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everyone that completed my survey said that they would want an off the shoulder top.

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60% of people said that they would like matching beach wear

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100% of people said that they would love a headband to match their beachwear

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80% of people said that they like tassel fringing, I have put this trimming onto one of my dresses.

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This helped me to decide which colour scheme to go with. 80% of people said brights and neons

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Maxi dress was the most wanted dress this summer. I have ensured to include that in my range.

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The survey shown that people would prefer to buy bikinis separate due to women having different sized tops to bottoms

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I created a Survey monkey to find out what people would like to see in a range

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I created a Survey monkey to find out what people would like to see in a range

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Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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This colour chart shows the colour mix used on the selected categories which I have mainly used in my range.

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With 1170 stores in 36 countries outside the UK, and shipping to 107 countries through our online websites, we're growing internationally.

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An Extensive Technical Guide

Cotton fiber possesses a variety of distinct properties, and we know there are plenty of people who want to dig a little deeper.

That's why we've packed as much technical information onto this page as humanly possible. If you have a technical mind, then this is probably the page you've been searching for, and dreaming about.

Key Cotton Terms Defined

Micronaire

A unique cotton term related to fiber maturity and fineness (diameter). Micronaire, however, is a unit-less value. It's the measurement of airflow resistance through a 2.34 gram fiber specimen that is compressed to a specific volume. Micronaire can be converted to approximate denier value by dividing micronaire value by 2.82.

Cotton Fiber Length

Fiber length varies. Being a natural fiber, there are always going to be fibers of different lengths present (length distribution or fiber array). Cotton fiber length is measured and reported as the upper half mean length (average length of the longest 50% of fibers) to an accuracy of one hundredth of an inch.

Cotton Fiber Strength

Fiber strength is measured by breaking the fibers held between clamp jaws. It's reported as grams per tex, which is the force in grams required to break a bundle of fibers one tex unit in size. A tex unit is equal to the weight in grams of 1000 meters of fiber.

Nep

A nep is small tangled knot of cotton fibers. They are produced from mechanical processing of cotton, starting with the equipment used to pick the cotton from the plant.

Purified Cotton Fiber Properties: A Definitive Outline

Note: Purified cotton is exempt from OSHA cotton dust standards.

The Full Cellulose Lowdown

Cotton, like rayon and wood pulp fibers, is made of cellulose. Cellulose is a macromolecule made up of anhydroglucose unit connected by 1, 4 oxygen bridges with the polymer repeating unit being anhydro-beta-cellulose.

Cotton cellulose differs from wood and rayon cellulose by having higher degrees of polymerization and crystallinity. The degree of polymerization is the number of repeating units that are linked together to form a molecule of cellulose. Crystallinity indicates that the fiber's cellulose molecules are closely packed and parallel to one another. Higher degrees of polymerization and crystallinity of polymers are associated with higher strengths.

Polymerization for Cellulosic Fibers

Due to the increased degree of crystallinity and hydrogen bonding between the molecules in the crystalline areas in cotton, moisture can't penetrate the molecules. Moisture penetrating molecules can act as a lubricant and result in loss of strength. Therefore, cotton cellulose does not lose strength when wet like rayon does; in fact, it gets stronger. Synthetic fibers are hydrophobic; therefore their strength is not affected at all by moisture.

Fiber Strength (grams/tex)

Mold And Yeast Spore Removal

With cotton as the customer-preferred choice, the purification process is critical. The data shown below is from testing conducted by an independent laboratory. It shows how effective the Barnhardt purification process is at eliminating mold and yeast spores from the cotton fibers (colony forming units per gram = CFM/g).

A Cotton Biodegradability Breakdown

Cotton fibers and fabrics, being natural cellulose polymers, are biodegradable under aerobic conditions. Independent lab results have also shown that cotton is compostable. In the case shown below, 100% cotton wet wipe hydroentangled fabrics were tested for compostability using ASTM method 6400. The test procedure calls for at least 90% weight loss to constitute complete biodegradability.

Average Biodegradability (Percent Weight Lost)

OSHA Cotton Dust Standard
Only washed and purified cotton are exempt from the OSHA cotton dust standard.
In the early 1970's byssinosis, commonly known as "brown lung" disease, was found to be caused by cotton dust exposure. In 1978 approximately 12,000 textile workers suffered from the disease. That same year, OSHA introduced the cotton dust standard (29 CFR # 1910.1043) to protect workers. In 1999 the number of textile workers suffering from the disease had dropped to 700.

OSHA Standard Requirements:

1. Employee exposure limits, also known as permissible exposure limits (PEL), are average exposure as measured over an 8 hour-hour workday. There are different PEL exposure limit levels (ranging from 200 to 1000 micrograms per cubic meter) depending on production area. Employers are required to measure the cotton dust levels at least every six months for each shift.

2. If the cotton dust levels are above the PEL, the employer must select suitable Personal Protective Equipment (PPE) to protect their employees. The employees are to be fitted and receive training on using, cleaning and maintaining the equipment before using their PPE.

3. Free annual medical exams, including breathing tests, must be provided by the employer for all employees in dust areas (even if the area is below PEL). Results must be provided to the employee. Records of the test results must be maintained for 20 years and be available to OSHA upon request.

The standard, as it was originally released, included all types of cotton - even if the fiber had been wet processed. The standard was later amended based on work done by a joint task force that included industry, union and government officials. The work of this joint task force showed that the batch kier method of purifying cotton (which is used by Barnhardt employees) eliminates the bioactivity of cotton dust and fiber and is exempted from the standard.

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Cotton Fiber Properties | Cotton Manufacturing Process

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Cotton fiber possesses a variety of distinct properties, and we know there are plenty of people who want to dig a little deeper. That's why we've packed as much technical information onto this page as humanly possible. If you have a technical mind, then this is probably the page you've been searching for, and dreaming about.

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How I made some of my marketing campaigns

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Create free ad mockups across Facebook, Instagram, Twitter and Pinterest.

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Buy products from China with help from Linc Sourcing as your buying agent and sourcing partner. Since 1995, Linc Sourcing, a Chinese company with Swedish management, has developed a successful business concept acting as an outsourced purchase department, helping companies from all over the word to buy from China.

We make your purchasing process more efficient and we help you benefit from the opportunities when buying from China with the overall aim to lower your purchasing costs. Our long-time experience and highly skilled staff will ensure that you get good quality products delivered and that you get top notch service with the highest efficiency. On behalf of our customers, we take an active role during the whole purchasing process monitoring the entire flow of information and products from supplier sourcing to final delivery. We also ensure that both product quality and delivery punctuality are met to each client's expectations.

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Buy products from China with help from Linc Sourcing as your buying agent and sourcing partner. Since 1995, Linc Sourcing, a Chinese company with Swedish management, has developed a successful business concept acting as an outsourced purchase department, helping companies from all over the word to buy from China.

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Why Should I Consider Sourcing a Manufacturer in China?

There are numerous facts, opinions, and misinformation flying about regarding this issue. We'll tackle the pure business reasons as to why China makes an attractive manufacturing destination and why companies continue to source factories there.

Supplier Base: A few quick facts: China's supplier base is incredibly expansive. While the country imports a substantial portion of sub-components and materials from other countries, a great deal of assembly work for consumer products is done in factories in China. Sourcing of apparel, textiles, consumer electronics, plastics, toys, car products, lasers-China offers manufacturing networks supporting a very wide swath of industries. This allows the country to achieve economies of scale because larger clusters of factories are surrounded by clusters of supporting factories (think materials, sub-assemblies), which helps to push every factory's costs down and make supply chains more efficient. In addition to an established base of factories, China's infrastructure (roads, ports, bridges) is robust. This means more efficient transportation of goods. If you want to source a contract manufacturer for a product, chances are you can find one in China. Whether it is the right contract manufacturer for your company is a question that needs more exploring.

Increasing Sophistication and Capabilities: Many of China's factories have improved a great deal with respect to manufacturing capabilities, efficiency, management sophistication, and customer service. It's possible to source factories offering value added services in design and engineering related areas and reduce total product development and total lifecycle costs.

Cost: This is the primary reason that companies source products from China. China's tremendous, low-cost labor force offers astounding cost advantages for manufacturing. Cost savings achieved through tooling and molds, unit costs, packaging, and other design and engineering functions can be substantial and make or break the competitiveness of your business and products. Of course, these cost savings must always be considered in conjunctions with quality, shipping and time to market, and the total cost of ownership in general. Pursuing a low-cost strategy in China can create tremendous disadvantages for your company if not handled well.

Access to the Chinese Market: In recent years, more companies are continuing their sourcing of manufacturing and establishment of factory facilities in China with the primary purpose of being located within the vast commercial opportunity that China's growing economy presents.

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Why Should I Consider Sourcing a Manufacturer in China? | Global Sourcing Specialists

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There are numerous facts, opinions, and misinformation flying about regarding this issue. We'll tackle the pure business reasons as to why China makes an attractive manufacturing destination and why companies continue to source factories there. Supplier Base: A few quick facts: China's supplier base is incredibly expansive.

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Our Code of Conduct is communicated to all our suppliers when they begin trading with the Arcadia Group. Under our ethical audit programme, our suppliers must submit an independent third-party factory ethical audit less than 12 months old in order to receive a grading for a new factory set-up on Valid8, our online database.

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Topshop is a British owned multinational retailer specializing in women's / ladies fashion clothing as part of the Arcadia Group controlled by business magnate Sir Philip Green. It has over 400 shops all over the world, UK, Russia, United States, Australia to name a few.

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Flying and driving information which helped e with my sourcing strategy shipping method.

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Driving in a relatively fuel-efficient car (25-30 miles per gallon) usually generates fewer greenhouse-gas emissions than flying. In assessing the global warming impact of a trip from Philadelphia to Boston (about 300 miles), the environmental news website Grist.org calculates that driving would generate about 104 kilograms of carbon dioxide (CO2)-a leading greenhouse gas -per typical medium-sized car (regardless of the number of passengers) while flying on a commercial jet would produce some 184 kilograms of CO2 per passenger.

While even driving alone would be slightly better from the standpoint of greenhouse-gas emissions, carpooling makes the most environmental sense. Four people sharing a car would collectively be responsible for emitting only 104 kilograms of CO2, while the same four people taking up four seats on a plane would generate some 736 kilograms of carbon dioxide.

Journalist Pablo Päster of Salon.com extends the comparison further, to a cross-country trip, and comes to similar conclusions. Differences in the math are attributable to the use of slightly varying assumptions regarding fuel usage and source equations. Flying from San Francisco to Boston, for example, would generate some 1,300 kilograms of greenhouse gases per passenger each way, while driving would account for only 930 kilograms per vehicle. So, again, sharing the drive with one or more people would lower each individual's carbon footprint accordingly.

Just because driving might be greener than flying doesn't mean it always makes the most sense. It would cost far more in fuel to drive clear across the United States in a car than to fly nonstop coast-to-coast. That's not even factoring in the time spent in restaurants and hotels along the way. Those interested in figuring out driving fuel costs can consult AAA's nifty online Fuel Cost Calculator, where you can enter your starting city and destination as well as the year, make and model of your car to get an accurate estimate of what it will cost to "fill 'er up" between points A and B.

Once you've made your decision whether to drive or fly, consider purchasing carbon offsets for renewable energy development to balance out the emissions you are generating. TerraPass, among others, makes it easy to calculate your carbon footprint based on how much you drive and fly (as well as home energy consumption), and then will sell you offsets accordingly. Monies generated through carbon offsets fund alternative energy and other projects, such as wind farms, that will ultimately take a bite out of or eliminate greenhouse-gas emissions.

Of course, an individual's emissions from riding a bus (the ultimate carpool) or a train would be significantly lower. Päster adds that a cross-country train trip would generate about half the greenhouse-gas emissions of driving a car. The only way to travel greener might be to bicycle or walk-but the trip is long enough as it is.
EarthTalk is a regular feature of E/The Environmental Magazine. Selected EarthTalk columns are reprinted on DotDash Environmental Issues by permission of the editors of E.

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Is Flying or Driving Better for the Environment?

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Driving in a relatively fuel-efficient car (25-30 miles per gallon) usually generates fewer greenhouse-gas emissions than flying. In assessing the global warming impact of a trip from Philadelphia to Boston (about 300 miles), the environmental news website Grist.org calculates that driving would generate about 104 kilograms of carbon dioxide (CO2)-a leading greenhouse gas -per typical medium-sized car (regardless of the number of passengers) while flying on a commercial jet would produce some 184 kilograms of CO2 per passenger.

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Air pollution secondary research.

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Secondary research which helped me with my sourcing strategy. This article explained the risks of sourcing from China.

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Why And How To Use Quality Inspections For Overseas Sourcing

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The Risks Of Sourcing From China And How To Overcome Them

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Sourcing overseas, specifically from China, can have significant benefits for your online business. Importing products from China can give you lower costs of goods, custom labeling and packaging, flexible minimum order quantities, reduced lead times, and more. Ultimately, Chinese sourcing can globalize your business, connecting you to one of the greatest manufacturing regions in the world.

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Holidays in China which could effect the lead time.

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Holidays in China which could effect the lead time.

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Date | | Name | Type

Jan 1 | Saturday | New Year's Day | National holiday
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Jan 3 | Monday | New Year's Holiday | National holiday
Jan 29 | Saturday | Special Working Day | Working day on weekend
Jan 30 | Sunday | Special Working Day | Working day on weekend
Jan 31 | Monday | Spring Festival Eve | National holiday

Feb 1 | Tuesday | Lunar New Year | National holiday
Feb 2 | Wednesday | Spring Festival Golden Week holiday | National holiday
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Feb 4 | Friday | Spring Festival Golden Week holiday | National holiday
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Feb 15 | Tuesday | Lantern Festival | Observance

Mar 4 | Friday | Zhonghe Festival | Observance
Mar 8 | Tuesday | International Women's Day | Half day holiday
Mar 12 | Saturday | Arbor Day | Observance
Mar 20 | Sunday | March Equinox | Season

Apr 3 | Sunday | Qing Ming Jie holiday | National holiday
Apr 4 | Monday | Qing Ming Jie holiday | National holiday
Apr 5 | Tuesday | Qing Ming Jie | National holiday
Apr 24 | Sunday | Special Working Day | Working day on weekend
Apr 30 | Saturday | Labour Day Holiday | National holiday

May 1 | Sunday | Labour Day | National holiday
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May 3 | Tuesday | Labour Day Holiday | National holiday
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May 4 | Wednesday | Youth Day | Half day holiday
May 7 | Saturday | Special Working Day | Working day on weekend

Jun 1 | Wednesday | Children's Day | Observance
Jun 3 | Friday | Dragon Boat Festival | National holiday
Jun 4 | Saturday | Dragon Boat Festival holiday | National holiday
Jun 5 | Sunday | Dragon Boat Festival holiday | National holiday
Jun 21 | Tuesday | June Solstice | Season

Jul 1 | Friday | CPC Founding Day | Observance
Jul 11 | Monday | Maritime Day | Observance

Aug 1 | Monday | Army Day | Observance
Aug 4 | Thursday | Chinese Valentine's Day | Observance
Aug 12 | Friday | Spirit Festival | Observance

Sep 10 | Saturday | Teachers' Day | Observance
Sep 10 | Saturday | Mid-Autumn Festival | National holiday
Sep 11 | Sunday | Mid-Autumn Festival holiday | National holiday
Sep 12 | Monday | Mid-Autumn Festival holiday | National holiday
Sep 23 | Friday | September Equinox | Season

Oct 1 | Saturday | National Day | National holiday
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Oct 3 | Monday | National Day Golden Week holiday | National holiday
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Oct 4 | Tuesday | Double Ninth Festival | Observance
Oct 5 | Wednesday | National Day Golden Week holiday | National holiday
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Oct 8 | Saturday | Special Working Day | Working day on weekend
Oct 9 | Sunday | Special Working Day | Working day on weekend

Nov 8 | Tuesday | Journalists' Day | Observance

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While we diligently research and update our holiday dates, some of the information in the table above may be preliminary. If you find an error, please let us know.

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Holidays and observances in China in 2022

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Overview of holidays and many observances in China during the year 2022

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5 Advantages For Your Company With China Direct sourcing | BluePrint

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Here are 5 advantages China direct sourcing can give your company. These advantages are easy to understand once you are aware of them, yet few companies

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Care Guides & Washing Instructions | King of Cotton

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Our guides for washing Egyptian Cotton, Polycotton linen & towels. Proper care will increase the durability of King of Cotton's linen products

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Research for pricing the swimwear

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We have long experience of working with top quality garments and materials made for coping with the Swedish landscape and climate. Below you can find out more about the various materials we use.

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Fibre composition and care labels in Topshop

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Cotton is the most important natural textile fiber, as well as cellulosic textile fiber, in the world, used to produce apparel, home furnishings, and industrial products. Worldwide about 40% of the fiber consumed in 2004 was cotton.

Cotton fibers are seed hairs from plants of the order Malvales, family Malvaceae, tribe Gossypieae, and genus Gossypium. Botanically, there are four principal domesticated species of cotton of commercial importance: hirsutum, barbadense, aboreum, and herbaceum. Thirty-three species are currently recognized; however, all but these four are wild shrubs of no commercial value. Each one of the commercially important species contains many different varieties developed through breeding programs to produce cotton with continually improving properties (e.g., faster maturing, increased yields, and improved insect and disease resistance) and fibers with greater length, strength, and uniformity.

The cotton fibers used in textile commerce are the dried cell walls of formerly living cells. Botanically, cotton fibers are trichomes or seed coat hairs that differentiate from epidermal cells of the developing cottonseed. The cotton flower blooms only for one day and quickly becomes senescent thereafter. On the day of full bloom, or anthesis, the flower petals are pure white in most hirsutum varieties. By the day after anthesis, the petals turn bright pink in color and, usually by the second day after anthesis, the petals fall off the developing carpel (boll).

The wild cotton plant was domesticated in Asia, Africa, and South America nearly six thousand years ago. Ancient Egyptians made fine cloth at least four thousand years ago. Their hand-spun cotton was as fine as for today's best. Today, cotton is grown on 77 million acres in over 80 countries - anywhere the growing seasons are long and hot. Cotton grows on bushes that are three to six feet high. Its flowers last for five to seven days.

The boll is a seedpod about the size of a golf ball. It begins to grow after the flowers drop off. Inside are 7 or 8 seeds, and attached to them are the cotton fibers. Each seed may have as many as twenty-thousand fibers - that's as many as one hundred fifty thousand individual fibers in each boll!

Cotton is threatened by the boll weevil. It's a beetle feeds on bolls and the blossoms. Each year the weevil causes around two hundred million dollars of damage to the cotton crop in the US alone. So cotton is treated with insecticides, often by airplanes.

Harvesting

Cotton was once harvested by hand, often by slave labor or tenant farmers. As recently as 1965, over a fourth of the U.S. cotton crop was picked by hand. Today, harvesting cotton is highly mechanized.

Harvesting machines called strippers and pickers efficiently remove the cotton while leaving the plants undisturbed. Spindle harvester, also called a picker, has drums with spindles that pull the cotton from the boll in one or two rows at a time. Even a one-row mechanical picker can do the work formerly done by 40 hand pickers.

In stripper harvesting, the stripper moves along rows of plants, passing them between revolving rollers or brushes that pull off the cotton. Strippers also pull twigs and leaves with the cotton.

Cotton gins separate the fibers, called lint, from the seeds. After ginning, the cotton goes to the bale press that packs it into 480-pound bales about the size of a large refrigerator.

Classing Cotton

Cotton buyers judge cotton on the basis of samples cut from the bales. Skilled cotton classers grade or "class" the cotton according to standards established by the US Department of Agriculture such as cleanliness, the degree of whiteness, length of the fiber, and fiber strength.

The classes pull a sample. They discard most of the cotton until just a pinch of well-aligned fibers remains. They measure the length of the fibers, referred to as staple fibers. Longer staple fibers are higher-grade cotton and are sold at higher prices. Long staples range from 1.1 inches to 1.4 inches long.

Cotton is a seed fiber and grows in warm climates.

Modern harvesting of the cotton crop is highly mechanized.

Cotton is a good choice for clothing for its comfort and easy care.

Properties & Uses

The fibers are sent to a textile mill where carding machines turn the fibers into cotton yarn. The yarns are woven into cloth that is comfortable and easy to wash but does wrinkle easily. Cotton fabric will shrink about 3% when washed unless pre-treated to resist shrinking.

Cotton is prized for its comfort, easy care, and affordability and is ideal for clothing, bedding, towels, and furnishings.

Characteristics of Cotton Fibers and Products

Comfortable to wear

Natural, cellulosic fiber

Made from the cotton boll

Absorbs water and "breathes"

Slow to dry

Resists static electricity build-up

Wrinkles easily

Can withstand heat, detergents, and bleach

About 20% stronger when wet than dry

Will shrink unless treated

Can be damaged by mildew

Can be damaged by prolonged exposure to sunlight

Long staple cotton (such a Supima, Pima, Egyptian, and Sea Island) can be woven into smooth, almost silky fabrics.

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Cotton Fibers and its Properties - Textile School

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Cotton is the most important natural textile fiber, as well as cellulosic textile fiber, in the world, used to produce apparel, home furnishings, and industrial products. Worldwide about 40% of the fiber consumed in 2004 was cotton. Cotton fibers are seed hairs from plants of the order Malvales, family Malvaceae, tribe Gossypieae, and genus Gossypium.

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This shows dresses, accessories and swimwear. This shows the sell out of these products and how many have been replenished and discounted.

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For my range, advertising on social media is really important. Researching statistics helps to plan and promote the range on social media platforms.

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Whether you've been using social media for years or you're just getting started, it's important to base your strategy on hard data. That is, social media statistics.

Knowing the facts helps you understand which networks are a fit for your business, so you can make the most of your social marketing plan and budget.

To make sure you're up-to-date on the latest developments in the social sphere, we've compiled the most important social media stats from the industry's top surveys, studies, and reports.

Let's dive in.

Table of contents

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

General social media statistics

Social media use is growing

3.48 billion people now use social media. That's an increase of 9% from last year. Put another way: 45% of the total world population are using social networks.

366 million new people started using social media in the past year. That's more than a million new people joining social media every single day.

Mobile social media access is on the rise

5.11 billion people now have mobile phones. That's up 2% from last year.

Of those, 3.26 billion use their mobile devices to access social media, up 10% from last year.

Social media is integrated into our daily lives

Brands have embraced social marketing

90% of brands use social media to increase brand awareness.

But 58% of brands say measuring the effectiveness of social is a challenge, and only 34% measure social ROI.

28% of marketers have either already implemented social commerce or plan to do so in the next year.

77% of brands expect their use of social media to increase.

Most businesses maintain between four and 10 social profiles.

Consumers use social to interact with brands

Stories are taking social by storm

Stories are set to outpace feeds in 2019.

Nearly a billion people use stories across WhatsApp, Instagram, Facebook, and Snapchat.

Stories are growing 15 times faster than feed-based sharing.

80% of major brands now use stories on at least one social network.

Social media advertising statistics

Businesses are on board with paid social

Social ad spend is increasing

Global social media advertising spending increased 32% in 2018.

That spending is predicted to grow an additional 73% in the next five years.

Facebook's advertising revenue was more than $55 billion in 2018. For Q4 2018, 93% of that ad revenue came from mobile ads.

Instagram brought in an estimated $6.84 billion in mobile advertising in 2018, up from $3.64 billion in 2017.

Twitter's advertising revenue was 2.6 billion in 2018, an increase of 25% over 2017.

In 2018, YouTube generated $3.6 billion in video ad revenues in the U.S. alone, up 17.1% from 2017.

Pinterest is expected to bring in $771.4 million in U.S. ad revenues in 2019, an increase of 39.4% over 2018.

Snapchat made an estimated $660 million in U.S. ad revenues in 2018, up 18.7% from 2017.

Social ads deliver business results

Make your campaigns go further by including video ???? pic.twitter.com/udqLfmiPgN

- Twitter Business (@TwitterBusiness) January 9, 2019

Learn more in our full post on social media advertising stats.

Instagram statistics

Users

Demographics

Network activity

Brands on Instagram

Learn more in our full posts on Instagram statistics and Instagram demographics.

Facebook statistics

Users

Demographics

Network reach

Facebook is the second-most popular site in the world, behind only Google, and boasts an average time per visit of 10:57.

The average reach of a post is 8% of total page likes.

The average Facebook engagement rate for all types of page posts is 3.75%

Network activity

Brands on Facebook

Learn more in our full posts on Facebook statistics and Facebook demographics.

Twitter statistics

Users

Demographics

Network activity

Brands on Twitter

Learn more in our full posts on Twitter statistics and Twitter demographics.

YouTube statistics

Users

More than 1.9 billion logged-in users visit YouTube every month.

Demographics

94% of U.S. 18- to 24-year olds use YouTube, and 73% of all U.S. adults.

YouTube is the top social site for U.S. teens: 85% of them use the service.

40% of U.S. seniors use YouTube. Only Facebook outranks YouTube in this age category.

Network reach

Network activity

Brands on YouTube

Learn more in our full post on YouTube statistics.

Pinterest statistics

Users

Demographics

Network activity

Brands on Pinterest

Learn more in our full posts on Pinterest statistics and Pinterest demographics.

LinkedIn statistics

Users

Demographics

Network activity

Brands on LinkedIn

Learn more in our full posts on LinkedIn statistics and LinkedIn demographics.

Snapchat statistics

Users

Demographics

78% of Americans between the ages of 18 and 24 use Snapchat.

Use drops with age: 54% of those between the ages of 25 and 29 use the app, and 25% of those between 30 and 49.

Network activity

Brands on Snapchat

Learn more in our full posts on Snapchat statistics and Snapchat demographics.

If you'd like to dive deeper into the above social media statistics, the sources, again, are:
Put these stats to good use by using Hootsuite to help you schedule and manage your latest social media strategies. Try it for free today! Get Started

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130+ Social Media Statistics that Matter to Marketers in 2019

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Whether you've been using social media for years or you're just getting started, it's important to base your strategy on hard data. That is, social media statistics. Knowing the facts helps you understand which networks are a fit for your business, so you can make the most of your social marketing plan and budget.

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This stand in Topshop was really eye-catching for the customer and gave me ideas on how I would like to display my range in the store. It helped me plan my store layout.

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I took photos of Topshop first floor as you walk in. I found student promotion graphics on the floor entracnce and bright colourful displays which continued through the store.

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I took photos of the window when a student promotion was taking place. Looking at the windows also helped me to design the front of the store with my range visually merchandised.

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I went into a smaller Topshop store in a quiet area to see how the beachwear was visually merchandised. This primary research helped me decide how my range would be displayed.

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I went to Zara, which is one of Topshop main competitors, to see how the clothing was visually merchandised. I compared it to Topshop which proved that Topshop use different techniques of visually merchandising their garments.

# data[].attributes.body
Cotton constraints. This helped me to complete my constraints sheet

# data[].attributes.body
I went into Topshop Oxford Circus, and took photos of the lay out of the swimwear. This research helped me to decide how I would lay my range out.