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Companies need to set up a strategy that takes into account 'who, when and why'. A challenge for many companies is choosing which platform to be present on. It is important to focus on one platform and be strong on it.

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Social media is a good choice when companies consider customer service. It is important to consider what is good for the customer and not what is good for the company. That’s the primary goal.

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There will be a strong focus on virtual reality and new technologies. Video is the future because you can best connect with your audience by literally showing them who you are and what you are doing as a company.

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- Create your personas from your own analytics

- Determine where people spend time online

- Find out the content in the profiles that they interact with the most

- Review the content in a social media advertising strategy

- Pick the most important social networks for your business to start with

- Create a well thought out social media content strategy

- Create images with your company branding on it that people are wanting to click on

- Create a community building strategy and a creative campaign strategy

- Put this strategy into a 3 month plan

- Execute it and review it weekly

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Setting up a social media content strategy

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Setting up a social media content strategy

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Businesses should be aware of the audience they're trying to reach (their interests, passions, etc.) and try to build relationships with it (through authenticity and content). First comes the social, then the media and marketing last.

This process can be divided in 4 steps:
1 Know me
2 Like me
3 Trust me
4 Pay me

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Remember that people don’t go to social media just for companies. Consistency is key, you need to think of your account as a tv channel. Schedule your content and keep it interesting. Choose the platforms that fit your company and who you want to reach. Give the chosen audience what they want, for free. Put some paid advertising behind it to actually reach the audience.

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Video is getting very big in digital marketing, especially on youtube. (But you can also see this in other social media).
Traffic from click throughs from social media are the aim.
Video, mobile and advertised content are also becoming an important facebook basis. Digital streaming is more the future that we are going towards

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It’s good when you do it to help your customers. You give them content/information for free that others don’t offer. You want to do social media as a service or entertainment and not as a way to reel people in.

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They should set up their social media in the first place for customer service. After they done that, they should know who they want to reach and what these people want. Consistency is very important, you need to think of your account on social media as a tv show.

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It is important for every business for their customer service. They need to pick a platform that they are comfortable with and build that.

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Video will be increasinly important and organic use will probably disappear.

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Get to know the target audience and build a relationship with this audience by providing content they want to see.

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The speakers point to video and maybe even virtual reality as the future of social media. A video can show your company, the people in the company, it’s a way of teaching. It’s a great way to share a story and make it visually attractive.

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Identify the profiles you want to target trough web analytics, analyze where these profiles spend the most of their online time and with which content they interact. Choose a platform which will produce the most return. Then, create images with branding which are visually appealing. Set goals and come up with a strategy, this you should translate in a concrete 3 month plan. Evaluate each step and later on you can expand to other platforms.

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Use the parts of social media that you actually have a passion for and don't try to be everywhere at once. Pick a social media place that you're comfortable with and understand the way things work on that platform. If you master that specific platform you can move on to the next one. The goal is to master 2-4 platforms.

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The future of social media is paid. We are approaching a day where we will not ever be able to get organic reach from posting on a page.

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It's a right choice for every business if they approach it from a customer service context. That means that the business has to think about what people actually want to see on social media.

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They have to know who they want to reach, when they want to do it and why. They have to use the social media platform as a tv-show. They can for example do a weekly live video or a quiz for their customers.

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- post once a week, have a schedule
- give entertainment/info for free
- make a budget for paid advertising
- let people know who you are
- get the trust of your audience

1. Create your personas by pulling data from analysis tools
2. Determine where these people spend time online
3. Find the content and profiles their interact with the most
4. Review the content and social media advertising strategy
5. Pick the most important social media channels for your business to start with (the ones with the biggest return)
6. Create an aggressive and well-thought-out social media content strategy
7. Create images with your company branding that people are going to want to interact with and that are visually appealing
8.  Create a community building strategy, a content publishing schedule, a social media advertising strategy and a creative campaign strategy (with viral campaigns at least once a quarter)
9. Put the strategy in a three month plan where you know exactly what you’re doing every single day, week and month and what you’re doing for every single platform
10. Execute and review weekly (metrics & analytics) aim to have 2-4 platforms

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1. create personas using your own analytics
2. find out where these people spend time online
3. find the content and profiles they interact with the most
4. review the content and social media advertising strategy
5. pick the most important platform for your business to start with
6. create a well thought-off content strategy
7. create compelling pictures with brand marketing on
8. create a community building strategy, a content schedule, a social media advertising strategy and a creative campaign strategy
9. develop a 3 month social media plan
10. execute and review weekly

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It depends on the organization, you don’t have to be at all platforms at the same time. Choose a platform in which you are interested and you can manage. In that way, you will make better content which consumers will like more.

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1 Create your personas by pulling data from your own analytics and using competitive analysis tools

2 Determine where these people spend time online

3 Find out the content of the profiles they interact with most

4 Review the content and social media strategy

5 Pick most important social media channels for business to start with (=biggest return)

6 Create an aggressive and well-thought out social media content strategy

7 Create images with your company branding on it that people want to click on, interact with and that are visually appealing

8 Create a community building strategy, a content and publishing schedule, a social media advertising strategy and a creative campaign strategy (viral campaigns at least once a quarter)

9 Put the strategy in plan: know exactly what you’re doing every single day, week, month AND know what your goals are for each platform

10 Execute and review it weekly: take look at metrics & analytics. Double down on initiatives that are driving the most traffic, leads, revenue

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-Push on virtual reality / augmented reality
-Advanced technology
-Video
-Connecting with people
-Paid advertising (not organic advertising)

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Every business has to be active at least from customer service perspective (~yellow pages). Every business can do this if they put on a consumer hat: what would real people want from us in social media?

Businesses shouldn't try to be everywhere at once. Rather they should pick a platform they're comfortable with and try to master that.

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The future of social media is paid, and whenever you're paying you can track, and with  that you can measure na ROI: traffic, conversions, exposure

It is up to the business to decide what matters the most

Marketers really need to be thinking about the atributted leaves in revenue to social media

The future of facebook: it's headed to digital streaming television competing with Netflix, Amazon Prime, Hulu, YT they want to get consumers to be watching the watch platform, you can watch it on desktop, mobile, on television..
Facebook is drawing in more content creators to produce television quality episodic content

Now you're talking about needing videographers and analysts and media buyers that's a whole different set of skills

we're going to start to see the next five to 10 years of big push on things like augmented reality and virtual reality related social media and having people connect in ways that we can't even imagine yet

Facebook is working on an amazing amount of bats technologies and what they call their secret building feet in the future

Video is the future, document what you're doing inside of your business, show people the good the bad and the ugly of your business because this is the way that you will be able to connect with people and  we know that people buy from those who they know and they like and they trust

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All businesses should have social media active for costume services context, not only for marketing. Furthermore, they need to pick up a place where they are comfortable and they know there's a good audience.

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Company's should be aware of the 'who, what, when' and it is very important that they make a sort of scheme of which content they want to post, they have to be consistent.

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Social media is a good choice for helping/reaching your customers (customer service).

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Video will become more and more important. Organic search will be a difficult one and will probably disappear.

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Businesses should use social media for customer service. The key is to use the parts of social media that you actually have a passion for:  if you hate social media, you will suck at it, hence if you like the social media, you will create better content. Businesses have to have a set strategy about what they set on Facebook, for what, how and for whom?

Each social media profile should be treated as a tv channel: you need to schedule, have great ratings and think about every piece of content you are creating. There are different steps that have to be followed while creating a social media strategy:

1.       Know who you want to reach and give them what they want for free (F.ex. a video about how you need to do something)

2.       Develop a content strategy

3.       Put paid advertising behind that

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Every business has to be active in social media, at least from the customer service context (reviews, comments etc.). If the business chooses to put on a customer hat, each business can use social media effectively to do marketing. Businesses should pick one social media in which they are comfortable and on which they know an important audience is active, master that platform and then move on to the next social medium (it is better to just nail one or two social networks than trying to be on all social media).

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We are nearing a phase of Facebook-zero: the idea that organic reach is possible is going to reach to zero. We might get into that point on every social media: we will not ever be able to get organic reach by posting on any social media, because algorithms are killing this organic reach.

Moreover, the future of social media is paid, and whenever you pay you can track, and wherever you can track you can measure traffic, conversions or exposure, depending on what is most important for the business. The future will also bring a big push on virtual reality on social media. Video is the future: businesses should document what they are doing inside the business; the good, the bad and the ugly because in this way the business can connect with viewers and consumers.

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1.       Create your personas by pulling data from your own analytics and using competitive analysis tools

2.       Determine where these people spend time online

3.       Find out the content of the profiles they interact with the most

4.       Review the content and the social media strategy

5.       Pick the most important media channels for your business to start with

6.       Create an aggressive and well thought out social media content strategy

7.       Create images with your company branding on it, that people are going to want to click on, interact with and that are visually appealing

8.       Create a community building strategy, a content and publishing schedule, a social media advertising strategy and a creative campaign strategy

9.       Put the strategy into a 3 month plan in which you know exactly what your doing every single day/week/month and what your goals are for each of the platforms

10.       Execute a review weekly (once you own one platform, go on to the next -> you should own 2 to 4 platforms)

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Use social media for costumer services

Use the parts/platforms of SM you actually have a passion for

Put the costumers interest first

Treat every SM profile like a TV channel: Have consistent shows and cadences that allows audiences to tune in, have a schedule and great ratings

e.g. weekly live videos on Facebook, weekly quiz, feature on a costumer

Know who you want to reach: find their interests, passions, give them what they want for free- a video tutorial, course... people love to share tips, techniques  that help make them look good to other people

Once you know who you wanna reach and you figure out which kind of content you want to put in front of them, then you put some paid advertising behind that

Having video strategies specific to each of the sites

use the linear attribuition in multi channel funnels model to track social media aswell: when a costumer is on a journey sometimes they have multiple touchpoints, they might start on google and come to our website and then come back from social media or again from and ad

When we use the linear attribution multi channel model that allocates a percentage to each of those steps inside of the buyers journey

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1st create your personas by pulling data from your own analytics and using competitive analysis tools

2 determine where these people spend time online

3 find out the content in the profiles that they interact with the most

4 review the content in the social media advertising strategy

5 pick the most important social media channels for your business to start with the ones that are going to get you the biggest return

6 create an aggressive and well thought out social media content strategy

7 create images with your company branding on it that people are going to want to click on interact with and that are visually appealing

8 creating community building strategy a content and publishing schedule a social media advertising strategy and a creative campaign strategy when you're running viral and creative campaigns at least once a quarter

9 put this strategy into a three month plan where you know exactly what you're doing every single day every single week in every single month and what your goals are for each of the platforms

10 execute and review it weekly take a look at your metrics take a look at your analytics and make sure to double down on the initiatives that are driving the most traffic and the most leads and or revenue for your business once you own one platform go on to the next and overall shoot to own two to four networks where you are really pumping out content doing advertising and attracting business on social media

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They should start by using the parts of social media they like and choose one platform to master. They need to produce a schedule and a content strategy. It is important to know who you want to reach, know their interests and passions and give it to them for free. Lastly, make sure to publish once a week, be resourceful and also start with some paid advertising.

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Each business should be active on social media, at least for customer service.  You don't need to be everywhere at once so start with one platform and think about what the customer wants.

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- the future is paid
- fb- digital streaming television and more content creators
- used to be community managers but now you need a whole team with new skills
- augmented reality
- video is the future

# data[].attributes.body
1. create your own persona

2. know where target audience spend time online

3. find out about the profiles they follow and content they like

4. review content and the social media strategy

5. choose the most important channels

6. create a social media strategy

7. create images with your company branding that people want to look at

8. build a community strategy, schedule, campaign

9. three month plan and goals

10. execute and review

once successful, move on to the next platform

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Every business should have SM active, even if it's not for marketing, but for costumer services context

Pick a place where your comfortable and you know there's a decent sized audience and understand the way things work on that platform and master that and then move on to the next one

It depends on what industry we're in

and the objective with social:

If we want a quick hit short campaign and want to go viral Facebook is the way to go

If we are looking for long term sustainable evergreen results, taffic on a daily basis with new audience, YT is the way to go

If it's a visual brand, in the retail space, e-commerce perhaps Instagram

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1.      Create your personas by pulling data from your own analytics and using competitive analysis tools

2.      Determine where these people spend time online

3.      Found out the content and profiles they interact with the most

4.      Review the content and the social media advertising strategy

5.      Pick the most important social media channels for your business to start with

a.      The ones that are gonna give you the biggest returns

6.      Create an aggressive and well-thought-out social media content strategy

7.      Create images with your company branding on it that people are gonna want to click on, interact with and are visually appealing

8.      Create a community-building strategy, a content and publishing schedule, a social advertising strategy and a creative campaign strategy

9.      Put this strategy into a three month plan where you know exactly what you’re doing every single day, week and month and what your goals are for each of the platforms

10.   Execute and review it weekly

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The most important is to get an understanding of the “who, what and when” of the company. They should be aware of the audience they are trying to reach and try to build relationships with their audience by being authentic and have interesting content. Furthermore you have to be consistent, think about your profile as a TV channel. Make it easy to follow along and schedule it, use the same actors so that people feel connected and make it interesting.

Do not try to be on all platforms at once. Start with the one you like the most. When you have your audience and it works really good, then you can expand. Make sure you split your content into the different platforms and make sure they are connected and the messages are adapted to the platform. Give the audience what they want for free and put some paid advertising behind it to actually reach your target audience. First social, then media and lastly marketing.

The process can be divided in four steps:

1.      Know me

2.      Like me

3.      Trust me

4.      Pay me

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Social media is a good choice when companies want to help their customers. They have to use social media as a customer service and focus on what is good for the customer, not for the company.

# data[].attributes.body
There will be a strong focus on virtual and augmented reality and new technologies. People are going to connect with each other in ways we don’t even know yet. Moreover, video will be very big in digital marketing. Via videos you can best connect with your audience by literally showing them who you are and what you are doing as a company. Organic use will probably disappear and all social media marketing will be paid. And whenever you pay, you can track and wherever you track, you can measure traffic, conversions or exposure, depending on what is most important for the business. Lastly, digital streaming television will rise and even Facebook will be competing against Netflix etc.