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Target Audience: College Student Athletes

Goal: We are going to learn how to critically evaluate media endorsements. This is a crucial skill for you to safeguard your personal brand and make informed decisions (NIL).

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Why We Are Using Padlet: This platform allows me to guide us through four clear steps, and it allows you to collaborate easily (Column 3) while demonstrating our use of digital tools.

Collaboration: Column 3 forces groups to synthesize ideas and share findings in a single digital space

Flow: The four columns guide us sequentially through the critical analysis process (from Curiosity → Tools → Collaboration → Reflection).

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Identify the source: brand, athlete, media outlet

See if you can find a sponsored athlete or "paid partnership"

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Claim: Slogan/About the product

Posted: Brand, NIL, Athlete

Sponsor: Paid partnership?

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Stop: Say the claim in one line

Investigate: Who is behind this?

Find Better Coverage: What are other sources saying?

Trace to Original: Where did this release?

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SIFT turns reactions into evidence

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Stop: "This post claims..."

Investigate: "The post is..."

Find: "We found a source that..."

Trace: "This original information came from"

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Check to see that students are not just summarizing the ad

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Add two links. One that confirms the claim and one that challenges it

Why It Matters: Real analysis (Compare and weigh, don't just agree)

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Confirming Link: Add a credible source that supports the claim (news, peer reviewed summary)

Challenging Link: Add a credible source that warns/limits or even contradicts the claim

Credibility Line: Who wrote it? Evidence? Bias?

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Confirm: [Source] says that Gatorade can help under X conditions. This is credible because [list author credentials and sources]

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Check that both links are relevant and actually confirm/challenge the claim

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Score the post using the grid below

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Changes what we see and trust

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Give 2/1/0 for each row and add totals

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Transparency: Sponsor clearly labeled? -> Obvious (2) / Somewhat (1) / Hidden (0)

Evidence: Are the claims linked? -> Obvious (2) / Somewhat (1) / Hidden (0)

Equity: Is this an accurate portrayal? Does this avoid stereotypes? -> Fair (2) / Mixed (1) / Problematic (0)

Total: _/6

4-6: Share with context

2-3: Verify again

0-1: Don't share

Check for scoring to make sure it matches the post

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A short text reflection answering...

1. One thing you trust less now and why it matters

2. One question you'll ask next time before you buy product

3. One ethical step you'll take online (sponsors and sources)

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Check that this is specific to your sport

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This lesson builds media literacy by having student athletes use Padlet to evaluate a sports media post with the SIFT routine, cross check it with two external sources, and score the platform's design for transparency, evidence, and equity. Students collaborate publicly, compare judgments, and reflect on how the media could affect their buying, training, or sharing. Assessment uses the completed Padlet columns, quick accuracy checks, and reflections to document growth in evaluation, analysis, collaboration, and ethical tech use