# data[].attributes.body
adverts often use non diegetic sounds eg a piano to add atmosphere to the advert. for example in the latest childline advert there is a song playing in the background.

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This is an advert for the BHF Guardian. It shows how people shouldn't smoke. 

# data[].attributes.subject
This is an advert for the BHF Guardian. It shows how people shouldn't smoke. 

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This convection is visual image

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this convection of adverts is used alot as it creates a real connection between the audience and the victim. for example in one of the NSPCC adverts in states 'would YOU let your child smoke.'

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the NSPCC said that one child every week dies of cruelty

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shock tactics.

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the WWF which are a charity organisation to help endangered animals said in one of there adverts 'Don't let garbage replace wildlife'.

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. Shock tactics
. direct address
. repetition
. emotive language
. visual image
. diegetic and nondiegetic sound

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in the network rail advert a young girl gets hit by a train. This would be very shocking for the audience and encourage them to donate.