# data[].attributes.body
Ticket plan sold to customer that provides a certain amount of seats for each game of the season for the consumer to use as they please

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A program that creates a large web of information that can be accessed with ease and used to pull information without effort. Is used with companies to connect departments and limit tedious task that lose precious time and effort

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A modern day discovery that utilizes data to enhance the focused subject. Used in sports marketing and sport coaching with things such as customer tracking or play probability

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A mental barrier or obstacle that prevents customers from buying a product or attending a game. Things such as parking, traffic, distance of travel and buying tickets would be good examples.

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Is the idea of not wanting to go outside of what is normal to a fan or customer and rather stick to what they know. Breaking this is an obstacle for sports marketers

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How much a fan resonates with their team, do they feel emotionally attached to them and watch every game or do they not care to much for how the team does

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The act of buying tickets immediately after their release to resell them for higher value

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Online space where companies can market through apps such as Instagram, X, and Facebook

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In the sports world ticket pricing is something that is constantly changing on a daily basis, teams do this based on internal and external factors to maximize their profits

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The ability of sports marketers, and teams to get fans actively involved with the game or the team in general to grow their brand

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The idea of getting fans involved during games to create better atmospheres, promote products and create a better fan experience

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Sport marketers like to use this to draw attention, utilizing former players who fans have strong connections to is one strategy involving this

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Similar to emotional connection and fan identification, it is a combination of the two. What level of emotional connection does a fan have with the team and its players

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Can be used by sport marketers to promote games, is a fan and player based intense feeling towards another team in which they have a long or storied history with. Normally related to feeling of anger or dislike towards the opposing team

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How alive or electric it feels to be in the stadium and a part of the game, teams like the Pittsburgh Steelers and the Kanas City Chiefs have great atmospheres with loud and involved crowds

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The customization of a product, marketing strategy, or ticket sale based on a customer specific need or wants

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The insight into fan opinion and background to create better marketing strategies that fits them

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The ability to bring back and keep fans over a period of time

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The idea of splitting your fans or customer base into multiple sections based off of their identity to create more focused marketing strategies for each group

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Typically used with a CRM system, sending out mass amounts of emails to all people who have any interest or prior involvement with your team or brand to get the most number of eyes on your product

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These are often ticket packages that provide seats for a whole family and often are discounted and have perks. These packages sometimes include special activities for the kids to be a part of.

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The changing of prices normally of tickets to meet the current market demands

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The total amount of money a team is permitted to spend on players for their entire roster, teams are allowed to go over but will face penalties. This ensures fairness between teams who may be smaller, such as the Cowboys vs the Panthers

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How much money your team is currently spending yearly on your players, a team may be under or over the salary cap. This number changes how much teams charge for tickets and effects other financial decisions

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This looks at what percentage of your maximum capacity seating is being filled on a game by game basis

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The changing, lowering or raising of prices depending on other competing teams in the area. This is utilized to try to draw bigger crowds to their games or make more money than another team

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This influences a huge portion of sports marketing, teams with a winning history will have a much easier time selling tickets and making money. They have something to fall back on and use for marketing purposes

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Typically given to fans or customers that are a part of something more exclusive. This could be something like a season ticket holder or being a part of a special online subscription with the team

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The population of people who live in the area connected to a team and stick with that team no matter how good or bad they may be

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Utilizing the fans emotions within your marketing strategy

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Typically used with a CRM system, this has a program send out promotions, posts, advertisements and other marketing items without human direct involvement. Typically these post are less detailed and are more meant to just draw attention to the product

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A deal made between the customer and the team that has specifications based on the fans needs

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The idea of what your team represents, this is typically formed by the players and the fans. An example would be the buffalo bills, they have a reputation of toughness, grit, passion and spirit that is encapsulated by their fans

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Marketing based on things like age, background, location, and status

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Typically, each team has their own individual fan culture, as mentioned before the buffalo bills have a strong identity and also culture. Along with their toughness they are known as a great fan culture for their generosity, often donating to opposing teams charities or helping with disasters in opposing cities

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These can be adjusted based on a fans needed, long time fans or members will often be able to have negotiations about their tickets and the pricing

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These are ticket packages designed for companies that are looking for something more than just tickets to see the game. Normally this involves some sort of promotion of their company at the game and extra ticket incentives for their employees

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A letter or email that fans can sign up for to be actively notified and sent new information about the team and its future

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A key part of the sports industry, each team will normally have a variety of sponsorships that are displayed at their arena or stadium. In return they are given money to fund their team

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A huge element to the sports world, this is the selling of products that represent the team. Examples would be a team jersey or hat

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Often something that is a part of VIP experiences, the customer will be given premium parking to avoid the traffic of the parking lot and reduce the walking distance

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This is the changing of a game experience or marketing strategy to better fit the audience you currently have

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These hold all of the customers information, this allows teams to focus in on long standing customers, be able to pinpoint customers data if they have problems or send out mass emails to their customers using their contact information provided

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This is a data collection strategy that provides you with what types of demographics your customers are a part of to better understand your fan base

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Data that tells you how well your team is performing marketing wise. Are fans actively caring about your team and its success

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This informs teams how long their fans have been with them and allows them develop marketing strategy that focus on long term fans to prioritize fan retention

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Is a great data point to understand if your company/team is in a positive position. Showcases how the fan is feeling about the team at the current time. The Customer is the number one priority and satisfying them is incredibly important for success.

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Is the number 1 producer of revenue for all major league sports in the U.S, is used for game display, advertising and much more

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The selling and marketing of tickets for a sports team, typically is more crucial to smaller teams because it provides a bigger chunk of their revenue

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Fan opinions need to be highly regarded and considered, having players on the team who may have committed crimes or making business decisions to move to different cities/states may seem to be beneficial in the moment but can backfire if you lose your fanbase

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How well your team is noticed by the general public and consumer base. This pertains to your team logo, mascot, name, theme, slogan, or arena and how recognizable they are. It is a huge part of sports marketing