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I was very surprised when I see this image, the truth is that before reading the background of this ad I did not know what to think or how to relate it to the subject.

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This ad strikes me with love since two completely different races are joining hands and forming a heart which represents the love that both can have.

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This image makes me understand that there can be gender equality, since before, the majority put dark-colored people in jail, but now that is decreasing and they can lock up and accuse both genders.

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It causes me a feeling of greed, since this person shows that he has many interests towards money, and more money does not come in, but this person still wants to continue with his greed.

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This ad causes me tenderness since it is a small dark-colored hand, which is clutched by a large hand. This also shows me the power that both can have if they are together. I feel that one of the themes present here is life, due to the size of both hands, demonstrating to society that the color of the skin does not matter, family is family.

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This announcement moves me since it gives me the impression that both children are silencing each other or that is what they want to represent with their hands over their mouths, that means that both are not having a good childhood.

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What is the history of that ad? What is behind that ad?

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What is the history of that ad? What is behind that ad?

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The coloured condoms campaign was a nod to the AIDS crisis which was ravaging the younger generations in the late Eighties and early Nineties. In November 1997, Benetton began selling "a complete range of coloured, reliable and up-to-the-minute condoms" in the UK, manufactured and sold under license by Ansell. "I have found out that advertising is the richest and most powerful medium existing today," Toscani told the "New York Times".

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This image impacted me a lot since when it comes to religion I understand certain aspects but not all, and seeing this image at some point I could take it as a lack of respect or an insult.

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What is the history of that ad? What is behind that ad?

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What is the history of that ad? What is behind that ad?

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Benetton’s ads which commented on the religious and sexual conflict of human nature, showing a priest and a nun in clerical vestments, kissing. This sparked outrage from the Roman Catholic Church. On the other hand, as he told the "Times", the message was intended to reach a younger, core Benetton customer. In Spain, he said, "which is alive with young people, they see the priest-and-nun ad and smile about that. In Italy, where there are still old journalists, old institutions, they are upset."

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This image did not impact me much, it caused a null feeling since I am not a closed-minded person so I know that families can vary regardless of whether it is a man or a woman and regardless of their skin tone.

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What is the history of that ad? What is behind that ad?

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What is the history of that ad? What is behind that ad?

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This image suggests an interracial, homosexual family at a time when advertising was almost devoid of such depictions. Most images of lesbian relationships used for advertisement to this day are fetishised and heavily sexually suggestive.

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This image in my opinion reflects what in certain countries are daily situations, death. It seemed like a not so impressive image, however I know that there can be multiple meanings hidden behind those colors, so I should keep an open mind to various possibilities.

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What is the history of that ad? What is behind that ad?

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What is the history of that ad? What is behind that ad?

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In 1982 the Mafia killing of Benedetto Grado in Palermo, Italy, was captured by Franco Zecchi. Ten years later the image was featured in Benetton’s spring/summer 1992 campaign. Various publications refused to publish the image and the dead man’s daughter claimed she would sue, asking: “How does my father’s death enter into publicity for sweaters?”

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In my opinion, this image is a bit strong to assimilate, I see suffering and pain, so it causes me many negative feelings when I see that image. I can only relate it to the fact that the children are not to blame for anything and the pain that I see in that baby is not something healthy or natural.

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What is the history of that ad? What is behind that ad?

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What is the history of that ad? What is behind that ad?

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This image of a newborn baby, "Giusy", still attached to the umbilical cord, was intended, according to Benetton, to represent an “anthem to life”, but it was not met with such praise by consumers. This is said to be the company's most censored image.

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Oliviero Toscani is an Italian photographer, born in 1942, in Milan.
- He studied design and photography in Zurich from 1961 to 1965.
- Toscani is one such artist who makes it possible for these huge or elite companies to spread creativity yet taunt at some social, economic or political issue.
- Through his work, Oliviero Toscani has given insinuation to war, racism, capital punishment and religion.

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What is the history of that ad? What is behind that ad?

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What is the history of that ad? What is behind that ad?

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NO BACKGROUND INFORMATION

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What is the history of that ad? What is behind that ad?

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What is the history of that ad? What is behind that ad?

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NO BACKGROUND INFORMATION

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What is the history of that ad? What is behind that ad?

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What is the history of that ad? What is behind that ad?

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NO BACKGROUND INFORMATION

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What is the history of that ad? What is behind that ad?

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What is the history of that ad? What is behind that ad?

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NO BACKGROUND INFORMATION

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What is the history of that ad? What is behind that ad?

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What is the history of that ad? What is behind that ad?

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NO BACKGROUND INFORMATION

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Why is this ad controversial or considered a TABOO?

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Why is this ad controversial or considered a TABOO?

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The condoms are considered a TABOO in many cultures and religiosn, for so many reasons. The first one is the lack of sexual education , before parents didn t teach they re sons about sexual education and how to protect themself. Thats why a lot of teenagers got pregnant at an early age.

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Why is this ad controversial or considered a TABOO?

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Why is this ad controversial or considered a TABOO?

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This is controversial because for example in catolic religion, the priest is married to God, and is prohibited to have a women or to have sexual relationships with someone. They have to conserve as pure as they can.

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Why is this ad controversial or considered a TABOO?

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Why is this ad controversial or considered a TABOO?

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This is controversial because in some cultures, you could just marry someone of your same culture, and if you marry somone from other culture you must abandon your culture. This goes against all the values ​​and customs of a certain society, a closed-minded society.

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Why is this ad controversial or considered a TABOO?

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Why is this ad controversial or considered a TABOO?

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This is a somewhat controversial image because if you look closely, it is assumed that the people observing the murder are from some religious entity, however in the back they simply observe without doing anything. In the same way we can connect it that in religious fields killing is a mortal sin, something religiously punishable and socially unacceptable.

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Why is this ad controversial or considered a TABOO?

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Why is this ad controversial or considered a TABOO?

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Here the author creates controversial meanings of what life itself is, a new being on the face of the earth. This is controversial for some people to have a baby is something wonderfull and for some others maybe it wasen't plan, or if the baby is borning with a internal problem it could really affect the baby and the family.

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Why is this ad controversial or considered a TABOO?

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Why is this ad controversial or considered a TABOO?

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The controversial for many people is the racism that happen now a days, especially in earlier times since it was forbidden for a dark-colored person to be a friend or partner of a light-colored person. The way in which with that image, they go against an entire "American culture", full of values, etc. is very controversial.

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Why is this ad controversial or considered a TABOO?

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Why is this ad controversial or considered a TABOO?

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This was controversial before, since there was so many racism, like for example If there is a white person and a dark person suspected of a robbery, they will always blame the dark person even if it was not his fault and he is the victim. The author creates controversial scenarios where in previous times and even now, if there is a distinction of classes and social roles and even more when it comes to skin color in America.

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Why is this ad controversial or considered a TABOO?

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The controversial could be that so many people believe that money culd buy you hapiness. This quote is very controversial for so many people.

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Why is this ad controversial or considered a TABOO?

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Why is this ad controversial or considered a TABOO?

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This is a taboo since nobody likes to talk about your skin color because you could take it as and offend that for the other person they don t have the intentions.

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Why is this ad controversial or considered a TABOO?

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Why is this ad controversial or considered a TABOO?

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This is controversial, you could say that the kids are just chilling or you could say that the kids are suffering and they are trying to silence each other.

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He is popular for his controversial commercial campaign designing for Benetton, an Italian brand between 1982 to 2000. Most of the time, the ads had a controversial picture often with the logo of the company. Toscani built the company’s identity, image and communication approach in terms of promotion and advertisement.

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Excellent work with this activity! I liked reading what you wrote. (Level 4+)