# data[].attributes.body
Tyge - Taste
Represents the lipgloss well.

# data[].attributes.body
For my cast i want to pick a different variety of female models. I will use relatives and friends in this project as models with all shapes and sized and cultural differences to show how the brand relates to different types of people.

# data[].attributes.body
Making this advert an area i would like to develop would be my editing skills i would like to work and try out different effects and maybe work and look at 70's style adverts

# data[].attributes.body
My weakness is my time management which i want to improve in order to make sure i don't waste any time during in the making of this idea.

# data[].attributes.body
The strengths i have for this project to make it successful are my organisational skills, creativity skills and good team work skills.

# data[].attributes.body
For primary research i would organise a focus group, ask an audience on what they think of my idea and what would make it good and bad. For secondary research i would look at previous successful lipgloss ad campaigns, the history of advertisement to see what will work well and what hasn't worked and been unsuccessful in the past, i will also look at the 70's and adverts from the 70's as well as research the fashion of 70's and were colours were trendy as this is the theme i will be focusing on.

# data[].attributes.body
I want this to be a short advert representing Anastasia Beverly Hills as a brand. I want to show that this product can make women feel confident. The reason i picked Anastasia Beverly Hills as brand is because it is a high end well known brand that is used by wide variety of audiences, it has a collection of many good cosmetics with good reviews, the brand has a good and well known reputation even used by celebrities. The advert will be around 30 seconds long the average time length for a advert. I want to make the theme of the advert 70's style this is because a lot of important events happened during the 70's for women and this can show women can always feel confident and happy in themselves.
The idea was always this but i wasn't sure wether do this for a cosmetic product to choose a clothing brand. I created a poll on social media (instagram) on what people would prefer, Instagram was a good platform as it is a popular app used by different ages males and females and i have shared my previous project on there for people to see i received positive feed back and wanted help from people on what they would prefer,. The votes came back and more people voted that they would like to see a clothing ad campaign i decided to pick cosmetic lipgloss ad as it is something i haven't done before and had more ideas for.

# data[].attributes.body
Examples