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Marketing Smarts from MarketingProfs Podcast

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Marketing Smarts from MarketingProfs Podcast

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This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!

This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!

A marketer's best friend!

Marketing Smarts' talented guests talk all things marketing, giving you the tools you need to get hands-on with your business. The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show MarketingProfs- keep up the great work!

Actionable and inspiring

The team at marketing profs brings you a wide variety of marketing topics to unpack and leave you with an idea or two for how you can improve your marketing

Hooray 💫! Smart podcast.

Hooray 💫! Smart podcast with out of the box thinking and interviews. Thank you putting this into the world!

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‎Marketing Smarts from MarketingProfs on Apple Podcasts

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This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust off...

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The living's easier on Mainstreet. More durable, fashionable, and affordable, too. Cam Overacker and Tyler Yelland introduce folks to Primco's Estates® Mainstreet display, a productive, profitable compilation featuring locally stocked flooring and installation products to get customers in, out, and onto the next job.

"It's a nice, tight little display," Tyler says of the thoughtfully designed unit. "It's really got everything." He's not kidding. Mainstreet's five-foot display has the products an end-user might need to cover an entire commercial, institutional, or retail application: carpet tile, LVT, Roppe rubber cove base, stair treads, and rubber tile, plus entrance matting from Clean Step.

Options, however, are only as good as the product's availability. Naturally, Primco's got you covered. "Mainstreet is truly a one-stop shop," says Cam. "You've got a decent amount of colors and specs to choose from [and] we stock it in our Edmonton and Calgary locations for ease and quick turnaround."

With its high-performance products and spectacular array of modern visuals, Mainstreet might be Primco's most productive display ever, a real boost to bottom lines in uncertain times.

***

Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep.

We know where we stand, so you know where you stand.

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Check out this great listen on Audible.com. Whether you're a flooring retailer, builder, designer, or consumer, you've probably had questions that keep you up at night. Cam Overacker and Tyler Yelland of Primco are pulling up the floorboards to let you in on industry conversation...

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Floor Academy's mission is to get the heart and soul of the industry, the installers, to stop playing contractor and to become better business owners. With each episode we explore different parts of operating a business so that yours can become more efficient and effective. The lessons learned come from your peers, competing to succeed in a variety of different markets so you can integrate them into your own.

Floor Academy's mission is to get the heart and soul of the industry, the installers, to stop playing contractor and to become better business owners. With each episode we explore different parts of operating a business so that yours can become more efficient and effective. The lessons learned come from your peers, competing to succeed in a variety of different markets so you can integrate them into your own.

A must listen for people in the flooring industry

Kyle has done an amazing job putting together a diverse range of topics for people in the flooring industry. He is an exceptional host who draws the best out of his guests and provides useful content to his listeners. A must listen podcast for sure.

Super encouraging

I'm a sand and finish guy in Nashville and I've become a regular listener. Great job on the podcast Kyle! That recent episode with the wives was brutal man!

I'm hooked

Almost every topic, I can relate too. The questions that are asked are exactly what I am thinking. The hosts and guests really know what they are talking about.

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Floor Academy's mission is to get the heart and soul of the industry, the installers, to stop playing contractor and to become better business owners. With each episode we explore different parts of operating a business so that yours can become more efficient and effective. The lessons learned come...

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B2B Marketing and More With Pam Didner Podcast

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B2B Marketing and More With Pam Didner Podcast

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Do you want to fulfill your true marketing potential? In "B2B Marketing and More With Pam Didner," you'll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more.

As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit pamdidner.com.

Do you want to fulfill your true marketing potential? In "B2B Marketing and More With Pam Didner," you'll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more.

As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit pamdidner.com.

Great show!

Pam, host of the podcast, highlights all aspects of digital marketing and more in this can't miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! Pam does such a great job of sharing her wisdom and I love how she leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won't be disappointed!

Short, Sweet & Totally On Point

I have been a big fan of Pam Didner since hearing her present several years ago at Content Marketing World. Pam's podcast is an excellent way to absorb her wealth of marketing and sales-enablement knowledge in small chunks. I recommend taking notes! I incorporate what I learn from her all the time.

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‎B2B Marketing and More With Pam Didner on Apple Podcasts

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Do you want to fulfill your true marketing potential? In "B2B Marketing and More With Pam Didner," you'll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes...

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Sales Enablement: Aligning Marketing and Sales

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Sales Enablement: Aligning Marketing and Sales

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4 part webinar series

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Frequently Asked Questions

What's a Working Webinar Series?
Dedicating four continuous hours to learning isn't always possible. We get it, your day is packed with meetings to attend and projects to complete. Each Working Webinar Series breaks up a larger, deep dive into a topic into multiple, manageable, one-hour Working Webinars, so you're able to get the complete live experience-and all the nuts-and-bolts learning-without setting aside half your day for a workshop. Plus, you don't have to attend every Working Webinar in a series to get smarter... you can always pick and choose the topics that matter most to you and only attend those sessions.

How is a Working Webinar different from a regular webinar?
When you think "webinar," you probably think speaker presentation + maybe some Q&A time at the end. Those can be great, for sure (we do plenty of those, after all). But our PRO Working Webinars take things a step further for marketers like you who want to learn by doing. Workbook? Check. In-class exercises based on what you're learning right now? Check. Active attendee participation (mics and cameras FTW!)? 100% encouraged.

How much does it cost to register for a Working Webinar?
Our Working Webinars are only available to MarketingProfs PRO subscribers. Membership really does have its privileges, after all. Go PRO now for access to all of our Working Webinars, Master Classes, and so much more. (Already PRO? Log in now to register.)

If this Working Webinar is included in my PRO subscription, why do I need to register?
For upcoming Working Webinars, think of registering as an RSVP; this way, we can send the webinar access link to all the right people. If you want to replay the recording on-demand, registering will bookmark the content on your Learner Dashboard, so you can find it again later.

The live webinar is starting soon. How do I get connected?
If you've already registered for the webinar and you're signed in to the site, select the "Watch" button from the webinar description page. The presentation will launch in a separate browser tab. MarketingProfs webinars are presented in Zoom.

What if I miss the live webinar? That's a bummer. Working Webinars are chock full of activities and instructor/attendee interaction, so you'll get the While Working Webinars are best experienced live, we record each for on-demand replay.
most out of them by participating live. But, we get it: sometimes life (and the office) get in the way. The good news is that you'll still learn a thing (or five) by watching the recording on-demand. Simply download the workbook and follow along at your own pace. Go PRO now for access to all of our upcoming and on-demand Working Webinars. (Already PRO? Log in.)

Have additional questions? We've got you covered. Email customer support.

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Create a Sales Enablement Plan and Increase Sales with Pam Didner

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What's a Working Webinar Series? Dedicating four continuous hours to learning isn't always possible. We get it, your day is packed with meetings to attend and projects to complete. Each Working Webinar Series breaks up a larger, deep dive into a topic into multiple, manageable, one-hour Working Webinars, so you're able to get the complete live experience-and all the nuts-and-bolts learning-without setting aside half your day for a workshop.

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Same thing for Pacmat - enjoy

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Toni reminded me of training videos we did for the sales team when covid first broke out. If you have a few moments in a week jump in here and review some of these training videos. They are super helpful!

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This is how I typically listen to audio books, but you can also borrow e-books. You just need an active library card.

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Welcome! Thousands of public libraries offer ebooks and audiobooks (for free!) in Libby. Let me ask you a few questions, to guide you to your library.

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Sounds like it will be a webinar for team leadership and personal growth

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Webinar

If there's anything we've learned since 2020, it's that anything is possible. The unimaginable can happen. Unpredictable is the norm. And Marketing needs to be prepared for it.

But... say what? How? How can you be ready for anything in a world of Extreme Everything happening... and all at once?

The questions for Marketers become:

How can you future-proof your career by being able to adapt to almost any situation?

How can we lead teams that are happy and fulfilled-and throwing a collective Philly Salute to the Great Resignation? (Not on your watch!)

It turns out that the secret to a future-proofed career and happy, successful marketing teams is one and the same.

In this talk based on brand-new proprietary research, MarketingProfs' own CCO Ann Handley and President Val Witt will:

Break down what B2B marketers need to do in 2022 (and beyond) to be more empowered and effective in their roles

Share an inside look at what the most successful marketing leaders are doing to nurture marketers, grow capabilities, and counter the Great Resignation

Offer true insights based on real research with Marketing leaders in North America (not hunches or vibes)

Plus! They'll share some fun trivia about modern Marketers and Marketing Teams. Will there be trivia prizes...? Well, does MarketingProfs excel at bringing the fun???

Who's ready to hear the secrets of Marketing's success in crazy, unpredictable times? Join us!

KEY DETAILS

Length: 45 minutes

Presenter: Ann Handley, Valerie Witt

Topic: Career Management, Management

Price: $0

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.

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Webinar If there's anything we've learned since 2020, it's that anything is possible. The unimaginable can happen. Unpredictable is the norm. And Marketing needs to be prepared for it. But... say what? How? How can you be ready for anything in a world of Extreme Everything happening... and all at once?

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I'm particularly interested in this one to maybe have more tangible metrics for events like FAN.

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On-Demand

Live Events

How to calculate event ROI and maximize their value for the metrics that matter.

The strongest tool in your content arsenal is the one that allows two-way conversations with your audience. There's no riddle here, the answer is events.

But even though events provide immense value, it can be hard to track and prove it.

You need tools, a goal, and above all, our step-by-step guide to calculating event ROI.

Join us in this on-demand event to get the insight you need to become an event pipeline hero.

‍

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Your Step-by-Step Guide To Calculating Event ROI

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How to calculate event ROI and maximize their value for the metrics that matter. The strongest tool in your content arsenal is the one that allows two-way conversations with your audience. There's no riddle here, the answer is events. But even though events provide immense value, it can be hard to track and prove it.

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Webinar: Lead Gen via Email Marketing 5/15

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Webinar: Lead Gen via Email Marketing 5/15

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Webinar

You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022. Sponsored by ViB.

Email marketing is easily one of the best ways to generate leads and drive sales. For every $1 invested in email marketing, brands can expect a return on investment of $38-$52.

However, many brands simply aren't using the right tools and tactics to drive success in the inbox.

In this session, we'll unpack the Top 5 tips for driving lead gen success with email marketing. You'll walk away with:

Tools and tactics to drive stellar results for your lead generation efforts

New campaigns to positively impact your email marketing

Actionable advice on how to ensure your email service provider is set up for success

KEY DETAILS

Length: 45 minutes

Presenter: Michael Barber

Sponsor: ViB

Topic: Demand Generation, Email

Price: $0

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.

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Top 5 Tips for Driving Lead Gen via Email Marketing

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Webinar You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022.

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Marketing profs webinar I plan to join about metrics. Might not be relevant, but I'm going to tune in anyway

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Friday Forum

The ability to roll with industry changes and to measure the impact of marketing efforts-both accurately and meaningfully-is a top skill in the smart marketer's arsenal. But staying ahead of the changes can sometimes feel complicated and frustrating (we know!). Sponsored by Vidyard.

EVENT AGENDA

How to Set Up Google Data Studio With GA4 Data

Everyone is talking about the announcement in late March that Google Analytics 4 (GA4) will soon replace the current version, Universal Analytics (UA). How to set up GA4 for collecting data is now top-of-mind.

But even more important is what to do with the data once you have it! And since GA4 is not a reporting system, you'll need to use Data Studio to derive insights from GA4 data.

You'll learn how to:

Define your "user story"

Connect your data and build your reports in Data Studio

Transition existing reports from UA to GA4

SPEAKER

Katie is an authority on high-stakes, "no mistakes" data, as well as compliance and governance. As CEO of Trust Insights, she sets overall strategy and oversees company growth. Prior to co-founding Trust Insights, she built and grew multimillion-dollar lines of business in marketing technology, pharmaceuticals, and healthcare.

Driving Decisions With Data

The top video challenge identified by businesses of all sizes is measuring video impact. Analytics is therefore a key component of any successful video marketing strategy.

Join Vidyard Senior Manager of Growth Marketing Karishma Rajaratnam as she explains how you can use video-engagement analytics to better understand your content performance so you can continually optimize your results.

You'll learn:

Why video marketing metrics matter

How to measure your video marketing ROI

How to set goals to help determine the ROI of video marketing

SPEAKER

Karishma is an experienced marketer focused on growth- and early-stage SaaS businesses. She was an early employee at SaaS unicorn Chargebee, where she set up growth, partner, and product marketing. She now heads the growth marketing team at Vidyard and has 8+ years of B2B SaaS marketing experience.

Migrating to GA4: How to Prepare Now for the Mandatory Transition

In late March, Google announced it will sunset Google Universal Analytics (which most marketers still use) on July 1, 2023, forcing users to adopt Google Analytics 4 (GA4).

Google will also be removing access to Universal properties' historical data, meaning marketers will lose years' worth of valuable analytics data in this migration.

In this session, Janet will share what you need to be doing now to prepare for this forced transition.

You'll learn how to:

Create a GA4 migration plan for your organization

Ensure your GA4 setup mirrors much of what you now measure in Universal Analytics

Archive your historical Universal Analytics data for future access

Make the final migration to GA4

SPEAKER

Janet is president and CEO of digital marketing firm Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics. With 25+ years of experience, she specializes in data and analytics, SEO, and digital advertising. She has helped scores of businesses large and small fix their analytics issues.

KEY DETAILS

Sessions: 3 presentations by top industry experts

Length: 45 minutes per session

Topic: Metrics & Measurement

Price: $0

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.

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Friday Forum The ability to roll with industry changes and to measure the impact of marketing efforts-both accurately and meaningfully-is a top skill in the smart marketer's arsenal. But staying ahead of the changes can sometimes feel complicated and frustrating (we know!). Sponsored by Vidyard.

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NAFCD - The Distributed Experience Video Series

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NAFCD - The Distributed Experience Video Series

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NAFCD has partnered with a leading marketing firm, InnerView Group, to bring you "The Distributed Experience." This brand-new video series highlights best practices, industry trends and interviews with a variety of member executives.

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Trends in Action: Transforming the Employee Experience with Social

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Trends in Action: Transforming the Employee Experience with Social

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Thanks Jessica for sharing this webinar

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Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

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Linked In Learning Free for Library Card Holders

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Linked In Learning Free for Library Card Holders

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Thanks Jessica!

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Find your library by entering your Library ID The Library ID is at the end of the LinkedIn Learning invitation link, example below www.linkedin.com/learning-login/go/ libraryID Please contact your librarian for this information

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LinkedIn Learning Library Account Login | Formerly Lynda Library

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Keynote slides

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From B2B Forum

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I signed up for emails from University of Washington's Foster School of Business along time ago - this is a new program they are offering.

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This three-part certificate program will enhance your ability to communicate effectively and strengthen your professional relationships. Learn techniques to improve your executive presence, developing strong communication and presentation skills that drive action and inspire those around you. Explore strategies for writing in a way that captures attention, delivers relevant content, and provides clarity. Grow your confidence in addressing difficult or unexpected conversations at work through hands-on practice.

No matter your industry or role, these three courses will expand your communication skills toolset and further your professional growth.

While each course is beneficial on its own, successful completion of all three courses is required to receive the certificate. The courses do not need to be taken in order.

Course one: Augment Your Executive Presence

This course will impart strategies for commanding attention, while at the same time connecting to your stakeholders.

Course two: Managing Tough Conversations

This course will strengthen your ability to listen and react during tough and unexpected conversations.

Course three: Writing for Executive Engagement

This course will demonstrate writing techniques to captivate your audience and drive impact.

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Business Communication Certificate | Foster School of Business

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This three-part certificate program will enhance your ability to communicate effectively and strengthen your professional relationships. Learn techniques to improve your executive presence, developing strong communication and presentation skills that drive action and inspire those around you. Explore strategies for writing in a way that captures attention, delivers relevant content, and provides clarity.