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Introducing the Faces of P-Pop (Pinoy Pop)

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Introducing the Faces of P-Pop (Pinoy Pop)

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BINI on the POWER 100 Billboard in Korea (Source: Pinterest)

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Featured Contemporary Philippine Pop Culture Trend: The Rise of P-pop

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Featured Contemporary Philippine Pop Culture Trend: The Rise of P-pop

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Poll Alert from Nylon.com by Rafael Bautista

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The Impact of P-pop on Filipino Media and Society

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The Impact of P-pop on Filipino Media and Society

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The rise of P-pop has changed how people consume media and support local artists. Traditional platforms now give more attention to Filipino music, while digital spaces like X, TikTok, and YouTube help increase its reach. Fans use these sites to promote their favorites, stream performances, and spread content, allowing P-pop to gain recognition worldwide. The active use of these platforms helps artists connect with their audience, making the industry more interactive. With strong fan support and an online presence, Filipino music continues to grow both locally and internationally.

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Hi, I’m Samantha Marey G. Lacia, a BS Psychology student at MMCM with a deep passion for the evolving P-pop scene and its impact on Original Pilipino Music. As an OPM listener and a big fan of Filipino artists like Sarah Geronimo, I became interested in P-pop as it started booming with a fresh new sound that takes OPM to another level. I also enjoy following the local drag scene, particularly Drag Race Philippines, as it showcases Filipino creativity and gender diversity. Additionally, I admire the rise of Filipino films and series on streaming platforms, which highlight our rich storytelling culture. Another aspect of Philippine pop culture that fascinates me is the growing influence of social media trends in shaping entertainment and fandom interactions.

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The rise of P-pop from 2021 to 2025 has been an exciting journey, with groups like BINI and SB19 making their mark both locally and globally. This movement brings a fresh sound to OPM, especially with Bubblegum Pop, blending Filipino creativity with global influences. But beyond the music, these groups represent perseverance, unity, and the unwavering passion of Filipinos. Seeing them succeed on international platforms like Billboard and the MTV Europe Music Awards is proof that Filipino talent can shine worldwide. More than just entertainment, their success inspires young dreamers to believe that with hard work and dedication, they, too, can make it on the global stage.

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P-pop groups like BINI and SB19 have built a strong connection with Filipino youth and international fans through their talent and dedication. Their journey reflects the struggles and dreams of many artists, making them relatable and inspiring. Based on the Uses and Gratifications Theory, Filipinos engage with P-pop not just for entertainment but also to find motivation, identity, and a sense of belonging. Fans organize streaming parties, join social media trends, and create projects to support their idols, forming a strong and supportive community. This interaction strengthens the bond between artists and their supporters, shaping a more involved music scene.