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Polish Your Company's Brand: Learn Video Editing in Canva

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Polish Your Company's Brand: Learn Video Editing in Canva

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🎬 1. Editing in Canva is Timeline-Based and Intuitive

You can trim, split, and delete parts of your video directly in the timeline. Basic edits like cutting out mistakes or rearranging scenes are simple and fast to do.

🎞 2. Enhancing Videos with Overlays and Text

You can add additional video layers (overlays) and insert text or titles by splitting the video and using animated text boxes with backgrounds for clarity.

✨ 3. Bring Your Video to Life with Effects, Transitions, and Music

Canva offers a range of transitions and effects, as well as the ability to add custom music. Just upload audio, place it on the timeline, and sync it with your visuals.

📺 4. Use Templates for a Professional Look

You can quickly add YouTube-style intros and outros using Canva’s ready-made templates. These help you maintain a consistent and polished visual style.

📤 5. Exporting is Easy – Just Remember MP4 Format

Once your video is complete, download it via the "Share" button. Make sure to select MP4 as the format to ensure compatibility across platforms.

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🔑 4 Key Takeaways from the Analysis

1. Digital Tools Are Crucial, But Underutilized Both Austrian and Slovenian companies recognize the importance of digital tools—especially social media—for reaching young apprentices, but many lack the expertise to use them effectively.

2. Communication Skills Are a Must The ability to communicate with young people is seen as a decisive skill in both countries. Personal engagement, storytelling, and tailored content are essential in attracting Gen Z.

3. AI Adoption is Limited and Hesitant While AI tools offer potential for recruitment, they are barely used. In Austria, only one company has adopted AI, while Slovenian companies are cautious, mainly due to concerns over data protection and algorithmic bias.

4. Training is a Key Gap There’s a strong need for practical training in digital marketing, social media strategy, and AI tool usage to close current competency gaps and enhance recruitment effectiveness.

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Analysis of the Austrian and Sloveninan Market

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📱 Social Media Is Central, but Needs Strategic Use
Platforms like Facebook, Instagram, and TikTok are key for reaching young talent—but many companies still lack the skills to use them effectively. Training in targeting, storytelling, and engagement is needed.

🤖 Digital Skills and AI Awareness Are Lacking but Growing
Companies are beginning to explore digital tools, but there's still a big gap in know-how—especially around AI. More hands-on training is needed to unlock their full potential.

💡 Cost-Efficiency and Personalization Drive Tool Adoption
Tools like ChatGPT, Hootsuite, and Google Analytics help companies recruit smarter—balancing cost, reach, and impact through automation and targeted content.

🎥 Interactive Recruitment Is on the Rise
Young people respond well to immersive formats—like VR job previews, video content, and virtual internships. Companies are moving in this direction, but need more training to do it right.

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Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.

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A Step-by-Step Guide to Making Presentations in Canva

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A Step-by-Step Guide to Making Presentations in Canva

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1. Choose a Template: Pick a design that suits your audience (e.g., corporate, playful, educational).

2. Customize Slides: Insert text, images, icons, or animations. Use consistent fonts and color schemes.

3. Collaborate in Real Time: Share your presentation link with colleagues to edit simultaneously.

4. Present or Download: Present directly from Canva or download as a PDF, PPT, or shareable link.

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How to create a presentation in Canva_compressed

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Career Inspiration: Students and young professionals use Instagram to explore career options and gather inspiration for their future paths.

Industry Discovery: A platform to discover new industries and opportunities, particularly for sectors like metal and production.

Engagement: Companies can connect with potential recruits in an informal, interactive, and visually appealing way.

Visual Appeal: Instagram’s emphasis on imagery and video makes it perfect for showcasing the dynamic, hands-on nature of industries like metalworking.

Brand Building: A place for companies to build their brand identity, show workplace culture, and highlight innovations.

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High-Quality Visuals – Eye-catching photos/videos to grab attention.
Consistent Aesthetic – Cohesive filters, colors, and layouts for brand recognition.
Engaging Captions – Story-driven text to spark emotion and conversation.
Strategic Tags – 5-10 relevant hashtags + location tagging for reach.
Stories & Reels – Casual updates via Stories; dynamic short-form Reels.

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Instagram Ads: Reaching the Right Audience

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Instagram Ads: Reaching the Right Audience

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Ad Strategy:
🎯 Targeting: Ages 16–24, tech/engineering interests, Slovenia & Austria.
📽️ Ad Formats:

Reels: Engaging video ads.

Carousels: Highlight apprenticeship perks.

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Goal: Set clear objectives (awareness, engagement, sales)
Visuals: Use high-quality, eye-catching images/videos
Style: Maintain consistent filters & colors for branding
Caption: Write engaging text with clear CTA
Tags: Add location & relevant mentions
Timing: Post when your audience is online
Engagement: Track and respond to comments

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LinkedIn's Limitations and Strenghts for Reaching Apprentices

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LinkedIn's Limitations and Strenghts for Reaching Apprentices

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Reality Check:

Not ideal for direct youth recruitment (Gen Z prefers Instagram/TikTok)

Best for: Engaging schools, vocational centers & parents who guide career decisions

Smart Approach:

Partner with Slovenian/Austrian tech/vocational schools

Build apprenticeship pipelines & promote industry opportunities

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Why?
Helps candidates & partners find your opportunities faster

How:
✔ Headline: Use keywords like "Metalworking Apprenticeships | Slovenia & Austria"
✔ About Section: Highlight:

Your training mission

Career growth & mentorship

Success stories
✔ Showcase Page: Feature:

Program details

Trainee testimonials

Example Headline:
"Shaping Future Metalworking Talent – Apprenticeships in Slovenia & Austria"

Tip: Update weekly with trainee spotlights!

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Strategy:

Event Promotion: They promote networking events that connect young professionals with businesses.

Educational Content: They share insights about international trade and market trends, targeting young professionals in the field.

Success Stories: They showcase successful collaborations to inspire young talent to engage in global business.

Results:

Increased engagement

Stronger networking

Talent attraction

LINK: https://www.instagram.com/voestalpine_wire_technology/

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Strategy:

Job and Internship Posts: Regularly shares job openings and career development opportunities for young professionals.

Employee Testimonials: Highlights stories of employees, offering insights into career growth at the company.

Tech and Innovation Focus: Features content on cutting-edge technologies to appeal to those interested in innovation.

University Collaborations: Partners with educational institutions to promote internships and recruitment events.

Engaging Visual Content: Uses high-quality images and videos to showcase the work environment and company culture.

Results:

Increased engagement from young professionals,

improved brand visibility and

more applications for internships and career programs.

LINK: https://www.instagram.com/voestalpine_wire_technology/

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Strategy:

Focus on Innovation: AMAG highlights advanced aluminum technology, attracting tech-savvy young talent.

Sustainability: The company showcases its eco-friendly initiatives, appealing to environmentally-conscious job seekers.

Career Opportunities: Regular posts about apprenticeships and job openings target students and young professionals.

Employee Stories: Sharing employee experiences emphasizes a positive work culture and growth potential.

Industry Engagement: AMAG promotes its involvement in key events, increasing visibility among young professionals.

Results:

Increased engagement

Enhanced employer image

Attraction of young talent

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TIP ONE:

Value Content: Share expert advice, market analysis, or case studies that are relevant to your career or industry.

TIP TWO:

Strong headlines: Use catchy headlines or questions to get attention.

TIP THREE:

Professional tone: Maintain a formal and professional style of communication.

TIP FOUR:

Use images and videos: Infographics, short videos, and charts increase engagement. Ask expert questions and respond to comments.

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Take-Home Message from Workshop #1: Writing Effective Prompts

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Take-Home Message from Workshop #1: Writing Effective Prompts

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1. Be Specific: Clearly state the context and desired outcome (e.g., “Draft a short social media post inviting high school students to our open house event.”).

2. Use Clear Language: Avoid jargon or overly complex phrasing.

3. Provide Examples: If you have a model or style in mind, include a brief example to guide the response.

4. Define the Audience: Tailor tone and style to match the target group (e.g., high school graduates, university students).

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Billions of active users worldwide

Young adults and their parents spend a lot of time on Facebook

An ideal platform to reach a wide audience

A key tool for recruiting in industries like metal and production

Offers numerous ways to interact with users (comments, messages, ads)

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TIPS:

1. Create Events

Host virtual events (career fairs, Q&A sessions, webinars) to engage parents and young candidates.

2. Join or Create Industry-Specific Groups

Look for Facebook groups focused on apprenticeships, trade careers, local job opportunities, or specific industries like metalworking.

3. Use VR

Offers an immersive and interactive experience.

Ideal for showcasing a day in the life of a production worker.

Engages young people by bringing the work environment to life in a relatable way.

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🚧 Main Difficulties in Attracting Young Apprentices

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🚧 Main Difficulties in Attracting Young Apprentices

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In Austria:

Limited expertise in digital and AI tools.

Lack of professional social media strategy and content.

Need for stronger school partnerships and more engaging outreach.

In Slovenia:

Overreliance on social media without strategic use.

Underestimation of the importance of digital skills and AI in recruitment.

Concerns about privacy, bias, and data protection hinder AI adoption.

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Skill Gaps in Social Media and AI: Companies need training on how to strategically use platforms like Instagram, Facebook, LinkedIn, and future-forward AI solutions.

Content & Communication: Lack of knowledge on how to create age-appropriate, visually appealing, and engaging content.

Trust and Awareness in AI: Misconceptions and fear about AI tools must be addressed through awareness campaigns and secure, compliant tool usage.

Strategic Integration: Digital efforts are often uncoordinated or externally managed; in-house digital capacity needs to be built.

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TAKE-HOME MESSAGE FROM WORKSHOP #1: Introduction to AI Tools

1. AI is a Tool, Not a Magic Wand

AI can greatly enhance productivity, creativity, and problem-solving, but it's only as effective as the person using it. Understanding its limitations and capabilities is essential to harnessing its full potential.

2. Prompting is a Skill You Can Master

The quality of AI output depends on the quality of your prompts. Clear, specific, and well-structured instructions lead to better results. Practicing prompt engineering can dramatically improve your outcomes.

3. Explore, Experiment, Evolve

Don’t be afraid to try different tools and use cases. AI thrives on iteration and feedback—test ideas, assess outcomes, and refine your approach to discover what works best for your needs.

4. Ethics and Awareness Matter

AI comes with responsibility. Always consider ethical implications, data privacy, and potential biases. Being aware of these issues ensures that you use AI tools responsibly and respectfully.

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How to Attract Young Apprentices Through Social Media Campaigns

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How to Attract Young Apprentices Through Social Media Campaigns

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SOCIAL MEDIA CAMPAIGNS (Workshop 4)

Focus: planning, creating and presenting a campaign

Tools: Canva, Adobe InDesign, Photoshop

Platforms: Instagram and Facebook

Approach: visual content + AI tools + real stories

WHY SOCIAL MEDIA MATTERS

86% use social media to find jobs

Gen Z spends 2.5+ hours/day online

Instagram & Facebook reach youth and parents

67% check company culture online

CAMPAIGN STRUCTURE

Goals: awareness, engagement, conversion

Audience: define personas (e.g. Luka 14, Nika 22)

Choose right platform: Insta = youth, FB = parents

Build calendar: mix Reels, Stories, Carousels

Align tone and design

CAMPAIGN IDEAS

1. Lunch with the CEO – share first day, win lunch

2. 1 Skill, 1 Story – reels with young employees

3. Ask an Apprentice – IG Stories Q&A weekly

4. Your Metal Moment – user-generated content

5. From Scrap to Story – transformation reels

BEST PRACTICES

Use humor (e.g. Roast Mode)

Focus on authentic, informal content

Highlight company values and real people

Show impact on real life (skills, sustainability)

Consistency = key to long-term success

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How to Attract Young Apprentices Through Social Media Campaigns

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Designing for Social Media with InDesign&Photoshop                                   

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Designing for Social Media with InDesign&Photoshop                                   

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PROFESSIONAL SOCIAL MEDIA (visual content for youth)

Focus: attracting young talent through visuals

Tools used: InDesign, Photoshop, Canva

Goal: create branded Instagram carousels

Approach: combine design precision with storytelling

WHAT YOUNG TALENT LOOKS FOR

Authenticity over polished PR

Real-life, relatable visuals

Shared values and inclusion

Learning and growth opportunities

ADOBE INDESIGN (for layout & structure)

Used for carousels, brochures, multi-page content

Offers grid, alignment, typography control

Create templates with Master Pages

Export directly for social or print

Ideal for precise, consistent branding

ADOBE PHOTOSHOP (for image editing)

Retouch, enhance, remove backgrounds

Use layers, masks, filters for full control

Resize to Instagram formats (1:1, 4:5)

Add logos, brand elements, reuse templates

Best when quality and flexibility matter

CANVA vs ADOBE TOOLS

Canva: fast, simple, good for quick edits

InDesign & Photoshop: advanced control, best for professionals

Canva = speed / Adobe = precision

Canva has limits in layout, editing, scalability

PRACTICAL OUTCOME

Hands-on: create a 6-slide Instagram carousel

Step-by-step workflow using Adobe tools

Focus: visual storytelling for young talent attraction

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Discover practical tips and effective strategies for using social media to attract and engage young apprentices. These insights, gathered during our second workshop, are designed to help you leverage digital platforms for successful apprenticeship recruitment.

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Facebook Recruiting for Attracting Young Talent to the Production and Metal Industries

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1. Determining the purpose of publication

2. Choosing a visual element

3. Generating post text

4. Call to Action (CTA)

5. Encouraging interaction

6. Add a hashtag

7. Publish and monitor engagement