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Nike Eco-Friendly Sports Backpack introduction

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Nike Eco-Friendly Sports Backpack introduction

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The Backpack is crafted from recycled materials, reflecting Nike's commitment to sustainability. It features a sleek, functional design with ample storage for sports gear and personal items. The promotion highlights the bag's durability, its contribution to reducing plastic waste, and its alignment with modern, eco-friendly lifestyles. The goal is to attract customers who value both athletic performance and environmental responsibility, emphasizing that choosing this pack is a step towards a more sustainable planet.

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A YouTube video blogger's review video, which focuses on the appearance, interior, and practicality of the bag. The advantage of the video is that it is relatively objective, which can be more acceptable to viewers. However, the drawback is that it does not introduce the materials and design philosophy.

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The blogger introduced multiple use cases for this bag, including basketball, fitness, and travel. However, he only talked about it while sitting at a desk and did not actually try on the bag himself.

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Nike Hoops Elite Pro: Killa Basketball Backpack!

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Nike official video, no narration, mainly focuses on model demonstrations.

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Polyester-based (bio) degradable polymers as environmentally friendly materials for sustainable development.

Natural-fiber polymer-matrix composites: cheaper, tougher, and environmentally friendly.

Impact of backpacks on ergonomics: Biomechanical and physiological effects: A narrative review.

The first two articles can prove the environmental friendliness of polyester fiber backpacks, while the latter article discusses how backpacks cause the least harm to the human body among all types of bags in terms of sports.

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Rydz, J., Sikorska, W., Kyulavska, M. and Christova, D., 2014. Polyester-based (bio) degradable polymers as environmentally friendly materials for sustainable development. International Journal of Molecular Sciences, 16(1), pp.564-596.

Monteiro, S.N., Lopes, F.P.D., Ferreira, A.S. and Nascimento, D.C.O., 2009. Natural-fiber polymer-matrix composites: cheaper, tougher, and environmentally friendly. JOM, 61, pp.17-22.

Genitrini, M., Dotti, F., Bianca, E. and Ferri, A., 2022. Impact of backpacks on ergonomics: Biomechanical and physiological effects: A narrative review. International Journal of Environmental Research and Public Health, 19(11), p.6737.

Flex Fitness Workouts,Nike Elemental Backpack REVIEW

George DEFINED, Intro Nike Hoops Elite Pro: Killa Basketball Backpack!

Nike.com

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Attention,Launch an advertising campaign on social media featuring vibrant images and videos of diverse individuals using the Nike Eco-Friendly Sports Bag in various settings, such as the gym, outdoor adventures, and daily commuting. Utilize striking visuals. Partner with well-known eco-conscious athletes and influencers who embody the brand's values

Interest,Share engaging content that tells the story of the backpack’s development, focusing on its sustainable materials and how Nike is working towards reducing environmental impact. This could include blog posts, behind-the-scenes videos, and interviews with the designers.

Desire,Emphasizing personal stories from real users who have contributed to environmental sustainability by choosing this bag. Highlighting the positive environmental impact, like how much waste they’re helping to divert from landfills, can enhance emotional engagement.

Action,Call to action. Like "Shop Now," "Join the Movement," or "Just do it!" Make the purchasing process as straightforward as possible, with minimal steps between interest and purchase.

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Brainwashing music plays, and several photos of Nike backpacks from different angles are shown at the beginning. Then the camera focuses and rotates to show a comprehensive video of the backpack, and keywords pop up from time to time. It begins to slowly introduce the contribution of polyester fiber to environmental protection and how the backpack conforms to human body mechanics. Finally, the main image of a Nike backpack appears.

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Fonts/Typography,considering the inspiring tone, a modern, clean Alps font would be excellent and easy to read. Some more vivid fonts could be added to the video for variety.

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The narrative will encourage a sense of community and shared purpose, using uplifting music and a warm, persuasive voiceover to evoke feelings of action. motivating them to make a purchase that aligns with their ideals. The emotional appeal is key, designed to make viewers feel inspired by the possibilities that small changes, like choosing an eco-friendly bag, can bring to their lives and the world.

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Wijaya, B.S. (2015) 'The development of hierarchy of effects model in advertising', International Research Journal of Business Studies, 5(1).

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I adopted some softer tones, especially green, to convey a jungle feel and add a sense of nature,
This sports-oriented eco-friendly backpack features a single color tone overall with other colors in some details to better highlight the primary hue.

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This is my first time making a web page and I'm excited, but it's kind of hard to come up with eighty things that I want to promote.Just try it:

Indie game introduction

eSports team

Board game

Virtual reality game

Gaming tournament for charity

Independent film screening

Documentary on climate change

Film-making course for teens

Virtual reality movie experience

learning languages course

Retro gaming convention

Online chess

Game design summer camp

Video game music concert

Tabletop RPG club

Indie band’s debut album

Music festival for local talent

Online music lessons

Vinyl record swap meet

Charity concert

Local soccer

Youth basketball

Women’s rugby

Sport Bag

Community swimming

Charity marathon event

Sportsmanship campaign

Virtual fitness challenge

Adventure racing

Online yoga classes

sports gear brand

Gaming accessories

Eco-friendly cleaning products

Smart home devices

Fitness trackers

Gourmet coffee blends

Handcrafted jewelry

Vegan skincare products

Organic baby food

3D printers for educational use

Vintage clothing line

Gluten-free baking mixes

Subscription book boxes

Recycled stationery products

Artisan chocolates

Custom bicycles

Portable solar chargers

Herbal supplements

DIY pottery kitsWaterproof Bluetooth speakers

Organic pet food

High-tech running shoes

Educational app for kids

Game development tutorial website

Gaming community meetups

Puzzle-solving adventure game

Augmented reality city tour

Music therapy services

DJ equipment rental service

Streamer fan engagement event

Multiplayer beta testing group

Video game preservation project

Tabletop RPG

Gaming accessories

Educational app for kids

Game development tutorial website

Gaming community meetups

Puzzle-solving adventure game

Augmented reality city tour

Streamer fan engagement event

Multiplayer beta testing group

Video game Tutorial

I browsed some websites and watched some videos that gave me some inspiration and found some things that I would have never thought of before.

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This sleek black backpack embodies excellence in every stitch. Featuring ergonomic straps for comfort, a multitude of pockets for organized storage, and a durable fabric that withstands the rigors of daily adventures, it’s more than just a bag—it's a companion for the eco-conscious athlete. Whether you're heading to the gym, commuting to work, or escaping for the weekend, make a statement with a backpack that's engineered to the exact specifications of championship athletes. The Nike Eco-Drive Backpack isn't just a part of your gear, it's a part of your goals.

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The following audio was recorded by me and a group member during the tutorial and may be used in the video.

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The video includes an "brainwash"BGM created using GarageBand, paired with subtitles that appear intermittently, which can easily make a strong impression on the audience. However, the downside is that such "brainwash" advertising might also produce the opposite effect. Futhermore,Almost all the materials were shot and produced by myself, so the overall appearance of the video might seem somewhat rough

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This week I added a page banner, which uses a green overall color and the same environmental protection logo shown in the video, and matches the Backpack product image, which fits the theme of green environmental protection very well.

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This week I learned how to use CSS to decorate a website. I was very excited about being able to change the font. Regular fonts are always boring. I changed the font I was planning to use and used Poetsen which I saw on GoogleFont. OneStatic, I prefer this style. At the same time, I also redecorated the background of my web page so that it is not always black and white and looks good.

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This week I finished the Photo Gallery and added the page banner to the website. The pictures used are photos taken from several different angles when making the video a few weeks ago. I think they are quite decent.

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I have completely completed the website. You can browse the information of Nike Eco-Friendly Sports Backpack on the website at will, whether it is photos, product information, or videos.