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at the moment we are fighting a huge war with COVID19 but there is an even bigger killer that's been around for much muchlonger which is cancer. It is still critical that we find a cure as there were 17 million cases in 2018.

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this shows why we need to give money to charities like macmillan. the stats speak for themselves over 110,000 people are diagnosed a year.

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World's Biggest Coffee Morning is Macmillan Cancer Support's biggest fundraising event. Each year, people in the UK and worldwide host their own Coffee Morning. The donations received go towards Macmillan services. In 2016 alone, World's Biggest Coffee Morning raised £29.5 million.

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i chose the forest green as its macmillan's main colour and i also picked a salmon pink because it was the colour of the old nike sb boxes which i thought fit in perfectly. and together compliment each other well.

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my collaboration is with nike sb and Macmillan cancer support. the way this collaboration will make money is a limited run of shoes in a macmillan colour scheme but because they will be so limited you have yo pay 5 pounds to enter the raffle to have a chance of being able to purchase the shoes but to make even more money you can enter the raffle as many times as you want to generate more money .  to make people want the shoes they will have to be extremely limited so it would only be 200 pairs world wide.  this will create immense hype for the shoes and hopefully help and make lots of people enter the raffle.

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•Offline marketing strategies

•Bus adverts

•Tube adverts

•Pop up events

•Online strategies

•Social media Marketing

•Influencer Marketing

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in an ideal world where corona virus wasn't a thing i would want 100 pairs released online and 100 pairs in store.  it would be much easier to do the release all online but to create hype i want them to be released also at a shop where people camp out to get the shoes just like the old releases for sb's where real sneaker heads would be a proper community. where there will be lots of other fundraising stalls.

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Doernbecher is the name of a well-respected children’s hospital in Portland.

Once a year Nike designers partner with children who are patients at Doernbecher and create a few funky, colorful limited edition versions of classic Nike shoes based on the children’s designs. Proceeds are donated to the hospital.

These styles are commercialized in relatively small quantities and identified with the name Doernbecher.

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to introduce the collaboration to the world i will have an instagram video with lots of nike endorsed skaters with the likes of Nyja Huston, Oski, yuto and more in a skate video where they all wear the shoes. but the main man who has had his own pair of nike sb's recently is Travis Scott who has a huge following and is one of the most popular artists in the world at the moment and he will create extreme hype for the shoe.

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why i picked travis Scott as my influencer/celebrity 

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why i picked travis Scott as my influencer/celebrity 

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he has gained 2.3 million youtube subscribers this month which shows how relevant he is.

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The launch of this shoe caused a riot. Literally. NYPD had to shut down the launch and the first 20 in line who were able to get the shoe had to be ushered out the back of the store and rushed into cabs. Part of the “City Pack”, similar to the Paris Dunks, these were arguably one of the pairs that caused the Nike SB Dunk to rise to stardom.