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Core media was the company that I worked on throughout my time on placement. The media industry is something that I was not familiar with and now I would consider the industry as  a career.

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The following post is one of the social advertisements that I set live for Carling. It was great to get to work with this brand as it is a well known brand that I would of been familiar with before my experience.

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The following are the companies that i sent weekly reports to each week. In order to send these reports, i had to gain experience on Google Analytics, Google ad words, Bing and Facebook ads manager.

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One of the clients that i enjoyed working on was Leinster Rugby. It was great to be apart of the campaigns that were set live and to see them happening all around me. This involved sending out PCA's to the client the company performance, posting on social media platforms and contacting media owners including the likes of Irish Independent, Journal and many more to make sure the advertisements were set live on time.

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Throughout my time on placement, one of the main roles that I had was to look after media plans. I had to make sure that the correct information including campaign dates, platforms and KPis are in the correct form

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Here is one of the campaigns that i worked on throughout my time on placement. Dublin Wildlights took place over christmas and into the new year

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As the whole of Zenith met targets across each team, the company CEO brought the team to Denzille Lane Cinema. It was a great way to socialize with everyone on the team before I finished up.

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.The below post is a campaign that was released around Christmas for the promotion on GHD Platinum plus.  In relation to this campaign 'Long Live The Queens' I worked on sending out the brief with the information including when the post should be live, the hairstyle to create and all other information needed for the post to be a success. SoSueMe is one of the most successful Irish bloggers in Ireland who I follow so it was great to get to work on this for

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The following post is an example of a post I set live for one of the Clients of the company. When setting the post live, I had to make sure that the target audience, KPIs and budget was all set correctly

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One of the events that I was lucky to attend on behalf of the company was Stellar Magazines 10th Birthday Celebration. At this event I got to connect with many interesting people who are great contacts to have in the Marketing Industry.

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Google Analytics was one of the SEO platforms that I gained experience in throughout my time on placement. This platform was used for most clients as it was the background for reports. It was great to gain experience in this area as it was something that we learned in theory, but made more sense when using in a real life situation.

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Another one of the events that I attended was a Twitter Breakfast. The aim of the event was to increase awareness on the latest news on twitter Ads and how we can become more creative on using twitter as a platform. There were also guest speakers including Norah Carey, Former Dragon on Dragons Den. She gave a talk on how she finds twitter a powerful platform for raising awareness.

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There was many different clients that i was in contact with throughout my time on placement. The following companies are the main clients that I worked with.

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The DAA came in to speak about what they have in store for the new year and why we should convince clients to advertise with them. It was great to see how the advertising in the airport is effective to everyone including techniques on how people’s attitudes change when they are present in a certain environment. The meeting gave me a better understanding of how different brands can be perceived in different a prospective.