# data[].attributes.body
"Intensity of immersion in the experiential environment and intensity of emotions are positively linked" (Fornerino, Helme-Guizon, Gotteland).

# data[].attributes.body
Immersion is both a process and a state, the process in which the person gets fully involved in the movie, and the conscious state one is in while watching it. One forgets the real world, and finds themself totally inside of the fictional world in front of their eyes.

# data[].attributes.body
Consumption experience is the unique experience an individual has with a product (movie in our case) and is based upon their environmental interactions as well as the personal emotions. Immersion is a subspace of consumption experience, one of its constituents.

# data[].attributes.headline
Immersion and experiential environment connect to form the individual's consumption experience

# data[].attributes.subject
Immersion and experiential environment connect to form the individual's consumption experience

# data[].attributes.body
"Intensity of immersion in the experiential environment and intensity of social interactions are positively linked" (Fornerino, Helme-Guizon, Gotteland)

# data[].attributes.headline
Hypothesis 3: The  moviegoer’s  satisfaction  depends  on  the intensity of his/her emotions.

# data[].attributes.subject
Hypothesis 3: The  moviegoer’s  satisfaction  depends  on  the intensity of his/her emotions.

# data[].attributes.body
There is a loop effect that exists between immersion and environmental experience that constructively affect consumption experience when watching a movie.

# data[].attributes.body
In context of the social media, this is greatly amplified. There is countless discourse online of people discussing and amplifying their love for a movie. This is an example of a social interaction that positively impacts the satisfaction in the long term.

# data[].attributes.body
"The moviegoer’s satisfaction depends on the intensity of his/her social interactions" (Fornerino, Helme-Guizon, Gotteland)

# data[].attributes.body
Overall satisfaction is strongly and significantly correlated with experiential stimulation, which includes a dimension of well-being.

# data[].attributes.body
Numerous studies prove that pleasure and arousal caused by a film have significant effects on satisfaction.

# data[].attributes.body
There is a lot of evidence through previous studies that establish the fact that emotional experiences affect satisfaction. If emotional intensity in the movie decreases this negatively affects the immersion and hence brings the viewer more into the real world. This directly affects the consumption experience negatively.

# data[].attributes.attachment_link.readable_text
This book covers the 'hot topic' of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.

Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including:

those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations

those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events

those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail.

Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.

# data[].attributes.attachment_link.description
This book covers the 'hot topic' of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.