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Youtube TV was launched in 2017, and quickly became one of their more popular platforms. Youtube TV takes up 40% of the virtual multichannel video programming distributor market (live tv internet streaming) with over 12% of all streaming tv watch time as well. It offers over 100 channels and has the highest customer satisfaction rating of TV service providers today. It quickly beat out competitors like hulu + live tv and sling tv. This massive offshoot of youtube has not taken anything away from the success of classic Youtube videos, and now they are succeeding across multiple markets.

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Since it was founded, one of the main was the audience and culture has changed on YouTube is just the sheer amount of growth the app has seen in viewer engagement.

Because YouTube has become such a household name, audiences expect more from the creators on YouTube, and less and less from the actual owners of the app. Most users of YouTube want their favorite creators to continue to evolve, but put less pressure on YouTube itself.

Audience relationships have changed with the growth of long-form mediums like podcasts and streaming, as well as short form TikTok style videos (which YouTube has labeled as Shorts on their platform) which stray away from the original format of YouTube.

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Since starting in 2005, Youtube has introduced a multitude of different applications, which include Youtube TV, Premium, Shorts, and Music. Youtube has created a lot of revenue through each of these new platforms, which millions of people accessing them everyday. This past year (2024) Youtube has generated $36 Billion from Ad revenue which was a 14.6% increase from the previous year. Youtube Premium has created $14.5 Billion this past year while reaching 100 Million subscribers. Along with Youtube Music, which has now become the second highest used music streaming platform, with 125 million subs. Link

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New roles of music creators, short form video creators, and large broadcasting networks have emerged.

YouTube came out with YouTube Music in 2015 allowing for artist to post their music to the new sub platform.

YouTube created also created YouTube TV during 2015 to allow for new shows, sporting events, and live broadcasting to take place. This was similarly following other companies competing in the streaming wars at the time.

YouTube created YouTube shorts in 202 as a way to compete with other short form video apps like TikTok and Instagram this allowed for new short form influencers to emerge.

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Group: Charlie Townes, Ben Cohen, Adam Bittner, Jayden Gravett,  Mason Cerutti, Cade Nunes

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Group: Charlie Townes, Ben Cohen, Adam Bittner, Jayden Gravett,  Mason Cerutti, Cade Nunes

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One key audience that YouTube has is people who use YouTube as a utility to help them in their daily lives (recipes, fixing things)

Another key audience that YouTube has is passionate fans of specific topics. For example: sports, culture, fashion, etc.

A newer emerging audience is people who watch YouTube TV, which mirrors older ways of consuming television

Part of YouTube's audience is also people who want to upload onto the platform. Without those people, the platform would not continue to work because people need to upload in order for there to be an audience.