that will integrate with your other digital marketing tools, give Zapier Interfaces a try.

Google Forms for quickly creating powerful forms for free

You can create a form from scratch. Or, to speed up the form creation process, Google Forms offers 16 form templates, each pre-loaded with stock questions you can edit. As you edit your form, Google Forms will try to guess what kind of questions you're adding to the form, and then modifies it accordingly. For example, if you type, "How do you rate...", Forms will automatically update the question type to linear scale. Need to add more advanced features like skip logic? It's hidden, but it's there.

When the responses start pouring in, you can view them as graphs, pie charts, or simple lists (depending on the question type), making it easier to understand the data.

Google Forms pricing: Free for unlimited everything.

Typeform for conversational forms

Create a form from scratch, choose from over 100 form templates, or let Typeform's AI build a form for you. From there, you can modify the design by switching up the question card layouts, fonts, icons, and alignments. Typeform makes it easy to share your form via email, social media, or QR code. You can even embed the form on your website as a chat window, showing the questions card by card, making it a truly conversational form.

To help you get even more out of your responses, Typefrom offers the ability to tag submissions, letting you organize them by your own categories, or even attach tasks if a response requires a follow-up.

Typeform pricing: Free for up to three surveys with ten questions each; $25/month (billed annually) for the Basic plan gets you unlimited forms and questions, and up to 100 responses each month.

The best digital marketing tools for AI-powered content writing and editing

You're probably familiar with ChatGPT as the leading AI text generator tool (for now), but if you're looking to test AI-powered writing assistants, here are the best AI-powered tools to take your writing and editing to the next level.

Jasper for writing long-form content

As with most AI text generators, you can get Jasper to create content based on a template (e.g., blog post, social media ad, and eCommerce product descriptions). Or, you can start from scratch in a Google Docs-like editor. And since Jasper uses the best grammar, language, and plagiarism tools available, you'll have a solid first draft right from the start.

Jasper can also be trained to write in multiple brand "voices," so it can produce different results depending on the medium you're writing for. Want to optimize your content for search? Jasper integrates with tools for SEO and performance ranking, making it easy to ensure that you're creating the highest-performing content possible.

Jasper pricing: $39/month (billed annually) for the Creator plan includes one seat, 50 knowledge assets (to train Jasper on things like your brand voice, product, and audience), and SEO mode; $99/month for the Teams plan includes three seats, 150 knowledge assets, and custom templates.

And to help you save even more time, Writesonic offers an AI article writer (powered by GPT-4 32K), which generates 3000-word blog posts that are already optimized for search. You can also connect Writesonic to Zapier to automate more of your content creation processes.

Writesonic pricing: Free trial includes up to 10,000 words per month and access to GPT-3.5; Business plan starts at $12.67/month (billed annually) for one user and includes 200,000 words per month, access to all GPT models, and the AI article writer.

Grammarly for all-around editing

One thing worth mentioning is that sometimes the suggestions are off-or totally wrong. For example, Grammarly will always suggest that "lululemon" be edited to "Lululemon" (which is not how the company treats their name). But if you're on a business plan, you can create a style guide for your organization and Grammarly will take that into account when it gives you feedback on your writing.

Grammarly pricing: Free includes basic writing suggestions and 100 GrammarlyGO prompts/month; $12/month for the Premium plan includes full-sentence rewrites, plagiarism detection, and 1000 GrammarlyGO prompts/month.

The best digital marketing tools for email marketing

Benchmark Email for a full-featured email marketing app

If you're looking for a powerful email newsletter platform, you can't go wrong with Benchmark Email. This app has it all: easy-to-use automation, segmentation, and a supremely intuitive editor.

You can create a newsletter from scratch, or pull in a past email and edit. Or you can choose from nearly 100 well-designed email templates, and then use the drag-and-drop editor to customize it. You can also build landing pages to help grow your subscribers using the same drag-and-drop editing tools.

Benchmark Email also offers robust analytics on actions like opens, clicks, bounces, and unsubscribes. And you can take it one step further with a click map of your email content and subscriber-level activity.

Benchmark pricing: Free for up to 500 contacts, 3,500 emails/month, and basic features; starts at $8/month (billed annually) for the Lite plan, which includes everything in the Free plan, more advanced features (e.g., automation, segmentation, and reporting), email scheduling, and landing pages.

Mailchimp for a trusted name

At this point, Mailchimp is almost synonymous with "email marketing platform" -and it's obvious why: it offers a magical combo of robust features, approachability, and cost-effectiveness.

While other email automation platforms offer more advanced features, Mailchimp provides more than enough for standard automations for small businesses. To set up marketing automations, you can build sophisticated email campaigns, segmented by audience. And with its visual customer journey builder, it's easy to understand how your audience experiences your campaigns.

On top of all this, Mailchimp also offers other marketing tools for social media, eCommerce, lead forms, landing pages, and websites, making it a truly all-in-one tool for all your marketing needs. And you can connect Mailchimp to Zapier to automate your email marketing workflows.

Mailchimp pricing: Free for up to 500 contacts, and up to 1,000 sends/month with limited features; starts at $13/month (billed annually) for the Essentials plan, which includes access to all email templates, custom branding, expanded automation features, and A/B testing functionality.

ActiveCampaign for advanced drip email campaign automations

If you need to create customized journeys for your subscribers, the range of triggers, conditions, and actions ActiveCampaign offers makes it the best email drip campaign tool for the job.

The app offers all the features you'd expect from an email marketing platform, but there's its standout feature: you can add a "Goal," which serves as an objectives tracker. If the objective is met-say, the customer buys a seat in your workshop-you can have the automation skip the rest of the nurturing sequence, and instead add them to the workshop preparation sequence. You can also connect ActiveCampaign to all your other digital marketing tools using Zapier.

The downside? ActiveCampaign doesn't offer a free plan-only a free, 14-day trial. But for businesses that want to take their marketing automation, sales automation, and CRM game to the next level, ActiveCampaign has a lot to offer.

ActiveCampaign pricing: Starts at $29/month (billed annually) for the Marketing Lite plan, which includes email campaigns only and basic automation features; starts at $50/month for the Plus plan, which includes eCommerce, analytics, SMS marketing, and abandoned cart automation.

The best digital marketing tools for CRM and lead management

Is your current lead management solution disjointed from how you actually connect with your leads and customers? Here are the best customer relationship management (CRM) and lead management apps to help you standardize your workflows and create more consistent touchpoints across channels.

Zoho CRM Plus for an all-in-one CRM for small businesses

Zoho CRM Plus combines sales, marketing, help desk, social, projects, and other channels into an all-in-one solution that gives you the most bang for your buck. Even as you move to pricier tiers, Zoho remains affordable considering all the features you get: advanced reporting, segmentation, integrations, and predictive intelligence, to name a few. With Zoho, you can modify the look and feel of your CRM, making it easy to view your customer and lead data the way you want.

Zoho also includes one of the more comprehensive reporting features of all CRMs. Dozens of pre-made reports can be configured to show a range of views (e.g., chart, table, and tabular), all of which can be customized. You can even view all the activities and touchpoints (e.g., site visits, sales, emails, and campaigns) related to a customer or lead, giving you a more complete picture of how each person interacts with your company.

Zoho CRM Plus pricing: $57/month/user (billed annually) includes 10GB data storage for up to 200 users, one brand (10 social channels), 10 customer service channels, 250+ survey templates, and unlimited reports.

HubSpot for scaling a business

Companies looking to scale their operations may naturally think to go with the dominant name in the CRM field: Salesforce Sales Cloud. But since Salesforce's pricing can be prohibitive, it's worthwhile to consider the more affordable solution for scaling your business: HubSpot.

Compared to many other CRMs, HubSpot is easy to use. It also extends its capabilities with sales add-ons, over 1,000 third-party app integrations, and optional Hubs that add service, marketing, and other functions. And you can connect it to Zapier, so it works with all your other digital marketing tools.

HubSpot's CRM tool automatically logs emails with your contacts, helps sales teams navigate and chart sales opportunities, and syncs data across all marketing properties, making it easier to track all your contact interactions and close more leads.

Hubspot CRM pricing: Free for unlimited users; $30/month (billed annually) for the CRM Suite Starter.

The best digital marketing tools for marketing automation

Without automation, marketing teams would be spending most of their valuable time checking off tedious tasks instead of focusing on high-impact, big-picture tasks. There are tons of marketing tools out there that enable you to build automated workflows, but some shine above the rest. Here are the best tools for marketing automation.

Brevo for an affordable all-in-one solution

When it comes to marketing automation, Brevo gives you the best bang for your buck. While the platform is relatively simple and lacks the flexibility of other tools, even on a free plan, you can automate email, SMS, chat (including social media), and WhatsApp-more mediums than most paid marketing software.

Brevo's workflow builder also offers a ton of options, including conditions like delays and A/B splits, and actions like webhooks and CRM updates. And the app isn't limited to just a marketing workflow builder-its built-in features extend its capabilities to also be your CRM and meeting scheduling tool.

Brevo pricing: Free plan includes one user, 300 emails/day, and Brevo branding; Starts at $22/month (billed annually) for the Marketing Starter plan, which includes 20,000 emails/month, and basic reporting and analytics.

Klaviyo for user-friendliness

Simply for the ability to drag and drop nearly everything-from workflows to dashboards to forms- Klaviyo gets a gold star for being the most user-friendly marketing automation platform. Klaviyo offers a clean interface. And while it's not incredibly feature-rich compared to other marketing automation apps, it still comes with all the tools you'd need.

Klaviyo price: Free plan includes up to 250 contacts and 500 monthly email sends; the Email plan starts at $30/month and includes up to 1,000 contacts and 10,000 monthly email sends.

Automate your digital marketing tools

A comprehensive digital marketing tech stack is crucial to growing your business. But these apps also require a lot of work to keep running.

With Zapier, you can connect your business-critical apps with the other tools your team uses most-like form builders and meeting schedulers-so you can streamline your processes and easily scale your efforts. Here are some automation resources to get you started.

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35 best digital marketing tools in 2023 | Zapier

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Here's a comprehensive list of the 35 best digital marketing tools to help you build your digital marketing toolkit. Discover powerful tools to add to your tech stack.

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There are very few shoe brands out there that have reached star status in such a short amount of time as On Running. The Zürich-based shoe brand was founded in 2010 to create a shoe that would deliver the perfect “Goldilocks” running sensation with every step: a soft landing, followed by a firm toe-off. The secret to…