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Once I began thinking about typography I also began to look at colours and colour schemes, primarily on adobe colour. As I had a very distinctive theme of sea life and the ocean, which was a direct result of the research I did.

I wanted to use colours that reflected that so I used colours that related to the ocean and the sea and this influenced my design as blues and other colours ,connected to the sea, are prominent in  my final design.

Although my design was centred around sea life and the ocean I could not digress from my theme of comedy. Consequently I started to research into comedic and funny music that I could use in my final piece , that could fit nicely with my design. I looked into various different music too, as comedy is a very wide subject area and can take you into various genres of music in order to fit a particular style of comedy.

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Similarly to the prior research I undertook I also found similar trends in the types of typefaces that are used in comedy orientated projects. For example, I found that bubble writing was used heavily in these designs that were centred around comedy. As a result I want to include this style of typography in my design when I'm going to finish making my ident and start to include text.

I also went online and found a numerous amount of typography websites that allowed me to generate comedic styles which I thought were influential and allowed me to hone in on styles that I could potentially use in my final design.

Following this I used these online generators to create a sample of my youtube channel name to see how it looked and to see if I actually like it and believe that it would work when I put it into my design in after effects

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I look purely at comedy youtube channels to gain a feel for the styles used in youtube idents.

Following on from this I discovered that all these youtube channel idents had various elements in common, for example:

- The bold typography
- The vibrant colours
- The varying styles of motion graphics
- The complexity of the designs.

Therefore, I decided to use all these elements in conjunction within my own Ident. I wanted to all these elements to be symbiotic to one another as well as being balanced as a whole but still making the ident visually appealing.

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When I was forming ideas I not only wanted to look pre-existing motion graphics but I wanted to look at real life objects; machinery and animals from the previous research I conducted.

I researched these in order to understand how they move and look in real life opposed to in a animated form. This enabled me to look at finer details that are on real objects than there would be on a motion graphic  version.

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As my research and my actual design is underway with my children's comedy theme I want to further my research. Due to this I started to look into comedic iconography and popular icons that are used in comedy branding and were prominent in the brands that I am researching.

Although I researched into various different comedy themed iconography they were not very influential and didn't fit my theme of children's comedy so I don't think I will utilise these pieces of iconography in my final design.

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I also researched into motion graphics designs, trying to develop initial ideas for my ident. In order to come up with ideas my research took me into looking into  comedic, funny and quirky motion graphics.

The research I was conducting lead me into developing an interest for the movement of real life objects. This allowed me to research into the movement of transportation in motion graphics which in turn enabled my to develop more concrete ideas and begin to illustrate my ideas as a basis for my ident.

From my researched that I did, researching into comedic children's television programmes and films I became interested in the sea life aspect of the research did. I  looked into motion graphics and gifs that used sea creatures, as well as other animals, in their designs. This influenced me as I could get an idea of the way in which they were created and made to move in relation to their real life counter parts. As a result I became increasingly interested in sharks and wanted to design a piece with a shark in it due to the research in children's television and motion graphics research.

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After I researched into branding and logo designs, I then went onto to research film and television opening sequences and overall designs. I did this in order to further allow me to engage with a range of different designs to influence my designs and ideas development of my motion graphic ident.

When researching I began to look into primarily comedy television programmes, in order to get a sense of the types of designs that they use when branding their programmes.

As I continued my research I was struggling to find television programmes that really grabbed my attention and interests. As a result of this I thought of different ways that comedy could be portrayed and presented in other ways than through the real life actions. This steered me into to looking at comedy based cartoon programmes, which were more adult based at firstto further give me ideas for my ident.

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When I started researching into my specific genre, which was comedy, I began to look into branding.

More specifically the types of branding used as a way of promoting a unique distinguishing brand to differentiate from other comedy clubs
and comedy festivals.

As comedy is a very broad subject area I used the branding of comedy clubs and festivals and other events as a way to direct my focus. Also as a starting point, to be able to guide myself into forming potential and basic ideas for my motion graphics.

From my research from into different branding techniques used when promoting the comedy genre, specific aspects used influenced my development of ideas. For example, the way in which, on a whole, all the brands used vibrant and visually appealing colours as a way to make their brand stand out and distinguishable. In addition to this I was influenced by the typography used in the logos as they were all boldened and had a bubble like style. This type of style is hopefully a style I want to incorporate and develop further in my ideas.

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Lazy Dally Comedy (Free Download Background Music)

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4 Funny Background Music   Instrumental Funny Music For Bloopers And Comedy Videos   YouTube

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A Royal Feast - Comedy/Background - Royalty Free Music

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5 Funny Background Music For YouTube Videos   Sad And Awkward Comedy Music   YouTube

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Funny Quirky Comedy (Free Download Background Music)

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Listen and download Funny Quirky Comedy (Free Download Background Music) by Redafs for free on ToneDen

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Steam trains

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Click below!!

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Click below!!

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Baby Shark | Animal Songs | PINKFONG Songs for Children

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Shark Attack Swimming GIF - Find & Share on GIPHY

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Discover & share this Animation GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs.

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Click below!!

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From this I was able to further my understanding, when I had a fully formed and realised idea and concept. I was able to incorporate my findings when I began creating and designing my motion graphic shark from this real life inspirations. From this I was influenced into trying to mimic the movement of the shark and the water. In doing so I will be enabled to find a balance in trying to make the shark realistic enough but still keep it playful, funny and comedic similarly to the motion graphics and film and tv research.

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As my research progressed I started to move from a older demographic to a younger demographic in terms of the comedy programmes I was researching. Moreover i became increasingly interested in children's comedy television and film. I became intrigued in the way in which they primarily had a common thread which was the fact that they all incorporated animals in their production.

From this I was starting to develop ideas and knew that I wanted to go down the route of children's comedy and incorporate animals in my initial designs and I was drawn to sea-life primarily, among others.

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When searching the seaweed to incorporate into my final design not only did the visual elements of this video influence me but so did the audio elements. Primarily the audio is what I took influence from and wanted to add these aquatic audio sounds into my final piece.