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2002
2005
2007
2014
2016

They currently use 7 different ident animations

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'While the BBC admits the new look doesn't overtly suggest the name, nor doesn't it have the traditional look of a 'children's TV' channel, they state this new symbol is a “colourful and versatile identity that is box fresh and fit for purpose in a mercurial and constantly shifting media landscape”.'

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inclusive

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CBBC needed an aged-up 'digital first' identity.

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57% 16-34 year olds viewing on a weekly basis

Shows the most watched soap on any channel - Coronation Street with average 7.6 million viewers

Shows the most watched show on any channel among 16-34s - I'm a Celeb

Ident showcases family watching television - sense of togetherness

Ident symbolises inclusivity and diversity shown in narratives on popular programming

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Film4 is a British free-to-air television channel owned by the Channel Four Television Corporation, that broadcasts films

shows independent films as well

Target audience: People who want to broaden their horizon and challenge with independent and alternative films

Current ident: https://www.youtube.com/watch?v=gfPYEwXQlpE

First person perspective of someone getting into a lift, each level of the lift is a new genre. Playing off their current ident with the feeling of going down levels but instead showing the different genres that are available and also aesthetic of a film strip.

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Target Audience - 16 - 34

It's manifesto was to show a multi cultural Britain - So we have decided to keep it as it was meant to be in the 1980's

They produce shows and distribute shows that other channels wouldn't

The street in the Ident shows the different cultures within Britain. It also addresses political, racial and other minority groups. This is done with aspects like both leave and remain.

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Target audience: 6-15 year olds.
From 7am - 9pm.

The branding is very colourful and dynamic and creative - and changes a lot. It is now more aesthetically pleasing than it used to be - it used to be fairly strictly shaped - round or blocky. It is now more abstract - perhaps with a changing audience?

Newest logo - 2016. They tend to change every 5 years or so.

The logos have become more colourful, abstract & eye-catching. This is possibly because there is now much more choice for children when watching TV.

They made their ident to resemble their programmes that were airing, whereas they have stopped doing this now. This could be due to the diversity of programmes now.

The CBBC idents tend to change a lot as the younger generation do - the trends change a lot for children, because of technological advances. Children are becoming more and more advanced than they used to be - hence the resemblance of the logos.