# data[].attributes.body
McDonald's has been known for Big Mac, fries, and Happy Meal, not necessarily healthy, nutritious food. However, McDonald's menu changes in recent years offer healthier options such as fruit options, low fat meal and kale and spinach in its salad blends.

https://www.cnn.com/2017/01/27/health/mcdonalds-menu-nutritionist-food-drayer/index.html

# data[].attributes.body
Starbucks seems to truly care about the person behind the apron.
They offer:

Health Coverage

Stock and Savings

Our competitive 401(k) retirement plan includes a generous company match, and we offer partners discounted company stock (S.I.P.) as well as participation in our equity reward program, Bean Stock.

Paid Time Off

Parental Leave

Education

Starbucks offers eligible partners the opportunity to earn a bachelor’s degree with 100% tuition coverage, coaching, counseling and advising through Arizona State University’s top-ranked online degree programs.

Commuter Benefit

We offer our partners easy ways to take care of work-related commuter expenses, like transit passes funded by pretax payroll deductions.

Partner Assistance

Our Caring Unites Partners (CUP) Fund helps Starbucks partners in financial crisis resulting from illness, death in the family, natural disasters or other extreme circumstances.

# data[].attributes.body
McDonald's does offer some level of CSR, but compared to Starbucks, it really doesn't match up.
They offer:

Restaurant Employee Rewards

McDPerks

Save money on everything from groceries to movie tickets with McDPerks employee discounts offered at participating restaurants.

Veterans

# data[].attributes.body
Having celebrity endorsements of Starbucks is common. Additionally, on the morning news shows you will often see broadcasters sipping from their Starbucks. This is in contrast to McDonald's.

# data[].attributes.body
Perhaps due to less lingering, orders are usually received by customers within 3 minutes. Starbucks can take between 7 to 10 minutes on average. Additionally, receiving coffee at one counter and food at another has left Starbucks customers waiting on forgotten or misplaced items

# data[].attributes.body
Competition in the afternoon is more intense as customers are less likely to have brand loyalty and become more conscious of spending.

https://www.businessinsider.com/mcdonalds-eats-into-starbucks-sales-2018-5

# data[].attributes.headline
This idolization really impacts the view of certain companies. Since there is a positive view of Starbucks, it seems as though it helps their image. With McDonalds, you don't really see much positive feedback from celebrity figures, especially with the health kick being so popular in today's day and age.

# data[].attributes.subject
This idolization really impacts the view of certain companies. Since there is a positive view of Starbucks, it seems as though it helps their image. With McDonalds, you don't really see much positive feedback from celebrity figures, especially with the health kick being so popular in today's day and age.

# data[].attributes.headline
Starbucks is also idolized by many celebrity figures

# data[].attributes.subject
Starbucks is also idolized by many celebrity figures

# data[].attributes.body
Atmosphere
Options
Friendly Staff
Welcoming

# data[].attributes.body
However, there are other factors that come into play when purchasing a caffeinated beverage, for instance, if you want a whole meal with your coffee, McDonald's offers more variety with your drink. However, Starbucks is great for a quiet atmosphere to stay in. For instance students doing homework, people working,  or hanging out with a friend. Starbucks creates an atmosphere of spending time and lingering. Whereas, McDonald's gives a quick grab and go option.

# data[].attributes.body
According to a business insider article, the quality of coffee at Starbucks versus McDonald's has been improved making McDonald's more of a premium cup. Therefore, the average cup of coffee at both company's mainly differs by price and according to my dad, if McDonald's didn't burn their coffee, would be a cheaper and equal alternative.
https://www.businessinsider.com/i-started-going-to-mcdonalds-instead-of-starbucks-for-my-coffee-here-are-4-reasons-why-2015-10

# data[].attributes.body
If grabbing a cup of coffee in the morning daily meets the need for convenience (not having to make it yourself as you rush out the door) than craving for a particular taste of coffee, customers would probably gravitate toward McDonald's than Starbucks. $2.65 x 20 working days adds up to $53/month, $636/year!

# data[].attributes.body
Starbucks' business model is not the same as McDonald's. Starbucks aims at high spending customers. The average spend per customer at a Starbucks is three times more than that at McDonald's. For this reason, Starbucks' annual revenue is still higher than McDonald's.
https://247wallst.com/services/2018/01/30/how-does-starbucks-stack-up-against-mcdonalds/

# data[].attributes.body
Cheaper
Fewer calories in Frapps
Iced latte & Hot coffee has more caffeine
Fewer coffee variety
Properly roasted beans vs. being burnt at Starbucks

# data[].attributes.body
Starbucks $2.65/16oz
McDonalds $1.19/16oz
McDonalds has Value Pricing options.

# data[].attributes.body
Starbucks outshines McDonald’s not only in the quality of the coffee they serve but also in their corporate social responsibility. Starbucks takes care of their employees offering PT employee’s health insurance and the opportunity to go to college paid for by Starbucks. McDonald’s does not do this for their employees. Starbucks CSR definitely rings true with its customer base. Unlike McDonald’s, Starbucks strives to positively impact the lives of their employees and the communities that they reside in.

# data[].attributes.body
McDonald’s has a fast food image and despite trying to remodel their stores with soft lighting and overstuffed chairs, they could never match the laid back vibe of Starbucks. People never linger in a McDonald’s like they do in a Starbucks.

# data[].attributes.headline
Starbucks stands out for quality of coffee

# data[].attributes.subject
Starbucks stands out for quality of coffee

# data[].attributes.body
Starbucks coffee definitely costs more than McDonald’s, but this because they choose to set themselves apart based on specialty coffee. Starbucks ran newspaper ads advising customers not to “Trade down to cheaper coffee….If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect make sure you’re in a Starbucks” (Jargon, 2009).

# data[].attributes.headline
Not all coffee is the same and in no way does McDonald’s coffee match the quality of Starbucks. 

# data[].attributes.subject
Not all coffee is the same and in no way does McDonald’s coffee match the quality of Starbucks. 

# data[].attributes.body
McDonald’s did try and challenge the coffee giant back in 2009 when it introduced its McCafe coffees that include cappuccinos and lattes (Brizek, 2012). They went further one year later trying to simulate Starbucks coffeehouse feeling by offering free Wi-Fi (Brizek, 2012). But the real challenge McDonald’s posed to Starbucks was how cheap they sold their coffee for. Many times at ½ the price of the Starbucks brand.

# data[].attributes.body
McCafe has become a significant revenue stream in which executives credit the coffee and breakfast for recent turnaround for the brand.
https://www.businessinsider.com/i-started-going-to-mcdonalds-instead-of-starbucks-for-my-coffee-here-are-4-reasons-why-2015-10

# data[].attributes.body
McDonald's sales do not suffer in the afternoon as Starbucks does despite their attempt to drive traffic after 3 p.m. by offering a Frappuccino Happy Hour deal. After two years of poor sales, the deal was cancelled.

https://www.businessinsider.com/mcdonalds-eats-into-starbucks-sales-2018-5