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Relying on one marketing channel.

Online advertising doesn't exactly feel like an option at this point. However, a huge challenge in the advertising industry is to rely on one marketing channel.

Goldstein comments, "With the recent outage that Facebook, Instagram, and WhatsApp experienced, it's never been more clear that relying on one marketing channel - even if you've mastered it - is an unwise move. Keep in mind you're playing in their sandbox and have to play by their rules."

How to overcome this challenge: The best way to overcome this challenge is to strategically consider what channels you advertise on. Goldstein says, "This is why it's smart to diversify the channels you use so you'll be prepared for all seasons."

Downplaying the power of emotions.

In recent years, we've seen a wave of nostalgic and emotional content playing a large role in the advertising industry. While you might think this is just a trend that's going away, think again.

"Appealing to customers by using solely logic and forgetting the essential role emotion plays leaves a lot of money on the table. Ultimately people buy products and services because they feel like it's the right thing to do," Goldstein reminds us. "Emotion has been scientifically proven to drive decision-making behavior. Bottom line, when properly executed, this leads to more and more conversions, sales, and revenue."

How to overcome this challenge: To overcome this challenge, rely on the science that proves that emotions drive purchasing decisions. Use this data to inform your advertising campaigns so you can connect with your audience in the most effective way.

The world of advertising is always changing, and new challenges crop up as technology evolves. But, it's important to think about these challenges, review ways to overcome them, and be adaptable with your advertising strategies.

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Challenges Faced in the Advertising Industry on the part of the Consumer

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Challenges Faced in the Advertising Industry on the part of the Consumer

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As advertisers bombard consumers across platforms like Facebook, television, and billboards, consumers are trying, and even paying, to get away.

Some consumers opt to pay more for subscription services that allow them to skip watching or listening to advertisements.

Case Study: The Marketing of Skin-Whitening Creams

Americans—in particular, white Americans—spend hours in tanning salons going to great efforts (and sometimes even incurring great pain and health risks) to make their skin darker. In other parts of the world, such as the Caribbean, Africa, East Asia, and the Indian sub-continent, people go to much expense to lighten their skin. They do so through the purchase and application of skin-whitening or skin-lightening creams that purport to make dark skin lighter. (Whether or not they actually work is controversial.) In many of these regions, lighter skin is more highly regarded socially. Arguably, this phenomenon is a sad by-product of colonialism, in that it is based on a positive association with the skin color of Caucasians. The flip-side is that, in the United States and Europe, darker skin is often considered attractive and exotic.

Fair and Lovely is an Indian brand of skin-whitening products manufactured and marketed by Hindustan Lever Ltd. (HLL). Fair and Lovely is the top-selling skin-whitening brand in India, followed closely by Fairever which is made by CavinKare. HLL advertising touts Fair and Lovely as a “miracle worker” and claims that it is “proven to deliver one to three shades of change.” As a result of competition from Fairever, HLL stepped up its marketing efforts in recent years, which led to a great deal of controversy. One of the controversial HLL ad campaigns was based on the theme “The fairer girl gets the boy.”

In one of the typical television commercials used in this campaign, a poor father is lamenting the fact that he does not have a son who can work and help support the family. His daughter, who has dark skin, looks on and clearly feels a sense of guilt. When she seeks employment, she is rebuffed because of her dark skin. Her unhappy lot is magically transformed with the use of Fair and Lovely skin-whitening cream. Suddenly, she not only appears to have much lighter skin, but the other characters in the commercial perceive her as much more beautiful. She dons a miniskirt and finds employment as a flight attendant, receiving the romantic attention of a fair-skinned Westerner. Among the many improbable benefits associated with use of Fair and Lovely, it seems, are a wardrobe change, secure employment, and a foreign boyfriend. The newly confident young woman is now a success and can take her proud father out for a lavish dinner.
The popularity of Fair and Lovely, as well as other skin-whitening creams, is tied to Indian cultural traditions. Lighter skin has been associated with a higher caste and therefore greater social status. Most of the famous female stars in India’s popular Bollywood movie industry are light-skinned. Do the Fair and Lovely products—or those of competitors—really make someone’s skin lighter? Or is this idea just an illusion perpetuated by effective advertising? In its official documentation regarding Fair and Lovely, HLL only states that the cream contains vitamins essential to skin care and UV blocking agents (as in sunscreens). In other words, rather than actually turning the skin lighter, Fair and Lovely may only work by keeping skin from getting darker, something likely to happen in sun-drenched areas of India. Critics claim that at best such products temporarily bleach skin lighter.

Not everyone in India is comfortable with the promotion of skin-whitening creams. A number of groups have come out against HLL and Fair and Lovely, charging the company with deceptive advertising and the promotion of discrimination and sexism. Many critics point out that the celebration of lighter skin is implicitly a rejection of darker skin. Thus, the Women of Worth Foundation launched a campaign called “Dark is Beautiful” to protest skin-whitening products.

Indian fashion writer Rumnique Nannar observed the following:

I’ve heard the stray dig “for a Punjabi, you’re quite dark” or jokingly mentioned, “are you sure you haven’t been adopted from Kerala?” or even the infamous, “wow, you are, like, so exotic”—all standard fare for me as the darker blip in family photos. Having your identity reduced to skin tone can be crushing, particularly when it doesn’t fit with the more fair ideal admired by most cultures. In India, ads by Emami and Fair and Lovely often seemed laughable and pompous to me, with grandfathers sanctioning the use of skin lightening creams to ensure the success and subsequent beauty of their dusky daughters.⁶

Nannar points out that to be identified or even judged according to one’s skin color is demeaning and diminishes a woman’s self-esteem and creates a sense of insecurity.

Fair and Lovely is an ineffective product and its related advertising claims are therefore deceptive.

Fair and Lovely promotes and sustains social, racial, and ethnic stereotypes and prejudices.

Marketing Fair and Lovely would be socially irresponsible.

“Whiter-Skin Ad Campaign Spurs Debate Among Thais”

Chomchuen, Warangkana. “Whiter-Skin Ad Campaign Spurs Debate Among Thais.” Wall Street Journal. October 25, 2013. http://online.wsj.com/news/articles/SB10001424052702304799404579157422770231930.

“Skin Whitener Advertisements Labeled Racist”

Sidner, Sara. “Skin Whitener Advertisements Labeled Racist.” CNN. September 9, 2009. http://edition.cnn.com/2009/WORLD/asiapcf/09/09/india.skin/#cnnSTCText

The Dark Side of Skin-Whitening Cream

Hundal, Sunny. “The Dark Side of Skin-Whitening Cream: The Dangerous Fashion for Skin-Whitening across Asia Perpetuates Racism and Should be Stigmatized as Such.” The Guardian. April 1, 2010. http://www.theguardian.com/commentisfree/2010/apr/01/skin-whitening-death-thailand/print.

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"In a society that profits from self-doubt, liking yourself is a rebellious act." - Caroline Caldwell.

Did you wake up this morning and look in the mirror only to find no flaws and go on to have a perfectly normal day? If the answer to that question is yes, you could easily give this one a miss. If the answer in fact is a no, then please do read ahead, for these "imperfections" you found are the gift ( not so much) of the advertising world you're definitely much better off without.

Gone are the days when Nima, Rekha, Jaya and Sushma would take up 30 seconds of television screen time to confidently flaunt their sparkling white dupattas. Detergent companies now capitalise on the class divide by subtly hinting to the economic stats of a person as determining their entitlement to the luxuries and privileges that come with dining at a five-star restaurant, or riding in a high-end sedan. Of course, the end message is, no matter what your bank account may say, if your shirt says sparkly white, there's no shaming you about not being "upper class".

The advertising world feeds and profits on insecurity, especially that of women, the collateral damage it entails not being accounted for. Not only does it capitalizes on these insecurities, but adds to them by setting unrealistic beauty ideals to which we must conform or at least die trying. "Bole Mere Lips, I love Uncle Chips" has made way for "Do Bowl, Do Meal, Do Hafte". Every second advertisement today seems to utilise the 30-40 seconds of screen time to make a person question every aspect of their physical appearance as not being up to mark for the standards of society. And then there's the sexism!

Also Read: How Advertisements Perpetuate Sexism & Gender-Based Violence

Bollywood Actress Radhika Apte in a recent panel discussion said that nudity on-screen was never an issue for she was always comfortable in her own body and skin that these things really didn't matter. What Sonam Kapoor responded to this got me thinking. The actress, who is known for her impeccable sense of style, revealed that the beautiful clothes she adorned with such ease and glamour were all but an armour to overcome body image issues that she has for long struggled with. She brought something essential to the table, something many women in a trial room have subconsciously thought;

The fit of this dress is perfect to hide my legs, the sleeves on this blouse will conceal my skinny arms, or this top will help make my breasts look bigger, the list is an endless one.

While the former actress has always been vocal about her views on the sexism and bias that women face; be it in her choice of movies, or advertisements, the latter is new on the bandwagon to shatter beauty myths and promote body positivity amongst women. The same however, cannot be said for some of their counterparts.

When it comes to reinforcing stereotypes; television and print advertisements seem to have adopted a one step forward, ten steps back approach. 2016 is over and you'd think that fairness creams would no longer be determinant of a woman's worth, personally or professionally. While they may not be the one step guide to success anymore, they still continue to be an essential tool for the self-esteem of a woman. Every time Bollywood actress Yami Gautam appears on my television screen, I dread the Fair-o-meter that is going to try to convince me that just a few shades lighter and I'd be on my way to eternal glory, and if not that, be confident enough to make life decisions like, "When would be a good time for marriage?" Funny how a fairness cream could help you figure all of that out!

And if Fair & Lovely, or the other numerous fairness cream advertisements do not make you cringe, there's always Clean & Dry Intimate Wash. Taking the cleansing mission a step further, these advertisements would like to let women know that the road to happiness involves white-washing your privates, for only then is the ultimate destination ( read: be the object of a man's desire) an achievable goal.

When they're not busy trying to shame you for the colour of your skin, advertisements like to give you fitness lessons. The underlying message of these is somewhere along the lines of, "If you have the slightest bulge around your stomach, one that is visible when you sit, stand, walk or do anything that a normal human being would in the ordinary course of a day, you have no business being in public places lest you find a way to go unnoticed."

The people behind these advertisements come from the same team of Lipton Tea's ingenious marketing team that gave us Shraddha Kapoor's "Lose 2 Kgs" ad where a visibly artificially bloated and prosthetically enhanced Kapoor is seen dancing merrily in the first few seconds but then goes on to ruin the fun with her Flab to Fab story, resorting to blatant fat shaming to drive home the point.

I, for one, hoped the ad would be a woman dancing without a care for 10 seconds, spilling the damn tea on the dress for the next 5, and spending the rest of it advertising a detergent brand for No more stains! She also features as the face of Veet Hair Removal Cream, telling women not to use razors because well, "You're not a boy."

If Shraddha Kapoor wants you to hate your stomach, Deepika Padukone wants you to change everything about your body in all of two weeks. Be it a sari or a short dress, you're always dressed to show off those washboard abs and perfectly toned stems that are the result of two weeks of starvation.

Because ladies, you're worth a whole lot more, but that selfie in a saree with the girlfriends is definitely worth it.

"Wazan Ghategaa, Confidence Badhegaa!" (the loss in weight will be a gain in confidence). It doesn't stop there. Let alone fat, the people behind these advertisements want you to fear something as natural as ageing. Beauty isn't timeless or ageless, it's the end result of hard work that involves creams and concoctions and magic potions that ensure your face never really gives away your true age. What good is a woman with a wrinkle on her face? Or a pimple for that matter. When it comes to your skin, the younger and brighter, the better, for more men will lust.

The reason these women want you to do the opposite of love yourself is summed up perfectly by this Dabur Honey ad. A slimmer, "fitter" woman will not only find acceptance for the radically vibrant, self-confident version losing those 'extra' inches may have transformed her into, but will also manage to attract her jealous husband's attention, who will now think twice before letting her step out without her mangalsutra. She would have thus succeeded in the ultimate quest to be reclaimed by the man of her dreams, for what is life but a series of incidents where the husband displays his love and affection by reducing his wife to property he proudly owns and flaunts at pleasure.

In a recent episode of the Television Talk Show Koffee With Karan, on being asked what was the worst rumour she had heard about herself, Parineeti Chopra said it was the time when she was compared to a hot air balloon. She then added it by saying that the statement was true at some point in time. It is the latter half of her statement that illustrates how easily women give into these pressures and live by these standards forced upon them by a narrowed understanding of beauty, so much so, that even when the host of the talk show introduces the actor as a guest, he does not forget to lay emphasis on her ups and downs on the weighing scale. It is there that these advertisements succeed and we as a society fail womankind.

There are, of course, a fortunate few who escape the clutches of these 30 seconds (not so subtle) reminders of the need to change all that doesn't find acceptance on the beauty spectrum, courtesy the advertising world. I call them fortunate for they possess a degree of confidence, a comfort in their own skin that sets them apart from those of us who are lost in a world of self-doubt, led into believing that our bodies define our worth.

It is the latter that become easy targets of these marketing strategies that forcefully find flaws where there are none, create imperfections where there isn't room for any, and in doing so, somewhere have led women to believe that no matter what they do, they will always fall short. The concept of a "perfect" woman both physically and otherwise that is being sold to millions by the media as an ideal to live by is reflective of the patriarchal values that have come to define social relations, where a female's role as a homemaker defines her worth and her aesthetic beauty is a virtue to be treasured and protected, for no one wants to marry an independent, dark-skinned, self-confident woman who doesn't seek validation from the males in her family. Lets not forget we had an entire, rather successful television series based on the subject.
https://youtu.be/U8FmBxFrPwU
While some have tried their hands at more socially responsible advertising (and failed miserably) or tried to make empowering advertisements, the real message of which may have ultimately been lost in translation, there are those that aren't even trying to do anything out of the ordinary; reinforcing unrealistic ideas of beauty and femininity - a petite, fair, significantly dependent, and not to forget, overly self-conscious woman is the embodiment of ideal " Indian Values ".

Also Read: A Feminist Rant on Empowering Indian Sexist Advertisements

It is the latter that could do with a few lessons in marketing. Age is just a number, but it is a certain number after all. Women (or men for that matter) aren't porcelain dolls. Human bodies come in all shapes and sizes. You really do not have to indulge in fat shaming to sell Tea. Razors for all. Abs may be made in the kitchen but so are fries and you're free to choose either or both. The easiest guide to have a bikini body is to simply put one on.

Choose Your Plan!

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The Advertising World Hates Women Who Are Comfortable In Their Skin

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"In a society that profits from self-doubt, liking yourself is a rebellious act." - Caroline Caldwell. Did you wake up this morning and look in the mirror only to find no flaws and go on to have a perfectly normal day? If the answer to that question is yes, you could easily give this one a miss.

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CHALLANGES FACED IN ADVERTISEMENT INDUSTRY IN INDIA 

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CHALLANGES FACED IN ADVERTISEMENT INDUSTRY IN INDIA 

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One of the greatest challenges faced by the Indian advertisers is the diversity of Indian population. If one wants to create a brand image pan India, one needs to strategize advertising and marketing in accordance with the varied needs of its diverse population. The complexity increases with the cultural and linguistic differences. Therefore, companies need to align their advertising with the local market conditions and consumer taste and preferences, which of course is a challenge in itself, but which can be overcome with the right advertising strategy.

problems faced are like :-

1. Budget limits

Entrepreneurs try to squeeze their pockets as much as they can, in hopes that customers will take notice. However, it requires finding the right techniques, audience, and platform to handle the limited resources effectively. Those who begin with very ambitious goals may risk their money too much, while those who are very cautious may spend very little, thus ending up with their efforts unnoticed.

2. Compelling content

identify your audience first. What would they like to hear? Would this type of message spark their interest? Do they need to know about this? Compelling content - this is the main challenge for every advertiser out there, and what every business owner hopes to have in his advertisement.

3. Measuring effectiveness

the hardest parts of advertising is identifying the effectiveness of the campaign. This becomes more difficult if the business is running different advertisements at the same time. The worse thing could be running the ad without verifying if it actually gets the job done. Money could be wasted on a tiny newspaper ad space that may be enough to pay for an outdoor poster that everyone could see.

4. Choosing the right method to Advertise:

Choosing the suitable advertising technique for your business will involve a series of tests until you find the right one. It can be tricky, but you need to decide whether you’re going to place your ads on the internet, radio, print, outdoor, or TV. Sometimes it could be a combination of two or three methods that brings in the most number of customers for you. For local businesses, you may combine traditional with digital advertising method.

There are many other perspective of targeting your audience with a solution:-

1. Point of Contact:
The ideal strategy to contact your target audience is the time when they are ready to receive the message. When you have your audience’s attention, your message will sink in easily, it will create a greater impact in their minds and they will remember the message for a long time to come…That’s actually the reason why cinema advertising is a huge success.

2. Unique Approach:

The ads that get remembered are those that are created with a unique approach. Here, creating a balance between the advertising content and the brand is vital. At times, the ad gets more popular than the brand per se. So, a unique, well balanced approach is the key for brand recognition.

3. Targeting the right audience segment:

To improve your conversion ratio it is essential to target the right audience. This is done by segmenting your prospects into few categories and then creating the right kind of message that meets the needs of the segment category.

4. Medium of Advertisement:

Not all products are created equally. Their strategic positioning differs from product to product and this needs to reflect in not just the brand message, but also while choosing the medium of advertisement. Experiential marketing has garnered massive support from marketers as it engages the customers.

5. Value for Money:

Ultimately, the cost benefit ratio is important to determine if you have received value for money.

CONCLUSION

In 2020, the Indian advertising industry was valued at over 564 billion Indian rupees and it was projected to reach up to 700 billion rupees by 2022. The industry had grown at a rate of 11.59 percent in the given time frame, and was poised for further growth on the back of rapid digitalization in the upcoming years.
Even after all the Challanges faced it continuously grows and devlop at High pace . After covid 19 situation Digital Advertising industry Countinue to grow with all the Great opportunities.

https://khushiadvertising.com/challenges-and-strategies-of-advertising-in-india/

http://www.carmagnets.com.au/blog/top-advertising-problems-today/

https://www.statista.com/statistics/894027/india-advertising-industry-market-value/#:~:text=In%202020%2C%20the%20Indian%20advertising,digitalization%20in%20the%20upcoming%20years.

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India: advertising industry market value 2022 | Statista

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In 2020, the Indian advertising industry was valued at over 564 billion Indian rupees and it was projected to reach up to 700 billion rupees by 2022.

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Challenges in advertising on the part of consumers

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Challenges in advertising on the part of consumers

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Advertisement is the primary connection between a product and a consumer.We come across a number of advertisements in our daily life right from the beginning of the day when you scroll down your phone, through the newspaper and other media.Advertisement influences us so much where some products are known by their brand names.Cutting-edge technologies culminated in customised advertisement , for example, you receive an advertisement of hair oil product in Instagram about which you surfed on Google minutes ago.

Catering to a large audience it poses several challenges before consumers.Children are easily attracted towards advertisements .They might face difficulty in comprehension and end up in pressure on parents to buy products , even some products that  may not be good for them.No advertisement would talk about the flaws of a product.The advertisement of therapeutics can cause misinformation by over-emphasizing the treatment benefits and under emphasizing treatment risks.People tend to treat diseases themselves rather than approaching a doctor.Most people don't pay attention to the disclaimers on advertisements.Even though there are regulations and rules regarding the size of disclaimers, most of the time we fail to notice the disclaimers.

Several misleading informations, misinformations and false statistics might be present in advertisement regarding the size, colour, results,etc.Those details urges the people to buy their product.The promotions and offers are also a tactical way to allure the customers.

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10 Ways Advertisers Are Tricking You Everyday

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Challenges faced in the advertising industry on the part of the consumer

With every one being aware of the fact that there exist a gazillion advertisements in the market that surround us but what is the actual number of advertisements that a person sees in a day ?

A study conducted by ppcproject suggests that though there are no official figures, an average person is bombarded with around 6000-10000 ads every single day.

That's an exceptionally huge number. Don’t you agree ?

From ads in our morning newspaper to the ads in our gadgets and from ads on the vehicles of our transport to ads on the routes of our daily commute, advertisements are literally EVERYWHERE!

Well, this may sound like it makes our lives easier by providing us with the information about a service or a product that we need and it does to a large extent but having too many choices can halt one’s decision making. Barry Schwartz, a renowned psychologist in his book “The paradox of choices: Why more is less”  explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. The availability of constantly evolving options, which in our discussion is the number of ads, can also foster profound dissatisfaction and self-blame in individuals, which can lead to a paralysis in decision making and, in some cases, depression.

The 24x7 nature of ads lead to people buying more, even if they don't need it. Consumers buy on the basis of “want” and not “need” be it because their peers have it (the FOMO culture) or them being bombarded with the CTA ads all the time. This leads to consumers being exploited emotionally.

And finally, since we spent almost the last couple of years virtually, the issue of digital ads or the online ads comes to limelight. In India, there are no specific rules or regulations governing advertising on the internet, in terms of the IT Act. The Advertising Standards Council of India prescribes the code for self-regulation in advertising (the ASCI Code), which may be adopted by persons publishing advertisements on the internet. However it should be noted that Compliance with such code is voluntary with respect to online advertising and not mandated by law.

The WFA (World Federation for Advertisers) predicts ad fraud will become the biggest market for organized crime by 2025, worth $50 billion (take a look at some shocking statistics on online ads here ). The lack of regulation on the internet makes people prone to misleading and misinformative advertising. Consumers are sometimes pursued to purchase illegal and banned products, they are sometimes pushed into online frauds too.

Well, to conclude, consumers indeed do face challenges when it comes to advertising.

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Challenges in Advertising - Understanding cultural codes that frame the target audience

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Challenges in Advertising - Understanding cultural codes that frame the target audience

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By Sahana Krishnamurthy

FabIndia released an ad for their Diwali collection, their ad promoted their collection as ‘Jashn-e-Riwaaz’ which in Urdu means festival of traditions. This ad attracted a lot of controversy on social media. With many groups claiming that the ad Islamized Diwali. Few years ago, there was the Tanishq ad which featured interfaith marriages. Even this ad was heavily trolled. But ads were withdrawn.

These incidents can create endless social debate and shouting matches. Yet I would like to focus on the incidents from an advertiser’s perspective. To understand the issue let us look at what the basic job of an advertiser is. If we trim all the extras, the most basic duty of the advertiser is to create awareness/goodwill in the consumer for the product/service/brand. I think the word consumer is the key. It is important to remember that the consumer (a person) is also a product of a society - made, moulded and tempered by it. His choices are often channeled by the social constructs of those around him. Understanding his choices involves studying his environment. Hence in advertising it is important to understand the cultural codes that frame the society. culture is the most dynamic concept of a society. It changes continuously. Understanding this change is a great challenge.

Let’s look at the FabIndia ad case study,

·        India is a syncretic society. Many Indians do not learn Hindi in school, coming to Urdu most Indians would perhaps not be aware of the inner import of the language. Thus if I want an ad that targets Diwali to speak to even 20% of Indian population, why use a language perhaps most Hindus may not be aware of? There is the added danger of Jashn being misunderstood as Jaish (a terror outfit). in this ad, there is serious lack of appreciation of the linguistic diversity of our society. This understanding a diverse society is a very great challenge.

·        Another unfortunate aspect of the ad was that actually the collection was called Jashn-e-Riwaaz, but the ad never clarified that sufficiently making the viewer feel that they have named Diwali as Jashn-e-Riwaaz. I feel advertisers need to be very succinct about every aspect of the ad they make. This clarity comes from understanding the consumer implicitly.

·        Elicit societal change only if your brand requires it. Needless rebellion are usually headless. I wonder what motivation the campaign managers at FabIndia (or for that matter Tanishq) could have had? Could they not sell their brand without these rebellions?

That being said, many ads have questioned the societal taboos and targeted behavior change and have lived to tell the tale. Whisper ad looking to promote sending a young girl to school even during her periods with the use of a sanitary pad is one such example. It questioned the norm of separating girls from the household during her periods. This ad was at a time when sanitary pad usage was less in India. There was the need to create a market. Still how did they do it? I believe they spoke to the base. As credulous as it seems speaking in the language of the most common denominator always makes good selling strategy. Keep it simple, corner the behavior you want to change speak to it directly! No mishmash no false directions.

Just look at the following three ideas,

1)     Ad portraying state hegemony in China

2)     Ad questioning the extreme cancel culture in USA

3)     Ad suggesting western cultural mores in Iran

What would be the price brands would have to pay to put out such ads? I feel there is a need to analyze if it’s worth it! For some products it is worth it for some not. To get this estimate of the price each such ad seek from its brand is a challenge.

While the main objective of art is questioning societal trends and beliefs, advertising does not necessarily have that luxury. Understanding the fine line between them is the challenge. Every ad is answerable to the brand it services and to the society it earns from. It has to save the brand from ill repute and un-necessary litigation. It has to be responsible for itself. For that to happen it has to specifically learn the cultural ways of each society or be so generic that the entire humanity can connect with it.

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Similarity in different advertisements whether intentional or not, result in monotonous 'message reception' by the existing/prospective customers and eventually go overlooked or get largely  ignored

Lack of creative content or relevance in advertisements, which could even deter the users of the specific print/multimedia platforms to continue using those channels/platforms

Some ads even lack the basic grammar skills, besides having typos which is below par on multiple levels

There are several ads that tread on the edge of acceptable ethical and legal norms, again it is hard to say if that is intentional or not; however, though this tactic might create curiosity or interest in the short run, there's a huge reputational risk that could permanently damage the brand's image

Most importantly, the very purpose of ads is to reflect positively on its image and add to brand's overall value; however, a bad ad does just the opposite, resulting in a negative publicity of itself, quite oxymoronically! Alas! The number of bad ads is constantly increasing at an alarming rate over that of the good ones!

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Social media is flooded with all sorts of information and advertising has to compete for the same space. to make it even more complicate, some data is fake and con-men have taken advantage of the huge space to dupe unsuspecting people using social media. The challenge therefore facing social media advertising is that it s hard to distinguish fake from genuine ads. Take for instance,Job adverts.It hard to distinguish a genuine and a fake job advisement.Also, some ads are poorly done such that they don't take the attention of the reader or viewer.They are simply not catchy.

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Social media is flooded with all sorts of information and advertising has to compete for the same space. to make it even more complicate, some data is fake and con-men have taken advantage of the huge space to dupe unsuspecting people using social media. The challenge therefore facing social media advertising is that it s hard to distinguish fake from genuine ads. Take for instance,Job adverts.It hard to distinguish a genuine and a fake job advisement.Also, some ads are poorly done such that they don't take the attention of the reader or viewer.They are simply not catchy.

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Advertising use to be simple.There was a time when putting up a sign outside the shop or distributing pamphlet all around the town was much enough. This was perfectly fine till 17th century.World is now drifting in the sea of commercial clutter.It takes a great deal of time, planning and efforts in order to face the top advertising problem of today are:-
1)Budget Issues-
Entrepreneurs try to squeeze their pockets as much as they can in hope that customer will take notice.Setting a limit is necessary,but it should be done with realistic goals.
2) Compelling Content-
The challenge begins in crafting the right message and transforming it into something that looks or sounds new.To give business a voice, company need to identify the audience needs first.Crafting the perfect sales pitch is not easy,as most of the consumer are already aware of overused marketing bait lines like"buy now before it's too late","for a limited time only". Nowadays customers look around, research and rationalize before making any purchase.
3) Choosing the right method-
There is no perfect formula for advertising because the methods depends on the type of audience.It is a lot tricky but they place ads on the radio, social media platforms,TV, newspaper, magazines and outdoor in form of banners.Sometimes they mix combination of two or three methods to attract customers and bring more number of customers.
4) Measuring Effectiveness-
The worse thing could be running ads without verifying what it is meant for? Money is wasted in newspaper ad space and pamphlet and banners.It could be social media ad too,that doesn't generate enough likes too.To check and confirm whether the advertisement is of use or not,we need to set a time frame for particular ad and observe if it affects the sales or not.
5) Rising through the competition-
Analyze the factors which distinguish the big companies and brands,then know what you can offer to the customers.An honest, reliable and commendable service is needed and product is needed. Ask the feedback from customers to improve the quality and experience too.
https://www.americanexpress.com/en-us/business/trends-and-insights/articles/challenges-facing-todays-advertising-company
https://www.forbes.com/sites/forbesagencycouncil/2021/02/22/15-digital-advertising-challenges-to-overcome-in-2021/?sh=3a81bcbe26c8
Some of the Case Studies are-
(1)UNILEVER'S "REAL BEAUTY"CAMPAIGN FOR DOVE
(2)PRO-KABADDI LEAGUE: CHANGING THE FACE OF INDIAN KABADDI
(3) LIFE INSURANCE MARKETING IN INDIA
(4)TANISHQ AD CONTROVERSY:NEED TO DEAL CAUTIOUSLY WITH SOCIAL ISSUES

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Challenges to customers in advertising:
1. Branding issues: Branding is the identity of the product, which helps the prospective/existing customers to identify the specific offering from all of its competitors. Brand endorsements are a crucial part of branding strategies and we see that there is lack of rationale in choice of endorsers for few products a specific geography. For example, Wasim Akram as a brand endorser for AccuCheck while advertising in India might not appeal as much as it would have, if the endorser was any Indian cricketer of the same era (perhaps, Kapil Dev, Sachin Tendulkar or lately Zaheer Khan). Not that there are no fans of Wasim Akram in India, but the impact of ‘brand reception’ amongst the masses would be much wider with an Indian cricketer while advertising in India.

2. Ad Placement: Visitors of certain websites would find it utterly confusing upon finding a barrage of advertisements on the homepage of those websites. The Economic Times (https://economictimes.indiatimes.com/), is one such website. The problem here is not with just one specific advertisement, but the website design and the placement of advertisements on the website. In contrast the home page of The Economist (https://www.economist.com/) looks tidier and more elegant, which is more welcoming to the visitors of the website, as the news segments are in larger blocks/tiles than the advertisements. In a stark contrast to the home page of The Economic Times, the homepage of Google (https://www.google.com/) has no advertisements at all! Although the purposes of these two websites are very different, the fact that the visitor feels higher welcoming appeal in visiting Google due to zero ad clutter, is noteworthy. Ultimately, the information that is being sent out by the advertiser gets lost in the ‘clutter noise’ and hence, placement of advertisements is very significant in website design and advertisers need to analyse meticulously where they wish to place their advertisements.

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Challenges faced in the advertising industry on the part of the consumer.

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Challenges faced in the advertising industry on the part of the consumer.

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Advertising being a paid and highly innovative medium for the promotion of various products and services, the challenges it create ranges right from developing a confused feeling among the consumers by presenting overwhelming range of solutions which in turn imparts paradox of choice. Most importantly when the choices presented before the audience focuses mainly on monopolizing a segment to a class of advertisers, on the other hand it sets unrealistic expectations among the audience.
There are several aspects for advertising, a mass media connection link that itself becomes a huddle in between the product and consumer. On top of all, it's quite frustrating in this digital era for the audience when all these advertisements are presented forcefully.  The following case study (2018) shows that the pop-up ads on websites had received a 73% disapproval rating along with other black hat practices.

https://www.vieodesign.com/blog/new-data-why-people-hate-ads

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Challenges faced in the advertising industry on the part of the consumer.

The advertising industry has been undergoing a restructuring process, owing in large part to the growing potentials of the web, social media, and mobile communication technology. The rate at which these changes are occurring does not appear to be slowing, but rather increasing over the next few decades.

Advertising is becoming one of the most essential instruments of existing and potential customers' and visitors' information, awareness, and interest in a wide variety of goods and services. The majority of a company's marketing relies on various sorts of advertisements to persuade customers that their products are superior.

Consumers face a number of challenges, including deceptive advertisement descriptions.

Elements of False Advertising

Deceptive Claims
The FTC defines a deceptive claim as a statement that is likely to mislead a consumer. Advertising claims can be either "expressed" or "implied". An expressed claim is a literal statement made in the advertisement such as "XYZ lotion prevents dry skin".

Misrepresentations
For example, an advertisement that makes a safety claim such as "doctor guaranteed" or "guaranteed safe and effective" is a misrepresentation unless the advertiser has sufficient evidence to support the claim such as expert insight or studies that support the statement

Unfair

Unfair statements are another element of false advertising. For example, a radio advertisement that makes a claim which can only be objectively evaluated if the consumer could see the results is unfair.

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Competition and Consumer Commission of Singapore

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Social media has made the marketing and advertising concept easier than before, we have a wide audience and wide reach. But the problem is we are not the only one utilizing it there are hundreds and thousands of companies using social media for their brand advertising. The question is how to stand out and appeal? how to draw traffic? how to keep up with the changing trends? how to keep a check on security risks? how to target the right audience effectively?
CASE STUDY
https://twitter.com/Dove
dove is connecting to their target audience effectively. look at me I am an example and proof that there reached their target audience. They are on Twitter, Instagram, Youtube, Pinterest ...etc.

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If things go wrong

Contact the seller to try to resolve any dispute about pricing or advertising first. This applies to private sellers as well as businesses.

What you can ask for depends on what's gone wrong. Sometimes it will be a partial refund.

You can cancel a sale or contract and ask for a full refund if:

The product doesn't match the seller's description.

You only agreed to a service contract because of false or misleading advertising or pricing, and the difference between promise and reality would have a major impact on you.

You wouldn't have bought a product or service if the seller had told the truth.

You can ask for compensation if misleading information resulted in loss or damage, including if you:

paid extra bills or other costs

did extra tasks that were unnecessary

suffered distress.

How to complain
Help by product and service

Take your complaint further

If you can't resolve your issue directly with the business, the Disputes Tribunal or District Court may be your next step. Bear in mind, if the seller is overseas it may be harder to enforce any formal decision.

About the tribunal(external link) - Disputes Tribunal

You can report the business to the Commerce Commission if:

you think you have been misled

the business has said something that is not true.

Commerce Commission can't investigate every complaint, or solve your individual problem. But they can warn or prosecute the business. Your information helps them assess which consumer issues are causing the greatest harm.

Make a complaint(external link) - Commerce Commission

More help

Get support at any point from:

Citizens Advice Bureau (CAB) - a free, independent service, run by volunteers. CAB can advise you on your consumer rights and obligations, in person, by phone, or online.

Community Law Centre - offers free one-on-one legal advice to people with limited finances. The organisation has 24 community law centres throughout the country. You can find legal information and other resources on its website.

Find a CAB(external link) - Citizens Advice Bureau

Our law centres(external link) - Community Law Centres

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Contact the seller to try to resolve any dispute about pricing or advertising first. This applies to private sellers as well as businesses. What you can ask for depends on what's gone wrong. Sometimes it will be a partial refund.

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Welcome to the first session of Advertising....Let's get creative and enthusiastic about this new and wonderful field of "ADVERTISING."
So pull out your creative and genius best hats and lets inculcate the digital learning tool to explore and convey the various facets of the industry.
Today's discussion will be on the challenges which are faced in the advertising industry on the part of the consumer. Let's base these facts by corroborating with relevant case studies.