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✨ Every great day starts with a ritual.
Our slow-brewed chai captures the aroma of cardamom, cloves, and connection — crafted to calm your mornings and centre your thoughts.
The ritual begins soon… stay tuned. 🌿
#MelbourneChaiRitual #ChaiMoments #SlowBrewedMagic #MelbourneCafeCulture #MindfulMornings #KickstarterAU #ChaiLovers

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Purpose: Builds cultural authenticity and emotional resonance (supports community & heritage storytelling).

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From street stalls to your home kitchen — the essence of chai is connection.
We’re bottling Melbourne’s favourite ritual so you can pour, sip, and share it anywhere. 💛

#MelbourneChaiRitual #ChaiCulture #FromStreetToHome #ArtisanChai #MelbourneLife #ChaiIsCommunity #ChaiTime

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15 second video |  Purpose: Founder authenticity + Kickstarter conversion; strengthens brand-human connection.

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I’ve always believed chai isn’t just a drink — it’s a story steeped in time.
That’s why I started Melbourne Chai Ritual — to bring authentic, slow-brewed chai to your home.
Kickstarter is live — join the ritual. 🙏
#FounderStory #MelbourneChaiRitual #KickstarterLaunch #MeetTheMaker #ChaiWithMeaning #SupportLocalAU #MelbourneStartups

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Purpose: Post-launch community engagement, UGC campaign & storytelling continuity.

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From Melbourne’s markets to misty roadsides — chai moments follow us everywhere.
Tag us with #MyChaiRitual and show us where you brew your story. 🌧️☕

#MyChaiRitual #MelbourneChaiRitual #UGC #ChaiCommunity #ChaiOnTheGo #AuthenticChai #MelbourneLife

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Purpose: Conversion - clear CTA (“Back our Kickstarter”), visual warmth & product desirability.

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Your daily ritual, reimagined.
Back our Kickstarter today to bring this handcrafted chai experience home.
Exclusive early-bird tiers now live! 🌿

#MelbourneChaiRitual #KickstarterAU #SlowBrew #ChaiAtHome #SupportSmallBusiness #MelbourneMakers #SipTheStory